{"id":43670,"date":"2017-08-10T14:52:58","date_gmt":"2017-08-10T14:52:58","guid":{"rendered":"https:\/\/tradetracker.com\/?p=43670\/"},"modified":"2022-02-16T22:11:36","modified_gmt":"2022-02-16T22:11:36","slug":"real-attribution-insights-alle-insights-op-een-rij","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/benl\/real-attribution-insights-alle-insights-op-een-rij\/","title":{"rendered":"Real Attribution Insights – Alle insights op een rij!"},"content":{"rendered":"

Begin juni lanceerde TradeTracker Real Attribution. Een nieuwe benadering van de markt, waardoor alle publishers in het conversiepad een eerlijke commissie verkrijgen, ongeacht de positie. Aan de hand van 5 verschillende modellen en een custom model, kan de adverteerder bepalen welke touchpoints het meest van belang zijn. TradeTracker is als enigste netwerk met attributie op de markt heel trots op deze lancering.<\/p>\n

Aangezien dit een nieuwe benadering van de markt is, brengt dit veel vragen met zich mee. Daarom zullen we hier met enige regelmaat een Frequently Asked Question uitgewerken in de vorm van een insight. Bekijk alle insights hieronder.<\/p>\n

09\/08 – <\/u>Custom model
\n<\/a>Met Real Attribution heeft de adverteerder de mogelijkheid om te kiezen uit zes verschillende modellen, waarvan het Custom Model er \u00e9\u00e9n van is. Met het custom model kan de adverteerder niet alleen touchpoints op basis van hun positie belonen, maar is het ook mogelijk om meer nadruk te leggen op het sitetype en het marktsegment van de affiliate die betrokken is bij het conversiepad. De combinatie van deze drie elementen cre\u00ebert een krachtig model dat past bij de online marketingdoelstellingen van veel adverteerders.<\/p>\n

31\/07 – <\/u>Verandering van het consumentengedrag door Real Attribution
\n<\/a>Sinds de komst van Real Attribution is er een merkwaardige verandering in het gedrag van publishers waargenomen, meer bepaald in de manier waarop publishers verschillende campagnes promoten. Opvallend is dat het gemiddelde conversiepad steeds langer wordt, aangezien elke publisher nu op elk niveau van de customer journey een deel van de commissie ontvangt.<\/p>\n

19\/07 – <\/u>Real Attribution versus Assisted commissions
\n<\/a>Het last click model is het standaardmodel van de laatste 10 jaar in het performance werkveld. De laatste jaren worden ook \u201cassisted commission\u201d modellen gehanteerd. Real Attribution is op dit moment enkel beschikbaar bij TradeTracker en is helemaal verschillend van \u201cassissted commission\u201d die bij verschillende netwerken aangeboden wordt.<\/p>\n

11\/07 – <\/u>Premium display omvat performance marketing
\n<\/a>Hoewel investeringen in de programmatic markt nieuwe hoogtes bereiken, hebben recente studies aangewezen dat de gemiddelde eCPM bedragen dalen van jaar tot jaar. TradeTracker\u2019s Real Attribution biedt nieuwe mogelijkheden om dit tegen te gaan en eCPM tarieven voor Display Advertising opnieuw te verhogen.<\/p>\n

05\/07 – <\/u>Veel meer dan gesplitste commissie
\n<\/a>Als gevolg van Real Attribution ontvangt elke publisher in het conversiepad een vergoeding en is het last click model niet langer van toepassing. Door deze positieve ontwikkeling vinden steeds meer publishers de weg naar performance-based campagnes, ook zij die voor de komst van Real Attribution niet in de mogelijkheid verkeerden deel te nemen aan de wedstrijd om de last click te halen.<\/p>\n

29\/06 – Een nieuwe benadering met cashback publishers<\/a><\/u>
\nMet de komst van Real Attribution hebben ook cashback publishers hun business model gewijzigd en zich hiermee aangepast aan het nieuwe commissiemodel. De cashback industrie kent hierdoor een verschuiving van het \u2018last click\u2019-model naar een situatie in dewelke cashback publishers de nadruk leggen op het verlenen van de beste cashbackvergoeding, waardoor hun leden de beste deal verkrijgen.<\/p>\n

22\/06 – <\/u>De impact van de attributieperiode
\n<\/a>De attributieperiode van een campagne met attributie kan ingesteld worden naargelang de voorkeur van een adverteerder. Deze periode kan tot een jaar teruglopen, waardoor initiators al heel vroeg in de customer journey worden meegenomen. De bevindingen van de verschillende attributieperiodes vind je in deze editie.<\/p>\n

20\/06 – <\/u>Van competitie naar samenwerking
\n<\/a>Sinds de lancering van attributie is er een verschuiving waargenomen in de manier waarop publishers gaan promoten. Ze gaan namelijk niet meer vechten voor de laatste klik, maar eerder samenwerken om alsnog een deel van de commissie te ontvangen.<\/p>\n

Ondertussen zijn al heel wat adverteerders in Belgi\u00eb overgestapt naar Real Attribution. Meer informatie over attributie vind je op volgende website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Begin juni lanceerde TradeTracker Real Attribution. Een nieuwe benadering van de markt, waardoor alle publishers in het conversiepad een eerlijke commissie verkrijgen, ongeacht de positie. Aan de hand van 5 verschillende modellen en een custom model, kan de adverteerder bepalen welke touchpoints het meest van belang zijn. TradeTracker is als enigste netwerk met attributie op […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"class_list":["post-43670","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nReal Attribution Insights - Alle insights op een rij! - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Begin juni lanceerde TradeTracker Real Attribution. Een nieuwe benadering van de markt, waardoor alle publishers in het conversiepad een eerlijke commissie verkrijgen, ongeacht de positie. 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