{"id":1241550,"date":"2025-07-24T12:07:31","date_gmt":"2025-07-24T12:07:31","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1241550"},"modified":"2025-07-24T12:08:26","modified_gmt":"2025-07-24T12:08:26","slug":"quest-ce-quun-flux-produit-et-pourquoi-est-il-si-important","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/befr\/quest-ce-quun-flux-produit-et-pourquoi-est-il-si-important\/","title":{"rendered":"Qu\u2019est-ce qu\u2019un flux produit et pourquoi est-il si important ?"},"content":{"rendered":"

\"flux<\/p>\n

De plus en plus de boutiques en ligne utilisent un flux de produits contenant des informations sur leurs articles. Cela permet de proposer facilement les produits sur diff\u00e9rents types de sites. On peut penser, par exemple, \u00e0 des sites de comparaison, des partenaires de Google Shopping, ou encore \u00e0 l\u2019affichage de produits sur un site de contenu.\u00a0<\/strong><\/p>\n

Un flux de produits est un fichier structur\u00e9 contenant tous les produits disponibles sur la boutique en ligne. Les recherches des utilisateurs sont associ\u00e9es aux informations pr\u00e9sentes dans ce flux. Le succ\u00e8s d’une campagne d\u00e9pend en grande partie de la qualit\u00e9 du flux de produits.<\/p>\n

Pour les affili\u00e9s, le flux de produits est l\u2019un des outils de promotion les plus importants. Il existe plusieurs sites d\u2019affiliation qui se basent uniquement sur les flux pour promouvoir les produits. Ces affili\u00e9s seront bien plus enclins \u00e0 promouvoir une campagne si un flux de produits optimis\u00e9 est disponible. Cela leur permet d\u2019afficher clairement l\u2019offre sur leur site. Il est donc essentiel de veiller \u00e0 ce que les donn\u00e9es du flux soient toujours \u00e0 jour.<\/p>\n

Les avantages d\u2019un bon flux produit<\/h4>\n

Un flux produit complet peut s\u2019av\u00e9rer tr\u00e8s pr\u00e9cieux pour une campagne. Un flux de qualit\u00e9 permet de pr\u00e9senter l\u2019offre produit de mani\u00e8re pertinente \u00e0 la cible, ce qui am\u00e9liore le taux de conversion. Un bon flux produit permet \u00e9galement de r\u00e9duire les co\u00fbts marketing, en pr\u00e9sentant les bons produits au bon moment, \u00e0 la bonne audience.<\/p>\n

Quelles informations un flux produit doit-il contenir ?<\/h4>\n

Voici les champs qu\u2019un flux produit doit imp\u00e9rativement comporter pour \u00eatre pleinement optimis\u00e9 pour l\u2019account manager :<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Champ<\/strong><\/td>\nDescription<\/strong><\/td>\n<\/tr>\n
ID<\/td>\nIdentifiant unique du produit<\/td>\n<\/tr>\n
ProductURL<\/td>\nLien vers le produit<\/td>\n<\/tr>\n
ImageURL<\/td>\nLien vers l\u2019image du produit<\/td>\n<\/tr>\n
Name<\/td>\nNom du produit<\/td>\n<\/tr>\n
Description<\/td>\nDescription du produit<\/td>\n<\/tr>\n
Price<\/td>\nPrix actuel<\/td>\n<\/tr>\n
FromPrice<\/td>\nAncien prix<\/td>\n<\/tr>\n
Discount<\/td>\nPourcentage de remise<\/td>\n<\/tr>\n
DeliveryTime<\/td>\nD\u00e9lai de livraison<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n\n\n\n\n
DeliveryCosts<\/td>\nFrais de livraison<\/td>\n<\/tr>\n
Brand<\/td>\nMarque du produit<\/td>\n<\/tr>\n
Color<\/td>\nCouleur du produit<\/td>\n<\/tr>\n
Material<\/td>\nMat\u00e9riau du produit<\/td>\n<\/tr>\n
Size<\/td>\nTailles disponibles<\/td>\n<\/tr>\n
SizeStock<\/td>\nStock par taille<\/td>\n<\/tr>\n
Gender<\/td>\nDestin\u00e9<\/span><\/span><\/span> \u00e0 (homme\/femme\/unisex<\/span><\/span><\/span><\/td>\n<\/tr>\n
Stock<\/td>\nStock total<\/td>\n<\/tr>\n
Categorypath<\/td>\nChemin de cat\u00e9gories<\/td>\n<\/tr>\n
Categories<\/td>\nCat\u00e9gorie principale<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n
Subcategories<\/td>\nSous<\/span><\/span><\/span>–<\/span><\/span><\/span>cat\u00e9gorie<\/span><\/span><\/span><\/td>\n<\/tr>\n
Subsubcategories<\/td>\nSous<\/span><\/span><\/span>–<\/span><\/span><\/span>sous<\/span><\/span><\/span>–<\/span><\/span><\/span>cat\u00e9gorie<\/span><\/span><\/span><\/td>\n<\/tr>\n
EAN<\/td>\nNum\u00e9ro d\u2019identification europ\u00e9en<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Veillez \u00e0 bien classer les produits dans les bonnes cat\u00e9gories. Un mauvais classement emp\u00eache les produits d\u2019appara\u00eetre correctement lors des recherches sur les sites affili\u00e9s. Google tient \u00e9galement compte de toutes les variantes d\u2019un m\u00eame produit dans ses r\u00e9sultats de recherche.<\/p>\n

Conseils pour un bon flux produit<\/h4>\n
    \n
  • Remplissez un maximum de champs avec des informations compl\u00e8tes.<\/li>\n
  • Un seul produit par ligne.<\/li>\n
  • Chaque colonne doit contenir des donn\u00e9es uniformes.<\/li>\n
  • \u00c9vitez les signes de ponctuation inutiles.<\/li>\n
  • Utilisez des chiffres entiers et des points (pas de virgules).<\/li>\n
  • Aucune ligne ne doit \u00eatre vide.<\/li>\n
  • Chaque produit doit avoir une image.<\/li>\n
  • Utilisez un flux mis \u00e0 jour automatiquement.<\/li>\n
  • Utilisez un outil de gestion de flux (Feed Management Tool).<\/li>\n
  • V\u00e9rifiez tous les liens.<\/li>\n<\/ul>\n

    Quelques outils de gestion de flux<\/h4>\n
      \n
    • Channable<\/li>\n
    • Datafeedwatch<\/li>\n
    • EasyAds<\/li>\n
    • Adcurve<\/li>\n<\/ul>\n

      Comment fournir un flux produit<\/h4>\n

      Pour que les affili\u00e9s puissent utiliser le flux produit, il est essentiel que TradeTracker y ait acc\u00e8s. Le syst\u00e8me TradeTracker accepte les fichiers CSV et XML. Le flux peut \u00eatre transmis \u00e0 l\u2019account manager concern\u00e9, qui s\u2019assurera qu\u2019il soit correctement int\u00e9gr\u00e9 et mapp\u00e9 dans le syst\u00e8me TradeTracker afin d\u2019optimiser son utilisation par les affili\u00e9s.<\/p>\n

      Vous souhaitez tirer le meilleur parti de votre marketing d\u2019affiliation gr\u00e2ce \u00e0 un flux produit optimis\u00e9 ? Contactez votre account manager pour en discuter !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      De plus en plus de boutiques en ligne utilisent un flux de produits contenant des informations sur leurs articles. Cela permet de proposer facilement les produits sur diff\u00e9rents types de sites. On peut penser, par exemple, \u00e0 des sites de comparaison, des partenaires de Google Shopping, ou encore \u00e0 l\u2019affichage de produits sur un site […]<\/p>\n","protected":false},"author":92,"featured_media":1241551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18654,2251],"class_list":["post-1241550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-3","category-tradetracker-befr"],"yoast_head":"\nComment optimiser un flux de produits au mieux<\/title>\n<meta name=\"description\" content=\"Un flux de produits optimis\u00e9 booste vos ventes et campagnes. 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