{"id":67145,"date":"2017-08-09T09:26:40","date_gmt":"2017-08-09T09:26:40","guid":{"rendered":"https:\/\/tradetracker.com\/real-attribution-insights-profundizando-en-el-modelo-personalizado-de-atribucion\/"},"modified":"2025-01-15T10:41:52","modified_gmt":"2025-01-15T10:41:52","slug":"real-attribution-insights-profundizando-en-el-modelo-personalizado-de-atribucion","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/ar\/real-attribution-insights-profundizando-en-el-modelo-personalizado-de-atribucion\/","title":{"rendered":"Real Attribution Insights: Profundizando en el modelo personalizado de atribuci\u00f3n"},"content":{"rendered":"

Los anunciantes que comienzan con Real Attribution<\/strong> de TradeTracker tienen la posibilidad de elegir entre seis modelos diferentes. Cinco de estos seis modelos de atribuci\u00f3n recompensan a los puntos de contacto bas\u00e1ndose en su posici\u00f3n en la ruta, mientras que el modelo personalizado permite considerar otros factores. En esta edici\u00f3n de \u201cInsights\u201d nos sumergiremos en este modelo personalizado y explicaremos las posibilidades de personalizaci\u00f3n y los efectos de este modelo personalizado.<\/p>\n

Dentro de los modelos personalizados, los anunciantes pueden repartir su comisi\u00f3n bas\u00e1ndose en tres elementos diferentes<\/span>: la posici\u00f3n del punto de contacto, el tipo de sitio del publisher y el segmento de mercado. El c\u00e1lculo de la comisi\u00f3n se establece de tal manera que a cada elemento se le concede un porcentaje espec\u00edfico de la misma. Esto se distribuye entonces seg\u00fan el modelo de distribuci\u00f3n elegido para ese elemento. Si los anunciantes deciden incluir excepciones en cualquier modelo, el modelo tambi\u00e9n ser\u00e1 visto como un modelo de atribuci\u00f3n personalizado<\/strong>.
\n\"\"<\/p>\n

Por qu\u00e9 los anunciantes eligen un modelo personalizado<\/strong><\/p>\n

Hasta el momento, alrededor del 50% de las campa\u00f1as activas con Real Attribution usan un modelo personalizado. La raz\u00f3n de que la mayor\u00eda elijan el modelo personalizado es que les da una opci\u00f3n adicional (junto a la posici\u00f3n del punto de contacto) de recompensar a los publisher por el valor en el que el anunciante quisiera ver el valor a\u00f1adido.<\/p>\n

Efectos del Tipo de sitio y segmento de Mercado<\/strong><\/p>\n

El efecto de los modelos personalizados en los cuales los anunciantes a\u00f1aden pesos adicionales a un tipo espec\u00edfico de sitio o segmento de mercado es significante. Ejemplos notables son:<\/p>\n

– Los anunciantes que pusieron mucho \u00e9nfasis en Blogs, han experimentado un incremento del 40% en tr\u00e1fico de este tipo de sitios.<\/p>\n

– Los anunciantes que establecen un peso relativamente alto para los Comparadores, experimentaron una mejora de posici\u00f3n de sus anuncios y, debido al aumento de los valores de eCPC, el n\u00famero de transacciones ha aumentado dos veces m\u00e1s.<\/p>\n

– Tiendas que establecieron pesos espec\u00edficos a los segmentos de mercado de los publishers que coinciden con sus categor\u00edas de productos, como Moda, Electr\u00f3nica, Salud y Belleza, y Beb\u00e9s y Ni\u00f1os, notaron un incremento en las ventas de los publishers dentro de estos segmentos de mercado.<\/p>\n

Efectos de las excepciones<\/strong><\/p>\n

Dentro del ajuste del modelo de Atribuci\u00f3n personalizada, una excepci\u00f3n al modelo es una posibilidad adicional. Con dos posibles excepciones, el anunciante puede elegir entre:<\/p>\n

– Excluir al afiliado de ser remunerado en la ruta de conversi\u00f3n.<\/p>\n

– Dar a un afiliado (o grupo) una parte fija si ha conseguido el \u00faltimo clic.<\/p>\n

Los anunciantes usan la primera excepci\u00f3n cuando integran sus partners CPC y CPM directamente dentro de su configuraci\u00f3n de Real Attribution. Durante la fase inicial de la integraci\u00f3n no le atribuyen ninguna excepci\u00f3n a estos afiliados para ver su rol y el impacto que tienen sobre la ruta de conversi\u00f3n. Durante la segunda fase, empiezan moviendo las comisiones CPC\/CPM a CPA quitando la excepci\u00f3n y pagando a esos publishers tambi\u00e9n en base a sus resultados.<\/p>\n

La segunda excepci\u00f3n es utilizada por algunos anunciantes combinada con Tipos de sitio espec\u00edficos, por ejemplo, los sitios de Cashback.<\/p>\n

Acceso al documento PDF aqu\u00ed.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Los anunciantes que comienzan con Real Attribution de TradeTracker tienen la posibilidad de elegir entre seis modelos diferentes. Cinco de estos seis modelos de atribuci\u00f3n recompensan a los puntos de contacto bas\u00e1ndose en su posici\u00f3n en la ruta, mientras que el modelo personalizado permite considerar otros factores. En esta edici\u00f3n de \u201cInsights\u201d nos sumergiremos en […]<\/p>\n","protected":false},"author":69,"featured_media":67147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6791,6651],"class_list":["post-67145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-ar","category-tradetracker-ar"],"yoast_head":"\nReal Attribution Insights: Modelo de Atribuci\u00f3n Personalizado<\/title>\n<meta name=\"description\" content=\"En esta edici\u00f3n de \u201cInsights\u201d nos sumergiremos en este modelo personalizado y explicaremos las posibilidades de customizaci\u00f3n y sus efectos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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