{"id":1113292,"date":"2020-03-06T11:58:58","date_gmt":"2020-03-06T11:58:58","guid":{"rendered":"https:\/\/tradetracker.com\/sous-les-projecteurs-global-savings-group\/"},"modified":"2020-03-06T11:58:58","modified_gmt":"2020-03-06T11:58:58","slug":"sous-les-projecteurs-global-savings-group","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/cafr\/sous-les-projecteurs-global-savings-group\/","title":{"rendered":"Sous les projecteurs – Global Savings Group"},"content":{"rendered":"

\"\"<\/p>\n

Pouvez-vous vous pr\u00e9senter\u00a0?<\/strong><\/p>\n

Je m’appelle Alexander Hold et je suis Senior Manager chez Global Savings Group (GSG), je suis responsable du lancement de nos produits et services \u00e0 l\u2019international. Chez GSG, nous nous effor\u00e7ons d’\u00eatre le partenaire d’affiliation pr\u00e9f\u00e9r\u00e9 de nos 20 000 annonceurs. Offrir les derni\u00e8res solutions innovantes est la pierre angulaire de notre strat\u00e9gie.<\/p>\n

Quelle est l’histoire derri\u00e8re GSG ?<\/strong><\/p>\n

GSG est une plateforme PubTech pour le contenu commercial. Nous aidons les \u00e9diteurs \u00e0 mon\u00e9tiser leurs lecteurs en proposant des produits, des recommandations, des offres et des remises aux consommateurs. Nous exploitons plus de 100 ressources num\u00e9riques avec des \u00e9diteurs de renomm\u00e9e mondiale tels que Business Insider, DailyMail, Focus Online et bien d’autres.<\/p>\n

Fond\u00e9e en 2012, GSG a suivi une trajectoire de croissance rapide, s’\u00e9tendant sur plus de 20 march\u00e9s avec plus de 400 employ\u00e9s, en un temps record. Notre \u00e9quipe compos\u00e9e de talentueux sp\u00e9cialistes du marketing, de gestionnaires de comptes, de r\u00e9dacteurs, etc. g\u00e9n\u00e8re plus de 2 millions d’achats chaque mois via nos plateformes. En regroupant la ligne \u00e9ditoriale et la distribution du contenu commercial sur une plateforme unique, GSG transforme la fa\u00e7on dont les consommateurs ach\u00e8tent, les marques vendent et les \u00e9diteurs num\u00e9riques gagnent – une transaction \u00e0 la fois.<\/p>\n

Quel est le secret du succ\u00e8s de GSG ? \u00a0 <\/strong><\/p>\n

Le facteur le plus important derri\u00e8re notre succ\u00e8s est l’\u00e9quipe que nous avons chez GSG. Jeune, ambitieuse et innovante, notre \u00e9quipe de plus de 400 sp\u00e9cialistes du marketing, programmeurs et \u00e9diteurs talentueux venant des quatre coins du monde, conduit continuellement l’entreprise vers de nouveaux sommets. Outre notre plateforme technologique sup\u00e9rieure d\u00e9velopp\u00e9e par notre \u00e9quipe, nous sommes obs\u00e9d\u00e9s par nos clients et par les clients de nos clients. Notre mission est de permettre aux gens de prendre des d\u00e9cisions d’achat plus intelligentes et de les aider \u00e0 \u00e9conomiser beaucoup d’argent.<\/p>\n

De quelles mani\u00e8res GSG maintient-elle actuellement sa position actuelle sur un march\u00e9 concurrentiel ?<\/strong><\/p>\n

Afin d’atteindre notre objectif, nous avons une vision forte qui va au-del\u00e0 de la remise, ce qui nous distingue ainsi de nos concurrents. Nous am\u00e9liorons constamment nos produits et en d\u00e9veloppons de nouveaux, tels que des coupons et des r\u00e9compenses dynamiques. De plus, nous sommes s\u00e9lectifs sur les marchands et les \u00e9diteurs avec lesquels nous coop\u00e9rons, ce qui nous permet d’offrir les standards les plus \u00e9lev\u00e9s aux consommateurs en termes de contenu et d’offres.<\/p>\n

\u00c0 quels d\u00e9fis \u00eates-vous le plus souvent confront\u00e9 en tant qu’affili\u00e9 ? \u00a0 <\/strong><\/p>\n

Le principal d\u00e9fi auquel nous sommes actuellement confront\u00e9s est celui auquel est confront\u00e9 l’ensemble du secteur des affili\u00e9s : l’essor du commerce des applications et la lente mise en place du \u00ab\u00a0in-app tracking\u00a0\u00bb par de nombreuses marques. L’\u00e9chec de la mise en \u0153uvre du tracking dans l’application est non seulement probl\u00e9matique pour les affili\u00e9s et les \u00e9diteurs – qui manquent des commissions – mais aussi pour les commer\u00e7ants eux-m\u00eames. Ils ne parviennent pas \u00e0 acqu\u00e9rir des donn\u00e9es extr\u00eamement pr\u00e9cieuses, leurs gestionnaires d’affiliation passent \u00e0 c\u00f4t\u00e9 de bonus consid\u00e9rables et ils ratent la possibilit\u00e9 de faire partie des programmes VIP des \u00e9diteurs.<\/p>\n

Quel est l’avenir des codes promotionnels selon GSG ? \u00a0 <\/strong><\/p>\n

L’avenir appartient aux Coupons Dynamiques. Nous avons d\u00e9j\u00e0 vu un certain nombre de cas tr\u00e8s r\u00e9ussis dans lesquels la capacit\u00e9 \u00e0 fournir des r\u00e9ductions en temps r\u00e9el et personnalis\u00e9es a conduit \u00e0 une augmentation consid\u00e9rable du volume de ventes. En outre, l’avenir des coupons consistera \u00e0 offrir aux consommateurs une combinaison de diff\u00e9rentes options telles que des r\u00e9compenses, des coupons r\u00e9guliers et personnalis\u00e9s et \u00e0 recevoir des notifications sur les promotions lorsqu’ils en ont besoin.<\/p>\n

Quels d\u00e9veloppements attendez-vous au sein du marketing d’affiliation en 2020 ? Et aussi, dans le secteur des codes promotionnels ?<\/strong><\/p>\n

Nous nous attendons \u00e0 ce que les commer\u00e7ants mettent davantage l’accent sur la fid\u00e9lit\u00e9 des clients et les options d’affiliation qui contribuent le plus \u00e0 promouvoir la fid\u00e9lit\u00e9 des clients. Cela signifie que les opportunit\u00e9s d’\u00e9conomies seront de plus en plus combin\u00e9es avec des produits de fid\u00e9lit\u00e9 tels que des r\u00e9compenses, des remises en argent, des points ou des programmes similaires.<\/p>\n

Que conseillez-vous aux annonceurs lorsqu’ils souhaitent mettre en place une campagne r\u00e9ussie avec des affili\u00e9s ?<\/strong><\/p>\n

Le marketing d’affiliation est un canal de marketing tr\u00e8s puissant avec un risque tr\u00e8s faible, car il est principalement pay\u00e9 en fonction des performances, le plus populaire \u00e9tant le Co\u00fbt Par Acquisition (CPA). C’est pourquoi le marketing d’affiliation doit faire partie du mix marketing de chaque marketeur. Si vous \u00eates nouveau dans le marketing d’affiliation, proposer de belles offres aux \u00e9diteurs est tr\u00e8s important pour d\u00e9marrer votre programme. Si vous \u00eates d\u00e9j\u00e0 actif dans le marketing d’affiliation, je recommande de pousser des offres exclusives et \/ ou du contenu, car cela correspond bien aux ambitions des \u00e9diteurs de se diff\u00e9rencier de la concurrence et les marques voient g\u00e9n\u00e9ralement de meilleures performances li\u00e9es \u00e0 cette strat\u00e9gie.<\/p>\n

Quels sont les avantages de travailler avec GSG pour un commer\u00e7ant ? Qu’est-ce qui rend GSG si unique ?<\/strong><\/p>\n

Les avantages de travailler avec nous sont triples. Premi\u00e8rement, nous atteignons une port\u00e9e incroyable gr\u00e2ce \u00e0 nos partenariats avec certains des \u00e9diteurs les plus renomm\u00e9s du monde, comme CNN, Business Insider, le Daily Mail, etc. Deuxi\u00e8mement, nos solutions de produits innovantes, comme les coupons dynamiques, les r\u00e9compenses, les coupons en magasin, sans oublier les campagnes de contenu. Troisi\u00e8mement, notre solide compr\u00e9hension des besoins des commer\u00e7ants et notre capacit\u00e9 \u00e0 combiner les diff\u00e9rents produits propos\u00e9s dans une strat\u00e9gie d’\u00e9pargne coh\u00e9rente et adapt\u00e9e.<\/p>\n

Y a-t-il une mise \u00e0 jour ou une fonctionnalit\u00e9 sur laquelle GSG travaille actuellement ? \u00c0 quoi ressemblerait GSG dans 5 ans ?<\/strong><\/p>\n

Les n\u00e9gociations exclusives en cours avec le cashbacker fran\u00e7ais iGraal sur une acquisition potentielle changeront le portefeuille de GSG, car le cashback ouvrirait un large \u00e9ventail de nouvelles opportunit\u00e9s pour nos partenaires. Le plein potentiel de cashback sur le march\u00e9 europ\u00e9en est loin d’\u00eatre atteint. Si l\u2019acquisition d\u2019iGraal r\u00e9ussit, GSG sera dans cinq ans non seulement le leader du march\u00e9 dans le domaine du couponing, mais aussi le plus gros acteur de cashback en Europe.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pouvez-vous vous pr\u00e9senter\u00a0? Je m’appelle Alexander Hold et je suis Senior Manager chez Global Savings Group (GSG), je suis responsable du lancement de nos produits et services \u00e0 l\u2019international. Chez GSG, nous nous effor\u00e7ons d’\u00eatre le partenaire d’affiliation pr\u00e9f\u00e9r\u00e9 de nos 20 000 annonceurs. Offrir les derni\u00e8res solutions innovantes est la pierre angulaire de notre […]<\/p>\n","protected":false},"author":69,"featured_media":1113293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18426],"class_list":["post-1113292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cafr"],"yoast_head":"\nSous les projecteurs - Global Savings Group - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Pouvez-vous vous pr\u00e9senter\u00a0? 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