{"id":1128030,"date":"2024-03-18T04:41:00","date_gmt":"2024-03-18T04:41:00","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1128030"},"modified":"2024-03-18T04:41:00","modified_gmt":"2024-03-18T04:41:00","slug":"fin-cookies-tiers-google-chrome-publicite-en-ligne","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/befr\/fin-cookies-tiers-google-chrome-publicite-en-ligne\/","title":{"rendered":"La fin des cookies tiers sur Google Chrome"},"content":{"rendered":"

\"Tracking\"<\/p>\n

Avec la d\u00e9sactivation des cookies de suivi tiers sur Google Chrome, Google a introduit un changement radical qui va bouleverser le paysage de la publicit\u00e9 en ligne. Cette d\u00e9cision, qui est entr\u00e9e en vigueur en janvier 2024, marque le d\u00e9but d’une nouvelle \u00e8re o\u00f9 les annonceurs sont contraints de s’adapter \u00e0 un environnement de suivi sans cookies.<\/strong><\/p>\n

Quels sont les cookies tiers?<\/h4>\n

Les cookies tiers sont de petits morceaux de code plac\u00e9s par des sites web tiers et utilis\u00e9s pour suivre les comportements de navigation des utilisateurs \u00e0 des fins publicitaires. Cela permet aux annonceurs de cibler les utilisateurs sur diff\u00e9rents sites web avec des publicit\u00e9s personnalis\u00e9es en fonction de leurs activit\u00e9s en ligne. Auparavant, les cookies tiers jouaient un r\u00f4le crucial dans l’industrie de la publicit\u00e9 en ligne en permettant aux annonceurs de mesurer l’efficacit\u00e9 de leurs campagnes, de cibler des audiences et de diffuser des publicit\u00e9s personnalis\u00e9es.<\/p>\n

Google a annonc\u00e9 qu’il mettrait fin aux cookies tiers dans son navigateur Chrome pour am\u00e9liorer la confidentialit\u00e9 des utilisateurs et offrir une exp\u00e9rience en ligne plus transparente. Ce changement a des cons\u00e9quences importantes pour les annonceurs et les oblige \u00e0 adopter des m\u00e9thodes de suivi alternatives.<\/p>\n

Changements dans le suivi publicitaire<\/h4>\n

Avec la fin des cookies tiers, les annonceurs sont confront\u00e9s \u00e0 des limitations dans leur capacit\u00e9 \u00e0 suivre les utilisateurs sur diff\u00e9rents sites web, ce qui peut r\u00e9duire la pr\u00e9cision et l’efficacit\u00e9 de leurs campagnes publicitaires. Les annonceurs sont contraints de s’adapter \u00e0 cette nouvelle r\u00e9alit\u00e9 en adoptant des m\u00e9thodes de suivi alternatives qui ne d\u00e9pendent pas des cookies tiers.<\/p>\n

\"tracking<\/a><\/p>\n

Solutions de TradeTracker pour les annonceurs<\/h4>\n

En r\u00e9ponse \u00e0 ce changement, TradeTracker a d\u00e9velopp\u00e9 plusieurs solutions alternatives au mod\u00e8le largement utilis\u00e9 de “Standard Linking”, o\u00f9 les liens sont g\u00e9n\u00e9r\u00e9s via tc.tradetracker.net. Ce mod\u00e8le est maintenant sujet au blocage par les r\u00e9seaux de contenu ainsi que par Google lui-m\u00eame. De plus, il n’est plus possible pour de nouveaux clients de commencer avec ce mod\u00e8le.<\/p>\n

Direct Linking <\/strong>: Un script suppl\u00e9mentaire est d\u00e9clench\u00e9 via un dossier de redirection. Cela fait en sorte que le clic agisse comme un cookie first-party, r\u00e9duisant ainsi le risque de blocage et permettant des liens plus esth\u00e9tiques et le stockage de donn\u00e9es first-party. D\u00e9j\u00e0, 48 % des marchands belges utilisent ce mod\u00e8le.<\/p>\n

Hosted Tracking <\/strong>: Les annonceurs utilisent un sous-domaine et un enregistrement CNAME d’un des serveurs de TradeTracker, ce qui entra\u00eene des liens plus attrayants et un trafic accru vers l’annonceur. Actuellement, 8 % des clients belges de TradeTracker utilisent cette impl\u00e9mentation.<\/p>\n

Suffixe serveur \u00e0 serveur (S2S)<\/strong> : Cela fournit des donn\u00e9es de suivi \u00e0 la port\u00e9e de l’annonceur, avec une sauvegarde par rappel de serveur \u00e0 serveur.<\/p>\n

L’importance de l’adaptation pour les annonceurs<\/h4>\n

Il est crucial pour les annonceurs de r\u00e9agir rapidement et de s’adapter \u00e0 cette nouvelle r\u00e9alit\u00e9 afin de maintenir la pr\u00e9cision et l’efficacit\u00e9 de leurs campagnes publicitaires. Bien que la fin des cookies tiers puisse am\u00e9liorer la confidentialit\u00e9 des utilisateurs, elle soul\u00e8ve \u00e9galement des questions sur la position monopolistique croissante de Google et son impact sur le march\u00e9 publicitaire en ligne.<\/p>\n

La fin des cookies tiers sur Google Chrome marque un changement majeur dans le paysage publicitaire, obligeant les annonceurs \u00e0 adopter de nouvelles m\u00e9thodes de suivi. En tirant parti de solutions innovantes telles que celles propos\u00e9es par TradeTracker, les annonceurs peuvent faciliter la transition vers un environnement de suivi sans cookies et se pr\u00e9parer \u00e0 l’avenir de la publicit\u00e9 en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec la d\u00e9sactivation des cookies de suivi tiers sur Google Chrome, Google a introduit un changement radical qui va bouleverser le paysage de la publicit\u00e9 en ligne. Cette d\u00e9cision, qui est entr\u00e9e en vigueur en janvier 2024, marque le d\u00e9but d’une nouvelle \u00e8re o\u00f9 les annonceurs sont contraints de s’adapter \u00e0 un environnement de suivi […]<\/p>\n","protected":false},"author":69,"featured_media":1127949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1128030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nLa fin des cookies tiers sur Google Chrome - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la fin des cookies tiers sur Google Chrome affecte le paysage de la publicit\u00e9 en ligne et ce que cela signifie pour les annonceurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/befr\/wp-json\/wp\/v2\/posts\/1128030\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin des cookies tiers sur Google Chrome TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment la fin des cookies tiers sur Google Chrome\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/befr\/fin-cookies-tiers-google-chrome-publicite-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-18T04:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/BENL-tracking.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La fin des cookies tiers sur Google Chrome\" \/>\n<meta name=\"twitter:description\" content=\" Avec la d\u00e9sactivation des cookies de suivi tiers sur Google Chrome, Google a introduit un changement radical qui va \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/BENL-tracking.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/befr\/fin-cookies-tiers-google-chrome-publicite-en-ligne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/fin-cookies-tiers-google-chrome-publicite-en-ligne\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/befr\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"La fin des cookies tiers sur Google Chrome\",\"datePublished\":\"2024-03-18T04:41:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/fin-cookies-tiers-google-chrome-publicite-en-ligne\/\"},\"wordCount\":629,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/befr\/fin-cookies-tiers-google-chrome-publicite-en-ligne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/BENL-tracking.png\",\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/befr\/fin-cookies-tiers-google-chrome-publicite-en-ligne\/\",\"url\":\"https:\/\/tradetracker.com\/befr\/fin-cookies-tiers-google-chrome-publicite-en-ligne\/\",\"name\":\"La fin des cookies tiers sur Google Chrome - 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