05 March, 2020by TradeTracker UK

Unpredictable times and Performance Based Marketing

Unpredictable times within the economy can, will and have influenced the way we do business and how we expand, divide or limit (marketing) budgets and business expenditures. However, the lowest risk expenditure, which will always solely be based on the actual performance, is Affiliate Marketing and here is why. Coronavirus and the change in consumer […]

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11 February, 2020by TradeTracker UK

Google Chrome and 3rd party cookies

Following Google’s announcement about its new privacy sandbox initiative, and the updates around http:// and https://, Google also made the announcement to make 3rd party cookies obsolete. Following Apple’s Safari and Mozilla’s Firefox, this comes as no surprise that Chrome, the most commonly used browser in many countries, would soon make an announcement about their […]

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06 February, 2020by TradeTracker UK

Google Chrome updates and what they mean for you

Google has made it no secret that they plan to phase out unsecured content over the next several releases. This started with Chrome 79, released fully in December, and will continue until Chrome 81 is released in March. What this means for any site currently on the web, is content displayed in http:// will no […]

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16 October, 2018by TradeTracker UK

Success for TradeTracker at the IPMA

TradeTracker are pleased to announce success after a brilliant evening at the International Performance Marketing Awards. This year’s ceremony saw TradeTracker receive the award for Best Performance Marketing Campaign in the MENA region highlighting our work with Sun & Sand Sports. Utilising TradeTracker’s experience and publisher relationships within the MENA region via “good influencer management”, […]

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07 September, 2018by TradeTracker UK

TradeTracker shortlisted for multiple entries in 2018 IPMA’s

TradeTracker is pleased to announce we have been shortlisted for 6 entries in the 2018 International Performance Marketing Awards. Categories include “Best Full Service Network” and “Best Performance Marketing Technology” as well as regional entries spanning the globe. 2018 has seen TradeTracker grow around the world, with new markets allowing us to operate a truly […]

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30 May, 2017by TradeTracker UK

TradeTracker.com launches Real Attribution

Today TradeTracker releases its game-changing attribution technology named Real Attribution. In a market that has been dominated by the “last click” model since its existence, TradeTracker is the first affiliate network in the world offering a variety of attribution models to its clients. With this exclusive technology, advertisers can automatically remunerate multiple publishers and touchpoints per transaction in […]

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09 February, 2017by yana

Carpetright chooses TradeTracker to power charge their performance marketing programme

Carpetright & TradeTracker are pleased to announce their new partnership. Carpetright is the UK’s leading retailer in flooring, carpeting and beds. Following a recent webstore refresh, they are ready to take their existing affiliate program to the next level through the TradeTracker network, in partnership with online retailing specialists, Summit. The partnership’s core goal is […]

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31 October, 2016by yana

PMI Perfect: Recap and Event Highlights

London, October 31st 2016 Last week October 25-26 TradeTracker.com proudly sponsored Performance Marketing Insights London. We look back at a two-day experience of wrap-ups, stats, trends and takeaways through the eyes of TradeTracker.com with special thanks to photographer Dominique Pascal & the PMI events team. The event had a packed agenda full of informative sessions […]

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21 September, 2016by yana

TradeTracker.com launches revolutionary Conversion Path Tracking tool

LONDON, United Kingdom, 21 September 2016 TradeTracker shakes-up the market by providing detailed insight to publishers on their position in the conversion path. In a market where the last click model is predominantly applied, much effort is made by publishers to obtain that position in the customer journey towards conversion. However, more than 95% of […]

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13 September, 2016by yana

India Affiliate Summit 2016

IAS 2016 in wonderful Delhi In the light of global expansion, a solid TradeTracker team went to Delhi last week to be be part of the India Affiliate Summit, organised by the IAMAI on September 1st and 2nd. Actually, the event site was the well organised Leela Ambience Gurgaon, close to Delhi. This time we were not only […]

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