{"id":88814,"date":"2019-05-17T18:58:10","date_gmt":"2019-05-17T18:58:10","guid":{"rendered":"https:\/\/tradetracker.com\/?p=88814"},"modified":"2022-01-18T12:09:58","modified_gmt":"2022-01-18T12:09:58","slug":"entrevista-agora-cupom","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/br\/entrevista-agora-cupom\/","title":{"rendered":"Entrevista – Agora Cupom"},"content":{"rendered":"

Dentro do marketing de afiliados \u00e9 comum ouvirmos alguns nomes que t\u00eam feito a diferen\u00e7a no mercado. N\u00f3s da TradeTracker valorizamos muito as parcerias que estamos construindo at\u00e9 ent\u00e3o e, por isso mesmo, estamos iniciando uma s\u00e9rie de entrevistas com esses publishers que, junto ao nosso time, abra\u00e7aram a miss\u00e3o de revolucionar o marketing de performance.<\/p>\n

E para come\u00e7armos com o p\u00e9 direito, convidamos Thiago Klaumann, do Agora Cupom – um dos maiores grupos de ofertas online do pa\u00eds – para responder a algumas perguntas. Leia abaixo:<\/p>\n

 <\/p>\n

    \n
  1. Quando o Agora Cupom come\u00e7ou?<\/strong><\/li>\n<\/ol>\n

    O Agora Cupom<\/a> come\u00e7ou no in\u00edcio de 2017, como um projeto piloto inspirado nos melhores sites de cupons de desconto do mercado nacional e internacional. Na \u00e9poca, era uma aposta na qual t\u00ednhamos apenas dedica\u00e7\u00e3o parcial de tempo (noites e fins de semana). Ap\u00f3s uma grande curva de aprendizado, aos poucos o site foi ganhando forma, melhorias foram implementadas e desde ent\u00e3o o aprimoramento \u00e9 di\u00e1rio. Com a profissionaliza\u00e7\u00e3o e crescimento do neg\u00f3cio, a constru\u00e7\u00e3o de s\u00f3lidas parcerias com redes de afilia\u00e7\u00e3o foi fundamental para superar os desafios. Atualmente o Agora Cupom conta com mais de 1.500 lojas cadastradas e mais de 8.000 c\u00f3digos promocionais j\u00e1 foram disponibilizados gratuitamente para os usu\u00e1rios, que enxergam muito valor na economia gerada.<\/p>\n

      \n
    1. Para voc\u00ea, quais foram e s\u00e3o os principais desafios do mercado brasileiro de afilia\u00e7\u00e3o?<\/strong><\/li>\n<\/ol>\n

      O marketing de afiliados no Brasil ainda \u00e9 relativamente pequeno comparado com o que ele representa l\u00e1 fora. Mercados maduros como Estados Unidos e Reino Unido, por exemplo, tem uma penetra\u00e7\u00e3o bem maior, com um grande leque de possibilidades e um volume muito expressivo. Aqui, se comparado com o total de neg\u00f3cios digitais, s\u00e3o poucas empresas que investem em marketing de afiliados. Talvez o maior desafio foi e continua sendo quebrar o mito de que s\u00f3 vale investir quem trabalha em um nicho de neg\u00f3cio lucrativo. O mercado de afiliados \u00e9 uma mola propulsora que pode alavancar qualquer tipo de neg\u00f3cio, afinal, afiliados s\u00e3o uma equipe de marketing gratuita para o anunciante, principalmente no modelo CPA, no qual s\u00f3 existe o ganha-ganha. Os gastos com afilia\u00e7\u00e3o n\u00e3o devem ser vistos como despesa, mas sim como investimento para as empresas.<\/p>\n

        \n
      1. Como os c\u00f3digos exclusivos podem ajudar o cliente a vender mais?<\/strong><\/li>\n<\/ol>\n

        O processo de compra na internet permite comparar pre\u00e7os com extrema facilidade. Diversos estudos comprovam que esse ainda \u00e9 um dos principais fatores de decis\u00e3o de compra. Assim sendo, quem est\u00e1 no final do funil de vendas e j\u00e1 sabe o quer, pesquisa n\u00e3o somente o pre\u00e7o do produto, mas tamb\u00e9m o valor do frete e o valor do desconto (com cupom). Os cupons de s\u00e3o um dos tipos mais eficazes de publicidade on-line. Ent\u00e3o \u00e9 muito comum um consumidor sair adicionando produtos no carrinho de compra em v\u00e1rias lojas, para visualizar essas importantes informa\u00e7\u00f5es, pois o custo do frete no Brasil \u00e9 alto e varia bastante, e ter um cupom de desconto funcionando pode ser o gatilho para garantir a compra do produto em determinado e-commerce. Um c\u00f3digo exclusivo garante maior exposi\u00e7\u00e3o no Agora Cupom (temos um apre\u00e7o especial por cupons exclusivos), e automaticamente maiores convers\u00f5es para o anunciante.<\/p>\n

          \n
        1. O que acha da plataforma da TradeTracker?<\/strong><\/li>\n<\/ol>\n

          Chegamos at\u00e9 a TradeTracker devido a um bom portf\u00f3lio de anunciantes exclusivos. Isso sem d\u00favida \u00e9 um grande diferencial. A plataforma da TradeTracker \u00e9 amig\u00e1vel e intuitiva, e nunca tivemos problema com capta\u00e7\u00e3o das vendas. Tudo funciona direitinho e de maneira extremamente confi\u00e1vel. A interface principal \u00e9 amig\u00e1vel, e mostra logo de cara diversos dados relevantes sobre a performance nas campanhas. Na parte de cria\u00e7\u00e3o de links, a plataforma atende muito bem a demanda, facilitando o trabalho do dia-a-dia. Em linhas gerais estamos muito satisfeitos com a parceria com a TradeTracker Brasil.<\/p>\n

            \n
          1. Tem alguma dica para quem est\u00e1 come\u00e7ando agora no marketing de afilia\u00e7\u00e3o?<\/strong><\/li>\n<\/ol>\n

            Pequenos e novos neg\u00f3cios geralmente encontram algumas barreiras de entrada em qualquer mercado. Mas no meio digital, essas barreiras s\u00e3o relativamente f\u00e1ceis de serem superadas, principalmente por que \u00e9 poss\u00edvel come\u00e7ar com investimento baixo. Custo baixo \u00e9 a maior prote\u00e7\u00e3o para o empreendedor (se tudo der errado, o preju\u00edzo n\u00e3o \u00e9 grande). Essa seria a principal dica para quem est\u00e1 come\u00e7ando. Procure trabalhar com o conceito de start-up enxuta e v\u00e1 aumentando o investimento progressivamente. O aprendizado \u00e9 constante no mercado de afiliados. Procure novas t\u00e9cnicas, teste diversas metodologias, leia bastante… Resultados passados n\u00e3o s\u00e3o garantia de resultados futuros. Mas ainda tem muita oportunidade no mercado, principalmente em neg\u00f3cios de nicho, onde a concorr\u00eancia \u00e9 menor, sendo mais f\u00e1cil de conseguir destaque para gerar muitas vendas.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Dentro do marketing de afiliados \u00e9 comum ouvirmos alguns nomes que t\u00eam feito a diferen\u00e7a no mercado. N\u00f3s da TradeTracker valorizamos muito as parcerias que estamos construindo at\u00e9 ent\u00e3o e, por isso mesmo, estamos iniciando uma s\u00e9rie de entrevistas com esses publishers que, junto ao nosso time, abra\u00e7aram a miss\u00e3o de revolucionar o marketing de […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2499],"class_list":["post-88814","post","type-post","status-publish","format-standard","hentry","category-tradetracker-br"],"yoast_head":"\nEntrevista - Agora Cupom - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Dentro do marketing de afiliados \u00e9 comum ouvirmos alguns nomes que t\u00eam feito a diferen\u00e7a no mercado. 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