{"id":1130605,"date":"2024-08-16T13:11:17","date_gmt":"2024-08-16T13:11:17","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1130605"},"modified":"2024-08-16T13:37:25","modified_gmt":"2024-08-16T13:37:25","slug":"merchant-spotlight-sacha-sissy-boy-manfield","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/benl\/merchant-spotlight-sacha-sissy-boy-manfield\/","title":{"rendered":"Merchant spotlight: Sacha, Sissy-Boy en Manfield"},"content":{"rendered":"

\"sacha
\nBij TradeTracker zijn we trots op onze samenwerkingen met toonaangevende bedrijven die een verschil maken in hun sector.<\/strong><\/p>\n

Vandaag hebben we het genoegen om Jody en Tessa van de Termeer Groep te interviewen. Als verantwoordelijken voor alle \u201conline advertising\u201d kanalen van de Termeer Groep, die onder andere de merken Sacha, Manfield en Sissy-Boy omvat, delen zij hun unieke inzichten in hun marketingstrategie, de rol van affiliate marketing en hun toekomstplannen.<\/p>\n

Ontdek hoe dit familiebedrijf, opgericht in 1909, is uitgegroeid tot een internationaal succes en ontdek hoe zij blijven innoveren om hun merk en verkoopdoelen te bereiken.<\/p>\n

Waarin verschillen jullie ten opzichte van andere merken in jullie branche?<\/strong>
\nWe hebben drie heel verschillende merken in ons portfolio. De Termeer Groep is echt een familiebedrijf. Sacha bestaat al sinds 1909 en dit erfgoed brengt een unieke waarde en traditie met zich mee die andere merken niet hebben.<\/p>\n

Hoe belangrijk is Belgi\u00eb in jullie marketingstrategie?<\/strong>
\nBelgi\u00eb is een van de vier landen waarin wij onze producten verkopen. Belgi\u00eb is naast Nederland het enige land waar we ook fysieke winkels hebben. Nederland blijft de grootste markt voor ons, maar Belgi\u00eb volgt dit wel mooi op!<\/p>\n

Hoe zouden jullie zelf \u201caffiliate marketing\u201d defini\u00ebren?<\/strong>
\nAffiliate marketing is voor ons een vorm van performance-based marketing waarbij we samenwerken met partners die onze producten promoten in ruil voor een commissie op de door hen gegenereerde verkopen. Affiliate marketing helpt om ons bereik te vergroten en nieuwe klanten te werven via nieuwe netwerken, die we zelf niet zouden benaderen of kunnen benaderen. Een mooie toevoeging aan de marketingmix dus.<\/p>\n

Wat waren de belangrijkste doelen bij aanvang van deze samenwerking?<\/strong>
\nBij de start van onze samenwerking met affiliates hadden we als doel om onze online zichtbaarheid te vergroten, ons klantenbestand uit te breiden en onze verkoop te verhogen. Juist in de periode dat we nieuw waren op de online Belgische markt, met alleen een handvol fysieke winkels in een deel van Belgi\u00eb.<\/p>\n

Welke rol speelt affiliate marketing in verhouding tot andere kanalen?<\/strong>
\nAffiliate marketing speelt een aanvullende rol naast onze andere marketingkanalen, zoals sociale media, e-mailmarketing en zoekmachineoptimalisatie. Het biedt ons de mogelijkheid om nieuwe doelgroepen te bereiken die we via onze eigen kanalen mogelijk niet zouden kunnen bereiken of zelf zouden kiezen. Door een diversificatie van onze marketinginspanningen zorgen we voor een stabiele en brede basis voor klantacquisitie en merkgroei.<\/p>\n

Met welk type affiliates werken jullie het liefst en waarom?<\/strong>
\nWij werken het liefst met een combinatie van blogs en inspiratieplatforms, en performance-geori\u00ebnteerde affiliates zoals CSS-partijen en cashback sites. Blogs en inspiratieplatforms versterken onze merkwaarde door eigentijdse en oprechte content en hogere klantbetrokkenheid. Performance-geori\u00ebnteerde affiliates verhogen juist onze omzet door effici\u00ebnte prijsvergelijkingen en aanbiedingen. Deze balans helpt ons zowel merkloyaliteit op te bouwen als verkoopdoelstellingen te behalen.<\/p>\n

Hoe zouden jullie de communicatie en ondersteuning vanuit ons bedrijf beoordelen in het kader van de affiliate marketingactiviteiten? Zijn er verbeterpunten?<\/strong>
\nWe waarderen de proactieve en ondersteunende communicatie vanuit TradeTracker, en met name Lise. Lise heeft ons geholpen bij het opzetten van effectieve campagnes en het oplossen van eventuele problemen snel en effici\u00ebnt.<\/p>\n

Wat kunnen we in de toekomst van jullie verwachten? (affiliate als ook algemeen)<\/strong>
\nIn de toekomst zullen we blijven investeren in affiliate marketing als een belangrijk onderdeel van onze groeistrategie. We zullen ook blijven innoveren en nieuwe technologie\u00ebn en trends integreren om onze concurrentiepositie te versterken. Algemeen verwachten we ons productaanbod uit te breiden en nog meer in te zetten op duurzaamheid om aan de groeiende vraag van consumenten te voldoen.<\/p>\n

Wil je meer weten over onze merken of onze affiliate marketingstrategie\u00ebn?<\/strong>
\n<\/em>Neem dan gerust contact met ons op of bezoek onze website<\/a> voor meer informatie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bij TradeTracker zijn we trots op onze samenwerkingen met toonaangevende bedrijven die een verschil maken in hun sector. Vandaag hebben we het genoegen om Jody en Tessa van de Termeer Groep te interviewen. Als verantwoordelijken voor alle \u201conline advertising\u201d kanalen van de Termeer Groep, die onder andere de merken Sacha, Manfield en Sissy-Boy omvat, delen […]<\/p>\n","protected":false},"author":69,"featured_media":1130606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-1130605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nMerchant spotlight: Sacha, Sissy-Boy en Manfield<\/title>\n<meta name=\"description\" content=\"Sacha, Sissy-Boy en Manfield in de schijnwerpers in het merchant interview!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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