{"id":982,"date":"2012-06-14T11:25:28","date_gmt":"2012-06-14T09:25:28","guid":{"rendered":"https:\/\/www.tradetrackerbelgiumblog.be\/?p=982"},"modified":"2021-12-14T20:12:36","modified_gmt":"2021-12-14T20:12:36","slug":"tradetrackers-page-tool-voor-de-cookiewet","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/benl\/tradetrackers-page-tool-voor-de-cookiewet\/","title":{"rendered":"TradeTracker’s Page tool voor de Cookiewet"},"content":{"rendered":"

Europese beleidsbepalers hebben zich lange tijd bezig gehouden met de ongereguleerde ontwikkelingen op het gebied van behavioral tracking en de mogelijke gevaren voor de consument. Om er voor te zorgen dat er een duidelijke balans is tussen wettelijke en zelf-gereguleerde controle van deze ontwikkelingen, is er besloten om nieuwe Europese (en landspecifieke) wetten aan te nemen. Deze nieuwe wet, ook wel bekend als de “cookiewet” zal de online marketing activiteiten gaan be\u00efnvloeden. Deze wet heeft als kenmerk dat het bij eigenaren van websites de eis neerlegt dat zij hun bezoekers toestemming vragen alvorens cookies te plaatsen op apparaten van de bezoeker.<\/p>\n

De wijze waarop alle EU-landen en haar websites deze wet interpreteren en naleven is vanuit het “informatieverstrekkende perspectief”. Dit houdt in dat de bezoeker ge\u00efnformeerd wordt over het feit dat de betreffende website cookies gebruikt om goed te functioneren en dat de bezoeker een opt-out optie krijgt. Een voorbeeld hiervan is te vinden op de BBC website. In Nederland is de Europese richtlijn strikter ge\u00efmplementeerd dan in andere Europese landen wat betekent dat u uw bezoekers niet alleen moet informeren, maar vooraf expliciet toestemming dient te vragen indien u gebruik maakt van (voor de bezoeker) niet direct functionele cookies zoals trackingcookies. Deze striktere regeling is ook van toepassing in de UK.<\/p>\n

Page Tool voor affiliates<\/strong>
\nOm affiliates te helpen bij het tonen van een informatiedialoog of informatiebalk richting de bezoeker heeft TradeTracker nu een unieke EU-cookietool ontwikkeld, welke een automatisch, volledig naar wens aanpasbaar cookiedialoog genereert. Om gebruik te maken van deze tool dient u als affiliate eenmalig de TradeTracker “Supertag” te implementeren in de footer van uw site(s). Hierna kunt u verschillende pagetools in- of uitschakelen vanuit de affiliatesoftware. U vindt de pagetools onder “Promotiemateriaal & tools -> Pagetools”. Na het plaatsen van de Supertag in de footer van uw website kunt u de EU-cookietool activeren en aanpassen aan de hand van de instellingen die in de bovenstaande screenshot te zien zijn. Aangezien u zelf uw eigen stylesheet kunt kiezen zal de integratie met uw website nog eenvoudiger zijn. Als u kiest voor de dialoog-implementatie zal het resultaat ongeveer als volgt zijn:<\/p>\n

\"\"
\nNa het plaatsen van de Supertag in de footer van uw website kunt u de EU-cookietool activeren en aanpassen aan de hand van de instellingen die in de bovenstaande screenshot te zien zijn. Aangezien u zelf uw eigen stylesheet kunt kiezen zal de integratie met uw website nog eenvoudiger zijn. Als u kiest voor de dialoog-implementatie zal het resultaat ongeveer als volgt zijn:<\/p>\n

\"eucddb\"
\nDe balkvariant komt er ongeveer zo uit te zien:<\/p>\n

\"cookie<\/p>\n","protected":false},"excerpt":{"rendered":"

Europese beleidsbepalers hebben zich lange tijd bezig gehouden met de ongereguleerde ontwikkelingen op het gebied van behavioral tracking en de mogelijke gevaren voor de consument. Om er voor te zorgen dat er een duidelijke balans is tussen wettelijke en zelf-gereguleerde controle van deze ontwikkelingen, is er besloten om nieuwe Europese (en landspecifieke) wetten aan te […]<\/p>\n","protected":false},"author":69,"featured_media":993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1936,1974,1951,2030],"class_list":["post-982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-nl","category-merchant","category-technisch-publisher","category-varia"],"yoast_head":"\nTradeTracker's Page tool voor de Cookiewet - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Europese beleidsbepalers hebben zich lange tijd bezig gehouden met de ongereguleerde ontwikkelingen op het gebied van behavioral tracking en de mogelijke gevaren voor de consument. 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