{"id":67142,"date":"2017-07-01T14:37:41","date_gmt":"2017-07-01T14:37:41","guid":{"rendered":"https:\/\/tradetracker.com\/real-attribution-insights-mas-que-un-simple-reparto-de-comision\/"},"modified":"2025-01-15T10:55:28","modified_gmt":"2025-01-15T10:55:28","slug":"real-attribution-insights-mas-que-un-simple-reparto-de-comision","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/ar\/real-attribution-insights-mas-que-un-simple-reparto-de-comision\/","title":{"rendered":"Real Attribution Insights: M\u00e1s que un simple reparto de comisi\u00f3n"},"content":{"rendered":"<p>Determinar un modelo \u00f3ptimo de atribuci\u00f3n en el mundo del Marketing Online puede ser un reto. Muchos entendidos tratan de encontrar \u201cla respuesta correcta\u201d a esto usando modelos complejos y profundos an\u00e1lisis de datos. Sin embargo, cuando empezamos con la atribuci\u00f3n, simplemente mirando c\u00f3mo hab\u00edan sido asignadas las comisiones a los puntos de contacto vimos que no era el camino a seguir, ya que los modelos de atribuci\u00f3n transforman los resultados de las campa\u00f1as y las llevan hasta otro nivel.<\/p>\n<p>Cuando los clientes est\u00e1n en contacto con los especialistas de TradeTracker para el establecimiento de campa\u00f1as con Real Attribution, la primera pregunta que hacen es: \u201c<em>\u00bfC\u00f3mo va a influenciar este nuevo modelo a las ganancias que obtienen mis actuales publishers?<\/em>\u201d<\/p>\n<p>La pregunta parece f\u00e1cil de responder, pero es imposible de abordar dado el enorme cambio que las campa\u00f1as con Real Attribution experimentan en los primeros meses tras su lanzamiento.<\/p>\n<p><strong>Menos de un 20% de tus potenciales publishers est\u00e1n activos<\/strong><\/p>\n<p>Muchas campa\u00f1as que usan el modelo del \u00faltimo clic no son adecuadas para todos los publishers, al igual que no todos los publishers pueden competir en la lucha por el \u00faltimo clic. Estos afiliados han empezado a priorizar otros canales como fuente de ingresos, excluyendo los programas de afiliaci\u00f3n basadas en el \u00faltimo clic.<\/p>\n<p>Con Real Attribution, estos publishers est\u00e1n activos de nuevo y han empezado a generar ingresos promocionando estas campa\u00f1as basadas en resultados. Cabe se\u00f1alar que todo tipo de publishers, desde peque\u00f1os bloggers hasta medios de comunicaci\u00f3n con cientos de empleados, est\u00e1n ahora usando el canal de resultados otra vez para encontrar nuevos flujos de ingresos.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-42846\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-4-1-.png\" alt=\"\" width=\"1627\" height=\"369\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-4-1-.png 1627w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-4-1--300x68.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-4-1--768x174.png 768w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-4-1--1024x232.png 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-4-1--1200x272.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>Dado que los anunciantes tienen ahora la posibilidad de motivar a cada publisher del mercado, en lugar de mantenerse enfocados en el actual 20%, el rendimiento de cada publisher depende directamente de su valor a\u00f1adido actual. La participaci\u00f3n de un mayor n\u00famero y variedad de tipos de sitios aumenta el rendimiento de la campa\u00f1a, a la vez que aumenta la visibilidad de la marca y su valor. Al incluir socios adicionales en el canal de rendimiento, el n\u00famero de transacciones en la que los \u201cantiguos\u201d publishers estaban involucrados, se increment\u00f3 a trav\u00e9s de una mayor presencia en la red, generando un mayor retorno para estos afiliados tambi\u00e9n.<\/p>\n<p><strong>Cambio en el comportamiento del publisher<\/strong><\/p>\n<p>Otro factor importante que hace imposible definir un modelo Real Attribution basado \u00fanicamente en datos hist\u00f3ricos de la campa\u00f1a de afiliaci\u00f3n es el comportamiento del publisher. Dado que ahora los publishers son remunerados por el valor que realmente a\u00f1aden para un consumidor y una compra, han necesitado adaptar sus modelos de negocio. Aquellos que tend\u00edan a tener un papel conversor ahora tambi\u00e9n se pueden centrar en tener un papel iniciador para a\u00f1adir valor a trav\u00e9s de la ruta del consumidor y ganar m\u00e1s comisiones.<\/p>\n<p>Aquellos anunciantes que remuneran a determinados publishers incluyendo sus impresiones como puntos de contacto v\u00e1lidos dentro de la ruta de conversi\u00f3n, observan mayores incrementos en visitas y tr\u00e1fico que aquellos que convierten en una etapa posterior.<\/p>\n<p><strong>Desde la comisi\u00f3n para el \u00faltimo clic a un \u00fanico CPO<\/strong><\/p>\n<p>En los \u00faltimos 3 \u2013 5 a\u00f1os, una tendencia ha emergido en la cual los anunciantes usan informaci\u00f3n anal\u00edtica para determinar el valor individual de los publishers y cambiar por tanto el importe de la comisi\u00f3n para el \u00faltimo clic de estos publishers. Sin embargo, esto conduce simplemente a la deduplicaci\u00f3n en lugar de a la atribuci\u00f3n.<\/p>\n<p>Con Real Attribution, los anunciantes ahora pueden relacionar sus conocimientos anal\u00edticos con un modelo de atribuci\u00f3n actual, remunerando al publisher con una \u00fanica comisi\u00f3n por venta: \u201ccost per order\u201d (CPO) y asignando esto de acuerdo al modelo que hayan establecido. Cuando usamos una \u00fanica CPO, los anunciantes saben por adelantado lo que gastan por transacci\u00f3n y que la mayor remuneraci\u00f3n la reciben aquellos publishers que a\u00f1aden valor.<\/p>\n<p><a href=\"https:\/\/static.tradetracker.net\/es\/public_general\/TT_CPTAinsightspaper-commission_ES.pdf\" class=\"external\" rel=\"nofollow\">Acceso al documento PDF aqu\u00ed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Determinar un modelo \u00f3ptimo de atribuci\u00f3n en el mundo del Marketing Online puede ser un reto. Muchos entendidos tratan de encontrar \u201cla respuesta correcta\u201d a esto usando modelos complejos y profundos an\u00e1lisis de datos. Sin embargo, cuando empezamos con la atribuci\u00f3n, simplemente mirando c\u00f3mo hab\u00edan sido asignadas las comisiones a los puntos de contacto vimos  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":67144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6791],"class_list":["post-67142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-ar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Attribution Insights: M\u00e1s que un simple reparto de comisi\u00f3n<\/title>\n<meta name=\"description\" content=\"En esta 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