21 March, 2019 by agaranin

Useful if you value the publishers who introduce your consumers to the brand and those who gave the final push. Well suited for campaigns with a longer decision-making process.

Read more
21 March, 2019 by agaranin

A model which values all involved publishers evenly, which applies very well to campaigns which require consumer interaction throughout the entire purchase funnel.

Read more
21 March, 2019 by agaranin

This model rewards publishers more favourably if their touchpoint are closer to the conversion and consistently proves the most suitable model for price-sensitive products and short-term promotions.

Read more
21 March, 2019 by agaranin

The traditional, last touchpoint gets all model. Totally customisable by using exceptions for specific site types and most applicable to direct purchase transactions.

Read more
21 March, 2019 by agaranin

Achieve optimal targeting of your publishers’ audience by assigning relative weights to their operating categories. Create an appealing model for those publishers matching the defined target group.

Read more
21 March, 2019 by agaranin

First touchpoint gets all. Useful when you want to focus on getting more traffic and branding from publishers with a vast reach. A great strategy for brands with emerging brand value.

Read more