{"id":102587,"date":"2020-03-06T11:58:58","date_gmt":"2020-03-06T11:58:58","guid":{"rendered":"https:\/\/tradetracker.com\/publisher-spotlight-global-savings-group\/"},"modified":"2022-01-18T14:47:57","modified_gmt":"2022-01-18T14:47:57","slug":"publisher-spotlight-global-savings-group","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/ar\/publisher-spotlight-global-savings-group\/","title":{"rendered":"Publisher Spotlight: Global Savings Group"},"content":{"rendered":"

\"\"<\/p>\n

Estrenamos nuestra secci\u00f3n Spotlight<\/strong> en TradeTracker Espa\u00f1a con una entrevista s\u00faper interesante a Alexander Hold, Senior Manager en Global Savings Group<\/strong> (GSG). \u00c9l es el responsable de lanzar y escalar todos los nuevos productos y servicios de marketing a nivel global. En GSG se esfuerzan (\u00a1y lo consiguen!) en ser uno de los afiliados preferidos por m\u00e1s de 20.000 anunciantes, ofreciendo soluciones innovadoras, lo cu\u00e1l es piedra angular de su estrategia empresarial.<\/p>\n

Alexander, \u00bfpodr\u00edas contarnos un poco la historia que hay detr\u00e1s de Global Savings Group (GSG)?<\/strong><\/p>\n

GSG es una plataforma PubTech para contenido comercial. Ayudamos a los publicadores de contenido a monetizar sus lectores, envi\u00e1ndoles recomendaciones de productos, ofertas y descuentos. Trabajamos con m\u00e1s de 100 activos digitales, algunos l\u00edderes mundiales como Business Insider, DailyMail, Focus Online y muchos m\u00e1s.<\/p>\n

Fundada en 2012, GSG ha tenido un r\u00e1pido crecimiento, expandi\u00e9ndose por m\u00e1s de 20 mercados y con m\u00e1s de 400 empleados en tiempo r\u00e9cord. Nuestra talentosa plantilla de expertos en marketing, gerentes de cuentas, editores, etc., canalizan m\u00e1s de dos millones de compras mensualmente a trav\u00e9s de nuestra plataforma. A\u00f1adiendo altos est\u00e1ndares de calidad a la l\u00ednea editorial y distribuyendo contenido comercial con una \u00fanica tecnolog\u00eda, GSG est\u00e1 transformando la manera en la que los consumidores compran, las marcas venden y los creadores de contenido digital ganan, en cada una de sus transacciones.<\/p>\n

\u00bfCu\u00e1l es el secreto que hay detr\u00e1s del \u00e9xito de GSG?<\/strong><\/p>\n

El factor m\u00e1s importante de nuestro \u00e9xito es el equipo que tenemos en GSG. Un equipo joven, ambicioso e innovador que cuenta con m\u00e1s de 400 especialistas en marketing, programaci\u00f3n y editores de todos los rincones del mundo, los cuales impulsan continuamente a la empresa hacia nuevos desaf\u00edos. Tambi\u00e9n la sofisticada tecnolog\u00eda desarrollada por nuestro equipo, y cabe mencionar que estamos obsesionados con brindar los mejores resultados a nuestros clientes, as\u00ed como a los clientes de nuestros clientes. Nuestra misi\u00f3n es capacitar a las personas para que tomen decisiones de compra m\u00e1s inteligentes y ayudarles a ahorrar mucho dinero.<\/p>\n

\u00bfDe qu\u00e9 manera GSG mantiene su posici\u00f3n actual en un mercado tan competitivo?<\/strong><\/p>\n

Para lograr nuestro objetivo, tenemos una s\u00f3lida visi\u00f3n que va m\u00e1s all\u00e1 de los descuentos y que nos diferencia de nuestra competencia. Mejoramos continuamente nuestros productos y desarrollamos nuevos constantemente, como lo son los cupones din\u00e1micos y las recompensas. Adem\u00e1s, somos selectivos en cuanto a los anunciantes y publishers con los que cooperamos, lo que nos permite ofrecer los m\u00e1s altos est\u00e1ndares de contenido y ofertas a nuestros consumidores.<\/p>\n

\u00bfCu\u00e1les son los retos a los que te enfrentas como afiliado?<\/strong><\/p>\n

El reto principal al que nos enfrentamos es el mismo para toda la industria de la afiliaci\u00f3n: el aumento del comercio electr\u00f3nico a trav\u00e9s de aplicaciones m\u00f3viles y la lenta adaptaci\u00f3n del tracking en apps por parte de muchas marcas y tiendas online. El no trackear en apps no es solo un problema para los afiliados, que pierden las comisiones generadas en este canal, sino tambi\u00e9n para los anunciantes. Estos \u00faltimos dejan de recibir datos determinantes, los responsables del canal de afiliaci\u00f3n pueden perder bonus por resultados y, adem\u00e1s, estas campa\u00f1as ser\u00e1n descartadas de programas VIP que pudieran llevar a cabo ciertos afiliados.<\/p>\n

\u00bfCu\u00e1l es el futuro de los c\u00f3digos descuento de acuerdo con GSG?<\/strong><\/p>\n

El futuro pertenece a los cupones din\u00e1micos. Ya hemos visto una serie de casos de \u00e9xito en los que la capacidad de proporcionar c\u00f3digos de descuento personalizados y en tiempo real nos llev\u00f3 a conseguir una cantidad elevada de nuevas ventas. Adem\u00e1s, el futuro de los cupones consistir\u00e1 en ofrecer a los consumidores una combinaci\u00f3n de diferentes opciones, como recompensas, cupones regulares, personalizados y recibir notificaciones sobre descuentos cuando los necesiten.<\/p>\n

\u00bfQu\u00e9 desarrollos esperas dentro del marketing de afiliaci\u00f3n en 2020? \u00bfy dentro del sector de c\u00f3digos descuento?<\/strong><\/p>\n

Esperamos que los anunciantes se centren en incrementar la fidelizaci\u00f3n del cliente y las opciones en afiliaci\u00f3n que contribuyan a promover la fidelizaci\u00f3n del cliente. Esto significa que las oportunidades de ahorro se combinar\u00e1n cada vez m\u00e1s con productos de fidelizaci\u00f3n como recompensas, cashback, puntos o programas de remuneraci\u00f3n similares.<\/p>\n

\u00bfQu\u00e9 consejo le dar\u00edas a aquellos anunciantes que quieren tener \u00e9xito en sus campa\u00f1as con afiliados?<\/strong><\/p>\n

El mercado de afiliaci\u00f3n es un canal de marketing muy potente con muy pocos riesgos ya que se paga principalmente por resultados, la forma m\u00e1s popular es el pago por venta (CPA). Esta es la raz\u00f3n por la que el marketing de afiliaci\u00f3n deber\u00eda ser parte de la pol\u00edtica de marketing de cada cliente o advertiser. Si eres nuevo en el marketing de afiliaci\u00f3n, una buena manera de poner en marcha tu campa\u00f1a es ofrecer comisiones competitivas a los publishers. Si ya est\u00e1s dentro del marketing de afiliaci\u00f3n, te recomendar\u00eda generar ofertas y contenido exclusivo, ya que esto est\u00e1 relacionado con el objetivo que tienen los publishers de diferenciarse de su competencia, las marcas suelen tener un mejor rendimiento con esta estrategia.<\/p>\n

Para el anunciante, \u00bfcu\u00e1les son los beneficios de trabajar con GSG? \u00bfQu\u00e9 es lo que os hace \u00fanicos?<\/strong><\/p>\n

Los beneficios de trabajar con nosotros son principalmente tres. En primer lugar, logramos un incre\u00edble alcance a trav\u00e9s de nuestros acuerdos con algunos de los medios m\u00e1s reconocidos del mundo como, por ejemplo, CNN, Business Insider, Daily Mail, etc. Estos acuerdos cambian por pa\u00eds, d\u00e1ndonos un gran alcance en todos los pa\u00edses en los que operamos. Esto tambi\u00e9n significa que siempre ofrecemos un entorno premium y seguro para los anunciantes. En segundo lugar, est\u00e1n nuestras soluciones innovadoras, como cupones din\u00e1micos, recompensas, cupones para cambiar en tiendas, sin olvidar las campa\u00f1as de contenido. Y, en tercer lugar, tenemos un importante conocimiento de las necesidades de los anunciantes y la capacidad para combinar los diversos productos que se ofrecen dentro de una estrategia de ahorro coherente y personalizada.<\/p>\n

Y para concluir, \u00bfquerr\u00edas compartir con nosotros alguna mejora o herramienta en la que est\u00e9is trabajando ahora? \u00bfC\u00f3mo os gustar\u00eda veros dentro de 5 a\u00f1os?<\/strong><\/p>\n

Estamos en negociaciones con el sitio de cashback franc\u00e9s iGraal por una posible adquisici\u00f3n que cambiar\u00eda la carrera de GSG, ya que el sistema de cashback abrir\u00eda una gran cantidad de nuevas oportunidades para nuestros partners. El gran potencial del cashback en el mercado europeo a\u00fan no ha llegado a su total desarrollo. Si finalmente la adquisici\u00f3n de iGraal es exitosa, en cinco a\u00f1os GSG no solo ser\u00e1 l\u00edder en el mercado de cupones, si no tambi\u00e9n uno de los mayores sitios de cashback de Europa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estrenamos nuestra secci\u00f3n Spotlight en TradeTracker Espa\u00f1a con una entrevista s\u00faper interesante a Alexander Hold, Senior Manager en Global Savings Group (GSG). \u00c9l es el responsable de lanzar y escalar todos los nuevos productos y servicios de marketing a nivel global. En GSG se esfuerzan (\u00a1y lo consiguen!) en ser uno de los afiliados preferidos […]<\/p>\n","protected":false},"author":69,"featured_media":131374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11778,11779,6792,6793],"class_list":["post-102587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charlas-formativas-ar","category-insights-ar","category-noticias-afiliacion-ar","category-tradetracker-news-ar"],"yoast_head":"\nPublisher Spotlight: Global Savings Group - AR<\/title>\n<meta name=\"description\" content=\"Estrenamos nuestra secci\u00f3n Spotlight en TradeTracker Espa\u00f1a con una entrevista s\u00faper interesante a Alexander Hold, Senior Manager en Global Savings Group (GSG). \u00c9l es el responsable de lanzar y escalar todos los\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/ar\/wp-json\/wp\/v2\/posts\/102587\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight: Global Savings Group TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Estrenamos nuestra secci\u00f3n Spotlight en TradeTracker Espa\u00f1a con\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/ar\/publisher-spotlight-global-savings-group\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T11:58:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-18T14:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/03\/Blog-TT-lupa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"310\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Spotlight: Global Savings Group\" \/>\n<meta name=\"twitter:description\" content=\" Estrenamos nuestra secci\u00f3n Spotlight en TradeTracker Espa\u00f1a con una entrevista s\u00faper interesante a Alexander Hold, Senior\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/03\/Blog-TT-lupa.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/ar\/publisher-spotlight-global-savings-group\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/publisher-spotlight-global-savings-group\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/ar\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Publisher Spotlight: Global Savings Group\",\"datePublished\":\"2020-03-06T11:58:58+00:00\",\"dateModified\":\"2022-01-18T14:47:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/publisher-spotlight-global-savings-group\/\"},\"wordCount\":1174,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/publisher-spotlight-global-savings-group\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/03\/Blog-TT-lupa.png\",\"keywords\":[\"AffiliatteMarketing\",\"afiliacion\",\"afiliados\",\"consejos\",\"cuponation\",\"cuponation\",\"marketing de resultados\",\"optimizaci\u00f3n\",\"tips\"],\"articleSection\":[\"Charlas Formativas\",\"Insights\",\"Noticias Afiliaci\u00f3n\",\"TradeTracker News\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/ar\/publisher-spotlight-global-savings-group\/\",\"url\":\"https:\/\/tradetracker.com\/ar\/publisher-spotlight-global-savings-group\/\",\"name\":\"Publisher Spotlight: Global Savings Group - 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