{"id":1113919,"date":"2020-12-09T12:48:18","date_gmt":"2020-12-09T12:48:18","guid":{"rendered":"https:\/\/tradetracker.com\/increased-sales-during-the-holidays\/"},"modified":"2020-12-09T12:48:18","modified_gmt":"2020-12-09T12:48:18","slug":"increased-sales-during-the-holidays","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/","title":{"rendered":"Increased sales during the holidays"},"content":{"rendered":"

\"christmas
\nAfter a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to the upcoming holidays. This is the last chance for online stores to round off an already successful year. Due to the coronavirus crisis, many retailers have moved online. Therefore, it is more important than ever that your campaigns stand out during the holiday season. What is the best way for you to do this? Creating a striking banner with a high click-through rate (CTR) is not as easy as it once was\u2026<\/p>\n

Communication<\/strong><\/p>\n

It is important that you communicate as clearly as possible to your target audience. One of the most effective ways to do this is through online banners. Often, websites try to incorporate too much information into a single banner. This will muddy the waters and lose the original message that you want to convey in the first instance, resulting in a significantly lower click through rate. Try and stick to brief uses of text to explain why consumers should click on your banner.<\/p>\n

Keep your banners up to date<\/strong><\/p>\n

Over time, the CTR does decrease due to banners becoming less noticeable to repeat customers. It is important to regularly change and update your banner material. An easy solution is to update them to focus on different holidays, promotions and activities. The upcoming holiday season is a perfect place to start.<\/p>\n

Landing page<\/strong><\/p>\n

When a customer clicks on a banner, they should be taken to the correct landing page. If this does not happen, then customers are less likely to click on your banners in the future. It is always a good idea to make clear product pages that contain beautiful images and extensive information which encourages consumers to purchase the product(s).<\/p>\n

Benefit<\/strong><\/p>\n

Shoppers usually only click on banners, if there is an offer or benefit included. Always make it clear why customers should click on your banner. You could use a discount which is only valid for a certain period of time. For example, including a promotion that is only valid until Christmas.<\/p>\n

Bright colours<\/strong><\/p>\n

Research has shown that brightly coloured banners have a higher CTR then those which incorporate darker toned colours.<\/p>\n

Even with a website, bright colours stand out significantly more. If you are using darker banners with limited success, then change these to become bright and vibrant to increase your performance.<\/p>\n

Related content<\/strong><\/p>\n

To achieve that high CTR, it is important that the banners can be seen by your target audience. Make sure the banners are on websites most relevant to your target group. Our TradeTracker team knows better than anyone which publishers would suit your campaign(s). Feel free to contact your Account Manager to discuss the best publishers your banners can be displayed on.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

After a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to the upcoming holidays. This is the last chance for online stores to round off an already successful year. Due to the coronavirus crisis, many retailers have moved online. Therefore, it is […]<\/p>\n","protected":false},"author":92,"featured_media":1113920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18425],"class_list":["post-1113919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-caen"],"yoast_head":"\nIncreased sales during the holidays - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"After a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to the upcoming holidays. This is the last chance for online stores to round off an already\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/posts\/1113919\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increased sales during the holidays TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"After a successful Black Friday week in which a record number of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-09T12:48:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Increased sales during the holidays\" \/>\n<meta name=\"twitter:description\" content=\" After a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/\"},\"author\":{\"name\":\"Marketing Marketing\",\"@id\":\"https:\/\/tradetracker.com\/caen\/#\/schema\/person\/965368210727d659cca4696f34d228a3\"},\"headline\":\"Increased sales during the holidays\",\"datePublished\":\"2020-12-09T12:48:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/\"},\"wordCount\":473,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg\",\"articleSection\":[\"Uncategorized @caen\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/\",\"url\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/\",\"name\":\"Increased sales during the holidays - TradeTracker.com | Affiliate Marketing | Performance Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg\",\"datePublished\":\"2020-12-09T12:48:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#primaryimage\",\"url\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg\",\"contentUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg\",\"width\":1200,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tradetracker.com\/caen\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Increased sales during the holidays\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tradetracker.com\/caen\/#website\",\"url\":\"https:\/\/tradetracker.com\/caen\/\",\"name\":\"TradeTracker.com | Affiliate Marketing\",\"description\":\"Affiliate Marketing\",\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tradetracker.com\/caen\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tradetracker.com\/caen\/#organization\",\"name\":\"TradeTracker FZ LLC\",\"url\":\"https:\/\/tradetracker.com\/caen\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/tradetracker.com\/caen\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/04\/tradetracker-logo_1.jpg\",\"contentUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/04\/tradetracker-logo_1.jpg\",\"width\":672,\"height\":109,\"caption\":\"TradeTracker FZ LLC\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/caen\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/tradetrackercom\",\"https:\/\/x.com\/tradetrackercom\",\"https:\/\/www.linkedin.com\/company\/tradetrackercom\",\"https:\/\/www.youtube.com\/channel\/UCHiq-oir3qOorxO-8nLjIcQ\"],\"description\":\"TradeTracker is a global affiliate marketing platform that connects advertisers and publishers to create successful online campaigns. With its user-friendly interface, advanced tracking technology, and real-time reporting, TradeTracker provides the tools to optimize performance and boost conversions. Operating in over 20 countries, TradeTracker is renowned for its transparency, innovative solutions, and personalized support. It has been consistently chosen as the leading affiliate network worldwide, a testament to its excellence in the industry. Advertisers benefit from access to a vast network of publishers, while publishers enjoy a diverse range of campaigns and attractive earning opportunities. The platform continues to revolutionize the affiliate marketing industry with technologies like Real Attribution, ensuring fair commission distribution. TradeTracker empowers businesses to achieve their online no cure no pay advertising goals efficiently and effectively. With superior technology, unparalleled customer service, and innovative solutions, TradeTracker consistently outperforms competitors like Awin, TradeDoubler, CJ, and Webgains, making it the preferred choice for advertisers and publishers worldwide.\",\"legalName\":\"TradeTracker.com\",\"foundingDate\":\"2004-03-05\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tradetracker.com\/caen\/#\/schema\/person\/965368210727d659cca4696f34d228a3\",\"name\":\"Marketing Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/tradetracker.com\/caen\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/tradetracker.com\/wp-content\/litespeed\/avatar\/1ceaee852ed6bb79d4a8a9b893012e1e.jpg?ver=1776244896\",\"contentUrl\":\"https:\/\/tradetracker.com\/wp-content\/litespeed\/avatar\/1ceaee852ed6bb79d4a8a9b893012e1e.jpg?ver=1776244896\",\"caption\":\"Marketing Marketing\"},\"url\":\"https:\/\/tradetracker.com\/caen\/author\/marketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Increased sales during the holidays - TradeTracker.com | Affiliate Marketing | Performance Marketing","description":"After a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to the upcoming holidays. This is the last chance for online stores to round off an already","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/posts\/1113919\/","og_locale":"en_US","og_type":"article","og_title":"Increased sales during the holidays TradeTracker.com","og_description":"After a successful Black Friday week in which a record number of","og_url":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/","og_site_name":"TradeTracker.com | Affiliate Marketing | Performance Marketing","article_publisher":"https:\/\/www.facebook.com\/tradetrackercom","article_published_time":"2020-12-09T12:48:18+00:00","og_image":[{"width":1200,"height":500,"url":"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg","type":"image\/jpeg"}],"author":"Marketing Marketing","twitter_card":"summary_large_image","twitter_title":"Increased sales during the holidays","twitter_description":" After a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to","twitter_image":"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg","twitter_creator":"@tradetrackercom","twitter_site":"@tradetrackercom","twitter_misc":{"Written by":"Marketing Marketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#article","isPartOf":{"@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/"},"author":{"name":"Marketing Marketing","@id":"https:\/\/tradetracker.com\/caen\/#\/schema\/person\/965368210727d659cca4696f34d228a3"},"headline":"Increased sales during the holidays","datePublished":"2020-12-09T12:48:18+00:00","mainEntityOfPage":{"@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/"},"wordCount":473,"commentCount":0,"publisher":{"@id":"https:\/\/tradetracker.com\/caen\/#organization"},"image":{"@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#primaryimage"},"thumbnailUrl":"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg","articleSection":["Uncategorized @caen"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/","url":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/","name":"Increased sales during the holidays - TradeTracker.com | Affiliate Marketing | Performance Marketing","isPartOf":{"@id":"https:\/\/tradetracker.com\/caen\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#primaryimage"},"image":{"@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#primaryimage"},"thumbnailUrl":"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg","datePublished":"2020-12-09T12:48:18+00:00","breadcrumb":{"@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#primaryimage","url":"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg","contentUrl":"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/12\/Meer-verkopen-tijdens-de-feestdagen-web.jpg","width":1200,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/tradetracker.com\/caen\/increased-sales-during-the-holidays\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tradetracker.com\/caen\/"},{"@type":"ListItem","position":2,"name":"Increased sales during the holidays"}]},{"@type":"WebSite","@id":"https:\/\/tradetracker.com\/caen\/#website","url":"https:\/\/tradetracker.com\/caen\/","name":"TradeTracker.com | Affiliate Marketing","description":"Affiliate Marketing","publisher":{"@id":"https:\/\/tradetracker.com\/caen\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tradetracker.com\/caen\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/tradetracker.com\/caen\/#organization","name":"TradeTracker FZ LLC","url":"https:\/\/tradetracker.com\/caen\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/tradetracker.com\/caen\/#\/schema\/logo\/image\/","url":"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/04\/tradetracker-logo_1.jpg","contentUrl":"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/04\/tradetracker-logo_1.jpg","width":672,"height":109,"caption":"TradeTracker FZ LLC"},"image":{"@id":"https:\/\/tradetracker.com\/caen\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tradetrackercom","https:\/\/x.com\/tradetrackercom","https:\/\/www.linkedin.com\/company\/tradetrackercom","https:\/\/www.youtube.com\/channel\/UCHiq-oir3qOorxO-8nLjIcQ"],"description":"TradeTracker is a global affiliate marketing platform that connects advertisers and publishers to create successful online campaigns. With its user-friendly interface, advanced tracking technology, and real-time reporting, TradeTracker provides the tools to optimize performance and boost conversions. Operating in over 20 countries, TradeTracker is renowned for its transparency, innovative solutions, and personalized support. It has been consistently chosen as the leading affiliate network worldwide, a testament to its excellence in the industry. Advertisers benefit from access to a vast network of publishers, while publishers enjoy a diverse range of campaigns and attractive earning opportunities. The platform continues to revolutionize the affiliate marketing industry with technologies like Real Attribution, ensuring fair commission distribution. TradeTracker empowers businesses to achieve their online no cure no pay advertising goals efficiently and effectively. With superior technology, unparalleled customer service, and innovative solutions, TradeTracker consistently outperforms competitors like Awin, TradeDoubler, CJ, and Webgains, making it the preferred choice for advertisers and publishers worldwide.","legalName":"TradeTracker.com","foundingDate":"2004-03-05","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/tradetracker.com\/caen\/#\/schema\/person\/965368210727d659cca4696f34d228a3","name":"Marketing Marketing","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/tradetracker.com\/caen\/#\/schema\/person\/image\/","url":"https:\/\/tradetracker.com\/wp-content\/litespeed\/avatar\/1ceaee852ed6bb79d4a8a9b893012e1e.jpg?ver=1776244896","contentUrl":"https:\/\/tradetracker.com\/wp-content\/litespeed\/avatar\/1ceaee852ed6bb79d4a8a9b893012e1e.jpg?ver=1776244896","caption":"Marketing Marketing"},"url":"https:\/\/tradetracker.com\/caen\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/posts\/1113919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/comments?post=1113919"}],"version-history":[{"count":0,"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/posts\/1113919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/media\/1113920"}],"wp:attachment":[{"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/media?parent=1113919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradetracker.com\/caen\/wp-json\/wp\/v2\/categories?post=1113919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}