{"id":1127388,"date":"2024-02-07T11:54:09","date_gmt":"2024-02-07T11:54:09","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1127388"},"modified":"2024-02-07T11:54:09","modified_gmt":"2024-02-07T11:54:09","slug":"publisher-spotlight-avec-le-site-affilie-kaero","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/befr\/publisher-spotlight-avec-le-site-affilie-kaero\/","title":{"rendered":"Publisher spotlight KAERO"},"content":{"rendered":"

\"Publisher<\/p>\n

 <\/p>\n

Pr\u00e9sentez-vous bri\u00e8vement!<\/strong>
\nJe suis Florent Le Chuiton<\/a>, le fondateur de Kaer Online BV<\/a>, bas\u00e9 \u00e0 Den Bosch, aux Pays-Bas. Nous avons d\u00e9but\u00e9 en 2013 et avons r\u00e9cemment c\u00e9l\u00e9br\u00e9 notre 10e anniversaire. L’\u00e9quipe de Kaer Online se compose de quatre personnes. En outre, nous externalisons \u00e9galement les services informatiques et collaborons avec des freelancers pour cr\u00e9er du contenu pour nos diff\u00e9rents projets.<\/p>\n

D’o\u00f9 vient le nom Kaer Online?<\/strong>
\nLe mot \u00ab Kaer \u00bb vient de l\u2019ancien Breton (langue parl\u00e9e dans l\u2019ouest de la France) et signifie \u00ab beau et fort \u00bb.<\/p>\n

Que fait Kaer Online?<\/strong>
\nKaer Online Online g\u00e8re plusieurs sites web. En Belgique, nous collaborons avec le site codepromotion.be en partenariat avec la RTBF. En France, nous travaillons avec La Voix Du Nord, un m\u00e9dia du nord de la France.<\/p>\n

De plus, nous sommes \u00e9galement actifs dans le secteur des vacances en Belgique Francophone via le site web vacances.be. Il s’agit d’un site assez r\u00e9cent que nous avons lanc\u00e9. Enfin, nous avons \u00e9galement lanc\u00e9 KAERO il y a quelques mois.<\/p>\n

Qu’est-ce que KAERO?<\/strong>
\nKAERO se compose de deux sites web. D’une part, un site web de \u00ab cashback \u00bb avec le nom de domaine kaero.be et d’autre part, une partie \u00ab codes promotionnels \u00bb, codepromo.kaero.be, disponibles uniquement en Belgique francophone.<\/p>\n

Nous avons d\u00e9cid\u00e9 de cr\u00e9er deux sites web distincts, car certains partenaires pr\u00e9f\u00e8rent travailler exclusivement avec des sites de codes promos, tandis que d’autres privil\u00e9gient le cashback. Nous offrons aux utilisateurs la flexibilit\u00e9 de choisir l’une ou l’autre option, voire les deux si possible.<\/p>\n

Quels sont les avantages de KAERO?<\/strong>
\nC’est un site web assez r\u00e9cent, donc nous devons d’abord voir ce qui fonctionne et ce qui ne fonctionne pas. L’avantage est que nous avons d\u00e9j\u00e0 une position forte en Belgique francophone dans le domaine des codes promotionnels gr\u00e2ce \u00e0 Codepromotion.be et KAERO propose \u00e9galement une collaboration entre ces deux sites. De cette mani\u00e8re, nous pouvons unir nos forces.<\/p>\n

De plus, Kaer Online est d\u00e9j\u00e0 pr\u00e9sente sur le march\u00e9 depuis 10 ans, ce qui renforce la confiance des partenaires, mais aussi des utilisateurs. Cela nous permet d’offrir constamment des codes de plus en plus exclusifs.<\/p>\n

Dans les mois \u00e0 venir, nous souhaitons nous concentrer sur la partie \u00ab cashback \u00bb de KAERO. Ainsi, nous pouvons d\u00e9velopper le business gr\u00e2ce \u00e0 des newsletters sp\u00e9cifiques, ce qui nous permettra d’atteindre davantage d’annonceurs belges.<\/p>\n

Quelle est votre audience cible ? Et quels objectifs souhaitez-vous atteindre?<\/strong>
\nNotre public cible est bien entendu les utilisateurs belges, en particulier les femmes \u00e2g\u00e9es de 30 \u00e0 40 ans. \u00c0 l’avenir, nous souhaitons peut-\u00eatre toucher \u00e9galement les \u00e9tudiants. Cela semble \u00eatre un public int\u00e9ress\u00e9 par les bonnes affaires.<\/p>\n

Quels segments performants le mieux ? Et quels segments souhaitez-vous \u00e9tendre davantage?<\/strong>
\nActuellement, le segment des vacances donne les meilleurs r\u00e9sultats, principalement en raison des montants \u00e9lev\u00e9s associ\u00e9s aux vacances, permettant aux utilisateurs de recevoir une commission attrayante. De plus, l’\u00e9lectronique affiche \u00e9galement de bonnes performances. Nous constatons une tendance positive dans les performances des parcs d’attractions, et c’est pourquoi nous souhaitons nous y investir de plus en plus.<\/p>\n

Des d\u00e9fis particuliers se sont-ils d\u00e9j\u00e0 pr\u00e9sent\u00e9s ? Comment les avez-vous surmont\u00e9s?<\/strong>
\nNous avons d’abord conclu un partenariat avec une autre entreprise de cashback pour d\u00e9velopper leur mod\u00e8le. Cependant, apr\u00e8s quelques temps, nous avons d\u00e9cid\u00e9 de lancer notre propre projet : La prochaine \u00e9tape logique \u00e9tait de cr\u00e9er notre propre plateforme.<\/p>\n

Un autre d\u00e9fi \u00e9tait la diff\u00e9rence technologique entre la mise en \u0153uvre d’un site de codes promotionnels et d’un site de cashback. Il y a des diff\u00e9rences claires et cela n’a pas toujours \u00e9t\u00e9 facile \u00e0 mettre en place.<\/p>\n

Bien s\u00fbr, les cookies restent un d\u00e9fi majeur. En refusant les cookies, le cashback est souvent \u00e9galement compromis. Heureusement, nous pouvons r\u00e9agir \u00e0 cela en offrant \u00e0 nos utilisateurs un outil pour “r\u00e9clamer” le cashback manqu\u00e9, et nous r\u00e9pondons toujours tr\u00e8s rapidement \u00e0 cela.<\/p>\n

Quel est votre plus grand succ\u00e8s jusqu’\u00e0 pr\u00e9sent?<\/strong>
\n\u00c9tant donn\u00e9 que KAERO est encore assez nouveau, je ne peux pas encore parler d’un tr\u00e8s grand succ\u00e8s, mais plut\u00f4t de petits succ\u00e8s qui contribueront \u00e0 nos grandes r\u00e9ussites \u00e0 long terme. Nous constatons de plus en plus un pic de nouveaux utilisateurs gr\u00e2ce au programme de parrainage sur notre site web ou simplement par le bouche-\u00e0-oreille. C’est \u00e9videmment tr\u00e8s bon pour notre notori\u00e9t\u00e9. Dans les mois \u00e0 venir, nous allons \u00e9galement mettre davantage l’accent sur le contenu et encore plus sur la publicit\u00e9.<\/p>\n

\u00c0 l’avenir, nous souhaitons cr\u00e9er davantage de synergie entre les diff\u00e9rents sites web en \u00e9tablissant de nouveaux partenariats.<\/p>\n

Quelle est la valeur ajout\u00e9e de la collaboration avec Tradetracker?<\/strong>
\nTout d’abord, il y a toujours une bonne communication. Les gestionnaires de compte sont toujours faciles \u00e0 joindre. De plus, nous pouvons facilement contacter les annonceurs via les gestionnaires de compte, mais aussi via le syst\u00e8me de ticket sur la plateforme. C’est certainement un plus. Tout comme l\u2019utilisation ais\u00e9e des rapports sur la plateforme.<\/p>\n

Enfin, je trouve que l’API fonctionne tr\u00e8s bien. Lors de son installation, nous n’avons en fait rencontr\u00e9 aucun probl\u00e8me, tout s’est d\u00e9roul\u00e9 tr\u00e8s facilement.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Pr\u00e9sentez-vous bri\u00e8vement! Je suis Florent Le Chuiton, le fondateur de Kaer Online BV, bas\u00e9 \u00e0 Den Bosch, aux Pays-Bas. Nous avons d\u00e9but\u00e9 en 2013 et avons r\u00e9cemment c\u00e9l\u00e9br\u00e9 notre 10e anniversaire. L’\u00e9quipe de Kaer Online se compose de quatre personnes. En outre, nous externalisons \u00e9galement les services informatiques et collaborons avec des freelancers pour […]<\/p>\n","protected":false},"author":69,"featured_media":1127357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1127388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nD\u00e9couvrez qui se cache derri\u00e8re le site affili\u00e9 KAERO<\/title>\n<meta name=\"description\" content=\"Chaque mois, TradeTracker met un \u00e9diteur \u00e0 l'honneur. 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