{"id":1128021,"date":"2024-03-14T11:49:03","date_gmt":"2024-03-14T11:49:03","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1128021"},"modified":"2024-03-18T04:45:56","modified_gmt":"2024-03-18T04:45:56","slug":"einde-third-party-cookies-google-chrome-online-adverteren","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/benl\/einde-third-party-cookies-google-chrome-online-adverteren\/","title":{"rendered":"Het einde van Third-Party Cookies bij Google Chrome"},"content":{"rendered":"

\"Tracking\"<\/p>\n

Met het uitschakelen van tracking cookies van derden in Google Chrome, heeft Google een ingrijpende verandering doorgevoerd die het online advertentielandschap zal veranderen. Deze beslissing, die in januari 2024 van kracht werd, markeert het begin van een nieuw tijdperk waarin adverteerders gedwongen worden zich aan te passen aan een cookie-vrije trackingomgeving.<\/strong><\/p>\n

Wat zijn third-party cookies?<\/h4>\n

Third-party cookies zijn kleine stukjes code die door websites van derden worden geplaatst en gebruikt om het surfgedrag van gebruikers te volgen voor advertentiedoeleinden. Hierdoor kunnen adverteerders gebruikers op verschillende websites targeten met gepersonaliseerde advertenties op basis van hun online activiteiten.<\/p>\n

Voorheen speelden third-party cookies een cruciale rol in de online advertentie-industrie door adverteerders in staat te stellen de effectiviteit van hun campagnes te meten, doelgroepen te targeten en gepersonaliseerde advertenties te leveren.<\/p>\n

Google heeft aangekondigd dat het third-party cookies in zijn Chrome-browser zal stopzetten om de privacy van gebruikers te verbeteren en een meer transparante online ervaring te bieden. Deze verandering heeft aanzienlijke gevolgen voor adverteerders en dwingt hen om alternatieve trackingmethoden te omarmen.<\/p>\n

\"tracking<\/a><\/p>\n

Veranderingen in advertentietracking<\/h4>\n

Met het einde van third-party cookies worden adverteerders geconfronteerd met beperkingen in hun vermogen om gebruikers te volgen over verschillende websites heen, wat de nauwkeurigheid en effectiviteit van hun advertentiecampagnes kan verminderen.<\/p>\n

Adverteerders worden gedwongen om zich aan te passen aan deze nieuwe realiteit door alternatieve trackingmethoden te omarmen die niet afhankelijk zijn van third-party cookies.<\/p>\n

TradeTracker’s oplossingen voor adverteerders<\/h4>\n

In reactie op deze verandering heeft TradeTracker verschillende oplossingen ontwikkeld als alternatief voor het veelgebruikte “Standard Linking” model, waarbij links worden gegenereerd via tc.tradetracker.net. Dit model is nu vatbaar voor blokkering door zowel contentnetwerken als Google zelf. Bovendien kunnen er geen nieuwe klanten meer starten op basis van dit model.<\/p>\n

Direct Linking<\/strong>: Hierbij wordt een extra script afgevuurd via een redirect folder. Dit zorgt ervoor dat de klik fungeert als een first-party cookie, wat het risico op blokkering vermindert en resulteert in mooiere links en first-party opslag van gegevens. Al reeds 48% van de Belgische Merchants werken met dit model.<\/p>\n

Hosted Tracking<\/strong>: Hierbij werken adverteerders met een subdomein en een CNAME-record van een van TradeTracker’s servers, wat leidt tot aantrekkelijkere links en meer verkeer naar de adverteerder. Momenteel gebruikt 8% van de Belgische TradeTracker klanten deze implementatie.<\/p>\n

Server-to-Server (S2S) Suffix<\/strong>: Dit biedt trackinggegevens binnen het bereik van de adverteerder, met een back-up callback van server naar server.<\/p>\n

Het belang van aanpassing voor adverteerders<\/h4>\n

Het is cruciaal voor adverteerders om snel actie te ondernemen en zich aan te passen aan deze nieuwe realiteit om de nauwkeurigheid en effectiviteit van hun advertentiecampagnes te behouden. Hoewel het einde van third-party cookies de privacy van gebruikers kan verbeteren, roept het ook vragen op over de toenemende monopoliepositie van Google en de impact daarvan op de online advertentiemarkt.<\/p>\n

Het einde van third-party cookies bij Google Chrome markeert een belangrijke verschuiving in het advertentielandschap, waardoor adverteerders gedwongen worden om nieuwe trackingmethoden te omarmen. Door innovatieve oplossingen zoals die aangeboden door TradeTracker te benutten, kunnen adverteerders de overgang naar een cookie-vrije trackingomgeving soepel maken en zich voorbereiden op de toekomst van online adverteren.<\/p>\n","protected":false},"excerpt":{"rendered":"

Met het uitschakelen van tracking cookies van derden in Google Chrome, heeft Google een ingrijpende verandering doorgevoerd die het online advertentielandschap zal veranderen. Deze beslissing, die in januari 2024 van kracht werd, markeert het begin van een nieuw tijdperk waarin adverteerders gedwongen worden zich aan te passen aan een cookie-vrije trackingomgeving. Wat zijn third-party cookies? […]<\/p>\n","protected":false},"author":69,"featured_media":1127946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1128021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nHet einde van Third-Party Cookies bij Google Chrome<\/title>\n<meta name=\"description\" content=\"Ontdek hoe het einde van Third-Party Cookies bij Google Chrome het landschap van online adverteren be\u00efnvloedt en wat dit betekent voor adverteerders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/benl\/wp-json\/wp\/v2\/posts\/1128021\/\" 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