{"id":37343,"date":"2017-05-30T11:18:30","date_gmt":"2017-05-30T11:18:30","guid":{"rendered":"https:\/\/tradetracker.com\/tradetracker-com-launches-real-attribution\/"},"modified":"2025-01-10T12:49:56","modified_gmt":"2025-01-10T12:49:56","slug":"tradetracker-com-launches-real-attribution","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/br\/tradetracker-com-launches-real-attribution\/","title":{"rendered":"TradeTracker.com launches Real Attribution"},"content":{"rendered":"<p>Today TradeTracker\u00a0releases its\u00a0game-changing attribution technology named Real Attribution. In a market that has been dominated by the \u201clast click\u201d model since its existence, TradeTracker is the first affiliate network in the world offering a variety of attribution models to its clients. With this exclusive technology,\u00a0advertisers can automatically remunerate multiple publishers and touchpoints per transaction in the affiliate channel. The demand in the market for such product is high and it will satisfy a need that has existed for years. Both publishers and advertisers agree that the last click model has become outdated and doesn\u2019t reflect the true contribution of all partners involved in a buyer\u2019s journey. With TradeTracker\u2019s completely in-house developed Real Attribution advertisers are now able to reward all publishers\u00a0fairly for their true added value, boosting conversions in a meaningful way.<\/p>\n<p><strong>Reward all relevant publishers involved<br \/>\n<\/strong>Advertisers can now reward all publishers involved in the customer journey by attributing commission, whether they\u2019re initiating, assisting, or converting. Five robust attribution models and a customisable solution gives advertisers the power to weight the elements that count, to multiply the results achieved in more inspired, more attractive campaigns, and to reward publishers appropriately.<\/p>\n<div class=\"soliloquy-outer-container\" data-soliloquy-loaded=\"0\"><div aria-live=\"polite\" id=\"soliloquy-container-34549\" class=\"soliloquy-container soliloquy-transition-fade soliloquy-fade soliloquy-controls-active  soliloquy-theme-base\" style=\"max-width:1920px;max-height:1080px;margin:0 auto 20px;\"><ul id=\"soliloquy-34549\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-id-34551 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img decoding=\"async\" id=\"soliloquy-image-34551\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/05\/02-screen-models-red.png\" alt=\"02 &#8211; screen &#8211; models &#8211; red\" data-soliloquy-src-mobile=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/05\/02-screen-models-red-600x200_c.png\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-id-34552 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img decoding=\"async\" id=\"soliloquy-image-34552\" class=\"soliloquy-image soliloquy-image-2 soliloquy-preload\" src=\"https:\/\/tradetracker.com\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/05\/03-screen-custom-modal-red.png\" alt=\"03 &#8211; screen &#8211; custom modal &#8211; red\" data-soliloquy-src-mobile=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/05\/03-screen-custom-modal-red-600x200_c.png\" \/><\/li><\/ul><\/div><noscript><style type=\"text\/css\" scoped>#soliloquy-container-34549{opacity:1}#soliloquy-container-34549 li > .soliloquy-caption{display:none}#soliloquy-container-34549 li:first-child > .soliloquy-caption{display:block}<\/style><div class=\"soliloquy-no-js\" style=\"display:none;visibility:hidden;height:0;line-height:0;opacity:0;\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/05\/02-screen-models-red.png\" alt=\"02 &#8211; screen &#8211; models &#8211; red\" \/><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/05\/03-screen-custom-modal-red.png\" alt=\"03 &#8211; screen &#8211; custom modal &#8211; red\" \/><\/div><\/noscript><\/div>\n<p><strong>The desire for content<br \/>\n<\/strong>Advertisers are increasingly looking for relevant publishers who create fresh new content and come up with new concepts to boost performance. However, they\u2019re often confronted with payment of fixed fees, CPC or CPM\u00a0due to their upper-funnel focus. Attribution-enabled campaigns see a huge uplift in activity from these publisher types, resulting in significant performance and revenue increase. Real Attribution creates the ultimate opportunity to bring back the vast number of publishers who\u2019ve parted with affiliate marketing over time, since they were unable to compete for the last-click position. With attribution, it\u2019s possible for publishers to, once again, be rewarded fairly for their promotions and create new concepts and ideas to deliver unseen performance for advertisers.<\/p>\n<p>TradeTracker.com CEO, Paul van Doorn, highlights: \u201cBeing able to automatically attribute commission to publishers based on their added value is a revolution in our industry. This changes the way affiliate marketing is practiced and opens doors for the vast majority of publishers currently left unattended. A key outcome of Real Attribution is the ability for publishers to cooperate in achieving the conversion, instead of competing for the last click. Attribution really unlocks the full capacity of the network and delivers truly unrivalled performance.\u00a0I am sure that Real Attribution will bring a revolution to the affiliate market, as this is the holy grail everyone has been waiting for\u201d.<\/p>\n<p><strong>All media spend \u2013 paid on performance<br \/>\n<\/strong>Media houses strive for optimum results per visitor, and for them attribution fulfils their need to continually generate income. Impressions or post-view campaigns can be neatly integrated into commission models, which provides a solution to the pressure that their eCPM is constantly under. It enables these publishers to dedicate media space and inventory for such attractive campaigns. Publishers earn their commissions while advertisers remunerate based on performance \u2013 when transactions are completed. This opens-up doors for renewed cooperation with the largest publishers which, until today, have only worked on CPM, CPC or fixed fee commission models.<\/p>\n<p>Visit\u00a0<a href=\"https:\/\/tradetracker.com\/br\/real-attribution\/\">real attribution <\/a>\u00a0for further information and join the revolution!<\/p>\n<p><strong>About TradeTracker.com<br \/>\n<\/strong>TradeTracker brings together the best and brightest of the online community, working together towards the goal of enhancing their performance marketing. Providing a network that suits both Advertisers and Publishers, TradeTracker hosts a platform offering real-time, understandable and most of all transparent data to strengthen their client\u2019s online sales results. Currently boasting offices in 16 countries and employing over 160 people, it has the widest European coverage and is the only Western network operating in the GCC. TradeTracker has designed their proprietary software with the user in mind, ensuring a coherent platform where decisions are reached through informed insight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today TradeTracker\u00a0releases its\u00a0game-changing attribution technology named Real Attribution. In a market that has been dominated by the \u201clast click\u201d model since its existence, TradeTracker is the first affiliate network in the world offering a variety of attribution models to its clients. With this exclusive technology,\u00a0advertisers can automatically remunerate multiple publishers and touchpoints per transaction in  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":42666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2697,2545],"class_list":["post-37343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-br","category-tradetracker-news-br"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TradeTracker.com launches Real Attribution - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Today TradeTracker\u00a0releases its\u00a0game-changing attribution technology named Real Attribution. 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