{"id":1127353,"date":"2024-02-07T11:38:36","date_gmt":"2024-02-07T11:38:36","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1127353"},"modified":"2024-02-07T11:56:59","modified_gmt":"2024-02-07T11:56:59","slug":"publisher-spotlight-met-affiliatesite-kaero","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/benl\/publisher-spotlight-met-affiliatesite-kaero\/","title":{"rendered":"Publisher spotlight KAERO"},"content":{"rendered":"

\"Publisher
\nStel jezelf even kort voor!<\/strong>
\nIk ben Florent Le Chuiton<\/a>, de oprichter van KAER Online BV<\/a>, gevestigd in Den Bosch, Nederland. We zijn gestart in 2013 en hebben onlangs ons 10-jarig jubileum gevierd. Het team van KAER Online bestaat uit vier mensen. Daarnaast outsourcen we ook de IT-diensten en werken we samen met freelancers die content cre\u00ebren voor de website.<\/p>\n

Van waar komt de naam KAER Online?<\/strong>
\nKAER is afkomstig uit de West-Franse taal, specifiek uit Bretagne. In deze context betekent KAER, mooi en sterk.<\/p>\n

Wat doet KAER Online?<\/strong>
\nKAER Online beheert verschillende websites en heeft verschillende samenwerkingen. In Belgi\u00eb hebben we een samenwerking met de website RTBF codepromotion.be. In Frankrijk werken we samen met La Voix Du Nord, Noord-Franse media.<\/p>\n

Daarnaast zijn we ook actief in het vakantiesegment met de website Vacances.be. Dit is een vrij nieuwe website die we recentelijk hebben opgestart. Laatst hebben dus we ook KAERO gelanceerd.<\/p>\n

Wat is KAERO?<\/strong>
\nKAERO bestaat uit twee websites. Enerzijds een cashback website met de domeinnaam KAERO.be en anderzijds een kortingscode website namelijk codepromo.kaero.be, deze website is enkel in het Franstalige Belgi\u00eb beschikbaar.<\/p>\n

We hebben besloten om twee afzonderlijke websites te cre\u00ebren, omdat sommige klanten uitsluitend met kortingscodesites willen werken, terwijl anderen de voorkeur geven aan cashback. We bieden gebruikers de flexibiliteit om een van beide opties te kiezen, of zelfs beide indien gewenst.<\/p>\n

Wat zijn de voordelen van KAERO?<\/strong>
\nHet is best een nieuwe website, dus het is eerst kijken wat werkt en wat niet werkt. Het voordeel is dat we in Franstalige Belgi\u00eb al een sterke positie hebben opgebouwd in kortingscodes, dankzij Codepromotion. KAERO heeft zelf ook een samenwerking met Codepromotion. Op deze manier kunnen we de krachten bundelen.<\/p>\n

Verder is KAER Online reeds 10 jaar op de markt bekend, wat vertrouwen bouwt bij gebruikers. Hierdoor kunnen we steeds betere en exclusieve codes aanbieden.<\/p>\n

Komende maanden gaan we meer en meer inzetten op de cashback website. Daarnaast kunnen we ook het verschil maken in specifieke nieuwsbrieven waardoor we meer Belgische adverteerders bereiken.<\/p>\n

Wie is jullie doelgroep? En welke wensen jullie nog te bereiken?<\/strong>
\nOnze doelgroep is uiteraard de internetgebruikers en vooral vrouwen rond 30-40 jaar oud. In de toekomst willen we misschien ook wel studenten gaan bereiken. Dit lijkt me een goede doelgroep die interesse kan hebben in goede deals.<\/p>\n

Welke segmenten presteren het best? En welke segmenten willen jullie nog verder gaan uitbreiden?<\/strong>
\nHet vakantiesegment behaalt momenteel de beste resultaten. Dit is grotendeels te danken aan het feit dat vakanties vaak gepaard gaan met grote bedragen, waardoor gebruikers een aantrekkelijke commissie ontvangen Daarnaast presteert elektronica ook goed. We zien dat pretparken in een mooie stijgende lijn zitten qua prestatie dus dit segment willen we ook meer en meer gaan aanspreken.<\/p>\n

Zijn er al bepaalde uitdagingen op jullie pad gekomen? Hoe zijn jullie hiermee omgegaan?<\/strong>
\nWe zijn eerst een samenwerking met een andere cashback partij aangegaan.<\/p>\n

Maar na een tijdje zijn we hiermee gestopt en leek de logische volgende stap om een eigen platform te cre\u00ebren.<\/p>\n

Een andere uitdaging was de verschillende technologie qua implementatie tussen kortingscode site en cashback. Hier zitten toch duidelijke verschillen in en dit was niet altijd even makkelijk om te implementeren.<\/p>\n

Uiteraard blijven de cookies een grote uitdaging. Door cookies niet te accepteren, blijft de cashback vaak ook uit. Gelukkig kunnen we hierop inspelen en bieden wij onze gebruikers een tool aan waarbij ze de gemiste cashback kunnen ‘claimen\u2019 en wij reageren hier altijd zeer snel op.<\/p>\n

Wat is jullie grootste succes tot nu toe?<\/strong>
\nAangezien KAERO vrij nieuw is, kan ik nog niet spreken over een heel groot succes maar eerder over klein successen die op termijn zullen bijdragen aan onze grote successen. We zien steeds meer een piek van nieuwe gebruikers door het partner programma op onze website of door gewoon word of mouth. Dat is natuurlijk heel goed voor onze merkbekendheid. Komende maanden gaan we ook meer inzetten op content en nog meer op advertenties.<\/p>\n

In de toekomst willen we meer synergie tussen de verschillende websites cre\u00ebren door bijvoorbeeld nieuwe partnerships op te zetten.<\/p>\n

Wat is de meerwaarde van de samenwerking met Tradetracker?<\/strong>
\nTen eerste is er altijd goede communicatie. De accountmanagers zijn altijd makkelijk te bereiken. Daarnaast kunnen we ook makkelijk de adverteerders bereiken via de accountmanagers maar ook via het ticket systeem op het platform. Dat is zeker een pluspunt. Ook is de rapportage op het platform zeer duidelijk.<\/p>\n

Als laatste vind ik dat de API zeer goed werkt. Bij het installeren hiervan hebben we eigenlijk geen enkel probleem gekend alles verliep heel vlot.<\/p>\n","protected":false},"excerpt":{"rendered":"

Stel jezelf even kort voor! Ik ben Florent Le Chuiton, de oprichter van KAER Online BV, gevestigd in Den Bosch, Nederland. We zijn gestart in 2013 en hebben onlangs ons 10-jarig jubileum gevierd. Het team van KAER Online bestaat uit vier mensen. Daarnaast outsourcen we ook de IT-diensten en werken we samen met freelancers die […]<\/p>\n","protected":false},"author":69,"featured_media":1127354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1127353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nOntdek wie er schuilt achter de affiliatesite KAERO en wat ze doen<\/title>\n<meta name=\"description\" content=\"Elke maand zet TradeTTracker BE een affiliate in de kijker. 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