{"id":39738,"date":"2017-02-09T13:18:49","date_gmt":"2017-02-09T13:18:49","guid":{"rendered":"https:\/\/tradetracker.com\/glossary\/"},"modified":"2021-12-02T12:07:40","modified_gmt":"2021-12-02T12:07:40","slug":"glossary","status":"publish","type":"page","link":"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/","title":{"rendered":"Slovn\u00ed\u010dek"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_id=&#8221;kc-top&#8221; classes=&#8221;part-fullsection section-kc-topics bg-color10 bg-pattern full-width&#8221;][vc_column]<div class=\"row\"><div class=\"vc_col-sm-12\"><div class=\" static-page-intro-text \"><h1  style=\"color: #ffffff\" class=\"\">SLOVN\u00cd\u010cEK<\/h1><h2  style=\"color: #ffffff\" class=\"\">Seznamte se se z\u00e1klady zahajen\u00ed kampan\u011b. Zde naleznete nejd\u016fle\u017eijt\u011bj\u0161\u00ed informace ohledn\u011b affiliate marketingu a platformz TradeTracker. <\/h2><\/div>\r\n        <\/div>\r\n    <\/div>[\/vc_column][\/vc_row][vc_row el_id=&#8221;tt-sec-menu&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_id=&#8221;part-pagebreak&#8221;][vc_column]    <!-- <div class=\"row\"> -->\r\n    <div class=\"part-fullsection kc-dc sort\">\r\n\r\n        <ul>\r\n                                <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#A'>A<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#B'>B<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#C'>C<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#D'>D<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#E'>E<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#F'>F<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#G'>G<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#H'>H<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#I'>I<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#J'>J<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#K'>K<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#L'>L<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#M'>M<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#N'>N<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#O'>O<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#P'>P<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#R'>R<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#S'>S<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#T'>T<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#U'>U<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#V'>V<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#W'>W<\/a><\/li>\r\n                                        <li><a href='https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#X'>X<\/a><\/li>\r\n                            <\/ul>\r\n    <\/div>\r\n                <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"A\"\r\n                                   id=\"glossary-a\"><\/a>A                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#affiliate-network\">Affiliate Network<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#average-order-value-aov\">Average Order Value (AOV)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#average-basket-value-abv\">Average Basket Value (ABV)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#automatic-approval\">Automatic Approval<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#authority-sites\">Authority Sites<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#attribution\">Attribution<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#article-marketing\">Article Marketing<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#approval-rate\">Approval Rate<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#approval\">Approval<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#api-%e2%80%93-application-programming-interface\">API \u2013 Application Programming Interface<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#anchor-text\">Anchor Text<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#analytics\">Analytics<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#agency\">Agency<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#affiliate-software\">Affiliate Software<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#affiliate-program\">Affiliate Program<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#affiliate-link\">Affiliate Link<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#affiliate-id\">Affiliate ID<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#abandonment\">Abandonment<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#affiliate-agreement\">Affiliate Agreement<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#affiliate\">Affiliate<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#adwords\">AdWords<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#advertiser\">Advertiser<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#adjusted-commissions\">Adjusted Commissions<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#ad-stream\">Ad Stream<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#ad-space\">Ad Space<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#ad-server\">Ad Server<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#ad-callrequest\">Ad Call\/Request<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#actual-commissions\">Actual Commissions<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#account-balance\">Account Balance<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#above-the-fold\">Above the Fold<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"B\"\r\n                                   id=\"glossary-b\"><\/a>B                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#behavioral-targeting\">Behavioral Targeting<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#beta%c2%a0\">Beta\u00a0<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#big-data\">Big Data<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#black-hat\">Black Hat<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#blog\">Blog<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#bonus\">Bonus<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#bookmarking\">Bookmarking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#brand-bidding\">Brand Bidding<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#branded-sign-up\">Branded Sign-up<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#browser\">Browser<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#bum-marketing\">Bum Marketing<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#banner\">Banner<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#base-rate\">Base Rate<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#baseline-commissions\">Baseline Commissions<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#batch-commissions\">Batch Commissions<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"C\"\r\n                                   id=\"glossary-c\"><\/a>C                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#csv-feed\">CSV Feed<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-click-cpc\">Cost Per Click (CPC)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-download-cpd\">Cost Per Download (CPD)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-form-cpf\">Cost Per Form (CPF)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-install-cpi\">Cost Per Install (CPI)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-lead-cpl\">Cost Per Lead (CPL)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-mille-cpm\">Cost Per Mille (CPM)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-order-cpo\">Cost Per Order (CPO)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-sale-cps\">Cost Per Sale (CPS)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#coupon\">Coupon<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#creatives\">Creatives<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cross-selling\">Cross Selling<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#conversion-path-tracking\">Conversion Path Tracking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cost-per-action-cpa\">Cost Per Action (CPA)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#copyright-infringement\">Copyright Infringement<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cookieless-tracking\">Cookieless Tracking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cookie-stuffing\">Cookie Stuffing<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cookie-overwriting\">Cookie Overwriting<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cookie-lengthexpiration\">Cookie Length\/Expiration<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#cookie\">Cookie<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#conversion-rate-optimisation\">Conversion Rate Optimisation<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#conversion-rate\">Conversion Rate<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#conversion-path-attribution\">Conversion Path Attribution<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#commission\">Commission<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#commission-groups\">Commission Groups<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#commission-rate\">Commission Rate<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#commission-tiers\">Commission Tiers<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#commissionable\">Commissionable<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#commissionable-transaction\">Commissionable Transaction<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#confirmation-page\">Confirmation Page<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#content-islands\">Content Islands<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#contextual-linking\">Contextual Linking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#conversion\">Conversion<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#canspam\">CANSPAM<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#co-branded-landing-page\">Co-Branded Landing Page<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#client-based-tracking\">Client Based Tracking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#clicktag\">clickTag<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#click-through-rate-ctr\">Click Through Rate (CTR)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#click-through\">Click Through<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#click-reference\">Click Reference<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#click-command\">Click Command<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#click-append\">Click Append<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#checkout-success-page\">Checkout Success Page<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"D\"\r\n                                   id=\"glossary-d\"><\/a>D                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#down-tracking\">Down Tracking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#drop-shipping\">Drop Shipping<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#duplicate-commission\">Duplicate Commission<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#duplicate-commissions\">Duplicate Commissions<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#duplicate-content\">Duplicate Content<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#dynamic-links\">Dynamic Links<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#dynamic-web-page\">Dynamic Web Page<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#dashboard\">Dashboard<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#datafeed\">Datafeed<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#de-duplication\">De-Duplication<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#deeplink\">Deeplink<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#dhtml\">DHTML<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#discrepancy\">Discrepancy<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#domain\">Domain<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#double-opt-in\">Double Opt-In<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"E\"\r\n                                   id=\"glossary-e\"><\/a>E                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#e-commerce\">E-Commerce<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#earnings\">Earnings<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#earnings-per-click-epc\">Earnings Per Click (EPC)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#engagement-time\">Engagement Time<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"F\"\r\n                                   id=\"glossary-f\"><\/a>F                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#feeder-sites\">Feeder Sites<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#first-click\">First Click<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#first-party-cookie\">First Party Cookie<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#flash%c2%a0\">Flash\u00a0<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#forced-clicks\">Forced Clicks<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#frequency%c2%a0\">Frequency\u00a0<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#ftp\">FTP<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"G\"\r\n                                   id=\"glossary-g\"><\/a>G                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#geo-targeting\">Geo-Targeting<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#gif%c2%a0\">GIF\u00a0<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#grey-hat\">Grey Hat<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"H\"\r\n                                   id=\"glossary-h\"><\/a>H                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#hit\">Hit<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#html\">HTML<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#http\">HTTP<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"I\"\r\n                                   id=\"glossary-i\"><\/a>I                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#iab\">IAB<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#iframe\">IFRAME<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#image-pixel\">Image Pixel<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#image-size\">Image Size<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#impression\">Impression<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#incentive\">Incentive<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#incremental-sales\">Incremental Sales<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#industry\">Industry<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#interstitial\">Interstitial<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#inventory\">Inventory<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#ip-address\">IP Address<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"J\"\r\n                                   id=\"glossary-j\"><\/a>J                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#jpeg\">JPEG<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#json\">JSON<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#java\">Java<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#javascript\">Javascript<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"K\"\r\n                                   id=\"glossary-k\"><\/a>K                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#keyword\">Keyword<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"L\"\r\n                                   id=\"glossary-l\"><\/a>L                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#loyalty-rewards-publisher\">Loyalty & Rewards Publisher<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#long-tail-keywords\">Long Tail Keywords<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#link-name\">Link Name<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#long-tail\">Long Tail<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#listing\">Listing<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#linking-farm\">Linking Farm<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#linking-code\">Linking Code<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#link-replacer\">Link Replacer<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#link-popularity\">Link Popularity<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#landing-page\">Landing Page<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#link-juice\">Link Juice<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#link-generator\">Link Generator<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#link-cloaking\">Link Cloaking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#link\">Link<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#lifetime-value-ltv\">Lifetime Value (LTV)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#leakage\">Leakage<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#lead\">Lead<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#last-click\">Last Click<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"M\"\r\n                                   id=\"glossary-m\"><\/a>M                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#manual-approval\">Manual Approval<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#manual-commissions\">Manual Commissions<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#merchant-id\">Merchant ID<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#microsite\">Microsite<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#minimum-epc\">Minimum EPC<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#mobile-advertising\">Mobile Advertising<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#mobile-content\">Mobile Content<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#mobile-search\">Mobile Search<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#mobile-web\">Mobile Web<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#monetising\">Monetising<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"N\"\r\n                                   id=\"glossary-n\"><\/a>N                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#niche-marketing\">Niche Marketing<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#non-commissionable-transaction\">Non-Commissionable Transaction<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#native-advertising\">Native Advertising<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#network-override\">Network Override<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#niche\">Niche<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"O\"\r\n                                   id=\"glossary-o\"><\/a>O                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#opt-in\">Opt-In<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#opt-out\">Opt-Out<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#optimisation\">Optimisation<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#order\">Order<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#order-inquiry-manager\">Order Inquiry Manager<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#order-reference\">Order Reference<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#organic-search\">Organic Search<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"P\"\r\n                                   id=\"glossary-p\"><\/a>P                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#publisher-tag\">Publisher Tag<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#publisher%c2%a0\">Publisher\u00a0<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#product-feed\">Product Feed<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#prepayment\">Prepayment<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#post-impression-tracking\">Post Impression Tracking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#post-click\">Post Click<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#portal\">Portal<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#pop-up\">Pop-Up<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#png-portable-network-graphic\">PNG (Portable Network Graphic)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#pop-under\">Pop-Under<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#page-source\">Page Source<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#placement\">Placement<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#payout-frequency\">Payout Frequency<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#payment-threshold\">Payment Threshold<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#payment-level\">Payment Level<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#payment-for-performance-marketing\">Payment for Performance Marketing<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#pay-per-sale\">Pay Per Sale<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#pay-per-lead\">Pay Per Lead<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#pay-per-click-ppc\">Pay Per Click (PPC)<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"R\"\r\n                                   id=\"glossary-r\"><\/a>R                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#run-of-site\">Run of Site<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#run-of-network\">Run of Network<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#roll-over\">Roll Over<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#roi\">ROI<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#roas\">ROAS<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#rich-media\">Rich Media<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#reversal\">Reversal<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#referring-url\">Referring URL<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#residual-earnings\">Residual Earnings<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#raw-clicks\">Raw Clicks<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#referral-period\">Referral Period<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#redirect-setting\">Redirect Setting<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#redirect-image-url\">Redirect Image URL<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#redirect\">Redirect<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#recurring-commission\">Recurring Commission<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#real-time\">Real Time<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#reach\">Reach<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"S\"\r\n                                   id=\"glossary-s\"><\/a>S                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#super-fast-payment\">Super Fast Payment<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#syndication\">Syndication<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#super-affiliate\">Super Affiliate<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#sub-affiliate-network\">Sub Affiliate Network<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#stock-keeping-unit-sku\">Stock Keeping Unit (SKU)<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#squeeze-page\">Squeeze Page<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#spyware\">Spyware<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#sponsored-listings\">Sponsored Listings<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#site-placement\">Site Placement<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#shop\">Shop<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#session-duration\">Session Duration<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#shockwave\">Shockwave<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#s2s-tracking\">S2S Tracking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#secure-site\">Secure Site<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#secure-servers\">Secure Servers<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#search-publisher\">Search Publisher<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#search-policy-guidelines\">Search Policy Guidelines<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#search-engine-position\">Search Engine Position<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#search-engine-optimisation\">Search Engine Optimisation<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#search-engine-marketing\">Search Engine Marketing<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#search-engine-advertising\">Search Engine Advertising<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#script\">Script<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#sale\">Sale<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"T\"\r\n                                   id=\"glossary-t\"><\/a>T                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#trademark-poaching\">Trademark Poaching<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#traffic\">Traffic<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#transaction\">Transaction<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#transaction-date\">Transaction Date<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#two-tier-affiliate-program\">Two-Tier Affiliate Program<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#typo-squatting\">Typo Squatting<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#tag\">Tag<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#text-link\">Text Link<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#third-party-tracking\">Third Party Tracking<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#time-decay-model\">Time-Decay Model<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#tracking-method\">Tracking Method<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#tracking-period\">Tracking Period<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#tracking-pixel\">Tracking Pixel<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#tracking-tag\">Tracking Tag<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#tracking-url\">Tracking URL<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"U\"\r\n                                   id=\"glossary-u\"><\/a>U                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#unique-clicks\">Unique Clicks<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#unique-selling-point\">Unique Selling Point<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#unique-visitors\">Unique Visitors<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#user-generated-content-ugc\">User Generated Content (UGC)<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"V\"\r\n                                   id=\"glossary-v\"><\/a>V                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#valid-domains\">Valid Domains<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#validating-commissions\">Validating Commissions<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#validation-period\">Validation Period<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#viewthrough\">Viewthrough<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#viral-marketing\">Viral Marketing<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#virtual-sales-force\">Virtual Sales Force<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#visitor\">Visitor<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"W\"\r\n                                   id=\"glossary-w\"><\/a>W                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#web-based\">Web-based<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#webpage\">Webpage<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#white-hat\">White Hat<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#widget\">Widget<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#web-optimisation\">Web Optimisation<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#web-services\">Web Services<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-1\">\r\n                            <h2><a class=\"kc-anc\" name=\"X\"\r\n                                   id=\"glossary-x\"><\/a>X                            <\/h2>\r\n                        <\/div>\r\n                        <div class=\"vc_col-sm-11 kc-dc-item\">\r\n                            <ul>\r\n                                                                        <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#xml\">XML<\/a>\r\n                                        <\/li>\r\n                                                                                <li>\r\n                                            <a href=\"https:\/\/tradetracker.com\/cz\/knowledge-centre\/glossary\/#xml-feed\">XML Feed<\/a>\r\n                                        <\/li>\r\n                                                                    <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <p><!-- \/A --><\/p>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>A<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"affiliate-network\"><\/a>Affiliate Network                                    <\/h3>\r\n                                    <p>Affiliate Network - Syst\u00e9m, kter\u00fd organizuje a shroma\u017e\u010fuje jak inzerenty, tak Afiliate partnery. Je zprost\u0159edkovatelskou platformou obou stran, kter\u00e1 jim umo\u017e\u0148uje se propojit a zajistit p\u0159\u00edle\u017eitost k implementaci a poskytov\u00e1n\u00ed dostupn\u00fdch reklam.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"average-order-value-aov\"><\/a>Average Order Value (AOV)                                    <\/h3>\r\n                                    <p>Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky (AOV) - M\u011b\u0159en\u00ed pr\u016fm\u011brn\u00e9 hodnoty n\u00e1kupu. Chcete-li ji spo\u010d\u00edtat, vyd\u011blte celkovou hodnotu n\u00e1kup\u016f celkov\u00fdm po\u010dtem n\u00e1kup\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"average-basket-value-abv\"><\/a>Average Basket Value (ABV)                                    <\/h3>\r\n                                    <p>Pr\u016fm\u011brn\u00e1 hodnota ko\u0161e (ABV) - Zahrnuje celkovou hodnotu prodan\u00fdch produkt\u016f a slu\u017eeb v ur\u010dit\u00e9m obdob\u00ed, vyd\u011blenou po\u010dtem objedn\u00e1vek. Jedn\u00e1 se o b\u011b\u017en\u00fd zp\u016fsob porovn\u00e1v\u00e1n\u00ed v\u00fdkonu va\u0161ich dopl\u0148kov\u00fdch (ad-on) opat\u0159en\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"automatic-approval\"><\/a>Automatic Approval                                    <\/h3>\r\n                                    <p>Automatick\u00e9 schv\u00e1len\u00ed - Inzerenti automaticky p\u0159id\u00e1vaj\u00ed Afiliate partnery, kte\u0159\u00ed se uch\u00e1zej\u00ed o jejich obsah. Alternativn\u00ed \"manu\u00e1ln\u00ed schv\u00e1len\u00ed\" spo\u010d\u00edv\u00e1 v tom, kdy inzerent p\u0159ezkoum\u00e1 Afiliate partnery, ne\u017e jej akceptuje pro uveden\u00ed jeho obsahu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"authority-sites\"><\/a>Authority Sites                                    <\/h3>\r\n                                    <p>Str\u00e1nky s\u00a0autoritou - webov\u00e9 str\u00e1nky, kter\u00e9 maj\u00ed uzn\u00e1vanou pov\u011bst v jejich respektovan\u00e9 oblasti. Obvykle jsou to str\u00e1nky, kter\u00e9 se mohou pochlubit vysokou hodnotou PageRank, jsou vizu\u00e1ln\u011b aktu\u00e1ln\u00ed, maj\u00ed vysok\u00fd po\u010det kvalitn\u00edch p\u0159\u00edchoz\u00edch odkaz\u016f, jsou odborn\u00edky ve sv\u00e9m oboru a sd\u00edlej\u00ed dynamick\u00e9 nov\u00e9 n\u00e1pady.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"attribution\"><\/a>Attribution                                    <\/h3>\r\n                                    <p>P\u0159i\u0159azen\u00ed - m\u011b\u0159en\u00ed marketingu a anal\u00fdzy, kter\u00e9 umo\u017e\u0148uj\u00ed sledovat prodejn\u00ed proces nap\u0159\u00ed\u010d n\u011bkolika kan\u00e1ly od po\u010d\u00e1te\u010dn\u00edho kontaktn\u00edho m\u00edsta a\u017e po konverzi.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"article-marketing\"><\/a>Article Marketing                                    <\/h3>\r\n                                    <p>\u010cl\u00e1nkov\u00fd Marketing - reklamn\u00ed p\u0159\u00edstup, ve kter\u00e9m mohou Afiliate partnery ps\u00e1t kr\u00e1tk\u00e9 \u010dl\u00e1nky t\u00fdkaj\u00edc\u00ed se oblasti jejich z\u00e1jmu. Tyto \u010dl\u00e1nky jsou pak k dispozici ke koupi na on-line tr\u017ei\u0161t\u00edch, kde mohou b\u00fdt pou\u017eity jako obsah pro ka\u017ed\u00e9ho, kdo usiluje o zv\u00fd\u0161en\u00ed \u010dten\u00e1\u0159sk\u00e9 z\u00e1kladny. \u010cl\u00e1nky jsou prezentov\u00e1ny s popisem a mohou obsahovat odkazy na Afila\u010dn\u00ed s\u00ed\u0165 autora.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"approval-rate\"><\/a>Approval Rate                                    <\/h3>\r\n                                    <p>M\u00edra schv\u00e1len\u00ed - Jedn\u00e1 se o sou\u010det po\u010dtu nevy\u0159\u00edzen\u00fdch prodej\u016f, kter\u00e9 inzerent potvrzuje jako autorizovan\u00fd prodej.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"approval\"><\/a>Approval                                    <\/h3>\r\n                                    <p>Schv\u00e1len\u00ed - Inzerenti \u010dasto kontroluj\u00ed str\u00e1nky potenci\u00e1ln\u00edch Afiliate partner\u016f, aby se ujistili, \u017ee spl\u0148uj\u00ed pokyny pro zaji\u0161t\u011bn\u00ed kvality p\u0159ed t\u00edm, ne\u017e\u00a0str\u00e1nky odsouhlas\u00ed. Jakmile inzerent schv\u00e1l\u00ed Afiliate partnera, obdr\u017e\u00ed Afiliate partner automaticky generovan\u00fd e-mail, aby potvrdil svou \u017e\u00e1dost o um\u00edst\u011bn\u00ed kampan\u00ed inzerenta. Schv\u00e1len\u00ed m\u016f\u017ee tak\u00e9 znamenat kladn\u00e9 posouzen\u00ed transakce.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"api-%e2%80%93-application-programming-interface\"><\/a>API \u2013 Application Programming Interface                                    <\/h3>\r\n                                    <p>API - Aplika\u010dn\u00ed programovac\u00ed rozhran\u00ed - programovac\u00ed rozhran\u00ed, prost\u0159ednictv\u00edm kter\u00e9ho webov\u00e1 str\u00e1nka nebo program poskytuje sv\u00fdm u\u017eivatel\u016fm. Pou\u017e\u00edv\u00e1 \u0159adu rutin, protokol\u016f a n\u00e1stroj\u016f, kter\u00e9 umo\u017e\u0148uj\u00ed vytv\u00e1\u0159et softwarov\u00e9 aplikace.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"anchor-text\"><\/a>Anchor Text                                    <\/h3>\r\n                                    <p>Text odkazu (anchor text) - Text, na kter\u00fd lze kliknout a kter\u00fd je zobrazen v hypertextov\u00e9m odkazu. Podstatn\u00e9 je zajistit zachov\u00e1n\u00ed po\u017eadovan\u00e9ho obsahu a vypr\u00e1v\u011bn\u00ed, a sou\u010dasn\u011b poskytnout n\u00e1v\u0161t\u011bvn\u00edkovi mo\u017enost extern\u00edho linku.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"analytics\"><\/a>Analytics                                    <\/h3>\r\n                                    <p>Analytics - N\u00e1stroje, kter\u00e9 vyu\u017e\u00edv\u00e1 Afiliate partner, aby z\u00edskal v\u011bt\u0161\u00ed pochopen\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed na str\u00e1nky pravideln\u011b p\u0159ich\u00e1z\u00ed. Pom\u00e1h\u00e1 jim pochopit jejich chov\u00e1n\u00ed a optimalizovat jejich str\u00e1nky tak, aby vyhovovaly u\u017eivatel\u016fm. Informace mohou zahrnovat po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f, \u010das str\u00e1ven\u00fd na webu, obl\u00edben\u00e9 str\u00e1nky, m\u00edru okam\u017eit\u00fdch odchod\u016f a body v\u00fdstupu (exit points).<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"agency\"><\/a>Agency                                    <\/h3>\r\n                                    <p>Agentura - Nez\u00e1visl\u00e1 spole\u010dnost, kter\u00e1 spravuje a provozuj\u00ed affiliate marketingov\u00e9 aktivity inzerent\u016f v jejich zastoupen\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"affiliate-software\"><\/a>Affiliate Software                                    <\/h3>\r\n                                    <p>Affiliate Software - Samostatn\u011b spou\u0161t\u011bn\u00fd software, kter\u00fd m\u016f\u017ee inzerent pou\u017e\u00edvat k provozov\u00e1n\u00ed vlastn\u00ed kampan\u011b ve vlastn\u00edm podniku, co\u017e mu umo\u017e\u0148uje sledovat \u010dinnost Afliate partnera a vytv\u00e1\u0159et si vlastn\u00ed affiliate reporting. To znamen\u00e1, \u017ee inzerenti si vytv\u00e1\u0159ej\u00ed vlastn\u00ed s\u00edt\u011b a Afiliate partne\u0159i maj\u00ed individu\u00e1ln\u00ed p\u0159ihla\u0161ovac\u00ed \u00fadaje pro ka\u017ed\u00e9ho inzerenta, s n\u00edm\u017e se rozhodnou spolupracovat.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"affiliate-program\"><\/a>Affiliate Program                                    <\/h3>\r\n                                    <p>Affiliate program - Program pro ud\u011blov\u00e1n\u00ed odm\u011bn, v n\u011bm\u017e inzerent odm\u011b\u0148uje Afiliate partnera prost\u0159ednictv\u00edm generov\u00e1n\u00ed prodeje nebo potenci\u00e1ln\u00edho z\u00e1kazn\u00edka inzerentovi online. Inzerent zpravidla poskytne majiteli str\u00e1nky provizi za to, \u017ee jim poskytne z\u00e1kazn\u00edka, se kter\u00fdm uskute\u010dnil prodej.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"affiliate-link\"><\/a>Affiliate Link                                    <\/h3>\r\n                                    <p>Affiliate Link - Odkaz, kter\u00fd obsahuje k\u00f3d pro sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edka online, kter\u00fd je odesl\u00e1n Afiliate partnerovi. Ka\u017ed\u00fd odkaz obsahuje toto\u017enost Affiliate partnera a zaznamen\u00e1v\u00e1 jejich tr\u017eby, n\u00e1v\u0161t\u011bvn\u00edky a zobrazen\u00ed, kter\u00e9 z\u00edskaly, co\u017e n\u00e1sledn\u011b umo\u017e\u0148uje p\u0159id\u011blit jim provizi.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"affiliate-id\"><\/a>Affiliate ID                                    <\/h3>\r\n                                    <p>Affiliate ID - Unik\u00e1tn\u00ed \u010d\u00edslo, kter\u00e9 identifikuje konkr\u00e9tn\u00edho Afiliate partnera z na\u0161\u00ed s\u00edt\u011b, kter\u00e9 je sou\u010d\u00e1st\u00ed v\u0161ech odkaz\u016f pro sledov\u00e1n\u00ed, tak\u017ee syst\u00e9m TradeTracker v\u00ed, kter\u00e9mu Affiliate partner m\u00e1 p\u0159i\u0159adit prodej. Sleduje tak\u00e9 v\u0161echny zobrazen\u00ed banner\u016f a prokliknut\u00ed, kter\u00e1 poch\u00e1z\u00ed z webu Afiliate partnera.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"abandonment\"><\/a>Abandonment                                    <\/h3>\r\n                                    <p>Opu\u0161t\u011bn\u00ed - Stav, kdy z\u00e1kazn\u00edk opust\u00ed online n\u00e1kupn\u00ed ko\u0161\u00edk, v\u00a0n\u011bm\u017e se nach\u00e1z\u00ed zbo\u017e\u00ed, ani\u017e by dokon\u010dil transakci.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"affiliate-agreement\"><\/a>Affiliate Agreement                                    <\/h3>\r\n                                    <p>Dohoda o spolupr\u00e1ci s\u00a0Affiliate partnerem - Dohoda mezi Afiliate partnerem a inzerentem ohledn\u011b jejich spolupr\u00e1ce. Definuje ob\u011bma stran\u00e1m povinnosti, pravidla, odpov\u011bdnost a jin\u00e9 pr\u00e1vn\u00ed aspekty.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"affiliate\"><\/a>Affiliate                                    <\/h3>\r\n                                    <p>Affiliate partner - Majitel webu, kter\u00fd hostuje produkty a slu\u017eby inzerenta. Afiliate partner vyu\u017e\u00edv\u00e1 sv\u00e9 internetov\u00e9 publikum, aby umo\u017enil reklamu inzerent\u016f. S\u00ed\u0165 Afiliate partner\u016f vytvo\u0159\u00ed inzerentovi virtu\u00e1ln\u00ed prodejn\u00ed s\u00edlu, a inzerent Afiliate partnery odm\u011b\u0148uje, jakmile n\u00e1v\u0161t\u011bvn\u00edk interaktivn\u011b reagoval na dan\u00fd obsah nebo splnil po\u017eadovanou akci.\u00a0Synonymum: Afiliate partner<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"adwords\"><\/a>AdWords                                    <\/h3>\r\n                                    <p>AdWords - N\u00e1stroj Google, kter\u00fd nab\u00edz\u00ed mo\u017enost nab\u00edzet p\u0159\u00edle\u017eitost k zobrazen\u00ed v online v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed u\u017eivatel\u016f pro vyhrazen\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"advertiser\"><\/a>Advertiser                                    <\/h3>\r\n                                    <p>Inzerent - Webov\u00e1 str\u00e1nka nab\u00edzej\u00edc\u00ed produkt nebo slu\u017ebu, kter\u00e1 m\u00e1 z\u00e1jem o propagaci a jej\u00ed \u0159e\u0161en\u00ed prost\u0159ednictv\u00edm Afiliate partner\u016f, kter\u00fd produkuje obsah a m\u00e1 pravideln\u00e9 n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"adjusted-commissions\"><\/a>Adjusted Commissions                                    <\/h3>\r\n                                    <p>Upraven\u00e9 provize - P\u0159edstavuje provize, kter\u00e9 jsou vypo\u010dteny z v\u00fdchoz\u00edho stavu proviz\u00ed na z\u00e1klad\u011b speci\u00e1ln\u00edch nab\u00eddek, zru\u0161en\u00ed a \/ nebo vr\u00e1cen\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"ad-stream\"><\/a>Ad Stream                                    <\/h3>\r\n                                    <p>Reklamn\u00ed stream - S\u00e9rie reklam, kter\u00e9 se u\u017eivatel\u016fm zobrazuj\u00ed p\u0159i jedin\u00e9 n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"ad-space\"><\/a>Ad Space                                    <\/h3>\r\n                                    <p>Reklamn\u00ed prostor - p\u0159id\u011blen\u00fd prostor, kter\u00fd Afiliate partner nab\u00edz\u00ed inzerentovi na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch k um\u00edst\u011bn\u00ed obsahu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"ad-server\"><\/a>Ad Server                                    <\/h3>\r\n                                    <p>Reklamn\u00ed Server - Hardware, kter\u00fd dod\u00e1v\u00e1 a sleduje reklamy na webu. Aby bylo mo\u017en\u00e9 zajistit d\u016fv\u011bru mezi inzerenty i Afiliate partnery, v\u0161echna sledov\u00e1n\u00ed a interakce jsou zaji\u0161t\u011bny neutr\u00e1ln\u00ed t\u0159et\u00ed stranou.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"ad-callrequest\"><\/a>Ad Call\/Request                                    <\/h3>\r\n                                    <p>Po\u017eadavek na reklamu - Akce u\u017eivatele, kter\u00e1 vede k po\u017eadavku na zad\u00e1n\u00ed reklamy, kter\u00e1 je n\u00e1sledn\u011b zaznamen\u00e1na reklamn\u00edm serverem. \u017d\u00e1dost m\u016f\u017ee poch\u00e1zet p\u0159\u00edmo od u\u017eivatel\u016f, kte\u0159\u00ed proch\u00e1zej\u00ed str\u00e1nky, nebo prost\u0159ednictv\u00edm internetov\u00e9ho zdroje, jako je web content server.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"actual-commissions\"><\/a>Actual Commissions                                    <\/h3>\r\n                                    <p>Aktu\u00e1ln\u00ed provize - P\u0159edstavuje sou\u010det v\u0161ech proviz\u00ed obdr\u017een\u00fdch po ode\u010dtech zahrnuj\u00edc\u00edch i vr\u00e1cen\u00ed a zru\u0161en\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"account-balance\"><\/a>Account Balance                                    <\/h3>\r\n                                    <p>Z\u016fstatek \u00fa\u010dtu - V\u00fdd\u011blky Affiliate partner\u016f z reklamn\u00edch kampan\u00ed, kter\u00e9 dosud nebyly \u00a0zad\u00e1ny k zaplacen\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"above-the-fold\"><\/a>Above the Fold                                    <\/h3>\r\n                                    <p>Above the Fold - Jakmile je na\u010dtena webov\u00e1 str\u00e1nka, ve\u0161ker\u00e9 informace se zobraz\u00ed v prohl\u00ed\u017ee\u010di okam\u017eit\u011b bez pot\u0159eby proch\u00e1zet str\u00e1nku nebo posunovat kurzor.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>B<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"behavioral-targeting\"><\/a>Behavioral Targeting                                    <\/h3>\r\n                                    <p>C\u00edlen\u00ed v oblasti chov\u00e1n\u00ed - Pomoc\u00ed informac\u00ed shrom\u00e1\u017ed\u011bn\u00fdch o chov\u00e1n\u00ed u\u017eivatele p\u0159i prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek je mo\u017enost zjistit nav\u0161t\u00edven\u00e9 str\u00e1nky nebo proveden\u00e9 vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 mohou ur\u010dit c\u00edlen\u00e9 a relevantn\u00ed reklamy zobrazen\u00e9 jednotlivci.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"beta%c2%a0\"><\/a>Beta\u00a0                                    <\/h3>\r\n                                    <p>Beta - Verze softwaru nebo funkce, kter\u00e1 je p\u0159ed vyd\u00e1n\u00edm testov\u00e1na.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"big-data\"><\/a>Big Data                                    <\/h3>\r\n                                    <p>Big Data - Term\u00edn pou\u017e\u00edvan\u00fd k popisu obrovsk\u00e9ho mno\u017estv\u00ed dat, kter\u00e9 lze v posledn\u00ed dob\u011b nahromadit kv\u016fli \u0161pi\u010dce u\u017eivatel\u016f internetu a jejich zapojen\u00ed do online sv\u011bta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"black-hat\"><\/a>Black Hat                                    <\/h3>\r\n                                    <p>Black Hat - Neetick\u00e1 metoda p\u0159\u00edstupu k SEO. TradeTracker d\u016fsledn\u011b sleduje \u010dinnost Afiliate partner\u016f v tomto ohledu a ukon\u010duje spolupr\u00e1ci s\u00a0ka\u017ed\u00fdm, kdo tyto postupy prov\u00e1d\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"blog\"><\/a>Blog                                    <\/h3>\r\n                                    <p>Blog - Web s pravideln\u00fdmi p\u0159\u00edsp\u011bvky, kter\u00e9 mohou b\u00fdt ps\u00e1ny na nekone\u010dn\u00e9 mno\u017estv\u00ed t\u00e9mat. M\u016f\u017ee b\u00fdt ps\u00e1n a updatov\u00e1n k\u00fdmkoliv od negramotn\u00fdch po ty chyt\u0159ej\u0161\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"bonus\"><\/a>Bonus                                    <\/h3>\r\n                                    <p>Bonus - Odm\u011bna za dobr\u00fd v\u00fdkon v r\u00e1mci ur\u010dit\u00e9 kampan\u011b, kter\u00e1 je nad r\u00e1mec standardn\u00ed sazby provize.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"bookmarking\"><\/a>Bookmarking                                    <\/h3>\r\n                                    <p>Z\u00e1lo\u017eky (bookmarking) - Umo\u017e\u0148uj\u00ed V\u00e1m p\u0159ipomenout webov\u00e9 str\u00e1nky podle va\u0161eho v\u00fdb\u011bru, aby si je v\u00e1\u0161 prohl\u00ed\u017ee\u010d zapamatoval, a umo\u017enil tak v budoucnu rychl\u00fd n\u00e1vrat na konkr\u00e9tn\u00ed str\u00e1nku.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"brand-bidding\"><\/a>Brand Bidding                                    <\/h3>\r\n                                    <p>Brand Bidding\u00a0 - V\u00fdraz vztahuj\u00edc\u00ed se k\u00a0Afiliate partner\u016fm, kter\u00fd se pou\u017e\u00edv\u00e1 p\u0159i nab\u00edzen\u00ed kl\u00ed\u010dov\u00fdch slov pro vyhled\u00e1va\u010de, kter\u00e1 obsahuj\u00ed zna\u010dku inzerenta nebo fr\u00e1ze, kter\u00e9 s nimi \u00fazce souvis\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"branded-sign-up\"><\/a>Branded Sign-up                                    <\/h3>\r\n                                    <p>Branded Sign-up\u00a0 - Specificky vytvo\u0159en\u00e1 aplikace vytvo\u0159en\u00e1 inzerentem za \u00fa\u010delem p\u0159\u00edm\u00e9 registrace do sv\u00fdch kampan\u00ed. Umo\u017e\u0148uje jim p\u0159\u00edmo identifikovat Afiliate partnery, kte\u0159\u00ed vyhovuj\u00ed zna\u010dce a pot\u0159eb\u00e1m kampan\u011b.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"browser\"><\/a>Browser                                    <\/h3>\r\n                                    <p>Prohl\u00ed\u017ee\u010d - software pou\u017e\u00edvan\u00fd pro navigaci na r\u016fzn\u00e9 webov\u00e9 str\u00e1nky na internetu. Mezi obl\u00edben\u00e9 prohl\u00ed\u017ee\u010de pat\u0159\u00ed prohl\u00ed\u017ee\u010de Chrome, Firefox, Safari a Internet Explorer.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"bum-marketing\"><\/a>Bum Marketing                                    <\/h3>\r\n                                    <p>Bum marketing - P\u0159\u00edstup k affiliate marketingu, ve kter\u00e9m vynalo\u017e\u00edte nulov\u00e9 n\u00e1klady.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"banner\"><\/a>Banner                                    <\/h3>\r\n                                    <p>Banner - Reklamn\u00ed grafick\u00e1 \u010d\u00e1st, na kterou lze kliknout, nejobl\u00edben\u011bj\u0161\u00ed v online reklam\u011b. Vyskytuj\u00ed se v \u0159ad\u011b tvar\u016f, velikost\u00ed a form\u00e1t\u016f, jako animovan\u00e9 GIF, HTML nebo Flash.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"base-rate\"><\/a>Base Rate                                    <\/h3>\r\n                                    <p>Z\u00e1kladn\u00ed sazba - Standardn\u00ed sazba p\u0159id\u011blen\u00e1 na obdob\u00ed kampan\u011b.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"baseline-commissions\"><\/a>Baseline Commissions                                    <\/h3>\r\n                                    <p>Z\u00e1kladn\u00ed provize - Provize, kterou Afiliate partner vyd\u011blal v z\u00e1kladn\u00edm programu inzerenta. Nezahrnuje speci\u00e1ln\u00ed nab\u00eddky nebo jin\u00e9 \u00fapravy, jako nap\u0159\u00edklad zru\u0161en\u00ed nebo vr\u00e1cen\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"batch-commissions\"><\/a>Batch Commissions                                    <\/h3>\r\n                                    <p>Batch commisions \u2013 Ov\u011b\u0159en\u00e9 provize jsou nahr\u00e1v\u00e1ny do souboru. Tento proces umo\u017e\u0148uje spr\u00e1vc\u016fm \u00fa\u010dt\u016f ov\u011b\u0159ovat provize pomoc\u00ed souboru CSV.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>C<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"csv-feed\"><\/a>CSV Feed                                    <\/h3>\r\n                                    <p>CSV Feed - Seznam produkt\u016f ve form\u00e1tu prost\u00e9ho textu - odd\u011blen\u00fdch odd\u011blova\u010dem \u2013 v katalogu inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-click-cpc\"><\/a>Cost Per Click (CPC)                                    <\/h3>\r\n                                    <p>Cena za proklik (CPC) - N\u00e1klady inzerenta vznikaj\u00edc\u00ed p\u0159i ka\u017ed\u00e9m kliknut\u00ed n\u00e1v\u0161t\u011bvn\u00edka na kreativ\u011b hostovan\u00e9 Afiliate partnerem jako je banner nebo odkaz.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-download-cpd\"><\/a>Cost Per Download (CPD)                                    <\/h3>\r\n                                    <p>Cena za sta\u017een\u00ed (CPD) - N\u00e1klady inzerenta vznikaj\u00edc\u00ed jakmile n\u00e1v\u0161t\u011bvn\u00edk st\u00e1hne zdroj z jedn\u00e9 ze str\u00e1nek.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-form-cpf\"><\/a>Cost Per Form (CPF)                                    <\/h3>\r\n                                    <p>Cost Per Form (CPF) - N\u00e1klady inzerenta, kter\u00e9 jsou p\u0159izn\u00e1ny Afiliate partner\u016fm pot\u00e9, co n\u00e1v\u0161t\u011bvn\u00edk vypln\u00ed formul\u00e1\u0159 inzerenta, kter\u00fd hostoval na sv\u00e9m webu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-install-cpi\"><\/a>Cost Per Install (CPI)                                    <\/h3>\r\n                                    <p>Cost Per Install (CPI) - N\u00e1klady inzerenta vznikl\u00e9 po instalaci programu nebo aplikace u\u017eivatelem.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-lead-cpl\"><\/a>Cost Per Lead (CPL)                                    <\/h3>\r\n                                    <p>Cost Per Lead (CPL) \u2013 N\u00e1klad inzerenta na jednotliv\u00e9ho kvalifikovan\u00e9ho potenci\u00e1ln\u00edho z\u00e1kazn\u00edka.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-mille-cpm\"><\/a>Cost Per Mille (CPM)                                    <\/h3>\r\n                                    <p>Cena za tis\u00edc zobrazen\u00ed (CPM) - N\u00e1klady inzerenta za ka\u017ed\u00fdch tis\u00edc zobrazen\u00ed, kter\u00e1 z reklamy vyplynou. Ide\u00e1ln\u00ed zp\u016fsob platby pro inzerenty, kte\u0159\u00ed cht\u011bj\u00ed odm\u011bnit za sv\u00e9 vystaven\u00ed, bez pot\u0159eby jasn\u00e9ho c\u00edle str\u00e1nky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-order-cpo\"><\/a>Cost Per Order (CPO)                                    <\/h3>\r\n                                    <p>Cena za objedn\u00e1vku (CPO) \u2013 Jednotka odr\u00e1\u017eej\u00edc\u00ed po\u010det generovan\u00fdch objedn\u00e1vek vzhledem k provozn\u00edm n\u00e1klad\u016fm reklamy.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-sale-cps\"><\/a>Cost Per Sale (CPS)                                    <\/h3>\r\n                                    <p>Cena za prodej (CPS) - Struktura provize, kterou inzerent vypl\u00e1c\u00ed Afiliate partnerovi jako procento nebo dohodnut\u00fd poplatek za prodej produktu nebo slu\u017eby. \u010casto nejpopul\u00e1rn\u011bj\u0161\u00ed model proviz\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"coupon\"><\/a>Coupon                                    <\/h3>\r\n                                    <p>Kupon - Kupon nebo slevov\u00fd k\u00f3d vyu\u017e\u00edvaj\u00ed nakupuj\u00edc\u00ed, pro z\u00edsk\u00e1n\u00ed slevy na n\u00e1kup. Slevy mohou zahrnovat procento z ceny, bonusy nebo bezplatnou p\u0159epravu. Kup\u00f3ny mohou b\u00fdt sd\u00edleny potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm prost\u0159ednictv\u00edm vlastn\u00ed propagace inzerent\u016f nebo, co\u017e se nyn\u00ed ukazuje jako popul\u00e1rn\u00ed u majitel\u016f str\u00e1nek, jsou weby vyhrazen\u00e9 pro kupony, kter\u00e9 poskytuj\u00ed k\u00f3dy.\u00a0Synonymum: Slevov\u00fd k\u00f3d<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"creatives\"><\/a>Creatives                                    <\/h3>\r\n                                    <p>Kreativa - Materi\u00e1ly poskytnut\u00e9 inzerentem Afiliate partner\u016fm, aby mohli hostovat inzer\u00e1ty. Ty mohou obsahovat \u0159adu materi\u00e1l\u016f od banner\u016f, tla\u010d\u00edtek, po textov\u00e9 odkazy nebo videa.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cross-selling\"><\/a>Cross Selling                                    <\/h3>\r\n                                    <p>Cross Selling - P\u0159\u00edstup k prezentaci a povzbuzen\u00ed dal\u0161\u00edch produkt\u016f krom\u011b t\u011bch, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edk p\u016fvodn\u011b pl\u00e1noval koupit. P\u0159\u00edkladem mohou b\u00fdt n\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed si zakoup\u00ed dovolenou, kter\u00fdm jsou n\u00e1sledn\u011b nab\u00edzeny mo\u017enosti pron\u00e1jmu aut s cestovn\u00edm poji\u0161t\u011bn\u00edm.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"conversion-path-tracking\"><\/a>Conversion Path Tracking                                    <\/h3>\r\n                                    <p>Sledov\u00e1n\u00ed trasy konverze - Typy str\u00e1nek a interakce, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edk prov\u00e1d\u00ed p\u0159i konverzi. Porozum\u011bn\u00ed, jak se n\u00e1v\u0161t\u011bvn\u00edk pohybuje p\u0159i p\u0159\u00edstupu ke konverzi.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cost-per-action-cpa\"><\/a>Cost Per Action (CPA)                                    <\/h3>\r\n                                    <p>Cost Per Action (CPA) - N\u00e1klady pro spot\u0159ebitele k dokon\u010den\u00ed ur\u010dit\u00e9 akce (prodej, po\u017eadavek na informace nebo prokliknut\u00ed)<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"copyright-infringement\"><\/a>Copyright Infringement                                    <\/h3>\r\n                                    <p>Poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v - Prezentace, hostov\u00e1n\u00ed nebo \u0161\u00ed\u0159en\u00ed obsahu chr\u00e1n\u011bn\u00e9ho autorsk\u00fdm pr\u00e1vem bez souhlasu dr\u017eitele autorsk\u00fdch pr\u00e1v.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cookieless-tracking\"><\/a>Cookieless Tracking                                    <\/h3>\r\n                                    <p>A tracking solution which does not rely on cookies. After being developed in response to an increasing number of users who clear their cookies from their devices.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cookie-stuffing\"><\/a>Cookie Stuffing                                    <\/h3>\r\n                                    <p>Cookie Stuffing - \u00dakon, kdy jsou na po\u010d\u00edta\u010di n\u00e1v\u0161t\u011bvn\u00edka bez jeho v\u011bdom\u00ed um\u00edst\u011bny fale\u0161n\u00e9 cookies za \u00fa\u010delem vygenerov\u00e1n\u00ed fale\u0161n\u00e9ho prodeje Afiliate partnera. Pokud n\u00e1v\u0161t\u011bvn\u00edk uskute\u010dn\u00ed n\u00e1kup, soubor cookie, kter\u00fd byl implantov\u00e1n, nespr\u00e1vn\u011b p\u0159ip\u00ed\u0161e transakci Affiliate partnerovi.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cookie-overwriting\"><\/a>Cookie Overwriting                                    <\/h3>\r\n                                    <p>P\u0159eps\u00e1n\u00ed souboru cookie - Ud\u00e1lost, kdy je affiliate ID spojen\u00e9 s cookie nahrazeno jin\u00fdm affiliate ID. v\u00a0rozporu s n\u00e1zvem z\u016fst\u00e1v\u00e1 soubor cookie stejn\u00fd a zm\u011bn\u00ed se pouze jeho affiliate ID.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cookie-lengthexpiration\"><\/a>Cookie Length\/Expiration                                    <\/h3>\r\n                                    <p>Trv\u00e1n\u00ed \/ doba platnosti souboru cookie - Definovan\u00e1 doba, po kterou soubor cookie z\u016fstane v prohl\u00ed\u017ee\u010di u\u017eivatele, se standardem trhu nastaven\u00fdm na 30 dn\u00ed. Je-li sledovac\u00ed odkaz aktivov\u00e1n n\u00e1v\u0161t\u011bvn\u00edkem, kter\u00fd provedl n\u00e1kup po nav\u0161t\u00edven\u00ed str\u00e1nky majitele str\u00e1nek a\u017e po 30 dnech, provize bude p\u0159id\u011blena za p\u0159edpokladu, \u017ee je posledn\u00edm referen\u010dn\u00edm u\u017eivatelem.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"cookie\"><\/a>Cookie                                    <\/h3>\r\n                                    <p>Cookie - Mal\u00e1 technologie, kterou webov\u00fd prohl\u00ed\u017ee\u010d pou\u017e\u00edv\u00e1 k zachycen\u00ed p\u0159edchoz\u00edch zvyk\u016f prohl\u00ed\u017een\u00ed k\u00a0pochopen\u00ed preferenc\u00ed u\u017eivatel\u016f. Informace obsa\u017een\u00e9 v t\u011bchto dokumentech mohou b\u00fdt u\u017eite\u010dn\u00e9 v\u00a0p\u0159\u00edpad\u011b, kdy se u\u017eivatel\u00e9 vr\u00e1t\u00ed na web. Mezi p\u0159\u00edklady pat\u0159\u00ed ukl\u00e1d\u00e1n\u00ed \u00fadaj\u016f o p\u0159ihla\u0161ov\u00e1n\u00ed nebo registra\u010dn\u00ed \u00fadaje nebo informac\u00ed o n\u00e1kupn\u00edm ko\u0161\u00edku.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"conversion-rate-optimisation\"><\/a>Conversion Rate Optimisation                                    <\/h3>\r\n                                    <p>Optimalizace m\u00edry konverze - Prost\u0159ednictv\u00edm testov\u00e1n\u00ed r\u016fzn\u00fdch prvk\u016f a studov\u00e1n\u00ed informac\u00ed, kter\u00e9 m\u00e1te, m\u016f\u017eete vylep\u0161it svou p\u0159\u00edtomnost a vytvo\u0159it \u00fasp\u011b\u0161n\u011bj\u0161\u00ed m\u00edru konverze.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"conversion-rate\"><\/a>Conversion Rate                                    <\/h3>\r\n                                    <p>M\u00edra konverze - Procento m\u011b\u0159en\u00ed po\u010dtu u\u017eivatel\u016f, kte\u0159\u00ed provedli n\u00e1kup po kliknut\u00ed na reklamu. M\u011b\u0159en\u00ed \u00fasp\u011bchu ur\u010dit\u00e9 reklamy a Afiliate partner\u016f, umo\u017e\u0148uj\u00edc\u00ed nahl\u00e9dnout do toho, kter\u00fd obsah a kte\u0159\u00ed Affiliate partne\u0159i se jev\u00ed efektivn\u00edmi.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"conversion-path-attribution\"><\/a>Conversion Path Attribution                                    <\/h3>\r\n                                    <p>P\u0159id\u011blen\u00ed cesty konverze - Ur\u010den\u00ed kl\u00ed\u010dov\u00fdch akc\u00ed na cest\u011b ke konverzi a p\u0159i\u0159azen\u00ed hodnoty v z\u00e1vislosti na v\u00fdznamu, kter\u00fd maj\u00ed. Nab\u00edz\u00ed holistick\u00fd p\u0159\u00edstup k porozum\u011bn\u00ed konverze jako procesu a nikoliv pouze jako \u0161\u0165astn\u00e9 n\u00e1hody.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"commission\"><\/a>Commission                                    <\/h3>\r\n                                    <p>Provize - \u010c\u00e1stka vyplacen\u00e1 Afiliate partner\u016fm za uskute\u010dn\u011bn\u00ed prodeje, potenci\u00e1ln\u00edho z\u00e1kazn\u00edka nebo proklik na webov\u00e9 str\u00e1nky inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"commission-groups\"><\/a>Commission Groups                                    <\/h3>\r\n                                    <p>Provizn\u00ed skupiny - Umo\u017e\u0148uj\u00ed rozd\u011blen\u00ed proviz\u00ed do ur\u010dit\u00fdch skupin, kter\u00e9 pom\u00e1haj\u00ed strukturovat provize pro konkr\u00e9tn\u00ed produkty.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"commission-rate\"><\/a>Commission Rate                                    <\/h3>\r\n                                    <p>V\u00fd\u0161e provize - Procentu\u00e1ln\u00ed \u010d\u00e1st z prodeje, kterou inzerent nab\u00edz\u00ed Afiliate partnerovi jako provizi.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"commission-tiers\"><\/a>Commission Tiers                                    <\/h3>\r\n                                    <p>\u00darovn\u011b proviz\u00ed - \u00darovn\u011b, kter\u00e9 jsou ur\u010deny k odm\u011b\u0148ov\u00e1n\u00ed majitele str\u00e1nky a navy\u0161uj\u00ed se s ka\u017edou \u00farovn\u00ed generovan\u00fdch konverz\u00ed. M\u011brn\u00e9 jednotky mohou zahrnovat mno\u017estv\u00ed prodej\u016f nebo v\u00fd\u0161i v\u00fdnos\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"commissionable\"><\/a>Commissionable                                    <\/h3>\r\n                                    <p>Odm\u011bniteln\u00e1 transakce - Transakce, kter\u00e1 je pova\u017eov\u00e1na za zp\u016fsobilou pro v\u00fdplatu provize.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"commissionable-transaction\"><\/a>Commissionable Transaction                                    <\/h3>\r\n                                    <p>Odm\u011bniteln\u00e1 transakce \u2013 P\u0159\u00edpad, kdy transakce odpov\u00edd\u00e1 podm\u00ednk\u00e1m inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"confirmation-page\"><\/a>Confirmation Page                                    <\/h3>\r\n                                    <p>Potvrzovac\u00ed str\u00e1nka - Str\u00e1nka, kter\u00e1 je vytvo\u0159ena p\u0159ed t\u00edm, ne\u017e je n\u00e1v\u0161t\u011bvn\u00edk odk\u00e1z\u00e1n na str\u00e1nku pro proveden\u00ed platby. Shrnuje v\u0161echny produkty, kter\u00e9 maj\u00ed b\u00fdt objedn\u00e1ny.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"content-islands\"><\/a>Content Islands                                    <\/h3>\r\n                                    <p>Content Islands \u2013 Soubory obsahu v\u010detn\u011b webov\u00fdch str\u00e1nek a str\u00e1nek, kter\u00e9 na sebe navz\u00e1jem odkazuj\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"contextual-linking\"><\/a>Contextual Linking                                    <\/h3>\r\n                                    <p>Kontextov\u00e9 propojen\u00ed - Implementace odkaz\u016f affiliates v souvisej\u00edc\u00edm \u010dl\u00e1nku nebo textu na webov\u00e9 str\u00e1nce.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"conversion\"><\/a>Conversion                                    <\/h3>\r\n                                    <p>Konverze - Ud\u00e1lost, k n\u00ed\u017e dojde p\u0159i spln\u011bn\u00ed c\u00edle. Nap\u0159\u00edklad pokud z\u00e1kazn\u00edk provede n\u00e1kup s inzerentem po p\u0159\u00edchodu z webu Afiliate partnera. Konverze mohou zahrnovat dokon\u010den\u00ed prodeje nebo z\u00edsk\u00e1n\u00ed potenci\u00e1ln\u00edho z\u00e1kazn\u00edka.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"canspam\"><\/a>CANSPAM                                    <\/h3>\r\n                                    <p>CANSPAM - Z\u00e1kon p\u0159ijat\u00fd v roce 2003, kter\u00fd upravuje zas\u00edl\u00e1n\u00ed e-mailov\u00fdch komunikac\u00ed a poskytuje jasnou instrukci, jak maj\u00ed spole\u010dnosti dosahovat a nakl\u00e1dat se sv\u00fdmi e-mailov\u00fdmi seznamy. To vedlo ke standard\u016fm, kter\u00e9 obsahuj\u00ed snadno dostupn\u00e9 informace odes\u00edlatele, schopnost \"opt-out\", p\u0159ijat\u00fd etick\u00fd p\u0159\u00edstup a \u0159adu dal\u0161\u00edch inkluz\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"co-branded-landing-page\"><\/a>Co-Branded Landing Page                                    <\/h3>\r\n                                    <p>Spolupracuj\u00edc\u00ed vstupn\u00ed str\u00e1nka - Vstupn\u00ed str\u00e1nka postaven\u00e1 tak, aby obsahovala logo a dal\u0161\u00ed informace o zna\u010dce webu, kter\u00fd odk\u00e1zal z\u00e1kazn\u00edka. Slou\u017e\u00ed jako aspekt \"on-hold\" cesty a buduje d\u016fv\u011bru u\u017eivatele ve zna\u010dku inzerenta, kter\u00fd m\u016f\u017ee z\u00e1kazn\u00edky ujistit, \u017ee jsou na spr\u00e1vn\u00e9 str\u00e1nce.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"client-based-tracking\"><\/a>Client Based Tracking                                    <\/h3>\r\n                                    <p>Client Based Tracking - Metoda sledov\u00e1n\u00ed, kter\u00e1 ukl\u00e1d\u00e1 cookie do prohl\u00ed\u017ee\u010de u\u017eivatele po kliknut\u00ed na reklamu. Pokud se potom spust\u00ed str\u00e1nka konverze, pak se zde za\u010dlen\u00ed m\u011b\u0159ic\u00ed pixel, kter\u00fd se zde vlo\u017e\u00ed, a pot\u00e9 ji ode\u0161le na sledovac\u00ed platformu, kter\u00e1 za konverzi odm\u011b\u0148uje p\u0159isp\u00edvaj\u00edc\u00edho Afiliate partnera. Klientsk\u00e9 sledov\u00e1n\u00ed je pro inzerenta jednodu\u0161\u0161\u00ed, ale ne tak p\u0159esn\u00e9 vzhledem k tomu, \u017ee spol\u00e9h\u00e1 na soubory cookie.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"clicktag\"><\/a>clickTag                                    <\/h3>\r\n                                    <p>ClickTag - Digit\u00e1ln\u00ed prom\u011bnn\u00e1 um\u00edst\u011bn\u00e1 v souboru flash nahrazuj\u00edc\u00edm adresu URL, co\u017e umo\u017e\u0148uje reklamn\u00edmu serveru pou\u017e\u00edvat vlastn\u00ed sledovac\u00ed adresu URL.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"click-through-rate-ctr\"><\/a>Click Through Rate (CTR)                                    <\/h3>\r\n                                    <p>M\u00edra prokliku (CTR) - Pom\u011br, kter\u00fd m\u011b\u0159\u00ed n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed str\u00e1nky proch\u00e1z\u00ed k t\u011bm, kte\u0159\u00ed klikli na reklamu. \u010c\u00edm vy\u0161\u0161\u00ed je procento t\u00edm je lep\u0161\u00ed interakce s reklamou na str\u00e1nk\u00e1ch.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"click-through\"><\/a>Click Through                                    <\/h3>\r\n                                    <p>Proklik - Akce n\u00e1v\u0161t\u011bvn\u00edka kliknut\u00edm na odkaz a p\u0159esm\u011brov\u00e1n\u00edm na str\u00e1nku inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"click-reference\"><\/a>Click Reference                                    <\/h3>\r\n                                    <p>Click Reference - N\u00e1stroj umo\u017e\u0148uj\u00edc\u00ed majitel\u016fm str\u00e1nky p\u0159\u00edmo identifikovat str\u00e1nku nebo odkaz, kter\u00fd vedl k prodeji.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"click-command\"><\/a>Click Command                                    <\/h3>\r\n                                    <p>Click Command - slou\u017e\u00ed hl\u00edd\u00e1n\u00ed kliknut\u00ed z\u00edskan\u00fdch na ur\u010dit\u00fdch multimedi\u00e1ln\u00edch m\u00e9di\u00edch, v\u010detn\u011b reklam HTML a textov\u00fdch odkaz\u016f. Funguje p\u0159i vytv\u00e1\u0159en\u00ed \u0159\u00e1dku HTML, kter\u00fd je potom p\u0159id\u00e1n do HTML pro snadnou identifikaci.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"click-append\"><\/a>Click Append                                    <\/h3>\r\n                                    <p>Click Append - P\u0159\u00edkaz p\u0159idan\u00fd do c\u00edlov\u00e9 adresy URL, kter\u00fd se pou\u017e\u00edv\u00e1 k identifikaci aktivity, kter\u00e1 vedla k p\u0159iveden\u00ed z\u00e1kazn\u00edka na web inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"checkout-success-page\"><\/a>Checkout Success Page                                    <\/h3>\r\n                                    <p>Str\u00e1nka s pod\u011bkovan\u00edm - Str\u00e1nka, kter\u00e1 je vytvo\u0159ena pot\u00e9, co n\u00e1v\u0161t\u011bvn\u00edk provedl n\u00e1kup nebo poskytl informace o potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi na webov\u00fdch str\u00e1nk\u00e1ch inzerenta. Tag se nach\u00e1z\u00ed uvnit\u0159, co\u017e spou\u0161t\u00ed a umo\u017e\u0148uje n\u00e1m potvrdit v\u0161echny akce.\u00a0Synonymum: Str\u00e1nka s pod\u011bkovan\u00edm<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>D<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"down-tracking\"><\/a>Down Tracking                                    <\/h3>\r\n                                    <p>Down Tracking \u2013 Odkazuje na jak\u00e9koli nesrovnalosti v r\u00e1mci implementace metod sledov\u00e1n\u00ed na str\u00e1nce inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"drop-shipping\"><\/a>Drop Shipping                                    <\/h3>\r\n                                    <p>Drop Shipping - Metoda affiliate marketingu, kdy Afiliate partner p\u0159ijme objedn\u00e1vky a platbu, a n\u00e1sledn\u011b poskytne inzerentovi pokyny pro dod\u00e1vku slu\u017eby nebo produktu. Jeliko\u017e Afiliate partne\u0159i zauj\u00edmaj\u00ed aktivn\u011bj\u0161\u00ed roli, jsou obecn\u011b odm\u011b\u0148ov\u00e1ni vy\u0161\u0161\u00edmi sazbami proviz\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"duplicate-commission\"><\/a>Duplicate Commission                                    <\/h3>\r\n                                    <p>A single commission that appears more than once on an advertisers control panel.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"duplicate-commissions\"><\/a>Duplicate Commissions                                    <\/h3>\r\n                                    <p>Duplicitn\u00ed provize - Vyskytuje se, kdy\u017e se na panelu inzerenta objev\u00ed ur\u010dit\u00e1 provize v\u00edce ne\u017e jednou. \u010casto se vyskytuje d\u00edky tomu, \u017ee z\u00e1kazn\u00edk obnovil potvrzovac\u00ed str\u00e1nku.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"duplicate-content\"><\/a>Duplicate Content                                    <\/h3>\r\n                                    <p>Duplicitn\u00ed obsah - Situace, kdy stejn\u00fd obsah existuje na v\u00edce ne\u017e jedn\u00e9 webov\u00e9 str\u00e1nce. Pro optim\u00e1ln\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed je nejlep\u0161\u00ed m\u00edt pro informace, kter\u00e9 publikujete jednu str\u00e1nku.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"dynamic-links\"><\/a>Dynamic Links                                    <\/h3>\r\n                                    <p>Dynamick\u00e9 odkazy - Odkaz, kter\u00fd m\u016f\u017ee inzerent rychle aktualizovat v mnoha webech Afiliate partner\u016f. Udr\u017eujte informace o produktech aktu\u00e1ln\u00ed a flexibiln\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"dynamic-web-page\"><\/a>Dynamic Web Page                                    <\/h3>\r\n                                    <p>Dynamick\u00e1 webov\u00e1 str\u00e1nka - Vytvo\u0159en\u00e1 webov\u00e1 str\u00e1nka z \u0161ablony, o kterou Afiliate partner jednou po\u017e\u00e1d\u00e1. Poskytov\u00e1n\u00ed p\u0159\u00edle\u017eitost\u00ed pro personalizovan\u00e9 prvky, \u017eiv\u00e9 datov\u00e9 zdroje a dal\u0161\u00ed d\u016fle\u017eit\u00e9 dynamick\u00e9 \u00fadaje.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"dashboard\"><\/a>Dashboard                                    <\/h3>\r\n                                    <p>Dashboard - Rozhran\u00ed, kter\u00e9 v\u00e1m nab\u00edz\u00edme pro navigaci a p\u0159\u00edstup k affiliate marketingu. Umo\u017e\u0148uje p\u0159\u00edstup k va\u0161im funkc\u00edm a p\u0159ehled\u016fm s podrobnostmi o va\u0161ich poznatc\u00edch. Dashboardy se li\u0161\u00ed jak pro inzerenty, tak pro majitele str\u00e1nek proto\u017ee maj\u00ed r\u016fzn\u00e9 n\u00e1stroje, pot\u0159ebn\u00e9 informace a p\u0159\u00edstupy.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"datafeed\"><\/a>Datafeed                                    <\/h3>\r\n                                    <p>Datafeed - Je dod\u00e1v\u00e1n Inzerentem a zpracov\u00e1v\u00e1 se TradeTrackerem, aby bylo zaji\u0161t\u011bno, \u017ee v\u0161echny odkazy a obr\u00e1zky mohou b\u00fdt sledov\u00e1ny. Afiliate partne\u0159i mohou tyto informace pou\u017e\u00edvat v r\u00e1mci vlastn\u00edch str\u00e1nek.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"de-duplication\"><\/a>De-Duplication                                    <\/h3>\r\n                                    <p>De-duplication - Technologie pou\u017e\u00edvan\u00e1 k zaji\u0161t\u011bn\u00ed toho, aby Afiliate partner nebyl odm\u011bn\u011bn v\u00edcekr\u00e1t za stejnou \u010dinnost. To m\u016f\u017ee b\u00fdt nezbytn\u00e9, jeliko\u017e n\u011bkte\u0159\u00ed Afiliate partne\u0159i maj\u00ed str\u00e1nky vyu\u017e\u00edvaj\u00edc\u00ed n\u011bkolik s\u00edt\u00ed. S\u00edt\u011b bez de-duplikace mohou zp\u016fsobit, \u017ee inzerent zaplat\u00ed v\u00edce proviz\u00ed za jedinou objedn\u00e1vku.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"deeplink\"><\/a>Deeplink                                    <\/h3>\r\n                                    <p>Deeplink - Odkaz, kter\u00fd spojuje u\u017eivatele se str\u00e1nkami, kter\u00e9 se nach\u00e1zej\u00ed mimo domovskou str\u00e1nku, obvykle je to str\u00e1nka s podrobnostmi o kategorii nebo produktu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"dhtml\"><\/a>DHTML                                    <\/h3>\r\n                                    <p>DHTML - Roz\u0161\u00ed\u0159en\u00e9 pole p\u0159\u00edkaz\u016f HTML, kter\u00e9 pou\u017e\u00edvaj\u00ed webov\u00ed n\u00e1vrh\u00e1\u0159i, kte\u0159\u00ed cht\u011bj\u00ed vytvo\u0159it interakci a animaci na vy\u0161\u0161\u00ed \u00farovni ne\u017e standardn\u00ed HTML.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"discrepancy\"><\/a>Discrepancy                                    <\/h3>\r\n                                    <p>Nesrovnalost - Rozd\u00edl v po\u010dtu zobrazen\u00ed dv\u011bma syst\u00e9my zobrazov\u00e1n\u00ed reklam ve vztahu k t\u00e9\u017ee reklam\u011b. Rozd\u00edl 10-15% je b\u011b\u017en\u00fd a pova\u017euje se za norm\u00e1ln\u00ed v\u00fdsledek s\u00a0ohledem na r\u016fzn\u00e9 metody sledov\u00e1n\u00ed. Vy\u0161\u0161\u00ed hodnoty mohou b\u00fdt zji\u0161t\u011bny v p\u0159\u00edpad\u011b, \u017ee se v nastaven\u00ed reklamy vyskytly chyby.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"domain\"><\/a>Domain                                    <\/h3>\r\n                                    <p>Dom\u00e9na - Unik\u00e1tn\u00ed n\u00e1zev pou\u017e\u00edvan\u00fd jako adresa webov\u00e9 str\u00e1nky, kter\u00e1 m\u016f\u017ee obsahovat \u0159adu jedine\u010dn\u00fdch ozna\u010den\u00ed. Chcete-li p\u0159izp\u016fsobit ozna\u010den\u00ed, m\u016f\u017eete m\u00edt \u0159adu dom\u00e9n, kter\u00e9 obsahuj\u00ed nap\u0159\u00edklad .com nebo .org. Mohou b\u00fdt tak\u00e9 odd\u011bleny geografick\u00fdmi ozna\u010den\u00edmi .uk, .de, .fr nebo .es.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"double-opt-in\"><\/a>Double Opt-In                                    <\/h3>\r\n                                    <p>Double Opt-In - Akce d\u016fle\u017eit\u00e1 pro e-mailov\u00fd marketing, k n\u00ed\u017e doch\u00e1z\u00ed, kdy\u017e se n\u011bkdo dobrovoln\u011b p\u0159ihl\u00e1s\u00ed do seznamu p\u0159edplacen\u00fdch web\u016f a pak obdr\u017e\u00ed potvrzovac\u00ed e-mail, kter\u00fd vy\u017eaduje, aby j\u00edm byl odb\u011br ov\u011b\u0159en.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>E<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"e-commerce\"><\/a>E-Commerce                                    <\/h3>\r\n                                    <p>E-Commerce \u2013 Zkratka pro elektronick\u00fd obchod, je to obchodov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb s vyu\u017eit\u00edm internetov\u00e9ho m\u00e9dia jako spolehliv\u00e9ho kan\u00e1lu. P\u0159\u00edkladem jsou n\u00e1kupn\u00ed voz\u00edky, z\u00edsk\u00e1v\u00e1n\u00ed elektronick\u00fdch prost\u0159edk\u016f, e-mail, webov\u00e9 slu\u017eby nebo zpracov\u00e1n\u00ed transakc\u00ed online.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"earnings\"><\/a>Earnings                                    <\/h3>\r\n                                    <p>Zisk \u2013 Provize, kter\u00e9 Afiliate partner vyd\u011bl\u00e1 b\u011bhem kampan\u011b inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"earnings-per-click-epc\"><\/a>Earnings Per Click (EPC)                                    <\/h3>\r\n                                    <p>Zisk za proklik (EPC) - Jednotka, kter\u00e1 se obvykle pou\u017e\u00edv\u00e1 k ur\u010den\u00ed v\u00fd\u0161e v\u00fdnosu, kter\u00fd lze o\u010dek\u00e1vat za ka\u017ed\u00fdch 100 prokliknut\u00ed. Obvykle se pou\u017e\u00edv\u00e1 k tomu, aby Afiliate partner\u016fm pomohla porovnat potenci\u00e1ln\u00ed p\u0159\u00edjmy r\u016fzn\u00fdch inzerent\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"engagement-time\"><\/a>Engagement Time                                    <\/h3>\r\n                                    <p>Doba trv\u00e1n\u00ed pr\u00e1ce - P\u0159ehled o tom, jak dlouho str\u00e1v\u00ed n\u00e1v\u0161t\u011bvn\u00edk na str\u00e1nce, a to prost\u0159ednictv\u00edm kontroly pohybu my\u0161i, klik\u00e1n\u00ed a posouv\u00e1n\u00ed.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>F<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"feeder-sites\"><\/a>Feeder Sites                                    <\/h3>\r\n                                    <p>Str\u00e1nky feeder\u016f - Webov\u00e9 str\u00e1nky, jejich\u017e jedin\u00fdm \u00fa\u010delem je p\u0159esm\u011brovat nebo protla\u010dit provoz na jednu nebo v\u00edce vyhrazen\u00fdch str\u00e1nek.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"first-click\"><\/a>First Click                                    <\/h3>\r\n                                    <p>Prvn\u00ed kliknut\u00ed - Potvrzen\u00ed prvn\u00ed interakce, kterou z\u00e1kazn\u00edk m\u011bl s reklamou jako kl\u00ed\u010dem k prodeji a n\u00e1sledn\u00e9 p\u0159id\u011blen\u00ed prodeje.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"first-party-cookie\"><\/a>First Party Cookie                                    <\/h3>\r\n                                    <p>Cookie prvn\u00ed strany - Typ souboru cookie, kter\u00fd je v\u00fdslovn\u011b nastaven samotnou webovou str\u00e1nkou.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"flash%c2%a0\"><\/a>Flash\u00a0                                    <\/h3>\r\n                                    <p>Flash - Multimedi\u00e1ln\u00ed platforma popul\u00e1rn\u011b vyu\u017e\u00edvan\u00e1 webov\u00fdmi str\u00e1nkami pro animace nebo v bannerov\u00fdch reklam\u00e1ch. Postupn\u011b se vyu\u017e\u00edv\u00e1 m\u00e9n\u011b kv\u016fli omezen\u00e9 podpo\u0159e mobiln\u00edch za\u0159\u00edzen\u00ed a bezpe\u010dnostn\u00edm probl\u00e9m\u016fm.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"forced-clicks\"><\/a>Forced Clicks                                    <\/h3>\r\n                                    <p>Vynucen\u00e1 kliknut\u00ed - Kliknut\u00ed, ke kter\u00e9mu doch\u00e1z\u00ed bez souhlasu u\u017eivatele.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"frequency%c2%a0\"><\/a>Frequency\u00a0                                    <\/h3>\r\n                                    <p>Frekvence - Po\u010det zobrazen\u00ed stejn\u00e9 reklamy u u\u017eivatele v ur\u010dit\u00e9 relaci nebo v dob\u011b trv\u00e1n\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"ftp\"><\/a>FTP                                    <\/h3>\r\n                                    <p>FTP - Protokol p\u0159enosu soubor\u016f. P\u0159eddefinovan\u00fd zp\u016fsob p\u0159enosu soubor\u016f na webov\u00fd server a z n\u011bj. Je to b\u011b\u017en\u00fd zp\u016fsob, jak\u00fdm mohou inzerenti pos\u00edlat sv\u016fj produkt feed na na\u0161e servery.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>G<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"geo-targeting\"><\/a>Geo-Targeting                                    <\/h3>\r\n                                    <p>Geografick\u00e9 c\u00edlen\u00ed - Vylep\u0161en\u00fd p\u0159\u00edstup k inzerci, kdy inzerent nastavuje omezen\u00ed, kter\u00e1 m\u011bn\u00ed inzerci v z\u00e1vislosti na geografick\u00e9 oblasti u\u017eivatele a poskytuje tak u\u017eivateli bli\u017e\u0161\u00ed obsah.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"gif%c2%a0\"><\/a>GIF\u00a0                                    <\/h3>\r\n                                    <p>GIF - Roz\u0161\u00ed\u0159en\u00ed souboru obr\u00e1zk\u016f, kter\u00e9 se b\u011b\u017en\u011b pou\u017e\u00edv\u00e1 na webov\u00fdch str\u00e1nk\u00e1ch pro jejich malou velikost a schopnost zobrazovat animovan\u00e9 obr\u00e1zky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"grey-hat\"><\/a>Grey Hat                                    <\/h3>\r\n                                    <p>Grey Hat - Metody, kter\u00e9 testuj\u00ed hranice mezi neetick\u00fdm a etick\u00fdm p\u0159\u00edstupem k SEO.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>H<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"hit\"><\/a>Hit                                    <\/h3>\r\n                                    <p>Hit - Po\u017eadavek na soubor z webov\u00e9ho serveru. Vzhledem k tomu, \u017ee webov\u00e1 str\u00e1nka m\u016f\u017ee obsahovat \u0159adu soubor\u016f, hit m\u016f\u017ee zahrnovat obr\u00e1zek, soubor HTML nebo jak\u00fdkoli jin\u00fd typ souboru, kter\u00fd je t\u0159eba na\u010d\u00edst na webu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"html\"><\/a>HTML                                    <\/h3>\r\n                                    <p>HTML - Zkratka pro \"Hyper Text Markup Language\" je po\u010d\u00edta\u010dov\u00fd programovac\u00ed jazyk, kter\u00fd tvo\u0159\u00ed z\u00e1klad pro mnoho modern\u00edch webov\u00fdch str\u00e1nek a poskytuje adres\u00e1\u0159, jak by m\u011bl b\u00fdt n\u00e1v\u0161t\u011bvn\u00edk\u016fm zobrazen web.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"http\"><\/a>HTTP                                    <\/h3>\r\n                                    <p>HTTP - Nejb\u011b\u017en\u011bj\u0161\u00ed form\u00e1t p\u0159enosu soubor\u016f na internetu. Pokud je pou\u017eito zabezpe\u010den\u00e9 p\u0159ipojen\u00ed, data jsou p\u0159en\u00e1\u0161ena protokolem HTTPS.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>I<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"iab\"><\/a>IAB                                    <\/h3>\r\n                                    <p>IAB - Zkratka pro \"Internet Advertising Bureau\" a je to obchodn\u00ed sdru\u017een\u00ed, kter\u00e9 \u0159\u00edd\u00ed digit\u00e1ln\u00ed reklamu. Maj\u00ed vliv na stanoven\u00ed provozn\u00edch osv\u011bd\u010den\u00fdch postup\u016f v r\u00e1mci odv\u011btv\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"iframe\"><\/a>IFRAME                                    <\/h3>\r\n                                    <p>IFRAME - HTML zna\u010dka, kter\u00e1 podporuje vlo\u017een\u00fd r\u00e1me\u010dek, kter\u00fd umo\u017e\u0148uje p\u0159id\u00e1n\u00ed HTML nebo webov\u00fdch str\u00e1nek k webu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"image-pixel\"><\/a>Image Pixel                                    <\/h3>\r\n                                    <p>Image Pixel - Metoda m\u011b\u0159en\u00ed pro inzerenty, p\u0159i\u010dem\u017e pixel je odkazem v k\u00f3du str\u00e1nky s potvrzen\u00edm. Tak\u00e9 se zobrazuje p\u0159i pou\u017e\u00edv\u00e1n\u00ed sledovac\u00edch zobrazen\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"image-size\"><\/a>Image Size                                    <\/h3>\r\n                                    <p>Velikost obrazu - Rozm\u011bry obraz\u016f v pixelech.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"impression\"><\/a>Impression                                    <\/h3>\r\n                                    <p>Zobrazen\u00ed \u2013 Jednotka pro zji\u0161t\u011bn\u00ed, kolikr\u00e1t u\u017eivatel vid\u00ed reklamu. Pomoc\u00ed sledov\u00e1n\u00ed po\u010dtu zobrazen\u00ed a srovn\u00e1n\u00ed s jin\u00fdmi jednotkami m\u016f\u017eete l\u00e9pe porozum\u011bt tomu, jak efektivn\u00ed Va\u0161e reklama je.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"incentive\"><\/a>Incentive                                    <\/h3>\r\n                                    <p>Pob\u00eddky - Dal\u0161\u00ed odm\u011bny za spln\u011bn\u00ed \u00fasp\u011bchu zalo\u017een\u00e9ho na v\u00fdkonu. Jsou \u0159\u00edzeny inzerentem a \u010dasto jsou vypl\u00e1ceny jako bonus za transakce, ke kter\u00fdm vedly.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"incremental-sales\"><\/a>Incremental Sales                                    <\/h3>\r\n                                    <p>P\u0159\u00edr\u016fstkov\u00e9 prodeje \u2013 Generovan\u00e9 affiliate marketingov\u00e9 aktivity, kter\u00e9 vedly k nov\u00fdm z\u00e1kazn\u00edk\u016fm nebo akc\u00edm, kter\u00e9 byly vytvo\u0159eny, kter\u00e9 by jinak nebyly uskute\u010dn\u011bny.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"industry\"><\/a>Industry                                    <\/h3>\r\n                                    <p>Trh - Oblast podnik\u00e1n\u00ed, v n\u00ed\u017e m\u00e1 inzerent a Afiliate partner v\u011bt\u0161inu podstatn\u00fdch funkc\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"interstitial\"><\/a>Interstitial                                    <\/h3>\r\n                                    <p>Interstici\u00e1ln\u00ed reklama \u2013 Reklama, kter\u00e1 se na\u010d\u00edt\u00e1 mezi str\u00e1nky bez znalosti u\u017eivatele.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"inventory\"><\/a>Inventory                                    <\/h3>\r\n                                    <p>Invent\u00e1\u0159 - Seznam dostupn\u00fdch ploch k prodeji na webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"ip-address\"><\/a>IP Address                                    <\/h3>\r\n                                    <p>Adresa IP - \u010c\u00edseln\u00e1 adresa p\u0159i\u0159azen\u00e1 ka\u017ed\u00e9mu za\u0159\u00edzen\u00ed v s\u00edti, kter\u00e1 umo\u017e\u0148uje, aby jeho aktivity a um\u00edst\u011bn\u00ed byly rozpoznateln\u00e9 a identifikov\u00e1ny mezi ostatn\u00edmi za\u0159\u00edzen\u00edmi.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>J<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"jpeg\"><\/a>JPEG                                    <\/h3>\r\n                                    <p>JPEG - Zkratka pro \"skupinu spole\u010dn\u00fdch fotografick\u00fdch expert\u016f\" je form\u00e1t obrazu, kter\u00fd je obl\u00edben\u00fdm ztr\u00e1tov\u00fdm kompresn\u00edm v\u00fdstupem digit\u00e1ln\u00ed fotografie.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"json\"><\/a>JSON                                    <\/h3>\r\n                                    <p>JSON - Zkratka pro JavaScriptov\u00fd objektov\u00fd z\u00e1pis. Snadn\u00e1 generace, v\u00fdm\u011bnn\u00fd lehk\u00fd datov\u00fd form\u00e1t pou\u017e\u00edvan\u00fd pro strukturov\u00e1n\u00ed dat. Je zalo\u017een na podmno\u017ein\u011b JavaScriptov\u00e9ho programovac\u00edho jazyka.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"java\"><\/a>Java                                    <\/h3>\r\n                                    <p>Java - Programovac\u00ed jazyk, kter\u00fd umo\u017e\u0148uje v\u00fdvoj\u00e1\u0159\u016fm ps\u00e1t software pro r\u016fzn\u00e9 platformy. Je popul\u00e1rn\u00ed mezi v\u00fdvoj\u00e1\u0159skou komunitou pro applety a aplikace na stran\u011b serveru, kter\u00e9 jsou p\u0159\u00ednosn\u00e9 pro online f\u00f3ra, obchody, hlasov\u00e1n\u00ed, HTML formul\u00e1\u0159e a mnoho dal\u0161\u00edch.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"javascript\"><\/a>Javascript                                    <\/h3>\r\n                                    <p>Javascript - Skriptovac\u00ed jazyk zalo\u017een\u00fd na v\u00edce platform\u00e1ch pro klientsk\u00e9 a serverov\u00e9 aplikace. To je p\u0159\u00ednosn\u00e9 v jeho schopnosti p\u0159idat vysokou \u00farove\u0148 interakce a dynamick\u00fd obsah webov\u00fdm str\u00e1nk\u00e1m.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>K<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"keyword\"><\/a>Keyword                                    <\/h3>\r\n                                    <p>Kl\u00ed\u010dov\u00e9 slovo - Slova nebo fr\u00e1ze, kter\u00e1 jsou d\u016fle\u017eit\u00e1 pro webovou str\u00e1nku, kter\u00e1 ji um\u00eds\u0165uj\u00ed do vysok\u00e9ho po\u0159ad\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>L<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"loyalty-rewards-publisher\"><\/a>Loyalty & Rewards Publisher                                    <\/h3>\r\n                                    <p>Loyalty &amp; Rewards Publisher \u2013 Afiliate partner, kter\u00fd odm\u011b\u0148uje z\u00e1kazn\u00edky cashbackem nebo d\u00e1rky prost\u0159ednictv\u00edm vyu\u017e\u00edv\u00e1n\u00ed pob\u00eddek, virtu\u00e1ln\u00edch a alternativn\u00edch platebn\u00edch syst\u00e9m\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"long-tail-keywords\"><\/a>Long Tail Keywords                                    <\/h3>\r\n                                    <p>Long Tail Keywords - Kl\u00ed\u010dov\u00e1 slova, kter\u00e1 jsou p\u0159ipojena k v\u011bt\u011b a p\u0159\u00edmo odpov\u00eddaj\u00ed tomu, co vyhled\u00e1va\u010d hled\u00e1. Obecn\u011b neexistuje velk\u00e1 konkurence, co\u017e Afiliate partner\u016fm umo\u017e\u0148uje v identifikovat rafinovan\u00e9 a relevantn\u011bj\u0161\u00ed publikum.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"link-name\"><\/a>Link Name                                    <\/h3>\r\n                                    <p>Link Name - Ozna\u010den\u00ed poskytnut\u00e9 odkazu, kter\u00fd obvykle obsahuje stru\u010dn\u00fd popis toho, co odkaz nab\u00edz\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"long-tail\"><\/a>Long Tail                                    <\/h3>\r\n                                    <p>Long Tail - Ve vztahu k affiliate marketingu se jedn\u00e1 o n\u00e1zev dan\u00fd konglomer\u00e1tu m\u00edst, kter\u00e9 prod\u00e1vaj\u00ed jednotliv\u011b na mal\u00e9 \u00farovni, ale ve velk\u00e9m objemu kolektivn\u011b.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"listing\"><\/a>Listing                                    <\/h3>\r\n                                    <p>Listing\u00a0- Term\u00edn souvisej\u00edc\u00ed s marketingem pro vyhled\u00e1va\u010de, jde o informaci, kter\u00e1 se p\u0159edkl\u00e1d\u00e1 vyhled\u00e1va\u010di p\u0159i podpo\u0159e um\u00eds\u0165ovac\u00edch a inkluzn\u00edch slu\u017eeb. Ka\u017ed\u00fd v\u00fdpis je tvo\u0159en n\u00e1zvem, kl\u00ed\u010dov\u00fdm slovem, popisem a c\u00edlovou adresou URL.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"linking-farm\"><\/a>Linking Farm                                    <\/h3>\r\n                                    <p>Linking Farm - Ve snaze zv\u00fd\u0161it v\u00fdsledky vyhled\u00e1va\u010de jsou vytvo\u0159eny str\u00e1nky, kter\u00e9 obsahuj\u00ed \u0159adu odkaz\u016f na webov\u00e9 str\u00e1nky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"linking-code\"><\/a>Linking Code                                    <\/h3>\r\n                                    <p>Linking Code - K\u00f3d, ve kter\u00e9m bude Afiliate partner pou\u017e\u00edvat odkazy na webov\u00e9 str\u00e1nky inzerent\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"link-replacer\"><\/a>Link Replacer                                    <\/h3>\r\n                                    <p>Link Replacer - Afiliate partner m\u016f\u017ee na sv\u016fj web p\u0159idat \u0159adu skript\u016f, kter\u00e9 automaticky zpen\u011b\u017e\u00ed v\u0161echny obsahov\u00e9 odkazy na sv\u00fdch str\u00e1nk\u00e1ch.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"link-popularity\"><\/a>Link Popularity                                    <\/h3>\r\n                                    <p>Link Popularity - Odkazuje na po\u010det str\u00e1nek, kter\u00e9 odkazuj\u00ed na webov\u00e9 str\u00e1nky prost\u0159ednictv\u00edm zp\u011btn\u00fdch odkaz\u016f a p\u0159\u00edchoz\u00edch odkaz\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"landing-page\"><\/a>Landing Page                                    <\/h3>\r\n                                    <p>Vstupn\u00ed str\u00e1nka - Str\u00e1nka, na kterou je u\u017eivatel sm\u011brov\u00e1n pot\u00e9, co klikne na afilia\u010dn\u00ed odkaz. P\u0159\u00edm\u00e9 zas\u00edl\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na tyto str\u00e1nky pom\u016f\u017ee vyhnout se navigaci p\u0159es zbyte\u010dn\u00e9 str\u00e1nky a p\u0159ibl\u00ed\u017e\u00ed je k c\u00edli konverze.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"link-juice\"><\/a>Link Juice                                    <\/h3>\r\n                                    <p>Link Juice - PageRank lze p\u0159edat z jedn\u00e9 str\u00e1nky do druh\u00e9 prost\u0159ednictv\u00edm spr\u00e1vn\u00fdch metod propojen\u00ed. Vytv\u00e1\u0159en\u00ed d\u016fv\u011bryhodn\u00fdch vazeb mezi str\u00e1nkami pom\u00e1h\u00e1 zv\u00fd\u0161it autoritu str\u00e1nky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"link-generator\"><\/a>Link Generator                                    <\/h3>\r\n                                    <p>Link Generator\u00a0 - funkce TradeTracker, kter\u00e1 umo\u017e\u0148uje Afiliate partner\u016fm generovat odkazy p\u0159\u00edmo ze str\u00e1nek produktu, a to i p\u0159i vytv\u00e1\u0159en\u00ed obsahu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"link-cloaking\"><\/a>Link Cloaking                                    <\/h3>\r\n                                    <p>Link Cloaking\u00a0 - Technika, kter\u00e1 nezobrazuje skute\u010dnou c\u00edlovou str\u00e1nku odkazu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"link\"><\/a>Link                                    <\/h3>\r\n                                    <p>Odkaz - Reklama, kter\u00e1 po kliknut\u00ed po\u0161le u\u017eivatele na vstupn\u00ed str\u00e1nku na webov\u00fdch str\u00e1nk\u00e1ch inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"lifetime-value-ltv\"><\/a>Lifetime Value (LTV)                                    <\/h3>\r\n                                    <p>Lifetime Value (LTV) - Celkov\u00e1 \u010d\u00e1stka z\u00e1kazn\u00edka, kterou utrat\u00ed u jedn\u00e9 spole\u010dnosti za celou dobu jej\u00edho trv\u00e1n\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"leakage\"><\/a>Leakage                                    <\/h3>\r\n                                    <p>Leakage - Term\u00edn pou\u017e\u00edvan\u00fd k popisu procesu, v n\u011bm\u017e z\u00e1kazn\u00edk uskute\u010dnil n\u00e1kup s inzerentem, ale u\u010dinil tak ne\u0159e\u0161iteln\u00fdm zp\u016fsobem, co\u017e zp\u016fsobilo, \u017ee z\u00e1kazn\u00edk opustil m\u00edsto nebo uskute\u010dnil n\u00e1kup v r\u00e1mci str\u00e1nky na webu, kter\u00fd nezaji\u0161\u0165uje, aby bylo Affiliate partnerovi zaplaceno.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"lead\"><\/a>Lead                                    <\/h3>\r\n                                    <p>Lead - P\u0159ijet\u00ed informac\u00ed o u\u017eivateli, kter\u00e9 mohou b\u00fdt pou\u017eity k pozd\u011bj\u0161\u00edmu prodeji. Prost\u0159ednictv\u00edm toho mohou b\u00fdt shrom\u00e1\u017ed\u011bny informace o u\u017eivateli, kter\u00e9 se t\u00fdkaj\u00ed prodeje, zasl\u00e1n\u00ed nab\u00eddky nebo p\u0159id\u00e1n\u00ed do seznamu e-mail\u016f. P\u0159\u00edle\u017eitosti jsou v\u0161ak na v\u00e1s.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"last-click\"><\/a>Last Click                                    <\/h3>\r\n                                    <p>Posledn\u00ed kliknut\u00ed - Kone\u010dn\u00fd Afiliate partner, na jeho\u017e str\u00e1nku z\u00e1kazn\u00edk kliknut p\u0159ed uskute\u010dn\u011bn\u00edm koup\u011b online. V mnoha affiliate modelech je to preferovan\u00fd zp\u016fsob p\u0159ips\u00e1n\u00ed prodeje Afiliate partner\u016fm. Nicm\u00e9n\u011b pokra\u010duj\u00ed diskuse o tom, zda je pro naveden\u00ed k\u00a0prodeji d\u016fle\u017eit\u011bj\u0161\u00ed prvn\u00ed nebo posledn\u00ed proklik.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>M<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"manual-approval\"><\/a>Manual Approval                                    <\/h3>\r\n                                    <p>Manu\u00e1ln\u00ed schv\u00e1len\u00ed - Inzerent m\u00e1 pravomoc schv\u00e1lit nebo zam\u00edtnout Afiliate partnera, kter\u00fd se chce p\u0159ipojit k jeho kampani tak, \u017ee osobn\u011b dohl\u00ed\u017e\u00ed na svou aplikaci.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"manual-commissions\"><\/a>Manual Commissions                                    <\/h3>\r\n                                    <p>Manu\u00e1ln\u00ed provize - Pen\u00edze vyplacen\u00e9 Afiliate partner\u016fm, kter\u00e9 nepro\u0161ly cestou b\u011b\u017en\u00e9ho ov\u011b\u0159ovac\u00edho procesu. Jsou pou\u017e\u00edv\u00e1ny tak\u00e9 k oprav\u011b p\u0159\u00edpadn\u00fdch chyb v platb\u00e1ch nebo poskytnut\u00ed proviz\u00ed z\u00a0prodeje offline.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"merchant-id\"><\/a>Merchant ID                                    <\/h3>\r\n                                    <p>ID obchodn\u00edka - Prost\u0159ednictv\u00edm tohoto ID je inzerentovi p\u0159id\u011bleno p\u0159\u00edm\u00e9 referen\u010dn\u00ed \u010d\u00edslo.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"microsite\"><\/a>Microsite                                    <\/h3>\r\n                                    <p>Microsite - Kompaktn\u00ed interaktivn\u00ed HTML nebo multimedi\u00e1ln\u00ed inzer\u00e1t, \u010dasto pou\u017e\u00edvan\u00fd pro vyskakovac\u00ed (pop-up) reklamu. Efektivn\u00ed zp\u016fsob zapojen\u00ed n\u00e1v\u0161t\u011bvn\u00edka t\u00edm, \u017ee obsahuje jak interaktivn\u00ed obsah, tak informace o produktu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"minimum-epc\"><\/a>Minimum EPC                                    <\/h3>\r\n                                    <p>Minim\u00e1ln\u00ed EPC - Minim\u00e1ln\u00ed v\u00fdd\u011blky za kliknut\u00ed. Voliteln\u00e1 z\u00e1ruka, kterou m\u016f\u017ee inzerent nab\u00eddnout Afiliate partner\u016fm po dobu trv\u00e1n\u00ed kampan\u011b.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"mobile-advertising\"><\/a>Mobile Advertising                                    <\/h3>\r\n                                    <p>Mobiln\u00ed reklama - Forma reklamy, kter\u00e1 je vhodn\u00e1 pro p\u0159enosn\u00e1 za\u0159\u00edzen\u00ed, jejich\u017e nejv\u00fdrazn\u011bj\u0161\u00ed rozd\u00edly jsou men\u0161\u00ed velikost obrazovky a omezen\u00fd p\u0159\u00edstup k dat\u016fm. Nejv\u00edce prominentn\u00ed jsou mobiln\u00ed webov\u00fd banner, mobiln\u00ed webov\u00fd plak\u00e1t, interstici\u00e1ln\u00ed reklama na pln\u00e9 obrazovce, mobiln\u00ed gaminov\u00e1 reklama a mobiln\u00ed videoreklama.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"mobile-content\"><\/a>Mobile Content                                    <\/h3>\r\n                                    <p>Mobiln\u00ed obsah - M\u00e9dia optimalizovan\u00e1 pro mobiln\u00ed za\u0159\u00edzen\u00ed ve form\u00e1tu, kter\u00fd nen\u00ed reklamn\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"mobile-search\"><\/a>Mobile Search                                    <\/h3>\r\n                                    <p>Mobiln\u00ed vyhled\u00e1v\u00e1n\u00ed - Dokon\u010den\u00ed vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed vyhled\u00e1va\u010de nebo v r\u00e1mci webu v mobiln\u00edm za\u0159\u00edzen\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"mobile-web\"><\/a>Mobile Web                                    <\/h3>\r\n                                    <p>Mobiln\u00ed web - Kan\u00e1l pro doru\u010dov\u00e1n\u00ed mobiln\u00edho obsahu, kter\u00fd umo\u017e\u0148uje form\u00e1ty, kter\u00e9 si jsou v\u011bdomy jejich mobiln\u00edho kontextu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"monetising\"><\/a>Monetising                                    <\/h3>\r\n                                    <p>Monetising - Implementace nov\u00fdch schopnost\u00ed v nad\u011bji, \u017ee majetek ponese v\u00fdnos.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>N<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"niche-marketing\"><\/a>Niche Marketing                                    <\/h3>\r\n                                    <p>Niche marketing - Marketingov\u00e1 strategie se zam\u011b\u0159en\u00edm na publikum nebo na konkr\u00e9tn\u00ed t\u00e9ma obsa\u017een\u00e1 ve v\u0161ech p\u0159\u00edstupech.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"non-commissionable-transaction\"><\/a>Non-Commissionable Transaction                                    <\/h3>\r\n                                    <p>Neobchodovateln\u00e1 transakce - Transakce, kter\u00e1 nen\u00ed zp\u016fsobil\u00e1 jako transakci. Mezi p\u0159\u00edklady pat\u0159\u00ed transakce, kter\u00e1 nen\u00ed sou\u010d\u00e1st\u00ed nab\u00eddky nebo p\u0159\u00edpad, kdy je poskytnuto neplatn\u00e9 affiliate ID.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"native-advertising\"><\/a>Native Advertising                                    <\/h3>\r\n                                    <p>Nativn\u00ed reklama - Digit\u00e1ln\u00ed inzerce, kter\u00e1 je implementov\u00e1na tak, aby fungovala jako sou\u010d\u00e1st hlavn\u00edho toku obsahu a \u010dasto poskytuje div\u00e1k\u016fm \"zku\u0161enost s obsahem\". Form\u00e1ty reklam mohou obsahovat podoby jednotek pro \u00fapravu obsahu, jednotky pro zji\u0161\u0165ov\u00e1n\u00ed a doporu\u010den\u00ed. Za p\u0159\u00edklady jsou pova\u017eov\u00e1ny \"sponzorovan\u00e9\" nebo \"vyhrazen\u00e9\" obsahy.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"network-override\"><\/a>Network Override                                    <\/h3>\r\n                                    <p>Network Override - Procento \u00fa\u010dtovan\u00e9 inzerentovi za s\u00ed\u0165ov\u00e9 slu\u017eby, vypo\u010dten\u00e9 z celkov\u00e9 v\u00fd\u0161e proviz\u00ed Afiliate partner\u016f za stanovenou dobu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"niche\"><\/a>Niche                                    <\/h3>\r\n                                    <p>Niche - Ur\u010deno jako t\u00e9ma specifick\u00e9 nebo vertik\u00e1ln\u00ed. Identifikujete s\u00e1m sebe jako relevantn\u00ed pro vzd\u011blan\u00e9 publikum.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>O<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"opt-in\"><\/a>Opt-In                                    <\/h3>\r\n                                    <p>Opt-In - Akce n\u00e1v\u0161t\u011bvn\u00edka, kter\u00fd se p\u0159ihl\u00e1s\u00ed k p\u0159ij\u00edm\u00e1n\u00ed e-mail\u016f a zpr\u00e1v z webov\u00fdch str\u00e1nek.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"opt-out\"><\/a>Opt-Out                                    <\/h3>\r\n                                    <p>Opt-Out - Akce n\u00e1v\u0161t\u011bvn\u00edka, kter\u00fd se p\u0159ihl\u00e1sil k\u00a0p\u0159ij\u00edm\u00e1n\u00ed e-mail\u016f nebo zpr\u00e1v, kter\u00fd si u\u017e nep\u0159eje p\u0159ij\u00edmat \u017e\u00e1dnou komunikaci.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"optimisation\"><\/a>Optimisation                                    <\/h3>\r\n                                    <p>Optimalizace - Proces ur\u010dov\u00e1n\u00ed a up\u0159ednostn\u011bn\u00ed ur\u010dit\u00fdch kreativ kampan\u011b s c\u00edlem poskytnout v\u00edce zobrazen\u00ed. \u0158e\u0161en\u00ed pro poskytov\u00e1n\u00ed reklam jsou n\u011bkdy schopna toto prov\u00e9st automaticky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"order\"><\/a>Order                                    <\/h3>\r\n                                    <p>Objedn\u00e1vka - Online \u017e\u00e1dost n\u00e1v\u0161t\u011bvn\u00edk\u016f na str\u00e1nku elektronick\u00e9ho obchodu p\u0159i zakoupen\u00ed polo\u017eky nebo slu\u017eby.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"order-inquiry-manager\"><\/a>Order Inquiry Manager                                    <\/h3>\r\n                                    <p>Order Inquiry Manager - N\u00e1stroj v r\u00e1mci panelu TradeTracker, kter\u00fd umo\u017e\u0148ujeAfiliate partner\u016fm a Inzerent\u016fm sledovat chyb\u011bj\u00edc\u00ed objedn\u00e1vky. Affiliate partner m\u016f\u017ee zadat informace o chyb\u011bj\u00edc\u00ed objedn\u00e1vce p\u0159\u00edmo a informovat Inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"order-reference\"><\/a>Order Reference                                    <\/h3>\r\n                                    <p>Odkaz na objedn\u00e1vku - Jedine\u010dn\u00fd odkaz, kter\u00fd pou\u017e\u00edv\u00e1 inzerent na sv\u00fdch internetov\u00fdch str\u00e1nk\u00e1ch jak\u00e9koliv prodeje a potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"organic-search\"><\/a>Organic Search                                    <\/h3>\r\n                                    <p>Organick\u00e9 vyhled\u00e1v\u00e1n\u00ed - N\u00e1v\u0161t\u011bvnost webov\u00e9 str\u00e1nky, kter\u00e1 poch\u00e1z\u00ed z algoritmu vyhled\u00e1va\u010d\u016f a nikoliv z\u00a0placen\u00fdch zdroj\u016f. Prost\u0159ednictv\u00edm taktick\u00e9ho p\u0159\u00edstupu mohou webov\u00e9 str\u00e1nky vylep\u0161it sv\u00e9 um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010d\u00edch a protla\u010dit je na prvn\u00ed str\u00e1nku v\u00fdsledk\u016f, co\u017e vede jak k vy\u0161\u0161\u00edmu objemu n\u00e1v\u0161t\u011bvnosti, tak vy\u0161\u0161\u00ed reputaci str\u00e1nky, kdy V\u00e1s n\u00e1v\u0161t\u011bvn\u00edci naleznou prost\u0159ednictv\u00edm nez\u00e1visl\u00e9 t\u0159et\u00ed strany.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>P<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"publisher-tag\"><\/a>Publisher Tag                                    <\/h3>\r\n                                    <p>Tag Afiliate partnera - \u010c\u00e1st k\u00f3du um\u00edst\u011bn\u00e9ho na webov\u00fdch str\u00e1nk\u00e1ch Afiliate partnera, kter\u00fd kontaktuje reklamn\u00ed server a po\u017e\u00e1d\u00e1 o vhodnou reklamu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"publisher%c2%a0\"><\/a>Publisher\u00a0                                    <\/h3>\r\n                                    <p>Afiliate partner - Majitel webu, kter\u00fd hostuje produkty a slu\u017eby inzerenta. Afiliate partner vyu\u017e\u00edv\u00e1 sv\u00e9 internetov\u00e9 publikum ke zv\u00fd\u0161en\u00ed mo\u017enost\u00ed inzerent\u016f. S\u00ed\u0165 Afiliate partner\u016f zajist\u00ed inzerentovi virtu\u00e1ln\u00ed prodejn\u00ed s\u00edlu a ten majitele str\u00e1nek odm\u011b\u0148uje, jakmile n\u00e1v\u0161t\u011bvn\u00edk interaktivn\u011b zareaguje na\u00a0jeho obsah nebo spln\u00ed po\u017eadovanou akci.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"product-feed\"><\/a>Product Feed                                    <\/h3>\r\n                                    <p>Produkt feed - Funkce, kter\u00e1 umo\u017e\u0148uje Afiliate partner\u016fm p\u0159\u00edstup k aktualizovan\u00e9mu dokumentu obsahuj\u00edc\u00edmu informace, kter\u00fd obsahuje podrobnost\u00ed o produktech, kter\u00e9 m\u00e1 inzerent k dispozici online. Informace o produktu mohou obsahovat ID produktu, n\u00e1zev, cenu, odkazy na str\u00e1nky nab\u00eddky, adresu URL obr\u00e1zku, specifikace a dal\u0161\u00ed podrobnosti, kter\u00e9 mohou b\u00fdt relevantn\u00ed pro produkt. Produkt feedy nej\u010dast\u011bji p\u0159ich\u00e1zej\u00ed ve snadno dostupn\u00e9m a b\u011b\u017en\u00e9m form\u00e1tu XML, CSV nebo JSON.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"prepayment\"><\/a>Prepayment                                    <\/h3>\r\n                                    <p>P\u0159edplacen\u00e1 platba - Mo\u017enost inzerent\u016f zaplatit s\u00edti \u010d\u00e1stku p\u0159edem, kter\u00e1 se pou\u017e\u00edv\u00e1 k rychl\u00e9mu vypl\u00e1cen\u00ed proviz\u00ed affiliates a umo\u017enit jim tak rychle reinvestovat prost\u0159edky, aby mohli rychle investovat do sv\u00e9ho \u00fasil\u00ed. Typicky sni\u017euje platebn\u00ed cyklus o 50%.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"post-impression-tracking\"><\/a>Post Impression Tracking                                    <\/h3>\r\n                                    <p>Post Impression Tracking - Sledov\u00e1n\u00ed u\u017eivatele pomoc\u00ed zobrazen\u00ed banneru sp\u00ed\u0161e ne\u017e prost\u0159ednictv\u00edm kliknut\u00ed.\r\n\r\nSynonyma: Post View Tracking<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"post-click\"><\/a>Post Click                                    <\/h3>\r\n                                    <p>Kliknut\u00ed po kliknut\u00ed - Akce u\u017eivatele na webov\u00e9 str\u00e1nce s tagy pot\u00e9, co byl p\u0159edt\u00edm p\u0159esm\u011brov\u00e1n prost\u0159ednictv\u00edm reklamy.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"portal\"><\/a>Portal                                    <\/h3>\r\n                                    <p>Port\u00e1l - Webov\u00e1 str\u00e1nka nebo slu\u017eba, kter\u00e1 nab\u00edz\u00ed \u0159adu zdroj\u016f, jako jsou e-mail, f\u00f3ra, v\u00fdsledky vyhled\u00e1va\u010de a online nakupov\u00e1n\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"pop-up\"><\/a>Pop-Up                                    <\/h3>\r\n                                    <p>Pop-Up - Typ reklamy, kter\u00fd se automaticky zobraz\u00ed v men\u0161\u00edm okn\u011b nad posledn\u00edm otev\u0159en\u00fdm oknem.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"png-portable-network-graphic\"><\/a>PNG (Portable Network Graphic)                                    <\/h3>\r\n                                    <p>PNG (Portable Network Graphic) - Nekomprimovan\u00fd form\u00e1t obrazu popul\u00e1rn\u00ed pro jeho pou\u017eit\u00ed na webov\u00fdch str\u00e1nk\u00e1ch, vzhledem k jejich mal\u00e9 velikosti soubor\u016f a schopnost m\u00edt pr\u016fhledn\u00e9 pozad\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"pop-under\"><\/a>Pop-Under                                    <\/h3>\r\n                                    <p>Pop-under - Typ reklamy, kter\u00fd se zobrazuje v men\u0161\u00edm okn\u011b za aktu\u00e1ln\u00edm otev\u0159en\u00fdm oknem.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"page-source\"><\/a>Page Source                                    <\/h3>\r\n                                    <p>Zdroj str\u00e1nky - K\u00f3d HTML, kter\u00fd popisuje z\u00e1klady, rozvr\u017een\u00ed a obsah webov\u00e9 str\u00e1nky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"placement\"><\/a>Placement                                    <\/h3>\r\n                                    <p>Placement - V odkazu na marketing vyhled\u00e1va\u010d\u016f, zobrazen\u00ed se stane um\u00edst\u011bn\u00edm, jakmile je vlo\u017eeno do vyhled\u00e1va\u010de. Zobrazen\u00ed se m\u016f\u017ee st\u00e1t v\u00edcen\u00e1sobn\u00fdm um\u00edst\u011bn\u00edm, co\u017e se \u0159\u00edd\u00ed podle po\u010dtu jednotliv\u00fdch vyhled\u00e1va\u010d\u016f. Um\u00edst\u011bn\u00ed bude obsahovat informace o zobrazen\u00ed spole\u010dn\u011b s\u00a0v\u00fd\u0161\u00ed nab\u00eddky a dal\u0161\u00edmi pot\u0159ebn\u00fdmi informacemi, kter\u00e9 jsou specifick\u00e9 pro vyhled\u00e1va\u010d.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"payout-frequency\"><\/a>Payout Frequency                                    <\/h3>\r\n                                    <p>Frekvence v\u00fdplaty - \u010cetnost, v n\u00ed\u017e odch\u00e1z\u00ed affiliates v\u00fdplaty v\u00a0pr\u016fb\u011bhu ur\u010dit\u00e9ho \u010dasov\u00e9ho obdob\u00ed. V TradeTracker jsou affiliates vypl\u00e1ceny a\u017e 4 kr\u00e1t za m\u011bs\u00edc.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"payment-threshold\"><\/a>Payment Threshold                                    <\/h3>\r\n                                    <p>Prahov\u00e1 hodnota platby - V\u00fd\u0161e provize, kter\u00e1 mus\u00ed Affiliate partner z\u00edskat, ne\u017e bude provize zp\u016fsobil\u00e1 k\u00a0vyplacen\u00ed. Za \u00fa\u010delem sn\u00ed\u017een\u00ed \u00fa\u010detn\u00edch n\u00e1klad\u016f je pro n\u011bkter\u00e9 inzerenty rozumn\u00e9 nastavit minim\u00e1ln\u00ed limit. N\u011bkte\u0159\u00ed Affiliate partne\u0159i vyu\u017e\u00edvaj\u00ed tuto funkci, \u017ee obdr\u017e\u00ed platby pouze tehdy, kdy\u017e spln\u00ed ur\u010dit\u00fd limit, aby se vyhnuli propl\u00e1cen\u00ed \u0161ek\u016f mal\u00e9 hodnoty.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"payment-level\"><\/a>Payment Level                                    <\/h3>\r\n                                    <p>\u00darove\u0148 platby - Jedine\u010dn\u00e1 funkce, kter\u00e1 inzerent\u016fm umo\u017e\u0148uje odm\u011b\u0148ovat d\u016fsledn\u011b Affiliate partnery v\u011bt\u0161\u00edmi provizemi nebo del\u0161\u00edm sledovac\u00edm obdob\u00edm.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"payment-for-performance-marketing\"><\/a>Payment for Performance Marketing                                    <\/h3>\r\n                                    <p>Platba za v\u00fdkonov\u00fd marketing - Syst\u00e9m, dle kter\u00e9ho pouze ov\u011b\u0159en\u00e9 v\u00fdsledky zajist\u00ed platbu od inzerenta. Pokud spole\u010dnost nevid\u00ed \u017e\u00e1dn\u00fd prodej vygenerovan\u00fd z program\u016f affiliate marketingu, pak inzerent neplat\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"pay-per-sale\"><\/a>Pay Per Sale                                    <\/h3>\r\n                                    <p>Platba za prodej \u2013 Metoda pro ud\u011blen\u00ed provize, kdy je Affiliate partneru zaplaceno pot\u00e9, co odk\u00e1zan\u00fd n\u00e1v\u0161t\u011bvn\u00edk provede n\u00e1kup na webu inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"pay-per-lead\"><\/a>Pay Per Lead                                    <\/h3>\r\n                                    <p>Platba za potenci\u00e1ln\u00edho z\u00e1kazn\u00edka \u2013 Metoda pro ud\u011blen\u00ed provize, kdy je Affiliate partneru zaplaceno, pokud p\u0159isp\u011bl k\u00a0online p\u0159edplatn\u00e9mu, registraci nebo \u010dlenstv\u00ed zakoupen\u00e9ho u inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"pay-per-click-ppc\"><\/a>Pay Per Click (PPC)                                    <\/h3>\r\n                                    <p>Platba za proklik (PPC) - Metoda, p\u0159i kter\u00e9 inzerent zaplat\u00ed provizi, jakmile je akce spu\u0161t\u011bna kliknut\u00edm.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>R<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"run-of-site\"><\/a>Run of Site                                    <\/h3>\r\n                                    <p>Run of Site - Reklama, kter\u00e1 putuje mezi v\u0161emi nekomer\u010dn\u00edmi reklamn\u00edmi prostory v r\u00e1mci webu majitele str\u00e1nek.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"run-of-network\"><\/a>Run of Network                                    <\/h3>\r\n                                    <p>Run of Network - reklama s konzistentn\u00edm um\u00edst\u011bn\u00edm\u00a0nap\u0159\u00ed\u010d s\u00edt\u00ed web\u016f. \u010casto je pou\u017e\u00edv\u00e1na agenturami k optimalizaci v\u00fdsledk\u016f u kupuj\u00edc\u00edch, kte\u0159\u00ed jsou ozna\u010den\u00ed jako vysoce prioritn\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"roll-over\"><\/a>Roll Over                                    <\/h3>\r\n                                    <p>Roll over - Pokud Afiliate partner nedos\u00e1hne minim\u00e1ln\u00ed v\u00fd\u0161e pro v\u00fdplatu, platby se navy\u0161uj\u00ed, dokud nedos\u00e1hnou \u010d\u00e1stky zp\u016fsobil\u00e9 k v\u00fdplat\u011b.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"roi\"><\/a>ROI                                    <\/h3>\r\n                                    <p>ROI - zkratka pro n\u00e1vratnost investic. Viz 'ROAS'<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"roas\"><\/a>ROAS                                    <\/h3>\r\n                                    <p>ROAS - Zkratka pro \"n\u00e1vratnost reklamn\u00edch v\u00fddaj\u016f\", odkazuje na mno\u017estv\u00ed pen\u011bz z konkr\u00e9tn\u00ed reklamn\u00ed kampan\u011b. V\u00fdpo\u010det n\u00e1vratnosti investic (ROAS) je procentn\u00ed pod\u00edl p\u0159\u00edjm\u016f z\u00edskan\u00fdch ve vztahu k Va\u0161im v\u00fddaj\u016fm na kampa\u0148.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"rich-media\"><\/a>Rich Media                                    <\/h3>\r\n                                    <p>Rich Media - reklamn\u00ed technologie zahrnuj\u00edc\u00ed bohatou grafiku, audio nebo video v reklam\u011b. Multimedi\u00e1ln\u00ed reklamy \u010dasto u\u017eivatel\u016fm umo\u017e\u0148uj\u00ed interakci s reklamou bez opu\u0161t\u011bn\u00ed str\u00e1nky. Form\u00e1ty jsou obvykle HTML, Shockwave a Flash.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"reversal\"><\/a>Reversal                                    <\/h3>\r\n                                    <p>Zru\u0161en\u00ed - Inzerent odebere provizi z\u00a0prodeje p\u0159id\u011blenou Afiliate partnerovi z d\u016fvodu vr\u00e1cen\u00ed zbo\u017e\u00ed, odm\u00edtnut\u00e9 kreditn\u00ed karty nebo podvodn\u00e9 \u010dinnosti.vertiser removing a sales commission accredited to a publisher due to goods being returned, a declined credit card or fraudulent activity.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"referring-url\"><\/a>Referring URL                                    <\/h3>\r\n                                    <p>Odkazuj\u00edc\u00ed URL - URL, ze kter\u00e9ho n\u00e1v\u0161t\u011bvn\u00edk p\u0159i\u0161el, nav\u0161t\u00edvil p\u0159\u00edslu\u0161nou webovou str\u00e1nku.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"residual-earnings\"><\/a>Residual Earnings                                    <\/h3>\r\n                                    <p>Zbytkov\u00e9 zisky \u2013 P\u0159id\u011blen\u00ed odm\u011bny Afiliate partner\u016fm za celo\u017eivotn\u00ed prodej z\u00e1kazn\u00edkovi, kter\u00e9ho dodal Afiliate partner a kter\u00fd na webu inzerenta uskute\u010dnil n\u00e1kup. Odli\u0161uje se od obvykl\u00e9ho zp\u016fsobu nab\u00edzen\u00ed jednor\u00e1zov\u00e9 provize za ka\u017ed\u00fd jednotliv\u00fd n\u00e1kup.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"raw-clicks\"><\/a>Raw Clicks                                    <\/h3>\r\n                                    <p>Raw Click - B\u011b\u017en\u00e1 reportovac\u00ed jednotka, kter\u00e1 ur\u010duje celkov\u00fd po\u010det kliknut\u00ed, ke kter\u00fdm do\u0161lo prost\u0159ednictv\u00edm afilia\u010dn\u00edho odkazu. Raw click je \u010dist\u011b kvantitativn\u00ed, zaznasmen\u00e1vaj\u00edc\u00ed kliknut\u00ed i pouze jedin\u00e9ho u\u017eivatele, kter\u00fd klikne n\u011bkolikr\u00e1t. Je obvykle doprov\u00e1zena jedine\u010dn\u00fdmi kliknut\u00edmi, kter\u00e1 poskytuj\u00ed srovn\u00e1n\u00ed aktivitu link\u016f affiliates.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"referral-period\"><\/a>Referral Period                                    <\/h3>\r\n                                    <p>Referen\u010dn\u00ed obdob\u00ed - Doba, po kterou inzerent umo\u017e\u0148uje, aby soubory cookie z\u016fstaly na webu Afiliate partnera p\u0159\u00edstupn\u00e9 a rozpoznateln\u00e9 pro p\u0159id\u011blov\u00e1n\u00ed proviz\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"redirect-setting\"><\/a>Redirect Setting                                    <\/h3>\r\n                                    <p>Nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed - atribut odkazu, kter\u00fd se pou\u017e\u00edv\u00e1 k p\u0159esm\u011brov\u00e1n\u00ed z v\u00fdchoz\u00ed adresy URL.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"redirect-image-url\"><\/a>Redirect Image URL                                    <\/h3>\r\n                                    <p>Redirect Image URL - Obr\u00e1zky a odkazy inzerenta, vybaven\u00e9 adresou URL pro p\u0159esm\u011brov\u00e1n\u00ed n\u00e1v\u0161t\u011bv na po\u017eadovanou str\u00e1nku.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"redirect\"><\/a>Redirect                                    <\/h3>\r\n                                    <p>P\u0159esm\u011brov\u00e1n\u00ed - Str\u00e1nka, kter\u00e1 automaticky odes\u00edl\u00e1 n\u00e1v\u0161t\u011bvn\u00edka na jinou str\u00e1nku. Existuje n\u011bkolik p\u0159\u00edstup\u016f k p\u0159esm\u011brov\u00e1n\u00ed a mohou b\u00fdt u\u017eite\u010dn\u00e9 v r\u016fzn\u00fdch situac\u00edch.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"recurring-commission\"><\/a>Recurring Commission                                    <\/h3>\r\n                                    <p>Pravideln\u00e1 provize - Jedn\u00e1 se o provize, kter\u00e9 jsou uhrazeny, jakmile z\u00e1kazn\u00edk uskute\u010dn\u00ed n\u00e1kup, a n\u00e1sledn\u011b se opakuj\u00ed p\u0159i pokra\u010dov\u00e1n\u00ed v\u00a0n\u00e1kupech. Tento model je b\u011b\u017en\u011b u\u017e\u00edv\u00e1n v p\u0159\u00edpad\u011b odb\u011brov\u00fdch slu\u017eeb (subscribtion services).<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"real-time\"><\/a>Real Time                                    <\/h3>\r\n                                    <p>Real Time - Post\u0159ehy, v\u00a0okam\u017eiku, kdy se d\u011bj\u00ed. Pohled na interakce bez zpo\u017ed\u011bn\u00ed od okam\u017eiku, kdy k nim do\u0161lo. Nab\u00edz\u00ed aktu\u00e1ln\u00ed dohled a umo\u017e\u0148uje snadn\u011bj\u0161\u00ed rozhodovac\u00ed proces s vyu\u017eit\u00edm aktu\u00e1ln\u00edch informac\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"reach\"><\/a>Reach                                    <\/h3>\r\n                                    <p>Dosah - Po\u010det nahromad\u011bn\u00fdch zobrazen\u00ed reklamy. Zv\u00fd\u0161en\u00fd dosah znamen\u00e1 v\u011bt\u0161\u00ed expozici, kter\u00e1 vede k\u00a0tomu, \u017ee reklama m\u00e1 v\u011bt\u0161\u00ed mo\u017enost interakce n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>S<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"super-fast-payment\"><\/a>Super Fast Payment                                    <\/h3>\r\n                                    <p>Jedine\u010dn\u00e1 funkce, kterou nab\u00edz\u00ed TradeTracker a umo\u017e\u0148uje, aby byli Afiliate partne\u0159i vyplaceni do 72 hodin po schv\u00e1len\u00ed transakce. Synonyma: SFP<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"syndication\"><\/a>Syndication                                    <\/h3>\r\n                                    <p>Syndikace - Propojen\u00e9 partnerstv\u00ed mezi producenty obsahu a Afiliate partnery, kter\u00e9 umo\u017e\u0148uje producentovi zp\u0159\u00edstupnit jeho obsah na webov\u00fdch str\u00e1nk\u00e1ch Afiliate partnera s c\u00edlem zv\u00fd\u0161it \u010dten\u00e1\u0159skou orientaci, n\u00e1v\u0161t\u011bvnost nebo mo\u017enosti prokliku v\u00a0\u010dl\u00e1nc\u00edch a odkazech affiliates.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"super-affiliate\"><\/a>Super Affiliate                                    <\/h3>\r\n                                    <p>Super affiliate - nejlep\u0161\u00ed Afiliate partnery v kampani, kter\u00fdch je obecn\u011b nejv\u00fd\u0161e 5% z\u00a0celkov\u00e9ho po\u010dtu, ale p\u0159edstavuj\u00ed v\u00edce ne\u017e 80% prodeje.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"sub-affiliate-network\"><\/a>Sub Affiliate Network                                    <\/h3>\r\n                                    <p>Sub Affiliate Network \u2013 Afiliate partner, kter\u00fd hostuje vlastn\u00ed s\u00ed\u0165 distribu\u010dn\u00edch partner\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"stock-keeping-unit-sku\"><\/a>Stock Keeping Unit (SKU)                                    <\/h3>\r\n                                    <p>Stock Keeping Unit (SKU) - Referen\u010dn\u00ed \u010d\u00edslo, kter\u00e9 umo\u017e\u0148uje identifikaci konkr\u00e9tn\u00edho produktu inzerenta. Odesl\u00e1n\u00edm k\u00f3du SKU lze prov\u00e9st zm\u011bny v jejich dostupnosti, cen\u00e1ch nebo jin\u00fdch pot\u0159ebn\u00fdch informac\u00edch o produktech.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"squeeze-page\"><\/a>Squeeze Page                                    <\/h3>\r\n                                    <p>Squeeze Page - Str\u00e1nka ur\u010den\u00e1 k p\u0159it\u00e1hnut\u00ed u\u017eivatel\u016f k\u00a0ur\u010dit\u00e9mu c\u00edli nebo k po\u017eadovan\u00e9 konverzi. \u010casto nab\u00edzej\u00ed materi\u00e1l v\u00fdm\u011bnou za informace o u\u017eivateli, kter\u00e9 n\u00e1sledn\u011b p\u0159id\u00e1vaj\u00ed do e-mailov\u00fdch seznam\u016f nebo propaga\u010dn\u00edch materi\u00e1l\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"spyware\"><\/a>Spyware                                    <\/h3>\r\n                                    <p>Spyware - Software, kter\u00fd shroma\u017e\u010fuje informace o u\u017eivatel\u00edch bez jejich informovan\u00e9ho souhlasu. Nej\u010dast\u011bji je um\u00edst\u011bn na za\u0159\u00edzen\u00ed po instalaci a po odsouhlasen\u00ed licen\u010dn\u00ed smlouvy s koncov\u00fdm u\u017eivatelem, kter\u00e1 n\u011bkdy obsahuje zav\u00e1d\u011bj\u00edc\u00ed nebo skryt\u00e9 \u00fadaje.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"sponsored-listings\"><\/a>Sponsored Listings                                    <\/h3>\r\n                                    <p>Sponsored Listings - Placen\u00e1 slu\u017eba, mo\u017enost b\u00fdt uveden na ur\u010dit\u00e9 str\u00e1nce zp\u016fsobem, kter\u00fd vypad\u00e1 podobn\u011b jako p\u0159irozen\u00fd obsah str\u00e1nky.  <\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"site-placement\"><\/a>Site Placement                                    <\/h3>\r\n                                    <p>Site Placement - Komplexn\u00ed popis reklamn\u00edho prostoru v r\u00e1mci webu. Zobraz\u00ed se informace o velikosti reklamn\u00edho bloku, cen\u00e1ch, um\u00edst\u011bn\u00ed a lokaci. To umo\u017e\u0148uje, aby inzerenti snadn\u011bji identifikovali weby Afiliate partner\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"shop\"><\/a>Shop                                    <\/h3>\r\n                                    <p>Obchod - Internetov\u00fd obchod, kter\u00fd nab\u00edz\u00ed produkty pro n\u00e1kup online. Obchody se budou \u010dasto nach\u00e1zet v roli inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"session-duration\"><\/a>Session Duration                                    <\/h3>\r\n                                    <p>Session Duration - \u010cas, kter\u00fd n\u00e1v\u0161t\u011bvn\u00edk str\u00e1v\u00ed po p\u0159\u00edchodu na str\u00e1nce nebo webu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"shockwave\"><\/a>Shockwave                                    <\/h3>\r\n                                    <p>Shockwave - Softwarov\u00fd plug-in, kter\u00fd umo\u017e\u0148uje prohl\u00ed\u017ee\u010di p\u0159ehr\u00e1vat r\u016fzn\u00e9 multimedi\u00e1ln\u00ed soubory. Obvykle se pou\u017e\u00edv\u00e1 v rich m\u00e9di\u00edch pro \u00fa\u010dely zobrazov\u00e1n\u00ed animac\u00ed a poskytov\u00e1n\u00ed interakc\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"s2s-tracking\"><\/a>S2S Tracking                                    <\/h3>\r\n                                    <p>S2S Tracking - Zkratka pro \"sledov\u00e1n\u00ed server to server\", zalo\u017een\u00e1 na odes\u00edl\u00e1n\u00ed postback\u016f ze syst\u00e9m\u016f inzerenta do affiliate softwaru TradeTracker v\u00a0p\u0159\u00edpad\u011b, kdy dojde ke konverzi. Inzerenti mus\u00ed toto sledov\u00e1n\u00ed podporovat v r\u00e1mci sv\u00e9ho back-endu, co\u017e je technicky slo\u017eit\u011bj\u0161\u00ed ne\u017e sledov\u00e1n\u00ed na z\u00e1klad\u011b klienta, ale poskytuje v\u011bt\u0161\u00ed p\u0159esnost, dodate\u010dnou bezpe\u010dnost a v\u011bt\u0161\u00ed flexibilitu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"secure-site\"><\/a>Secure Site                                    <\/h3>\r\n                                    <p>Secure Site - Webov\u00e1 str\u00e1nka, kter\u00e1 pou\u017e\u00edv\u00e1 kryptografick\u00e9 protokoly - zn\u00e1m\u00e1 jako Secure Socket Layer - zabra\u0148uje neopr\u00e1vn\u011bn\u00fdm osob\u00e1m v prohl\u00ed\u017een\u00ed d\u016fv\u011brn\u00fdch informac\u00ed p\u0159en\u00e1\u0161en\u00fdch mezi po\u010d\u00edta\u010dem a webovou str\u00e1nkou. Tato funkce je b\u011b\u017en\u011b implementov\u00e1na v oblasti elektronick\u00e9ho obchodov\u00e1n\u00ed, online bankovnictv\u00ed, obchodov\u00e1n\u00ed s cenn\u00fdmi pap\u00edry a \u010dasto finan\u010dn\u011b zam\u011b\u0159en\u00fdch transakc\u00ed na internetu. Viz tak\u00e9 HTTPS.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"secure-servers\"><\/a>Secure Servers                                    <\/h3>\r\n                                    <p>Secure Servers - Webov\u00e9 str\u00e1nky, kter\u00e9 \u010dasto zpracov\u00e1vaj\u00ed platby online, budou obecn\u011b hostov\u00e1ny na zabezpe\u010den\u00fdch serverech. T\u00edm je zaji\u0161t\u011bno, \u017ee v\u0161echna data odeslan\u00e1 na server a ze serveru jsou \u0161ifrov\u00e1na nebo chr\u00e1n\u011bna p\u0159ed lidmi, kte\u0159\u00ed se sna\u017e\u00ed neopr\u00e1vn\u011bn\u011b z\u00edskat cenn\u00e9 informace, nap\u0159\u00edklad \u00fadaje o kreditn\u00ed kart\u011b. Zabezpe\u010den\u00e1 p\u0159ipojen\u00ed jsou nej\u010dast\u011bji rozpoznateln\u00e1 pomoc\u00ed webov\u00e9 adresy za\u010d\u00ednaj\u00edc\u00ed na 'https: \/\/' nebo b\u011b\u017en\u011b ozna\u010den\u00e9 symbolem visac\u00edho z\u00e1mku zobrazen\u00fdm v naviga\u010dn\u00edm panelu v horn\u00ed \u010d\u00e1sti webov\u00e9ho prohl\u00ed\u017ee\u010de.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"search-publisher\"><\/a>Search Publisher                                    <\/h3>\r\n                                    <p>Search Publisher\u00a0 \u2013 Afiliate partner, kter\u00fd se zam\u011b\u0159uje na propaga\u010dn\u00ed mo\u017enosti placen\u00e9ho a organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed spolu s parkov\u00e1n\u00edm dom\u00e9ny a p\u0159esm\u011brov\u00e1n\u00edm na \u0159\u00edzen\u00fd prodej.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"search-policy-guidelines\"><\/a>Search Policy Guidelines                                    <\/h3>\r\n                                    <p>Search Policy Guidelines - Z\u00e1sady a pokyny pro prodejce popisuj\u00ed, jak je majitel str\u00e1nky opr\u00e1vn\u011bn pou\u017e\u00edvat ve vyhled\u00e1va\u010d\u00edch zna\u010dku inzerent\u016f. Zahrnuje detaily, jako jsou pr\u00e1va k ochrann\u00fdm zn\u00e1mk\u00e1m, doporu\u010den\u00e1 kl\u00ed\u010dov\u00e1 slova a pr\u00e1va ve vztahu k URL nebo k p\u0159\u00edm\u00e9mu propojen\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"search-engine-position\"><\/a>Search Engine Position                                    <\/h3>\r\n                                    <p>Search Engine Position \u2013 Um\u00edst\u011bn\u00ed webov\u00e9 str\u00e1nky ve vyhled\u00e1va\u010di ve vztahu k souboru kl\u00ed\u010dov\u00fdch slov.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"search-engine-optimisation\"><\/a>Search Engine Optimisation                                    <\/h3>\r\n                                    <p>Search Engine Optimisation - P\u0159\u00edstup ke zdokonalov\u00e1n\u00ed Va\u0161ich internetov\u00fdch str\u00e1nek, kter\u00fd zv\u00fd\u0161\u00ed jejich um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010d\u00edch se zam\u011b\u0159en\u00edm na organick\u00e9 v\u00fdsledky.\u00a0Synonyma: SEO<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"search-engine-marketing\"><\/a>Search Engine Marketing                                    <\/h3>\r\n                                    <p>Search Engine Marketing - Zam\u011b\u0159en\u00ed na marketing sm\u011brem k platform\u011b vyhled\u00e1va\u010de a vyu\u017e\u00edv\u00e1n\u00ed prim\u00e1rn\u00edch mo\u017enost\u00ed optimalizace pro v\u00fdsledky organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed, placen\u00e9 kl\u00ed\u010dov\u00e1 slova a vyu\u017eit\u00ed v\u0161ech dal\u0161\u00edch n\u00e1stroj\u016f, kter\u00e9 vyhled\u00e1va\u010d m\u016f\u017ee nab\u00eddnout.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"search-engine-advertising\"><\/a>Search Engine Advertising                                    <\/h3>\r\n                                    <p>Search Engine Advertising - Zam\u011b\u0159en\u00ed na marketing sm\u011brem k platform\u011b vyhled\u00e1va\u010de a vyu\u017e\u00edv\u00e1n\u00ed prim\u00e1rn\u00edch mo\u017enost\u00ed optimalizace pro v\u00fdsledky organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed, placen\u00e1 kl\u00ed\u010dov\u00e1 slova a jin\u00e9 n\u00e1stroje, kter\u00e9 vyhled\u00e1va\u010d m\u016f\u017ee nab\u00eddnout. - Synonyma: SEA<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"script\"><\/a>Script                                    <\/h3>\r\n                                    <p>Skript - P\u0159\u00edkazy, kter\u00e9 iniciuj\u00ed akci na webu. Pravideln\u011b ur\u010duj\u00ed, jak\u00e9 informace jsou n\u00e1v\u0161t\u011bvn\u00edk\u016fm dod\u00e1v\u00e1ny a kter\u00e9 jsou od nich odes\u00edl\u00e1ny.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"sale\"><\/a>Sale                                    <\/h3>\r\n                                    <p>Prodej - Transakce t\u00fdkaj\u00edc\u00ed se zbo\u017e\u00ed nebo slu\u017eby na webu Affiliate partnera.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>T<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"trademark-poaching\"><\/a>Trademark Poaching                                    <\/h3>\r\n                                    <p>Trademark Poaching - Nej\u010dast\u011bji se jedn\u00e1 o praxi Afiliate partner\u016f, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky jako kl\u00ed\u010dov\u00e1 slova p\u0159i na\u0161ept\u00e1v\u00e1n\u00ed slov vyhled\u00e1va\u010di, ale mohou tak\u00e9 odkazovat na sout\u011b\u017eitele, kte\u0159\u00ed si kupuj\u00ed takov\u00e9 term\u00edny, aby se um\u00edstili vedle jejich kl\u00ed\u010dov\u00fdch slov. Inzerenti pou\u017e\u00edv\u00e1n\u00ed ochrann\u00fdch zn\u00e1mek nebo kl\u00ed\u010dov\u00fdch slov adres URL sv\u00fdm partnersk\u00fdm Afiliate partner\u016fm \u010dasto zakazuj\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"traffic\"><\/a>Traffic                                    <\/h3>\r\n                                    <p>N\u00e1v\u0161t\u011bvnost - M\u011b\u0159en\u00ed po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f na webov\u00fdch str\u00e1nk\u00e1ch v ur\u010dit\u00e9m obdob\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"transaction\"><\/a>Transaction                                    <\/h3>\r\n                                    <p>Transakce - Z\u00e1znam v platform\u011b TradeTracker, kter\u00fd nakonec povede k \u010dekaj\u00edc\u00ed, p\u0159ijat\u00e9 nebo odm\u00edtnut\u00e9 provizi. M\u016f\u017ee se b\u00fdt spojeno s\u00a0jak\u00fdmkoliv zobrazen\u00edm, kliknut\u00edm, potenci\u00e1ln\u00edm z\u00e1kazn\u00edkem nebo prodejem, samostatn\u011b i jako duplik\u00e1t.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"transaction-date\"><\/a>Transaction Date                                    <\/h3>\r\n                                    <p>Datum transakce - Datum, kdy z\u00e1kazn\u00edk provede p\u0159\u00edslu\u0161n\u00fd n\u00e1kup na webu inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"two-tier-affiliate-program\"><\/a>Two-Tier Affiliate Program                                    <\/h3>\r\n                                    <p>Dvoustup\u0148ov\u00fd affiliate program - Sch\u00e9ma odm\u011bn pro registraci pod-affiliates. Toto umo\u017e\u0148uje Afiliate partner\u016fm z\u00edskat dal\u0161\u00ed provize za ty, kter\u00e9 se jim poda\u0159ilo z\u00edskat do affiliate kampan\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"typo-squatting\"><\/a>Typo Squatting                                    <\/h3>\r\n                                    <p>Typo Squatting - Z\u00edsk\u00e1n\u00ed \u0161patn\u011b napsan\u00fdch dom\u00e9n inzerenta k z\u00edsk\u00e1n\u00ed jejich provozu. Toto spol\u00e9h\u00e1 na existenci u\u017eivatel\u016f, kte\u0159\u00ed \u0161patn\u011b nap\u00ed\u0161\u00ed dom\u00e9nu a octnou se na nespr\u00e1vn\u011b napsan\u00e9m webu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"tag\"><\/a>Tag                                    <\/h3>\r\n                                    <p>Tag - p\u0159\u00edkaz HTML nebo XML. Vestav\u011bn\u00fd v dokumentu HTML popisuje logickou strukturu a chov\u00e1n\u00ed a ur\u010duje, jak je soubor zobrazen v prohl\u00ed\u017ee\u010di. Tagy odes\u00edlaj\u00ed \u017e\u00e1dost o reklamu na reklamn\u00ed server.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"text-link\"><\/a>Text Link                                    <\/h3>\r\n                                    <p>Text Link - odkaz, kter\u00fd je na rozd\u00edl od alternativn\u00edho reklamn\u00edho banneru nebo jin\u00e9ho propojovac\u00edho obrazu tvo\u0159en textem v r\u00e1mci webov\u00e9 str\u00e1nky.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"third-party-tracking\"><\/a>Third Party Tracking                                    <\/h3>\r\n                                    <p>Third Party Tracking - Sledovac\u00ed tag, kter\u00fd je implementov\u00e1n na webov\u00e9 str\u00e1nky inzerenta a reportuje extern\u00edmu zdroji informace nebo akce.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"time-decay-model\"><\/a>Time-Decay Model                                    <\/h3>\r\n                                    <p>Model Time-Decay - Model p\u0159id\u011blov\u00e1n\u00ed odm\u011bn, kter\u00fd odm\u011b\u0148uje kontaktn\u00ed m\u00edsta (touchpoints), kter\u00e1 maj\u00ed nejbl\u00ed\u017ee nejvy\u0161\u0161\u00edmu prodeji a n\u00e1sledn\u011b je po p\u0159edchoz\u00edch interakc\u00edch sni\u017euje.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"tracking-method\"><\/a>Tracking Method                                    <\/h3>\r\n                                    <p>Tracking Method - Zp\u016fsob, jak\u00fdm kampa\u0148 sleduje doporu\u010den\u00ed, potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a prokliknut\u00ed. Obl\u00edben\u00e9 metody pou\u017e\u00edvaj\u00ed k identifikaci Afiliate partner\u016f, affiliate ID a cookies webovou adresu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"tracking-period\"><\/a>Tracking Period                                    <\/h3>\r\n                                    <p>Tracking Period\u00a0- Doba, kterou software TradeTracker sleduje proklik\u00e1v\u00e1n\u00ed z webu Afiliate partnera. Jak\u00e9koli prodeje uskute\u010dn\u011bn\u00e9 b\u011bhem tohoto obdob\u00ed jsou uzn\u00e1ny v ovl\u00e1dac\u00edm panelu inzerent\u016f jako provize.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"tracking-pixel\"><\/a>Tracking Pixel                                    <\/h3>\r\n                                    <p>Tracking Pixel - Sledovac\u00ed pixel se tak\u00e9 n\u011bkdy naz\u00fdv\u00e1 pixel zobrazen\u00ed nebo iFrame pixel podle toho, kter\u00e1 z t\u011bchto dvou metod se pou\u017e\u00edv\u00e1.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"tracking-tag\"><\/a>Tracking Tag                                    <\/h3>\r\n                                    <p>A piece of code which resides on an advertiser\u2019s page which notifies TradeTracker of sales when they occur. The tracking code will capture a variety of information including the total sale value, commission group codes and voucher codes.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"tracking-url\"><\/a>Tracking URL                                    <\/h3>\r\n                                    <p>Tracking URL - Adresa URL je p\u0159esm\u011brov\u00e1na p\u0159es reklamn\u00ed server, aby bylo mo\u017en\u00e9 p\u0159i\u0159adit prokliky.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>U<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"unique-clicks\"><\/a>Unique Clicks                                    <\/h3>\r\n                                    <p>Unik\u00e1tn\u00ed kliknut\u00ed - Jednotka, kter\u00e1 p\u0159esn\u011b p\u0159edstavuje to, kolik jedine\u010dn\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f m\u00e1te, a to odstran\u011bn\u00edm jak\u00fdchkoli dal\u0161\u00edch kliknut\u00ed, kter\u00e9 u\u017eivatel provede. Pokud by jedin\u00fd u\u017eivatel kliknul v\u00edcekr\u00e1t po dobu 1,5 hodiny, byl by registrov\u00e1n pouze jako jedin\u00e9 prokliknut\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"unique-selling-point\"><\/a>Unique Selling Point                                    <\/h3>\r\n                                    <p>Jedine\u010dn\u00fd prodejn\u00ed bod - Slu\u017eba, produkt, obsah, nebo v\u00fdhoda, kterou m\u00e1 V\u00e1\u0161 web oproti jin\u00fdm konkurent\u016fm na trhu. Zvl\u00e1\u0161tn\u00ed jedine\u010dnost, kter\u00e1 m\u016f\u017ee b\u00fdt zpen\u011b\u017eena.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"unique-visitors\"><\/a>Unique Visitors                                    <\/h3>\r\n                                    <p>Unik\u00e1tn\u00ed n\u00e1v\u0161t\u011bvn\u00edci- Jedine\u010dn\u00fd n\u00e1v\u0161t\u011bvn\u00edk, kter\u00fd nav\u0161t\u00edvil str\u00e1nku, byl mu zobrazen ur\u010dit\u00fd obsah nebo reklama, jako nap\u0159\u00edklad e-mail, newsletter, informa\u010dn\u00ed bulletin, interstici\u00e1ln\u00ed reklama nebo pop-under reklama. U\u017eivatel\u00e9 jsou sledov\u00e1ni prost\u0159ednictv\u00edm soubor\u016f cookie a registrac\u00ed a p\u0159esto\u017ee mohou nav\u0161t\u00edvit str\u00e1nku n\u011bkolikr\u00e1t, jsou zapo\u010d\u00edt\u00e1ni pouze jednou za ur\u010dit\u00e9 \u010dasov\u00e9 obdob\u00ed.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"user-generated-content-ugc\"><\/a>User Generated Content (UGC)                                    <\/h3>\r\n                                    <p>Obsah vytvo\u0159en\u00fd u\u017eivatelem (User Generated Content - UGC) - Odkazy na obsah, kter\u00fd vytv\u00e1\u0159ej\u00ed u\u017eivatel\u00e9 webov\u00fdch str\u00e1nek, a nikoli vlastn\u00edci str\u00e1nek. B\u011b\u017en\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt nap\u0159\u00edklad online f\u00f3rum nebo koment\u00e1\u0159e k\u00a0\u010dl\u00e1nk\u016fm.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>V<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"valid-domains\"><\/a>Valid Domains                                    <\/h3>\r\n                                    <p>Platn\u00e1 dom\u00e9na - Dom\u00e9ny, kterou TradeTracker rozpozn\u00e1 jako potvrzenou pomoc\u00ed rozpoznan\u00e9ho k\u00f3du str\u00e1nky. T\u00edm je zaji\u0161t\u011bno, \u017ee prodej v na\u0161em syst\u00e9mu nelze vytv\u00e1\u0159et bez ov\u011b\u0159en\u00ed prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek inzerenta.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"validating-commissions\"><\/a>Validating Commissions                                    <\/h3>\r\n                                    <p>Ov\u011b\u0159en\u00ed proviz\u00ed \u2013 Mo\u017enost inzerent\u016f se ujistit, \u017ee transakce je legitimn\u00ed t\u00edm, \u017ee ru\u010dn\u011b ji vyhodnot\u00ed a schv\u00e1l\u00ed ka\u017ed\u00e9ho, kdo je p\u0159ips\u00e1n prost\u0159ednictv\u00edm sv\u00fdch str\u00e1nek.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"validation-period\"><\/a>Validation Period                                    <\/h3>\r\n                                    <p>Doba pro ov\u011b\u0159en\u00ed - Doba, ve kter\u00e9 je potvrzen \u010dekaj\u00edc\u00ed prodej, s kr\u00e1tkou dobou potvrzen\u00ed, kter\u00e1 obecn\u011b signalizuje siln\u00fd management kampan\u011b.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"viewthrough\"><\/a>Viewthrough                                    <\/h3>\r\n                                    <p>Pr\u016fhled - Sledov\u00e1n\u00ed konverze v ur\u010den\u00e9m \u010dasov\u00e9m r\u00e1mci, ve kter\u00e9m n\u00e1v\u0161t\u011bvn\u00edk vid\u00ed grafickou reklamu, ale neklikne na ni.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"viral-marketing\"><\/a>Viral Marketing                                    <\/h3>\r\n                                    <p>Vir\u00e1ln\u00ed marketing - Rychl\u00e9 \u0161\u00ed\u0159en\u00ed produkovan\u00e9ho obsahu prost\u0159ednictv\u00edm \u00fastn\u00edch nebo online medi\u00e1ln\u00edch kan\u00e1l\u016f.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"virtual-sales-force\"><\/a>Virtual Sales Force                                    <\/h3>\r\n                                    <p>Virtu\u00e1ln\u00ed prodejn\u00ed s\u00edla - Extern\u00ed strana, kter\u00e1 vystupuje jako online prodejn\u00ed t\u00fdm inzerenta, a je schopen n\u00e1hodn\u011b pracovat na prodej\u00edch inzerenta v\u00fdm\u011bnou za provizi.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"visitor\"><\/a>Visitor                                    <\/h3>\r\n                                    <p>N\u00e1v\u0161t\u011bvn\u00edk - U\u017eivatel, kter\u00fd nav\u0161t\u00edv\u00ed webov\u00e9 str\u00e1nky prost\u0159ednictv\u00edm vyhled\u00e1va\u010de, reklamy nebo p\u0159\u00edmo zad\u00e1v\u00e1 adresu URL na vyhled\u00e1vac\u00edm panelu.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>W<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"web-based\"><\/a>Web-based                                    <\/h3>\r\n                                    <p>Webov\u00e1 platforma - Slu\u017eba nebo funk\u010dn\u00ed platforma, kter\u00e1 existuje v\u00fdlu\u010dn\u011b online a vy\u017eaduje pouze aktu\u00e1ln\u00ed internetov\u00fd prohl\u00ed\u017ee\u010d s internetem k p\u0159\u00edstupu.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"webpage\"><\/a>Webpage                                    <\/h3>\r\n                                    <p>Webov\u00e1 str\u00e1nka - Jednotliv\u00e1 str\u00e1nka webov\u00e9 s\u00edt\u011b.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"white-hat\"><\/a>White Hat                                    <\/h3>\r\n                                    <p>White Hat - Etick\u00fd p\u0159\u00edstup k vylep\u0161ov\u00e1n\u00ed hodnocen\u00ed vyhled\u00e1va\u010d\u016f v souladu s pravidly. Je opakem Grey Hat a Black Hat.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"widget\"><\/a>Widget                                    <\/h3>\r\n                                    <p>Widget - Aplikace, kterou lze manipulovat nebo kter\u00e1 se m\u016f\u017ee p\u0159izp\u016fsobit tak, aby vyhovovala dan\u00fdm parametr\u016fm.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"web-optimisation\"><\/a>Web Optimisation                                    <\/h3>\r\n                                    <p>Webov\u00e1 optimalizace - Proces vylep\u0161ov\u00e1n\u00ed webov\u00e9 str\u00e1nky tak, aby byla jednodu\u0161\u0161\u00ed pro navigaci, co\u017e vede k v\u011bt\u0161\u00edmu vyu\u017eit\u00ed, co\u017e obecn\u011b vede ke zv\u00fd\u0161en\u00ed m\u00edry konverze.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"web-services\"><\/a>Web Services                                    <\/h3>\r\n                                    <p>Web services - Nej\u010dast\u011bji p\u0159ich\u00e1zej\u00ed ve form\u011b rozhran\u00ed API, kter\u00e9 jsou dosa\u017eiteln\u00e9 prost\u0159ednictv\u00edm internetov\u00e9 s\u00edt\u011b. V podstat\u011b umo\u017e\u0148uj\u00ed interakci po\u010d\u00edta\u010d\u016f prost\u0159ednictv\u00edm internetu.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                        <div class=\"part-fullsection kc-dc\">\r\n                <div class=\"row\">\r\n                    <div class=\"vc_col-sm-12\">\r\n                        <div class=\"vc_col-sm-12\">\r\n                            <h2>X<\/h2>\r\n\r\n                                                                <h3><a class=\"kc-anc\"\r\n                                           name=\"xml\"><\/a>XML                                    <\/h3>\r\n                                    <p>XML - Zkratka pro \"Extensible Markup Language\", efektivn\u011b definuje soubor pravidel pro k\u00f3dov\u00e1n\u00ed dokument\u016f, kter\u00e9 lze snadno \u010d\u00edst jak strojov\u011b, tak lidsk\u00fdmi zdroji.<\/p>\r\n                                                                        <h3><a class=\"kc-anc\"\r\n                                           name=\"xml-feed\"><\/a>XML Feed                                    <\/h3>\r\n                                    <p>XML feed - Dokument (\u010dasto obsahuj\u00edc\u00ed informace o produktu) strukturovan\u00fd pomoc\u00ed XML.<\/p>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            [\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_id=&#8221;kc-top&#8221; 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