{"id":112093,"date":"2020-05-12T10:06:55","date_gmt":"2020-05-12T10:06:55","guid":{"rendered":"https:\/\/tradetracker.com\/?p=112093"},"modified":"2022-02-22T23:01:08","modified_gmt":"2022-02-22T23:01:08","slug":"nouvelle-fonctionnalite-tracking-apps-mobile-metrics","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/befr\/nouvelle-fonctionnalite-tracking-apps-mobile-metrics\/","title":{"rendered":"Nouvelle fonctionnalit\u00e9 \u2013 Tracking Apps & Mobile Metrics"},"content":{"rendered":"

\"\"<\/p>\n

Mobile Metrics, la toute derni\u00e8re fonctionnalit\u00e9 de TradeTracker, donne la possibilit\u00e9 aux marchands d\u2019int\u00e9grer leur application \u00e0 leur campagne d\u2019affiliation, de tracker et contr\u00f4ler les App Installs, les Apps Starts et les Achats in-app via les touchpoints cross-device pour ainsi r\u00e9mun\u00e9rer les \u00e9diteurs en cons\u00e9quence.<\/strong><\/p>\n

Qu\u2019est-ce que Mobile Metrics ?<\/strong><\/p>\n

Aujourd’hui, pr\u00e8s de 250 milliards d’applications mobiles sont t\u00e9l\u00e9charg\u00e9es par an et une croissance continue est pr\u00e9vue. Nous sommes arriv\u00e9s \u00e0 un point o\u00f9 il est presque impossible d’envisager une vie sans applications. Nous comptons sur elles pour rechercher des informations, commander de la nourriture ou des livres, r\u00e9server son prochain voyage. C’est pourquoi les applications mobiles cr\u00e9ent d’\u00e9normes opportunit\u00e9s pour vos revenus en ligne.<\/p>\n

En impl\u00e9mentant Mobile Metrics dans votre votre campagne d\u2019affiliation, vous pouvez tracker et contr\u00f4ler de mani\u00e8re pertinente les interactions et les activit\u00e9s votre application mobile. Cela permet d\u2019avoir une meilleure compr\u00e9hension de la contribution de vos affili\u00e9s et de les r\u00e9mun\u00e9rer en cons\u00e9quence.<\/p>\n

Qu\u2019est-ce que Mobile Metrics peut m\u2019apporter ?<\/strong><\/p>\n

Que vous souhaitiez augmenter le nombre d\u2019App Installs et d\u2019Achats in-app, acqu\u00e9rir de nouveaux utilisateurs ou simplement renforcer l\u2019engagement des utilisateurs existants par le biais d\u2019appareils mobiles, Mobile Metrics vous permettra d\u2019atteindre vos objectifs.<\/p>\n

Indicateurs \u2013 <\/strong>Suivez et contr\u00f4lez vos statistiques mobiles afin d\u2019avoir une vision globale de toutes les interactions qui ont lieu sur votre application.<\/p>\n

Tracking des Ev\u00e9nements \u2013 <\/strong>Afin de mettre en place votre campagne Mobile Metrics, il est primordial que vous d\u00e9finissiez vos objectifs li\u00e9s aux interactions r\u00e9alis\u00e9es sur votre application. Cela facilitera, apr\u00e8s l\u2019int\u00e9gration du SDK, la mise en place d\u2019un syst\u00e8me de r\u00e9compense adapt\u00e9 et le tracking de ces \u00e9v\u00e9nements.<\/p>\n

Attribution Cross Device \u2013 <\/strong>Que se passe-t-il lorsqu\u2019un internaute passe de sa tablette \u00e0 son mobile et de son mobile \u00e0 son pc ? Comment les touchpoints sont mesur\u00e9s \u00e0 travers ces supports et comment savoir quels \u00e9diteurs r\u00e9compenser ? La r\u00e9ponse est : Attribution Cross Device. Cela permet de r\u00e9compenser les diff\u00e9rents supports et touchpoints en fonction des diff\u00e9rentes expositions sur les applications et les autres m\u00e9dias d\u00e9tenus.<\/p>\n

Lien profond – <\/strong>Un lien profond permet d\u2019\u00eatre redirig\u00e9 directement sur la bonne destination, quels que soient le canal, la source ou le type de m\u00e9dia. Vous serez en mesure d’amener vos visiteurs exactement l\u00e0 o\u00f9 vous souhaitez qu’ils aillent.<\/p>\n

Comment puis-je mettre en place Mobile Metrics ?<\/strong><\/p>\n

Etape 1. <\/strong>Configurez votre campagne d\u2019application mobile afin d\u2019augmenter l\u2019importance relative des \u00e9diteurs en pond\u00e9rant leur position dans votre mod\u00e8le d\u2019attribution. D\u00e9finissez les actions que vous souhaitez attribuer \u00e0 vos \u00e9diteurs.<\/p>\n

Etape 2. <\/strong>Faites la promotion de votre campagne mobile aupr\u00e8s de vos \u00e9diteurs.<\/p>\n

Etape 3.<\/strong> Contr\u00f4lez et optimisez. TradeTracker vous permet d’am\u00e9liorer votre mod\u00e8le d’attribution gr\u00e2ce \u00e0 de nouveaux \u00e9l\u00e9ments int\u00e9ressants, comme la possibilit\u00e9 d’ajouter des composants CPC ou CPM pour les \u00e9diteurs s\u00e9lectionn\u00e9s – vous pouvez ainsi vraiment maximiser les performances de votre campagne.<\/p>\n

T\u00e9l\u00e9chargez la brochure ici <\/a>ou contactez votre gestionnaire de compte !<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile Metrics, la toute derni\u00e8re fonctionnalit\u00e9 de TradeTracker, donne la possibilit\u00e9 aux marchands d\u2019int\u00e9grer leur application \u00e0 leur campagne d\u2019affiliation, de tracker et contr\u00f4ler les App Installs, les Apps Starts et les Achats in-app via les touchpoints cross-device pour ainsi r\u00e9mun\u00e9rer les \u00e9diteurs en cons\u00e9quence. Qu\u2019est-ce que Mobile Metrics ? Aujourd’hui, pr\u00e8s de 250 milliards […]<\/p>\n","protected":false},"author":69,"featured_media":112067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-112093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nNouvelle fonctionnalit\u00e9 - Tracking Apps & Mobile Metrics<\/title>\n<meta name=\"description\" content=\"Avec la nouvelle fonctionnalit\u00e9 de TradeTracker.com, les clients peuvent ajouter l'application mobile \u00e0 leur campagne d'affiliation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/befr\/wp-json\/wp\/v2\/posts\/112093\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle fonctionnalit\u00e9 \u2013 Tracking Apps & Mobile\" \/>\n<meta property=\"og:description\" content=\"Avec la nouvelle fonctionnalit\u00e9 de TradeTracker.com, les clients\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/befr\/nouvelle-fonctionnalite-tracking-apps-mobile-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-12T10:06:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-22T23:01:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/12\/tradetracker-logo-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"30\" \/>\n<meta name=\"twitter:description\" content=\"false\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/05\/TT_INT_blogpost_news-updates-features_Mobile-Metrics-3.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/befr\/nouvelle-fonctionnalite-tracking-apps-mobile-metrics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/nouvelle-fonctionnalite-tracking-apps-mobile-metrics\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/befr\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Nouvelle fonctionnalit\u00e9 \u2013 Tracking Apps & Mobile Metrics\",\"datePublished\":\"2020-05-12T10:06:55+00:00\",\"dateModified\":\"2022-02-22T23:01:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/nouvelle-fonctionnalite-tracking-apps-mobile-metrics\/\"},\"wordCount\":560,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/nouvelle-fonctionnalite-tracking-apps-mobile-metrics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/05\/TT_INT_blogpost_news-updates-features_Mobile-Metrics-3.png\",\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/befr\/nouvelle-fonctionnalite-tracking-apps-mobile-metrics\/\",\"url\":\"https:\/\/tradetracker.com\/befr\/nouvelle-fonctionnalite-tracking-apps-mobile-metrics\/\",\"name\":\"Nouvelle fonctionnalit\u00e9 - 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