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13 hours ago

TradeTracker.com

We are currently at the midst of E-Commerce Brazil 2019 at the Transamerica Expo Center-SP. Visit our TradeTracker booth (C-59) to understand the Power of Performance and find out more about Real Attribution. #tradetracker #realattribution #ecommercebr2019 #ecommerce #ttbr #tradetrackernoecommercebr #performancemarketing #affiliatemarketing #digitalmarketing #marketing ... See MoreSee Less

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3 weeks ago

TradeTracker.com

About last week..On thursday june 20th TradeTracker hosted the TradeTracker en Seine event in the famous waters of Paris. All that attended contributed to a great night where publishers,… ... See MoreSee Less

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TradeTracker’s International Performance Marketing Award submission

Real Attribution Launch Event With Launch Partner TMG

We’re Global

TradeTracker is internationally present, and as members of the online community, we know better than anyone the internet’s ability to make national borders irrelevant.

Our global office presence helps us remain approachable and relevant to individual national markets, while also opening a network of potential international partners.

An ambition to grow has led to our presence in over 19 different countries, while we continually make plans for our next big venture.

North America

24 January, 2019 by TradeTracker UK Attribution Campaigns Publisher spotlights TradeTracker

Returning for 2019 is the first of our Publisher Spotlights of the year. This month we spoke to Tom Driehuis of Orangedotcom to discuss how advertisers can benefit by moving their search engine advertising into the affiliate channel. When and how did Orangedotcom start and enter into the affiliate space? Orangedotcom was founded in 2009 […]

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09 August, 2017 by pkeckeis Attribution TradeTracker
Real Attribution - Custom Model in detail

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]

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29 July, 2017 by pkeckeis Attribution TradeTracker
Changing consumer behavior

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]

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20 July, 2017 by TradeTracker UK Attribution TradeTracker

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

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08 July, 2017 by pkeckeis Attribution TradeTracker
Unlock eCPM potential with Real Attribution

Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display […]

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07 July, 2017 by TradeTracker Netherlands Attribution TradeTracker

TradeTracker turns the world of performance marketing upside down, Nextail and Telegraaf Media Group enthusiastic about Real Attribution. Thursday 6 July, the Real Attribution Launch Event for the Netherlands took place with launch partner Telegraaf Media Group. The turn-out was huge and the attendees were astounded by the opportunities Real Attribution offers. During the event, […]

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01 July, 2017 by pkeckeis Attribution TradeTracker

Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

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29 June, 2017 by pkeckeis Attribution TradeTracker
Cashback publishers mastering Real Attribution

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also […]

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22 June, 2017 by pkeckeis Attribution TradeTracker
Attribution window timeline

TradeTracker’s Real Attribution models now provide advertisers with the possibility to reward all touchpoints involved in a conversion path, meaning that publishers are rewarded for their added value at every stage of the consumer journey. Within the Attribution settings advertisers have the possibility to set the Attribution Window length. This window can be any length up to a year, […]

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17 June, 2017 by pkeckeis Attribution TradeTracker

Insights – Real Attribution, from competition to cooperation Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that […]

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