{"id":67151,"date":"2017-07-29T09:00:53","date_gmt":"2017-07-29T09:00:53","guid":{"rendered":"https:\/\/tradetracker.com\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/"},"modified":"2025-01-15T10:51:02","modified_gmt":"2025-01-15T10:51:02","slug":"real-attribution-insights-cambiando-el-comportamiento-del-consumidor","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/ar\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/","title":{"rendered":"Real Attribution Insights: Cambiando el Comportamiento del Consumidor"},"content":{"rendered":"<p><span style=\"font-family: arial, helvetica, sans-serif;\">Desde el lanzamiento de\u00a0<strong>Real Attribution<\/strong>, se ha observado un cambio radical tanto en el rendimiento de la campa\u00f1a como en el comportamiento del publisher. Estos cambios se reflejan tanto a nivel individual para el publisher como a nivel global dentro de TradeTracker. Exploremos con m\u00e1s detalle los cambios en la ruta del cliente, en t\u00e9rminos de n\u00famero de publishers activos, longitud de la ruta de conversi\u00f3n media, n\u00famero de puntos de contacto involucrados y diversidad de rutas.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><u><strong>Longitud media de la ruta<\/strong><\/u><\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Un cambio notable en las campa\u00f1as con Real Attribution de TradeTracker ha sido el aumento de la longitud media de la ruta. El mayor n\u00famero de publishers posicionados en las etapas iniciadoras de la ruta del cliente ha generado un aumento de su longitud media, de 18,74 d\u00edas a 25,05 d\u00edas. Esta cifra aumenta semana tras semana, puesto que cada vez son m\u00e1s los publishers que se inscriben a campa\u00f1as de atribuci\u00f3n.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">A nivel individual para el publisher, hemos observado c\u00f3mo \u00e9stos adaptan sus acciones para ajustarse al modelo Real Attribution. La longitud de las rutas individuales en las que s\u00f3lo un publisher espec\u00edfico estaba involucrado tambi\u00e9n ha aumentado. Una mayor longitud media de la ruta indica una mejor capacidad de los publishers para influenciar al cliente a lo largo de toda la ruta.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><u><strong>N\u00famero de puntos de contacto<\/strong><\/u><\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Un cambio esperado fue el aumento en el n\u00famero de puntos de contacto involucrados en una sola ruta de conversi\u00f3n. Analizando en conjunto todas las rutas de conversi\u00f3n de la atribuci\u00f3n, vemos un aumento en el n\u00famero promedio de puntos de contacto involucrados en la transacci\u00f3n de 2,43 a 3,16. Un mayor n\u00famero de puntos de contacto creados por los publishers significa una mayor exposici\u00f3n, branding y, en \u00faltima instancia, m\u00e1s transacciones para el anunciante.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Este aumento se debe principalmente a\u00a0<u>dos factores<\/u>:<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">1) El n\u00famero de publishers de medios que se inscriben en las campa\u00f1as;<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">2) El tr\u00e1fico adicional enviado por los actuales top publishers, ya que su eCPC aumenta con Real Attribution.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><u><strong>Diversidad de rutas (nivel publisher \/ nivel tipo de sitio)<\/strong><\/u><\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Tambi\u00e9n es interesante observar que una mayor diversidad de publishers est\u00e1n promocionando las campa\u00f1as. El n\u00famero medio de publishers involucrados en una transacci\u00f3n ha cambiado de 1,9 a 2,7. Cuando se mira desde una perspectiva de tipo de sitio, vemos que el n\u00famero medio de tipos de sitio involucrados dentro de una ruta aumenta de 1,4 a 2,1. Hay\u00a0<u>dos razones<\/u>\u00a0principales para este cambio:<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">1) Las campa\u00f1as dominadas por publishers espec\u00edficos o tipos de sitio espec\u00edficos en un modelo de \u00faltimo clic tambi\u00e9n son ahora m\u00e1s atractivas para otros publishers y tipos de sitio adicionales<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">2) Anunciantes que previamente no quer\u00edan trabajar con tipos de sitio espec\u00edficos est\u00e1n ahora abriendo sus campa\u00f1as a estos publishers de nuevo, ya que cada punto de contacto obtiene una parte justa de la comisi\u00f3n.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">La evidencia proporcionada sugiere que Real Attribution no s\u00f3lo ha supuesto un cambio en el comportamiento del publisher, sino tambi\u00e9n en el comportamiento del cliente. Los publishers comienzan a centrarse m\u00e1s en el recorrido del cliente comp<\/span><span style=\"font-size: 12pt;\">leto, en lugar de las \u00faltimas etapas, generando mayor conciencia e inter\u00e9s para los anunciantes que est\u00e1n promocionando.<\/span><\/p>\n<p><a href=\"https:\/\/static.tradetracker.net\/es\/public_general\/Insights-C2C-ES.pdf\" class=\"external\" rel=\"nofollow\">Acceso al documento PDF aqu\u00ed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde el lanzamiento de\u00a0Real Attribution, se ha observado un cambio radical tanto en el rendimiento de la campa\u00f1a como en el comportamiento del publisher. Estos cambios se reflejan tanto a nivel individual para el publisher como a nivel global dentro de TradeTracker. Exploremos con m\u00e1s detalle los cambios en la ruta del cliente, en t\u00e9rminos  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":191354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6791,6651],"class_list":["post-67151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-ar","category-tradetracker-ar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Attribution Insights - Cambiando el comportamiento del consumidor<\/title>\n<meta name=\"description\" content=\"Desde el lanzamiento de Real Attribution, se ha observado un cambio radical tanto en el rendimiento de la campa\u00f1a como en el comportamiento del publisher.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/ar\/wp-json\/wp\/v2\/posts\/67151\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution Insights: Cambiando el Comportamiento\" \/>\n<meta property=\"og:description\" content=\"Desde el lanzamiento de Real Attribution, se ha observado un\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/ar\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-29T09:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T10:51:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-7-1-1024x266-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Attribution Insights: Cambiando el Comportamiento\" \/>\n<meta name=\"twitter:description\" content=\"Desde el lanzamiento de\u00a0Real Attribution, se ha observado un cambio radical tanto en el rendimiento de la campa\u00f1a como en \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-7-1-1024x266-2.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/ar\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/ar\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Real Attribution Insights: Cambiando el Comportamiento del Consumidor\",\"datePublished\":\"2017-07-29T09:00:53+00:00\",\"dateModified\":\"2025-01-15T10:51:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/\"},\"wordCount\":583,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/ar\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-7-1-1024x266-2.png\",\"articleSection\":[\"Attribution\",\"TradeTracker\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/ar\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/\",\"url\":\"https:\/\/tradetracker.com\/ar\/real-attribution-insights-cambiando-el-comportamiento-del-consumidor\/\",\"name\":\"Real Attribution Insights - 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