20 February, 2019 by agaranin

TradeTracker lets you enhance your attribution model with exciting new elements, such as the facility to add CPC or CPM components for selected publishers, so you can really maximize the performance of your campaign.

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20 February, 2019 by agaranin

When your model is defined and ready to launch, make sure your publishers know about it. You have a true competitive advantage! Publishers you deem important will see an increasing ROI fast – so ensure they give it all for the best results.

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20 February, 2019 by agaranin

Increase relative importance of the publishers that fall into specific categories by weighing their position within the attribution model. Work with your account manager to define the attribution model that perfectly matches your goals.

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