{"id":67148,"date":"2017-07-20T15:47:28","date_gmt":"2017-07-20T15:47:28","guid":{"rendered":"https:\/\/tradetracker.com\/tradetracker-real-attribution-vs-comision-asistida\/"},"modified":"2025-01-15T10:52:42","modified_gmt":"2025-01-15T10:52:42","slug":"tradetracker-real-attribution-vs-comision-asistida","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/ar\/tradetracker-real-attribution-vs-comision-asistida\/","title":{"rendered":"Real Attribution Insights: Modelos Real Attribution vs. Modelos de Comisi\u00f3n Asistida"},"content":{"rendered":"

Muchos de los anunciantes que han pasado a Real Attribution estaban trabajando o considerando la opci\u00f3n de trabajar con un “modelo asistido” en el que se recompensan los puntos de contacto mediadores. En la pr\u00e1ctica, los dos modelos presentan grandes diferencias en cuanto a flexibilidad, resultados y ROI. En este documento, te mostramos la diferencia entre una configuraci\u00f3n de “comisi\u00f3n asistida” y “Real Attribution”.<\/span><\/p>\n

Cuando se usan modelos de \u201ccomisi\u00f3n asistida\u201d, los anunciantes pagan una comisi\u00f3n adicional para los puntos de contacto mediadores implicados en la transacci\u00f3n. Si una transacci\u00f3n incluye 3 puntos de contacto mediadores, los anunciantes los recompensan con un “bonus”. Real Attribution permite una configuraci\u00f3n diferente, puesto que el modelo de atribuci\u00f3n determina una proporci\u00f3n para cada punto de contacto implicado en la transacci\u00f3n y los recompensa en consecuencia.<\/span>
\n\"\"<\/p>\n

CPO Total vs Pagos Adicionales<\/span><\/strong><\/p>\n

Ser transparente sobre el importe que tendr\u00e1s que pagar para una transacci\u00f3n es algo que beneficia a todos los actores del comercio online. Como anunciante trabajando con Real Attribution, puedes determinar tu Costo por Pedido \u00f3ptimo, que se repartir\u00e1 entre todos los puntos de contacto involucrados y te permitir\u00e1 anticipar el costo. Al recompensar otros puntos de contacto con un modelo de Comisi\u00f3n Asistida, tu CPO total no podr\u00e1 ser claramente determinado puesto que tendr\u00e1s que pagar importes adicionales si hay mediadores. Al intentar optimizar tus ganancias con este modelo, los publishers pueden perfectamente ponerse a enviar gran cantidad de tr\u00e1fico de baja calidad, lo que supondr\u00e1 una cuota m\u00e1s alta para el anunciante y ROIs m\u00e1s bajos.<\/span><\/p>\n

Recompensar la Influencia en Todo el Recorrido<\/span><\/strong><\/p>\n

Al analizar las rutas de atribuci\u00f3n, notamos que diferentes tipos de sitio siempre se juntan en diferentes puntos de la ruta. Por ejemplo, en el caso de que un cliente reserve unas vacaciones, observamos sitios de contenido y blogs en las fases iniciales de la ruta de conversi\u00f3n. Los comparadores de precios y sitios de ofertas suelen recoger informaci\u00f3n en la siguiente etapa, mientras en las \u00faltimas los consumidores suelen visitar sitios de c\u00f3digos promocionales y Cashback para encontrar el mejor precio posible. <\/span><\/p>\n

Con un modelo asistido, los anunciantes no pueden recompensar a los publishers que a\u00f1aden valor a lo largo de toda la ruta puesto que el modelo solo recompensa a los publishers con el mismo tipo de sitio y que se juntan al final de la ruta. Esto significa que los anunciantes acaban pagando importes adicionales a publishers con el mismo tipo de sitio que el publisher conversor. Con Real Attribution, el Coste por Pedido total est\u00e1 claramente definido para que todos los publishers con un mismo tipo de sitio sean recompensados de la misma forma si tienen papeles similares, lo que significa que, como anunciante, no deber\u00e1s pagar m\u00e1s. Adem\u00e1s, tambi\u00e9n te permite asegurarte de que los publishers que a\u00f1aden valor donde te interesa ser\u00e1n recompensados adecuadamente.<\/span><\/p>\n

A\u00f1adir Valor<\/span><\/strong><\/p>\n

Utilizando Real Attribution, los anunciantes pueden recompensar diferentes tipos de sitios o segmentos de mercado en su modelo de atribuci\u00f3n, seg\u00fan sus propias preferencias. Al darle importancia a tipos de sitios o segmentos de mercado espec\u00edficos, los anunciantes pueden agregar valor donde ellos quieran. La elecci\u00f3n del modelo de atribuci\u00f3n tambi\u00e9n permite a los anunciantes alinear sus campa\u00f1as de resultados con sus objetivos de marketing online. <\/span><\/p>\n

Por ejemplo, un modelo basado en la posici\u00f3n impulsar\u00e1 el branding, mientras que un modelo de deterioro del tiempo refleja un mayor enfoque en las conversiones. Un enfoque de valor agregado es imposible con los modelos de “comisi\u00f3n asistida”, ya que estos seleccionan un n\u00famero de mediadores independientemente del tipo de sitio, el n\u00famero de puntos de contacto o segmentos de mercado.<\/span><\/p>\n

El Poder del Display<\/span><\/strong><\/p>\n

Los publishers que utilizan banners promocionales pueden ser muy potentes, ya que el p\u00fablico objetivo de sus publishers es a menudo similar al del anunciante. Al motivar a los publisher a colocar sus banners incluyendo sus impresiones como puntos de contacto v\u00e1lidos en las rutas de conversi\u00f3n, los anunciantes pueden beneficiarse de un aumento masivo de las impresiones de banners. <\/span><\/p>\n

Dentro de un modelo de \u201ccomisi\u00f3n asistida\u201d, recompensar en impresiones no es posible, lo que hace que la colocaci\u00f3n de banners sea financieramente menos atractiva para los publishers y que las posibilidades de estos de ser el \u00faltimo clic sean relativamente escasas. La combinaci\u00f3n de premiar “impresiones como puntos de contacto v\u00e1lidos” con una ventana de atribuci\u00f3n m\u00e1s larga (que no es personalizable con un modelo de \u201ccomisi\u00f3n asistida”) permite un rendimiento mucho mayor de los publishers que utilizan display.<\/span><\/p>\n

Incluir Otros Canales<\/span><\/strong><\/p>\n

Por \u00faltimo, pero no menos importante, una diferencia importante entre Real Attribution y la \u201ccomisi\u00f3n asistida\u201d es la posibilidad de incluir otros canales. Como Real Attribution permite un n\u00famero ilimitado de puntos de contacto y ofrece posibilidades que potencian todo el canal de resultados, es conveniente incluir otros canales conectando enlaces de tracking a enlaces de otros canales. Por ejemplo, cuando se han incorporado canales de retargeting en el canal de resultados, se ha observado un aumento del 20% en las transacciones registradas para otros publishers que de otro modo habr\u00edan perdido su cuota a favor del canal de retargeting.<\/span><\/p>\n

\"\"<\/p>\n

Acceso al documento PDF aqu\u00ed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Muchos de los anunciantes que han pasado a Real Attribution estaban trabajando o considerando la opci\u00f3n de trabajar con un “modelo asistido” en el que se recompensan los puntos de contacto mediadores. En la pr\u00e1ctica, los dos modelos presentan grandes diferencias en cuanto a flexibilidad, resultados y ROI. En este documento, te mostramos la diferencia […]<\/p>\n","protected":false},"author":69,"featured_media":67150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6791,6651],"class_list":["post-67148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-ar","category-tradetracker-ar"],"yoast_head":"\nReal Attribution Insights: Modelos Real Attribution vs. Modelos de Comisi\u00f3n Asistida - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"En este documento, te mostramos la diferencia entre los modelos de "comisi\u00f3n asistida" y "Real Attribution".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/ar\/wp-json\/wp\/v2\/posts\/67148\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution Insights: Modelos Real Attribution vs.\" \/>\n<meta property=\"og:description\" content=\"En este documento, te mostramos la diferencia entre los modelos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/ar\/tradetracker-real-attribution-vs-comision-asistida\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-20T15:47:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T10:52:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/ravsam01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1506\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Attribution Insights: Modelos Real Attribution vs.\" \/>\n<meta name=\"twitter:description\" content=\"Muchos de los anunciantes que han pasado a Real Attribution estaban trabajando o considerando la opci\u00f3n de trabajar con un \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/ravsam01-1200x398.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/ar\/tradetracker-real-attribution-vs-comision-asistida\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/tradetracker-real-attribution-vs-comision-asistida\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/ar\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Real Attribution Insights: Modelos Real Attribution vs. Modelos de Comisi\u00f3n Asistida\",\"datePublished\":\"2017-07-20T15:47:28+00:00\",\"dateModified\":\"2025-01-15T10:52:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/tradetracker-real-attribution-vs-comision-asistida\/\"},\"wordCount\":919,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/tradetracker-real-attribution-vs-comision-asistida\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/ravsam01.png\",\"keywords\":[\"Affiliate Marketing\",\"performance marketing\",\"TradeTracker\"],\"articleSection\":[\"Attribution\",\"TradeTracker\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/ar\/tradetracker-real-attribution-vs-comision-asistida\/\",\"url\":\"https:\/\/tradetracker.com\/ar\/tradetracker-real-attribution-vs-comision-asistida\/\",\"name\":\"Real Attribution Insights: Modelos Real Attribution vs. Modelos de Comisi\u00f3n Asistida - 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