{"id":1126984,"date":"2024-01-12T10:33:07","date_gmt":"2024-01-12T10:33:07","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1126984"},"modified":"2024-01-12T13:50:48","modified_gmt":"2024-01-12T13:50:48","slug":"tendances-du-marketing-numerique-en-2024","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/befr\/tendances-du-marketing-numerique-en-2024\/","title":{"rendered":"Tendances du marketing num\u00e9rique en 2024"},"content":{"rendered":"

\"Digitale<\/p>\n

La disparition des cookies tiers<\/h4>\n

Les param\u00e8tres de confidentialit\u00e9 deviennent plus stricts et les cookies tiers dispara\u00eetront bient\u00f4t. La m\u00e9thode de suivi appel\u00e9e ‘standard linking’ utilise ces cookies tiers. Les annonceurs utilisant cette m\u00e9thode sont encourag\u00e9s \u00e0 passer rapidement aux nouvelles m\u00e9thodes de suivi telles que ‘Direct Linking’ ou ‘Hosted Tracking’. Surtout, ‘Hosted Tracking’ est consid\u00e9r\u00e9 comme l’option la plus avanc\u00e9e. Il garantit un suivi optimal et offre une solution contre la perte de trafic due aux bloqueurs de publicit\u00e9s et \u00e0 la ‘Intelligent Tracking Prevention’ des appareils Apple et des navigateurs.<\/p>\n

Pour continuer \u00e0 soutenir vos activit\u00e9s marketing et ne pas manquer de opportunit\u00e9s de vente en 2024, il est judicieux de contacter votre gestionnaire de compte pour la mise en \u0153uvre d’une nouvelle m\u00e9thode de suivi. Faites rapidement la transition vers la focalisation sur les ‘first-party cookies’ pour vos strat\u00e9gies marketing et ne perdez aucune opportunit\u00e9!<\/p>\n

Automatisation du marketing par l’IA<\/h4>\n

L’ann\u00e9e 2023 a \u00e9t\u00e9 une ann\u00e9e importante pour l’IA dans le marketing num\u00e9rique. Ce qui semblait autrefois \u00eatre un concept futuriste est maintenant devenu une strat\u00e9gie indispensable.<\/p>\n

L’utilisation de l’IA dans le marketing num\u00e9rique transforme la mani\u00e8re dont les entreprises analysent les donn\u00e9es, personnalisent les exp\u00e9riences client et optimisent les campagnes. Cela va bien au-del\u00e0 du simple soutien \u00e0 la r\u00e9daction de textes ou \u00e0 la g\u00e9n\u00e9ration d’images. Cela permet aux marques d’analyser le comportement et les pr\u00e9f\u00e9rences des consommateurs, permettant des campagnes marketing de plus en plus cibl\u00e9es.<\/p>\n

En 2024, des outils de marketing AI tels que les chatbots, l’optimisation de la recherche vocale et des analyses avanc\u00e9es seront encore plus largement utilis\u00e9s. Il est crucial d’embrasser ces \u00e9volutions, tout en restant critique et en ne faisant pas enti\u00e8rement confiance \u00e0 l’IA comme seule strat\u00e9gie d’automatisation. Il s’agit plut\u00f4t d’un partenariat pr\u00e9cieux entre l’humain et l’IA, o\u00f9 les connaissances et les forces sont combin\u00e9es pour des r\u00e9sultats optimaux.<\/p>\n

SEO : Google Search Generative Experience<\/h4>\n

En parlant d’IA, Google ne restera certainement pas \u00e0 la tra\u00eene dans ce domaine. L’exp\u00e9rience de recherche g\u00e9n\u00e9rative de Google, SGE, transformera l’exp\u00e9rience de recherche des utilisateurs gr\u00e2ce \u00e0 l’IA.<\/p>\n

L’objectif est de fournir aux utilisateurs des informations plus pertinentes et plus approfondies en fonction de leurs questions. Il fournit des liens pertinents et dispose d’un mode conversationnel o\u00f9 les utilisateurs peuvent poser des questions. L’exp\u00e9rience est actuellement test\u00e9e et si tout se d\u00e9roule comme pr\u00e9vu, elle sera d\u00e9ploy\u00e9e en 2024. Les r\u00e9sultats de recherche organiques suivront alors les r\u00e9sultats de SGE.<\/p>\n

Bien que cela puisse r\u00e9duire les taux de clics, le r\u00e9sultat de SGE contient souvent les sources d’information, mettant en avant les sites Web. Cela repr\u00e9sente un changement majeur, mais am\u00e9liore l’exp\u00e9rience utilisateur pour les recherches. Au lieu de consulter plusieurs sources, SGE peut centraliser des informations provenant de diff\u00e9rentes sources.<\/p>\n

Il n’est pas inconnu que Google est accus\u00e9 de ‘voler’ des clics aux sites Web en affichant directement des informations dans l’index pour maintenir les utilisateurs sur Google. Cependant, seul le temps dira si et dans quelle mesure un site Web conna\u00eetra une baisse significative de ses taux de clics et de son trafic.<\/p>\n

Il semble que les r\u00e9sultats de SGE n’appara\u00eetront pas pour toutes les recherches, donc cela ne doit pas \u00eatre consid\u00e9r\u00e9 comme un changement applicable \u00e0 tous les fronts.<\/p>\n

Du marketing durable et cibl\u00e9<\/h4>\n

La pr\u00e9occupation pour l’environnement reste au centre en 2024. Les consommateurs rechercheront non seulement des marques qui correspondent \u00e0 leurs valeurs, mais seront \u00e9galement pr\u00eats \u00e0 payer davantage pour des produits durables. Pour r\u00e9ussir, il est essentiel que les entreprises adoptent des strat\u00e9gies marketing durables et cibl\u00e9es qui sont authentiques pour la marque.<\/p>\n

Il ne suffit plus de mettre en avant des initiatives \u00e9cologiques. Les marques doivent int\u00e9grer activement des pratiques durables, soutenir des objectifs sociaux et communiquer leur mission de mani\u00e8re authentique. Les marques capables de montrer r\u00e9ellement leur engagement envers la durabilit\u00e9 et de le communiquer de mani\u00e8re transparente attireront et conserveront une base de clients fid\u00e8les et socialement conscients.<\/p>\n

Les entreprises qui s’adaptent \u00e0 ces tendances r\u00e9pondent aux attentes du public et se positionnent pour un succ\u00e8s durable dans le monde du marketing en constante \u00e9volution.<\/p>\n

Du paid media \u00e0 l’owned media<\/h4>\n

Les paid media sont de plus en plus consid\u00e9r\u00e9s comme un obstacle. Principalement en raison de co\u00fbts croissants, de la disparition des cookies tiers, de param\u00e8tres de confidentialit\u00e9 plus stricts et de possibilit\u00e9s de ciblage limit\u00e9es. En guise de cerise sur le g\u00e2teau, la nouvelle sur l’interdiction potentielle pour Meta d’afficher des publicit\u00e9s cibl\u00e9es est \u00e9galement arriv\u00e9e.<\/p>\n

Il devient de plus en plus important de construire ses propres donn\u00e9es. Le message est de ne pas d\u00e9pendre des m\u00e9dias payants, mais plut\u00f4t d’investir dans ses propres m\u00e9dias. C’est \u00e9galement la meilleure fa\u00e7on de construire la fid\u00e9lit\u00e9 des consommateurs.<\/p>\n

1. Patel L. 10 marketing trends that will dominate in 2024.<\/span>
\nhttps:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2023\/12\/18\/10-marketing-trends-that-will-dominate-in-2024\/?sh=1bc7435b3586<\/a>. Published december 18, 2023.
\n<\/span>2. Kerkhofs S. Digital marketing in 2024: Markeer deze 8 trends in je agenda.<\/span>
\nhttps:\/\/www.frankwatching.com\/archive\/2023\/11\/13\/digital-marketing-trends-2024\/<\/a>. Published november 13, 2023.
\n<\/span>3. Prunty E. Key Digital Marketing Trends for 2024. Digital Marketing Institute.<\/span>
\nhttps:\/\/digitalmarketinginstitute.com\/blog\/key-digital-marketing-trends-for-2024<\/a>. Published januari 9, 2024.
\n<\/span>4. Sachs E. The top 2024 digital marketing trends to explore next year. Sachs Marketing Group.<\/span>
\nhttps:\/\/sachsmarketinggroup.com\/2024-digital-marketing-trends\/<\/a>. Published 10 januari 2024.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La disparition des cookies tiers Les param\u00e8tres de confidentialit\u00e9 deviennent plus stricts et les cookies tiers dispara\u00eetront bient\u00f4t. La m\u00e9thode de suivi appel\u00e9e ‘standard linking’ utilise ces cookies tiers. Les annonceurs utilisant cette m\u00e9thode sont encourag\u00e9s \u00e0 passer rapidement aux nouvelles m\u00e9thodes de suivi telles que ‘Direct Linking’ ou ‘Hosted Tracking’. Surtout, ‘Hosted Tracking’ est […]<\/p>\n","protected":false},"author":69,"featured_media":1126953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1126984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nTendances du marketing num\u00e9rique en 2024 - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Restez au courant des derni\u00e8res tendances du marketing num\u00e9rique et optimisez votre strat\u00e9gie de marketing num\u00e9rique en 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/befr\/wp-json\/wp\/v2\/posts\/1126984\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances du marketing num\u00e9rique en 2024 TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Restez au courant des derni\u00e8res tendances du marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/befr\/tendances-du-marketing-numerique-en-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-12T10:33:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-12T13:50:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/01\/trends-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tendances du marketing num\u00e9rique en 2024\" \/>\n<meta name=\"twitter:description\" content=\" La disparition des cookies tiers Les param\u00e8tres de confidentialit\u00e9 deviennent plus stricts et les cookies tiers \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/01\/trends-2024.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/befr\/tendances-du-marketing-numerique-en-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/tendances-du-marketing-numerique-en-2024\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/befr\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Tendances du marketing num\u00e9rique en 2024\",\"datePublished\":\"2024-01-12T10:33:07+00:00\",\"dateModified\":\"2024-01-12T13:50:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/tendances-du-marketing-numerique-en-2024\/\"},\"wordCount\":979,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/tendances-du-marketing-numerique-en-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/01\/trends-2024.png\",\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/befr\/tendances-du-marketing-numerique-en-2024\/\",\"url\":\"https:\/\/tradetracker.com\/befr\/tendances-du-marketing-numerique-en-2024\/\",\"name\":\"Tendances du marketing num\u00e9rique en 2024 - 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