{"id":43301,"date":"2017-06-29T09:00:48","date_gmt":"2017-06-29T09:00:48","guid":{"rendered":"https:\/\/tradetracker.com\/real-attribution-insights-renewed-approach-cashback\/"},"modified":"2021-10-26T07:38:23","modified_gmt":"2021-10-26T07:38:23","slug":"real-attribution-insights-renewed-approach-cashback","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/ae\/real-attribution-insights-renewed-approach-cashback\/","title":{"rendered":"Real Attribution Insights – renewed approach to cashback"},"content":{"rendered":"

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are\u00a0changing their business models to adapt to new attributed remuneration models. Not only\u00a0does this lead to more touchpoints, it has made cashback publishers less dependent on\u00a0tenancies and increased the overall number of conversions as well! In order to increase\u00a0performance-based income, publishers now also need to invest in generating initiating\u00a0and assisting touchpoints, as the publishers that do this gain an advantage over their\u00a0competitors by attracting the customer at all stages of the customer journey.<\/strong><\/p>\n

Cashback publishers mastering Real Attribution<\/h2>\n

With the classic \u2018last-click\u2019 model, publishers often focused on winning the last click to secure their\u00a0income. Cashback publishers have mastered this model, adding value for their members by sharing\u00a0(part of) their revenue if they shop with them. This industry moved to a situation in which\u00a0these publishers put their emphasis on granting the best cash back to their members compared to\u00a0other competing sites, adding value for their members by offering the best deal. TradeTracker has seen\u00a0that this model has led to cashback publishers shifting to a converting role, rather than the initiating\u00a0and assisting roles these publishers had in the past. As their role as a converter became more\u00a0dominant, less attention was focused on the potential added value their massive platforms could offer\u00a0in all stages of the funnel.<\/p>\n

\"Cashback<\/p>\n

Cashback publishers earn more by adding value<\/h2>\n

When commission is distributed amongst all touchpoints within a conversion path, publishers\u00a0are not only rewarded for generating the last touchpoint. Publishers are encouraged to drive\u00a0traffic in more stages of the funnel that leads to the customer\u2019s decision to purchase a certain\u00a0product. This means that cashback sites, which can directly access and target an enormous\u00a0pool of potential customers, are now able to jump out of the \u2018last-click-box\u2019 and drive customers\u00a0in earlier stages. Because members are usually rewarded based on the converting touchpoint,\u00a0this could lead an increased margin, thanks to attributed initiating or assisting touchpoints. This\u00a0gives even more room to invest in generating relevant upper-funnel touchpoints, ultimately\u00a0resulting in an upwards spiral. These additional revenue streams can be used to give members\u00a0a better cashback, increasing the overall conversion rates even more!<\/p>\n

Generate more revenue by upscaling activities with\u00a0Cashback publishers<\/h2>\n

By changing the remuneration model from \u2018last-click\u2019 to an attributed one, cashback publishers\u00a0are no longer competing with other types of publishers. Instead of one publisher taking it all,\u00a0commission is now distributed over all touchpoints involved in a conversion, shifting the focus\u00a0from competing, to cooperating. As a result, cashback publishers are investing in more channels\u00a0to generate touchpoints. By intensifying their efforts in channels such as Facebook, Twitter, and\u00a0email, cashback publishers are creating awareness for campaigns that they are working with. Next\u00a0to that, TradeTracker is noticing a more content driven strategy, focusing on both inspiring and informing members about products and advertisers, to generate more relevant touchpoints.<\/p>\n

Since the launch of Real Attribution, TradeTracker has seen a significant number of cashback publishers being accepted onto campaigns for which they were not previously accepted on the
\nclassic last-click model, hence also creating additional revenue for advertisers. During this period,\u00a0advertisers have seen their conversion rates within their performance campaigns increasing\u00a0significantly as cashback publishers now need to show their added value in all phases of the\u00a0decision-making process, just like all other publishers.<\/p>\n

Unlock the full potential of your campaign now and make the switch to Real Attribution, allowing you to grow and diversify your affiliate base.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are\u00a0changing their business models to adapt to new attributed remuneration models. Not only\u00a0does this lead to more touchpoints, it has made cashback publishers less dependent on\u00a0tenancies and increased the overall number of conversions as well! In order to increase\u00a0performance-based income, publishers now also […]<\/p>\n","protected":false},"author":37,"featured_media":42836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2690,48],"class_list":["post-43301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-ae","category-tradetracker-ae"],"yoast_head":"\nReal Attribution Insights - renewed approach to cashback - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Since the start of Real Attribution, TradeTracker has seen that cashback publishers are\u00a0changing their business models to adapt to new attributed remuneration models. 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