{"id":1125517,"date":"2023-11-01T07:03:29","date_gmt":"2023-11-01T07:03:29","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1125517"},"modified":"2023-11-01T07:03:29","modified_gmt":"2023-11-01T07:03:29","slug":"comment-viking-deals-rend-les-donnees-mobiles-accessibles","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/befr\/comment-viking-deals-rend-les-donnees-mobiles-accessibles\/","title":{"rendered":"Publisher spotlight: Viking Deals"},"content":{"rendered":"

\"mobile<\/p>\n

Ce mois-ci, notre focus est sur Viking Deals!<\/strong><\/p>\n

Comment est n\u00e9 Viking Deals?<\/strong>
\nMobile Vikings avait pour objectif initial de rendre les donn\u00e9es mobiles et la communication accessibles \u00e0 tous. Notre r\u00eave \u00e9tait de le faire gratuitement, mais rapidement, nous avons r\u00e9alis\u00e9 que rien n’est vraiment gratuit. C’est pourquoi nous avons cherch\u00e9 des moyens de le rendre aussi avantageux que possible pour nos clients, et c’est ainsi que Viking Deals est n\u00e9.<\/p>\n

Viking Deals est une plateforme ferm\u00e9e o\u00f9 nos clients peuvent obtenir des remises en \u00e9change de points Viking. C’\u00e9tait notre fa\u00e7on de concr\u00e9tiser l’objectif initial de Mobile Vikings, \u00e0 savoir rendre les donn\u00e9es mobiles accessibles \u00e0 un prix tr\u00e8s avantageux. Nous avons \u00e9largi Viking Deals en collaborant avec des partenaires capables d’aider nos clients \u00e0 payer leurs factures de t\u00e9l\u00e9phone mobile simplement en effectuant des achats aupr\u00e8s de ces partenaires.<\/p>\n

Mobile Vikings a \u00e9t\u00e9 cr\u00e9\u00e9 en 2009, et Viking Deals a vu le jour en 2015. L’\u00e9quipe derri\u00e8re Viking Deals se compose actuellement de moi-m\u00eame (Joey) et de Dani\u00eblle, avec le soutien de toute l’\u00e9quipe informatique et de l’\u00e9quipe de support de Mobile Vikings. Une personne de l’\u00e9quipe marketing est \u00e9galement responsable du marketing de Viking Deals.<\/p>\n

Quelle est votre audience cible, et quels groupes souhaitez-vous encore atteindre?<\/strong>
\nNotre public cible se compose principalement de personnes \u00e2g\u00e9es de 20 \u00e0 40 ans, en particulier parmi les \u00e9tudiants o\u00f9 nous sommes tr\u00e8s populaires. Ceux qui \u00e9taient \u00e9tudiants \u00e0 l’\u00e9poque sont en fait rest\u00e9s avec nous et sont toujours clients aujourd’hui. Bien s\u00fbr, tout le monde est le bienvenu ! Il est int\u00e9ressant de noter que depuis l’ann\u00e9e derni\u00e8re, lorsque nous avons commenc\u00e9 \u00e0 proposer des services Internet, notre public cible s’est \u00e9largi, et nous voyons maintenant \u00e9galement des clients \u00e2g\u00e9s de 40 ans et plus se joindre \u00e0 nous. En m\u00eame temps, nous sommes conscients que nous devons continuer \u00e0 rajeunir notre public cible, sinon nous risquons de passer \u00e0 c\u00f4t\u00e9 d’une partie de la jeune g\u00e9n\u00e9ration.<\/p>\n

Actuellement, Viking Deals compte environ 80 000 utilisateurs par an, dont 60 000 sont actifs.<\/p>\n

Quels sont les segments qui performent le mieux, et quels segments pr\u00e9voyez-vous d’\u00e9tendre davantage?<\/strong>
\nNotre segment le plus important et le plus performant est le “voyage”. Selon des \u00e9tudes, les Belges d\u00e9pensent en effet plus d’argent en voyages que d’autres pays. Nous avons donc de nombreux partenaires solides dans notre offre de “voyages”, tels que Tui et Sunweb.<\/p>\n

Au cours des deux derni\u00e8res ann\u00e9es, nous avons examin\u00e9 les domaines o\u00f9 les clients d\u00e9pensent le plus d’argent, et cela nous a conduit vers les “assurances”. Tout le monde doit souscrire certaines assurances, et nous voulions les proposer \u00e0 des tarifs avantageux, mais malheureusement, cela n’a pas eu autant de succ\u00e8s que pr\u00e9vu. Les gens ne changent pas si facilement d’assurance, et cela vaut \u00e9galement pour l'”\u00e9nergie”.<\/p>\n

Y a-t-il eu des changements dans les segments au fil des ans?<\/strong>
\nPendant la pand\u00e9mie de COVID-19, le segment du voyage s’est compl\u00e8tement arr\u00eat\u00e9, tandis que la livraison de repas est devenue tr\u00e8s populaire. En g\u00e9n\u00e9ral, les achats en ligne ont \u00e9galement augment\u00e9, tant chez les jeunes que chez les personnes d’\u00e2ge moyen, principalement en raison des circonstances.<\/p>\n

Apr\u00e8s la pand\u00e9mie, le secteur du voyage s’est r\u00e9tabli plus fort que jamais. Les autres segments ont \u00e9galement enregistr\u00e9 une forte croissance dans les achats en ligne. En g\u00e9n\u00e9ral, nous observons une croissance constante des achats en ligne. Actuellement, la situation \u00e9conomique, telle que l’inflation et les prix de l’\u00e9nergie \u00e9lev\u00e9s, peut avoir un impact sur le comportement d’achat, mais il est difficile de pr\u00e9dire exactement quel effet cela aura dans les prochains mois.<\/p>\n

\u00c0 quel point “Kill Your Bill” a-t-il \u00e9t\u00e9 couronn\u00e9 de succ\u00e8s?<\/strong>
\nLe week-end “Kill Your Bill” d\u00e9but octobre a \u00e9t\u00e9 un grand succ\u00e8s. Nous avons g\u00e9n\u00e9r\u00e9 2,85 fois plus de chiffre d’affaires que le week-end pr\u00e9c\u00e9dent. Il est \u00e0 noter que 33 marques ont r\u00e9alis\u00e9 au moins 5 fois plus de chiffre d’affaires que le week-end pr\u00e9c\u00e9dent. Cet \u00e9v\u00e9nement devient de plus en plus r\u00e9ussi, et avec de plus en plus de partenaires, il devient \u00e9galement un peu plus difficile de se d\u00e9marquer. Compar\u00e9 \u00e0 il y a 2-3 ans, lorsque 40 partenaires y participaient, nous en avons maintenant jusqu’\u00e0 90. Viking Deals organise deux week-ends “Kill Your Bill” par an, un en mars et un en octobre.<\/p>\n

P\u00e9riodes de diff\u00e9rences positives dans les chiffres?<\/strong>
\nIl y a deux p\u00e9riodes qui se distinguent vraiment : le Black Friday et “Kill Your Bill”. De plus, les mois de janvier et juillet, avec les soldes, montrent une croissance constante. Deux \u00e0 trois semaines avant No\u00ebl, nous observons \u00e9galement une forte augmentation, et nos campagnes de voyage ont \u00e9galement un effet clair sur les r\u00e9servations de voyages.<\/p>\n

Avez-vous d\u00e9j\u00e0 d\u00fb surmonter des obstacles?<\/strong>
\nCes derni\u00e8res ann\u00e9es, nous nous sommes fortement concentr\u00e9s sur la fiabilit\u00e9 du suivi et la capacit\u00e9 \u00e0 attribuer correctement les transactions aux clients. En g\u00e9n\u00e9ral, nous n’avons pas eu de probl\u00e8mes majeurs, mais parfois, des d\u00e9fis sp\u00e9cifiques se sont pos\u00e9s lors de certaines campagnes, tels que des probl\u00e8mes de suivi. C’est quelque chose sur lequel nous travaillons presque tous les jours.<\/p>\n

Cependant, nous pr\u00e9voyons des obstacles \u00e0 l’avenir, en particulier en raison du passage au suivi sans cookies, tel que pr\u00e9vu par Google.<\/p>\n

Quelle est la valeur ajout\u00e9e de la collaboration avec TradeTracker?<\/strong>
\nLa collaboration avec les gestionnaires de compte et la communication avec les annonceurs est inestimable. Les gestionnaires de compte sont bien inform\u00e9s sur leurs campagnes, et lors d’\u00e9v\u00e9nements tels que “Kill Your Bill”, ils communiquent cela aux annonceurs, ce qui nous fait gagner beaucoup de travail.<\/p>\n

Quel est votre objectif\/vision pour l’avenir?<\/strong>
\nNotre objectif est de veiller \u00e0 ce que les clients n’aient plus jamais \u00e0 payer leur facture eux-m\u00eames. Nous voulons qu’ils fassent leurs achats chez nos partenaires, que nous g\u00e9n\u00e9rions suffisamment de commissions et que les clients gagnent des points Viking pour payer leur facture et rester des clients fid\u00e8les.<\/p>\n

Un objectif suppl\u00e9mentaire est de garantir un parcours client parfait, de sorte que les clients n’aient aucun probl\u00e8me lors de leurs achats et re\u00e7oivent toujours leurs points Viking. Nous visons la clart\u00e9 pour le client et cherchons \u00e0 minimiser les r\u00e9clamations.<\/p>\n

Nous tenons \u00e0 remercier Joey pour cette interview informative ! Si vous \u00eates annonceur et que vous \u00eates int\u00e9ress\u00e9 par un partenariat avec Viking Deals, veuillez contacter votre gestionnaire de compte!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce mois-ci, notre focus est sur Viking Deals! Comment est n\u00e9 Viking Deals? Mobile Vikings avait pour objectif initial de rendre les donn\u00e9es mobiles et la communication accessibles \u00e0 tous. Notre r\u00eave \u00e9tait de le faire gratuitement, mais rapidement, nous avons r\u00e9alis\u00e9 que rien n’est vraiment gratuit. C’est pourquoi nous avons cherch\u00e9 des moyens de […]<\/p>\n","protected":false},"author":69,"featured_media":1125536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1125517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nInterview avec Viking Deals - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Viking Deals rend les donn\u00e9es et communications mobiles accessibles \u00e0 tous \u00e0 des prix abordables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/befr\/wp-json\/wp\/v2\/posts\/1125517\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher spotlight: Viking Deals TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Viking Deals rend les donn\u00e9es et\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/befr\/comment-viking-deals-rend-les-donnees-mobiles-accessibles\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T07:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2023\/10\/tips.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher spotlight: Viking Deals\" \/>\n<meta name=\"twitter:description\" content=\" Ce mois-ci, notre focus est sur Viking Deals! 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