{"id":1130544,"date":"2024-08-12T19:41:21","date_gmt":"2024-08-12T19:41:21","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1130544"},"modified":"2024-08-12T19:42:00","modified_gmt":"2024-08-12T19:42:00","slug":"publisher-spotlight-levif-be","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/befr\/publisher-spotlight-levif-be\/","title":{"rendered":"Publisher Spotlight: Levif.be"},"content":{"rendered":"

\"publisher
\nPouvez-vous vous pr\u00e9senter ainsi que Le Vif bri\u00e8vement?<\/strong>
\nLe Vif est un hebdomadaire belge francophone disponible en Wallonie sous le nom de Le Vif. Depuis environ quatre ans, le site web de Knack et Le Vif dispose \u00e9galement de son propre portail de r\u00e9ductions sous les noms https:\/\/kortingscodes.knack.be\/<\/a> et https:\/\/codepromo.levif.be\/<\/a>.<\/p>\n

Qui est votre public cible?<\/strong>
\nIndirectement, le public cible du portail de r\u00e9ductions correspond \u00e9galement \u00e0 celui de Knack et Le Vif : tant les jeunes que les trentenaires et quadrag\u00e9naires qui aiment la culture. Mais nous nous concentrons \u00e9galement sur les personnes qui font souvent des achats en ligne et qui recherchent des r\u00e9ductions ou d’autres moyens de faire des achats en ligne \u00e0 moindre co\u00fbt.<\/p>\n

En quoi vous distinguez-vous des sites de codes de r\u00e9duction et de bons?<\/strong>
\nNous nous distinguons des autres sites de codes de r\u00e9duction et de bons en faisant ce que nous savons faire de mieux : toujours mettre en ligne les r\u00e9ductions et offres les plus actuelles sur le site web pour que nos visiteurs puissent faire leurs achats en ligne \u00e0 moindre co\u00fbt de mani\u00e8re simple et facile. De plus, nous avons r\u00e9cemment acc\u00e8s \u00e0 l’ensemble du r\u00e9seau d’affichage via toutes les marques en ligne de Roularta, ce qui nous permet de donner une port\u00e9e encore plus grande \u00e0 certaines actions de consommateurs et\/ou codes de r\u00e9duction.<\/p>\n

Quels segments fonctionnent le mieux chez Le Vif ? Quels segments souhaiteriez-vous explorer davantage?<\/strong>
\nLe segment des voyages fonctionne tr\u00e8s bien, et plus sp\u00e9cifiquement les parcs d’attractions et les parcs de vacances. De plus, les segments maison et jardin, et mode fonctionnent \u00e9galement tr\u00e8s bien. Les segments qui fonctionnent un peu moins bien pour le moment, nous essayons de les mettre en avant de temps en temps pour qu’ils re\u00e7oivent aussi l’attention n\u00e9cessaire.<\/p>\n

Comment promouvez-vous les annonceurs?<\/strong>
\nTout d’abord, nous veillons \u00e0 ce que chaque annonceur ait une page distincte sur notre site web, que ce soit sur le portail n\u00e9erlandophone ou francophone. Sur cette page, toutes les r\u00e9ductions actuelles, les offres, les promotions, les codes de r\u00e9duction, etc. sont plac\u00e9s pour que nos visiteurs puissent toujours voir les actions les plus actuelles de cet annonceur. De plus, les annonceurs peuvent \u00e9galement obtenir une exposition suppl\u00e9mentaire sur notre page d’accueil, notre page de blog ou r\u00e9cemment dans notre newsletter, s’ils le souhaitent. Ces possibilit\u00e9s d’exposition sont \u00e9galement disponibles tant pour la Flandre que pour la Wallonie.<\/p>\n

Quel impact la collaboration avec TradeTracker et le marketing d’affiliation a-t-elle eu sur Knack.be?<\/strong>
\nGr\u00e2ce \u00e0 la bonne collaboration avec TradeTracker, nous avons pu promouvoir ces derni\u00e8res ann\u00e9es quelques beaux annonceurs sur notre site web, tant en Flandre qu’en Wallonie. Cela a contribu\u00e9 \u00e0 ce que nos visiteurs appr\u00e9cient \u00e9norm\u00e9ment cela, et nous l’avons \u00e9galement constat\u00e9 dans la croissance de notre site web.<\/p>\n

Quels sont actuellement les plus grands d\u00e9fis auxquels vous \u00eates confront\u00e9s dans le march\u00e9 actuel?<\/strong>
\nNous constatons que tout change et se renouvelle tr\u00e8s rapidement, tant sur le plan technologique que sur la mani\u00e8re dont les consommateurs souhaitent consommer certains contenus en ligne. Et pour continuer \u00e0 nous distinguer, nous devons toujours veiller \u00e0 offrir les formats de contenu appropri\u00e9s \u00e0 nos visiteurs pour atteindre un public aussi large que possible.<\/p>\n

Quelles tendances et d\u00e9veloppements observez-vous sur le march\u00e9 et chez les utilisateurs?<\/strong>
\nSur le march\u00e9, nous constatons que de nombreuses marques vendent elles-m\u00eames leurs articles et produits via leur propre boutique en ligne et y offrent souvent la meilleure garantie de prix. C’est certainement quelque chose que nos utilisateurs prennent en compte dans leur recherche d’un article ou produit sp\u00e9cifique : toujours v\u00e9rifier d’abord aupr\u00e8s de la marque elle-m\u00eame.<\/p>\n

Y a-t-il de nouvelles initiatives et projets \u00e0 l’ordre du jour?<\/strong>
\nOutre le portail de r\u00e9ductions pour Knack, le nouveau portail de r\u00e9ductions pour Flair a \u00e9galement \u00e9t\u00e9 lanc\u00e9 r\u00e9cemment, tant en Flandre qu’en Wallonie, et nous en sommes \u00e9galement responsables. Actuellement, nous travaillons encore \u00e0 l’ajout de nouvelles boutiques en ligne qui correspondent \u00e9troitement au public de Flair et \u00e0 l’expansion continue du nouveau site web. C’est donc l\u00e0 que se concentre notre attention dans un avenir proche, ainsi que le d\u00e9veloppement continu de notre propre plateforme Kortingscode.be<\/a>.<\/p>\n

Enfin, comment vivez-vous la collaboration avec TradeTracker ? Avez-vous des retours pour nous?<\/strong>
\nLa collaboration avec TradeTracker se passe tr\u00e8s bien et est tr\u00e8s agr\u00e9able. La plateforme est tr\u00e8s pratique et tr\u00e8s conviviale. C’est agr\u00e9able que vous nous d\u00e9chargiez du suivi et du contact avec les annonceurs afin que nous puissions nous concentrer enti\u00e8rement sur ce que nous savons faire de mieux : g\u00e9n\u00e9rer du trafic et de la visibilit\u00e9 pour les actions de consommateurs qui, en fin de compte, se traduisent \u00e9galement par plus de chiffre d’affaires pour l’annonceur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pouvez-vous vous pr\u00e9senter ainsi que Le Vif bri\u00e8vement? Le Vif est un hebdomadaire belge francophone disponible en Wallonie sous le nom de Le Vif. Depuis environ quatre ans, le site web de Knack et Le Vif dispose \u00e9galement de son propre portail de r\u00e9ductions sous les noms https:\/\/kortingscodes.knack.be\/ et https:\/\/codepromo.levif.be\/. Qui est votre public cible? […]<\/p>\n","protected":false},"author":69,"featured_media":1130545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1130544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nPublisher Spotlight: Levif.be - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Le Vif est un hebdomadaire belge francophone disponible en Wallonie sous le nom de Le Vif.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/befr\/wp-json\/wp\/v2\/posts\/1130544\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight: Levif.be TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Le Vif est un hebdomadaire belge francophone disponible en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/befr\/publisher-spotlight-levif-be\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T19:41:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T19:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/08\/levifbe.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Spotlight: Levif.be\" \/>\n<meta name=\"twitter:description\" content=\" Pouvez-vous vous pr\u00e9senter ainsi que Le Vif bri\u00e8vement? 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