Category: TradeTracker

Determining the optimal attribution model in the online marketing world can be challenging. Many marketers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

TradeTracker is continuing its fast expansion and growth phase. With operations delivering excellent results for advertisers and affiliates in all existing markets the time has come to enter the Latin-American countries starting from Mexico. The new office will start serving advertisers and affiliates today, 27 June 2017. The expansion means that TradeTracker currently provides its […]

As you probably know, TradeTracker has been shortlisted for the biggest international Performance Marketing Event ‘PI Live’ as Best Industry Choice of Network. We’re proud to have been shortlisted, but we strive to win the ‘Industry Choice of Network 2017’ award. TradeTracker asks you to vote for us! What to do: Just click on the […]

Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that use Real Attribution. A lot of publishers are […]

Bruges, Belgium, November 18 Continuing last year’s winning streak, the 2nd edition of the Digital Marketing Awards in Belgium proved to be a buzz. During the event the best digital campaigns of the year were crowned for their top performance within their respected categories.

London, October 31st 2016 Last week October 25-26 TradeTracker.com proudly sponsored Performance Marketing Insights London. We look back at a two-day experience of wrap-ups, stats, trends and takeaways through the eyes of TradeTracker.com with special thanks to photographer Dominique Pascal & the PMI events team. The event had a packed agenda full of informative sessions […]

The countdown to Performance Marketing Insights is drawing to an end, with only 3 days to go! This year, TradeTracker are a platinum sponsor at PMI, which will be taking place at the Park Plaza Hotel on 25 – 26th October. The line-up promises a two-day performance marketing extravaganza, complete with industry expert led talks, […]

LONDON, United Kingdom, 21 September 2016 TradeTracker shakes-up the market by providing detailed insight to publishers on their position in the conversion path. In a market where the last click model is predominantly applied, much effort is made by publishers to obtain that position in the customer journey towards conversion. However, more than 95% of […]

IAS 2016 in wonderful Delhi In the light of global expansion, a solid TradeTracker team went to Delhi last week to be be part of the India Affiliate Summit, organised by the IAMAI on September 1st and 2nd. Actually, the event site was the well organised Leela Ambience Gurgaon, close to Delhi. This time we were not only […]

India’s largest affiliate marketing event is back! And coming to Gurgaon, near New Delhi this year. More than 1,500 delegates will meet over the course of two days on the first and second of September to discuss innovations and dissect the implications of Affiliate Marketing.