We are pleased to announce that Transavia has expanded their operations with TradeTracker to three new markets, following a positive collaboration since they launched on the network in 2018, the airline is now live in 9 markets across Europe. Thanks to strong results in the Netherlands and France, showing an 800% increase in the number […]

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Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

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Determining the optimal attribution model in the online marketing world can be challenging. Many marketers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

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