{"id":1128181,"date":"2024-03-28T10:53:06","date_gmt":"2024-03-28T10:53:06","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1128181"},"modified":"2025-01-10T13:28:15","modified_gmt":"2025-01-10T13:28:15","slug":"blog-de-voyage-belge-awards-rapport-2024","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/befr\/blog-de-voyage-belge-awards-rapport-2024\/","title":{"rendered":"Belgian Travel Blog Awards"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1128117\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/TBA-image.png\" alt=\"Travel blog Awards 2024\" width=\"1200\" height=\"500\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/TBA-image.png 1200w, https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/TBA-image-300x125.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/TBA-image-1024x427.png 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/TBA-image-768x320.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><strong>Cette ann\u00e9e, nous avons eu la chance d&#8217;\u00eatre pr\u00e9sents en tant que sponsor \u00e0 l&#8217;\u00e9v\u00e9nement le plus important pour les blogueurs de voyage et les influenceurs belges, les Belgian Travel Blog Awards ! Cet \u00e9v\u00e9nement, organis\u00e9 chaque ann\u00e9e depuis 2018, est orchestr\u00e9 par <a href=\"https:\/\/thx.agency\/fr\/accueil\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Thx.agency<\/a>, une agence de marketing et de vente sp\u00e9cialis\u00e9e dans les relations publiques et le commerce du voyage. Chaque ann\u00e9e, lors de cet \u00e9v\u00e9nement, les meilleurs blogueurs de voyage et influenceurs belges sont r\u00e9compens\u00e9s pour le contenu de voyage qu&#8217;ils produisent.<\/strong><\/p>\n<p>L&#8217;\u00e9v\u00e9nement s&#8217;est d\u00e9roul\u00e9 au Kursaal \u00e0 Ostende. Nous avons \u00e9t\u00e9 invit\u00e9s \u00e0 d\u00e9jeuner \u00e0 l&#8217;h\u00f4tel Andromeda, un h\u00f4tel quatre \u00e9toiles offrant une vue magnifique sur la mer. Ensuite, trois pr\u00e9sentations principales ont eu lieu. Le premier intervenant \u00e9tait notre coll\u00e8gue, Lotte Van den Bossche, responsable de compte senior chez TradeTracker. Elle a parl\u00e9 du monde dynamique du marketing d&#8217;affiliation dans le secteur du voyage. La deuxi\u00e8me pr\u00e9sentation a \u00e9t\u00e9 donn\u00e9e par Marijke De Veirman, chercheuse principale en m\u00e9dias sociaux et en marketing d&#8217;influence et enseignante en communication \u00e0 l&#8217;Arteveldehogeschool. Marijke a pr\u00e9sent\u00e9 ses recherches sur la mani\u00e8re dont les marques peuvent utiliser les m\u00e9dias sociaux, les influenceurs et les podcasts dans leurs strat\u00e9gies marketing. Enfin, Julie Kerckaert, doctorante \u00e0 la Facult\u00e9 de droit et de criminologie de l&#8217;Universit\u00e9 de Gand, a abord\u00e9 la r\u00e9gulation des m\u00e9dias sociaux (influenceurs) du point de vue du droit de la consommation et du droit du travail.<\/p>\n<p>Quatre influenceurs ont \u00e9galement \u00e9t\u00e9 invit\u00e9s \u00e0 participer \u00e0 une table ronde:<\/p>\n<ul>\n<li>Ellensvoyage<\/li>\n<li>Louise De Bast<\/li>\n<li>Derek Malou<\/li>\n<li><a href=\"https:\/\/www.sarahdegheselle.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Sarah De Gheselle<\/a><\/li>\n<\/ul>\n<p>Au cours de la table ronde, ils ont discut\u00e9 de leurs exp\u00e9riences en tant qu&#8217;influenceurs. L&#8217;un des sujets abord\u00e9s \u00e9tait la durabilit\u00e9, un sujet qui est devenu tr\u00e8s important de nos jours. Ainsi, les influenceurs \u00e9vitent les voyages en avion et privil\u00e9gient les d\u00e9placements en train. L&#8217;inconv\u00e9nient de cette approche est que cela n&#8217;est pas toujours moins cher. Le budget joue donc \u00e9galement un r\u00f4le important. Ils essaient \u00e9galement d&#8217;\u00e9viter les courts s\u00e9jours et de partir en voyage pour des p\u00e9riodes plus longues. Sur place, ils peuvent louer une voiture \u00e9lectrique au lieu d&#8217;une voiture essence ou diesel&#8230; Certains influenceurs \u00e9crivent \u00e9galement des articles de blog sur les voyages durables. En outre, la discussion a port\u00e9 sur les outils d&#8217;IA et leur impact potentiel. Avec l&#8217;av\u00e8nement de l&#8217;IA, des influenceurs virtuels ont \u00e9t\u00e9 cr\u00e9\u00e9s, ce qui accro\u00eet la concurrence et brouille les fronti\u00e8res entre le r\u00e9el et le virtuel pour le consommateur. Cependant, cela facilite \u00e9galement la retouche de photos et de vid\u00e9os, ce qui prend moins de temps, et en termes de r\u00e9daction, c&#8217;est \u00e9galement un outil pratique. Il \u00e9tait donc tr\u00e8s int\u00e9ressant de tirer parti de ces exp\u00e9riences.<\/p>\n<p>Ensuite, nous \u00e9tions pr\u00e9sents avec un stand de TradeTracker lors du speed networking o\u00f9 les blogueurs, cr\u00e9ateurs de contenu et influenceurs nomin\u00e9s \u00e9taient invit\u00e9s. Nous avons vu quelques visages familiers, comme les blogueurs de voyage Sylvie de Get Out of Town, Rani de Young Wild Free Travelblog, Caroline de Cakesreisjes, Lotte et Davo de Reisvonk, ainsi que les cr\u00e9ateurs de contenu Yves et Ricky de Deugenieten et Cruise to Travel. Mais aussi de nouveaux visages, dont le photographe Pierre Charlier qui a rejoint notre \u00e9quipe!<\/p>\n<p>En soir\u00e9e, la c\u00e9r\u00e9monie de remise des prix a eu lieu o\u00f9 tous les nomin\u00e9s et partenaires ont \u00e9t\u00e9 invit\u00e9s \u00e0 assister \u00e0 la remise des prix. Plusieurs blogueurs, \u00e9diteurs de contenu et influenceurs ont remport\u00e9 un prix, f\u00e9licitations \u00e0 eux ! Les \u00e9diteurs suivants affili\u00e9s \u00e0 TradeTracker ont re\u00e7u un prix:<\/p>\n<ul>\n<li>Best adventure story: <a href=\"https:\/\/www.sentiersduphoenix.be\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Sentiers Du Phoenix<\/a><\/li>\n<li>Best citytrip story: <a href=\"https:\/\/www.snoezelsontheroad.com\/en\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Snoezels On The Road<\/a><\/li>\n<li>Best lifestyle travel story: <a href=\"https:\/\/alongcameanelephant.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Along Came An Elephant<\/a><\/li>\n<li>Best sustainable travel story: <a href=\"https:\/\/veggiewayfarer.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Veggie Wayfarer<\/a><\/li>\n<li>Best roadtrip story: <a href=\"https:\/\/www.devoyageurs.be\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">De Voyageurs<\/a><\/li>\n<li>Audience choice award: <a href=\"https:\/\/www.liesellove.be\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Liesellove<\/a><\/li>\n<\/ul>\n<p>\u00cates-vous \u00e9galement un blogueur, cr\u00e9ateur de contenu ou influenceur et souhaitez-vous collaborer avec nos partenaires et en tirer profit ? Inscrivez-vous ici en tant qu&#8217;\u00e9diteur.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1128150\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/Minimal-Square-Photo-Collage-Photography-Instagram-Post.png\" alt=\"TBA 2024\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/Minimal-Square-Photo-Collage-Photography-Instagram-Post.png 1080w, https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/Minimal-Square-Photo-Collage-Photography-Instagram-Post-300x300.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/Minimal-Square-Photo-Collage-Photography-Instagram-Post-1024x1024.png 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/Minimal-Square-Photo-Collage-Photography-Instagram-Post-150x150.png 150w, https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/03\/Minimal-Square-Photo-Collage-Photography-Instagram-Post-768x768.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, nous avons eu la chance d&#8217;\u00eatre pr\u00e9sents en tant que sponsor \u00e0 l&#8217;\u00e9v\u00e9nement le plus important pour les blogueurs de voyage et les influenceurs belges, les Belgian Travel Blog Awards ! Cet \u00e9v\u00e9nement, organis\u00e9 chaque ann\u00e9e depuis 2018, est orchestr\u00e9 par Thx.agency, une agence de marketing et de vente sp\u00e9cialis\u00e9e dans les relations  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":1128117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1128181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Belgian Travel Blog Awards 2024\u00a0: faits saillants et gagnants<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les 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