{"id":39747,"date":"2016-12-19T13:01:32","date_gmt":"2016-12-19T13:01:32","guid":{"rendered":"https:\/\/tradetracker.com\/code-of-conduct\/"},"modified":"2020-12-31T16:00:42","modified_gmt":"2020-12-31T16:00:42","slug":"code-of-conduct","status":"publish","type":"page","link":"https:\/\/tradetracker.com\/cz\/code-of-conduct\/","title":{"rendered":"Kodex chov\u00e1n\u00ed"},"content":{"rendered":"

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Kodex chov\u00e1n\u00ed<\/h1><\/div>\r\n <\/div>\r\n <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]
<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_wp_text]Vzhledem k tomu, \u017ee z\u00e1kladem k\u00e1\u017ed\u00e9ho \u00fasp\u011bchu je poctivost, TradeTracker se \u0159\u00edd\u00ed nejvy\u0161\u0161\u00edmi standardy transparentnosti, etiky, \u0159\u00edzen\u00ed a spolupr\u00e1ce za \u00fa\u010delem maximalizace hodnoty tv\u00e9 firmy. V\u00edme, \u017ee na\u0161e siln\u00e9 postaven\u00ed na trhu s sebou nese velkou odpov\u011bdnost a proto nejen sami dodr\u017eujeme pr\u00e1vo, ale o\u010dek\u00e1v\u00e1me to i od na\u0161ich partner\u016f.[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]
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1. V\u0161eobecn\u00e9 podm\u00ednky spolupr\u00e1ce<\/h2><\/div>

C\u00edlem ustanoven\u00ed V\u0161eobecn\u00fdch podm\u00ednek spolupr\u00e1ce TradeTracker je nav\u00e1zan\u00ed trval\u00fdch vztah\u016f mezi Inzerenty a Vydavateli. Tyto podm\u00ednky by m\u011bly b\u00fdt pova\u017eov\u00e1ny jako z\u00e1klad spolupr\u00e1ce na reklamn\u00edm trhu. Bran\u017ee reklamy online se po\u0159\u00e1d vyv\u00edj\u00ed a spolu s ni technologie, praxe a technika. V souvilosti s t\u00edm podm\u00ednky spolupr\u00e1ce se budou tak\u00e9 m\u011bnit, aby z\u016fstaly v souladu s na\u0161imi n\u00e1zory a hodnotami. \r\nHlavn\u00edm c\u00edlem t\u011bchto podm\u00ednek je se ujistit, \u017ee v\u0161echny subjekty, kter\u00e9 spolupracj\u00ed s TradeTracker a vyu\u017e\u00edvaj\u00ed na\u0161i technologii, to znamen\u00e1 Inzerenty, Agentury a Vydavatele budou tyto pravidla dodr\u017eovat. \r\n<\/p><\/div><\/div>

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2. Kodex chov\u00e1n\u00ed Vydavatel\u016f<\/h2><\/div>

Kodex chov\u00e1n\u00ed pro Vydavatele byl stvo\u0159en, aby Vydavatele se s podm\u00ednkami seznamili a podle nich postupovali. Vydavatele by m\u011bli v\u017edycky nab\u00edzet transparentnost na co nejv\u00fd\u0161\u0161\u00ed \u00farovni a objasnit odkud poch\u00e1z\u00ed pohyb na jejich str\u00e1nk\u00e1ch. Vydavatele, kte\u0159i tyto podm\u00ednky spl\u0148ovat nebou, mohou b\u00fdt odpojen\u00ed z programu nebo smazani se s\u00ed\u0165e TradeTracker. Mimo sezn\u00e1men\u00ed se s kodexem chov\u00e1n\u00ed, Vydavatel m\u00e1 rovn\u011b\u017e v\u017edy potvrzovat a pou\u017e\u00edvat podm\u00ednky pro jednotliv\u00e9 kampan\u011b. Tyto z\u00e1sady pom\u00e1haj\u00ed Vydavatel\u016fm dod\u00e1vat provoz t\u00e9 nejvy\u0161\u0161\u00ed jakosti, kter\u00fd o\u010dek\u00e1vaj\u00ed Zadavatel\u00e9 reklamy TradeTracker.<\/p>\r\n

2.1. E-mail marketing<\/h3>\r\n

Pou\u017e\u00edv\u00e1n\u00ed e-mail marketingu Vydavatelm by m\u011blo b\u00fdt v souladu s m\u00edstn\u00edmi pr\u00e1vn\u00edmi p\u0159edpisy a regulacemi, kter\u00e9 se t\u00fdkaj\u00ed mailingu. U\u017eivatel\u00e9 maj\u00ed m\u00edt mo\u017enost rezignace ze zas\u00edl\u00e1n\u00ed e-mail\u016f.<\/p>\r\n

2.2. Obsah<\/h3>\r\n

Ve\u0161ker\u00fd obsah na webov\u00fdch str\u00e1nk\u00e1ch by nem\u011bl obsahovat poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v nebo pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed t\u0159et\u00edch stran. Nesm\u00ed obsahovat neleg\u00e1ln\u00ed, pornografick\u00e9, n\u00e1siln\u00e9 nebo diskriminativn\u00ed zpr\u00e1vy a nesm\u00ed doj\u00edt k po\u0161kozen\u00ed dobr\u00e9ho jm\u00e9na Inzerent\u016f, partner\u016f nebo samotn\u00e9 firmy TradeTracker. Obsah str\u00e1nek by m\u011bl b\u00fdt v\u017edy v souladu s mistn\u00edm\u00ed z\u00e1kony.<\/p>\r\n

2.3. Um\u011bl\u00fd provoz<\/h3>\r\n

Um\u011bl\u00fd provoz (prov\u00e1d\u011bn\u00fd boty, skripty nebo jin\u00fdm zp\u016fsobem) nen\u00ed v s\u00edti TradeTracker povolen. U\u017eivatel\u00e9 by nem\u011bli b\u00fdt nuceni j\u00edt na webov\u00e9 str\u00e1nky inzerent\u016f. To se tak\u00e9 t\u00fdk\u00e1 opakovan\u00e9ho generov\u00e1n\u00ed ru\u010dn\u00edch kliknut\u00ed.<\/p>\r\n

2.4. Zdroj kliknut\u00ed<\/h3>\r\n

Zdroj kliknut\u00ed nem\u016f\u017ee b\u00fdt Vydavatelem utajen. Provoz mus\u00ed v\u00fdhradn\u011b poch\u00e1zet z odkazuu, kter\u00fd je uveden jako adresa str\u00e1nky dan\u00e9ho Vydavatele.<\/p>\r\n

2.5. PPC \/ Kampan\u011b ve vyhled\u00e1va\u010d\u00edch<\/h3>\r\n

PPC \/ Kampan\u011b ve vyhled\u00e1va\u010d\u00edch nejsou povoleny s pou\u017eit\u00edm kl\u00ed\u010dov\u00fdch slov a zna\u010dek Zadavatel\u016f reklamy TradeTracker, pokud to v podm\u00ednk\u00e1ch kampan\u011b nen\u00ed jasn\u011b uvedeno jinak.<\/p>\r\n

2.6. Prodejn\u00ed podvody \/ Lead fraud<\/h3>\r\n

Simulov\u00e1n\u00ed transakce jako kone\u010dn\u00fd u\u017eivatel v s\u00edti TradeTracker nen\u00ed dovoleno. M\u016f\u017ee se to t\u00fdkat chybn\u00fdch \u00fadaj\u016f transakce, vlastnoru\u010dn\u00ed generov\u00e1n\u00ed transakc\u00ed.<\/p>\r\n

2.7. Soubory cookie<\/h3>\r\n

Vydavatel\u00e9 by m\u011bli dodr\u017eovat m\u00edstn\u00ed z\u00e1kony t\u00fdkaj\u00edc\u00ed se soubor\u016f cookie a ochrany soukrom\u00ed.<\/p>\r\n

2.8. Informace o str\u00e1nce<\/h3>\r\n

Str\u00e1nky by m\u011bli obsahovat detailn\u00ed informace ohledn\u011b aktivity a zdroj\u016f provozu Vydavatele. V\u0161echny str\u00e1nky Vydavatele by m\u011bly b\u00fdt p\u0159ips\u00e1ny k spr\u00e1vn\u00e9mu typu webov\u00fdch str\u00e1nek. Pokud Vydavatel pou\u017e\u00edv\u00e1 slu\u017ebu placen\u00e9ho provozu nebo vyu\u017e\u00edv\u00e1 zdroje t\u0159et\u00edch stran, mus\u00ed to b\u00fdt uvedeno v popisu str\u00e1nek.<\/p>\r\n

2.9. Cashback a V\u011brnostn\u00ed programy<\/h3>\r\n

Vydavatele, kte\u0159i pou\u017e\u00edvaj\u00ed port\u00e1ly typ cashback nebo v\u011brnostn\u00ed programy by m\u011bli dodr\u017eovat pravidla kampan\u011b. Reklamace by m\u011bli b\u00fdt nahl\u00e1\u0161eny t\u00fdmu TradeTracker formou emailu nebo Inzerentovi formou ticketu v panelu.<\/p>\r\n

2.10. Slevov\u00e9 port\u00e1ly<\/h3>\r\n

Slevov\u00e9 port\u00e1ly by se m\u011bli p\u0159izp\u016fsobit zavazuj\u00edc\u00edm se z\u00e1sad\u00e1m kampan\u011b. Nespr\u00e1vn\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed slevy nejsou povoleny a slevov\u00e9 port\u00e1ly mohou propagovat pouze slevy a slevov\u00e9 k\u00f3dy, kter\u00e9 jsou k dispozici pro dan\u00e9ho Vydavatele nebo obecn\u011b v kampani.<\/p>\r\n

2.11. Spyware\/Malware<\/h3>\r\n

Propagace prost\u0159ednictv\u00edm Spyware \/ Malware nebo placen\u00fdm provozem nen\u00ed povolena.<\/p>\r\n

2.12. Adware<\/h3>\r\n

Pou\u017eit\u00ed provozu dod\u00e1van\u00e9ho adware (nap\u0159. aplikace, panely n\u00e1stroj\u016f) je povoleno pouze se souhlasem TradeTracker a propagovan\u00e9ho Zadavatele reklamy. Adware by m\u011blo b\u00fdt instalov\u00e1no u\u017eivatelem a ne automaticky nebo bez upozorn\u011bn\u00ed.<\/p>\r\n

2.13. Soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\r\n

Vydavatel\u00e9 mohou pou\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b pro provoz vlastn\u00ed str\u00e1nky. Provoz ze soci\u00e1ln\u00edch s\u00edt\u00ed na str\u00e1nky Zadavatele reklamy by m\u011bl b\u00fdt shodn\u00fd s podm\u00ednkami kampan\u011b a vy\u017eaduje souhlas Zadavatele reklamy.<\/p>\r\n

2.14. Nefunk\u010dn\u00ed odkazy<\/h3>\r\n

Nefunk\u010dn\u00ed odkazy by m\u011bly b\u00fdt ozn\u00e1meny v sekci \u201enefunk\u010dn\u00ed odkazy\u201c v panelu Vydavatele. Vydavatele pros\u00edme, aby je pravideln\u011b kontrolovali, p\u0159\u00edpadn\u011b zdali nejsou nov\u00e9 nefunk\u010dn\u00ed odkazy a d\u00e1le co nejd\u0159\u00edve \u0159e\u0161it tyto probl\u00e9my.<\/p>\r\n

2.15. Kontakt se Zadavatelem reklamy<\/h3>\r\n

Kontakt s Inzerentem je mo\u017en\u00fd formou ticket\u016f v panelu vydavatele. V nastaven\u00ed zas\u00edl\u00e1n\u00ed zpr\u00e1v je mo\u017en\u00e9 nastaven\u00ed ozn\u00e1men\u00ed s informaci o nov\u00e9 zpr\u00e1v\u011b.<\/p>\r\n

2.16. Odstran\u011bn\u00ed reklam a\/nebo Propaga\u010dn\u00edch materi\u00e1l\u016f<\/h3>\r\n

Vydavatel\u00e9, kte\u0159\u00ed z\u016fstanou popro\u0161eni Zadavetelem reklamy a\/nebo prost\u0159ednictv\u00edm TradeTracker o odstran\u011bn\u00ed reklamn\u00edch materi\u00e1l\u016f a\/nebo reklam, by tak m\u011bli u\u010dinit b\u011bhem dvou pracovn\u00edch dn\u016f.<\/p>\r\n

2.17. Zpr\u00e1vy t\u00fdkaj\u00edc\u00ed se kampan\u011b TradeTracker<\/h3>\r\n

Vydavatel\u00e9 si mohou vybrat, jak\u00fd druh zpr\u00e1v od TradeTracker cht\u011bj\u00ed dost\u00e1vat (e-mailem). \u010cetnost, druh a kampan\u011b, pro kter\u00e9 budou zpr\u00e1vy zas\u00edlany je mo\u017en\u00e9 pln\u011b p\u0159izp\u016fsobit Vydavatelem.<\/p>\r\n

2.18. Internacionalizace<\/h3>\r\n

Vydavatele, kte\u0159i cht\u011bj\u00ed propagovat kampan\u011b z jin\u00fdch st\u00e1t\u016f, ve kter\u00fdch p\u016fsob\u00ed TradeTracker mus\u00ed se nejd\u0159\u00edv zaregistrovat jako Vydavatel v konkretn\u00ed zemi. Lze to ud\u011blat v panelu po zvolen\u00ed dan\u00e9 zemi. Po schv\u00e1len\u00ed, v panelu budou dostupn\u00e9 v\u0161echny kampan\u011b veden\u00e9 v t\u00e9to zemi.<\/p>\r\n

2.19. Platby<\/h3>\r\n

Nen\u00ed-li dohodnuto jinak, vydavatel\u00e9 jsou vypl\u00e1cen\u00e9 v dal\u0161\u00edm platebn\u00edm kole jakmile inzerenti zaplatili provize firm\u011b TradeTracker. Vydavatel\u00e9 nesou zodpov\u011bdnost za kontrolu finan\u010dn\u00edch \u00fadaju v panelu. Specifick\u00e9 dan\u011b, je-li to mo\u017en\u00e9, budou vyplacen\u00e9 pouze v p\u0159\u00edpad\u011b, \u017ee v \u00fa\u010dtu jsou zapsan\u00e9 spr\u00e1vn\u00e9 \u00fadaje spole\u010dnosti. Prov\u00e1d\u011bn\u00ed zm\u011bn u zaplacen\u00e9 dan\u011b nen\u00ed mo\u017en\u00e9 v retrospektiv\u011b.<\/p><\/p><\/div><\/div>

<\/div>

3. Kodex chov\u00e1n\u00ed Inzerent\u016f<\/h2><\/div>

C\u00edlem je stanovit z\u00e1sady a pravidla, podle kter\u00fdch Inzerenty budou \u0159idit svoje kampan\u011b transparentn\u011b, spravedliv\u011b a otev\u0159en\u011b. Tak aby Vydavatele v\u011bd\u011bli co mohou o\u010dek\u00e1v\u00e1t.<\/p>\r\n

3.1. Obsah<\/h3>\r\n

Inzerent se ujisti\u00ed, \u017ee obsah jeho internetov\u00fdch str\u00e1nk\u00e1ch, je v souladu s m\u00edstn\u00edmi z\u00e1kony \/ p\u0159edpisy a neobsahuje neleg\u00e1ln\u00ed, pornografick\u00fd, n\u00e1siln\u00fd nebo diskrimina\u010dn\u00ed zpr\u00e1vy.<\/p>\r\n

3.2. Aktivn\u00ed administrace kampan\u011b<\/h3>\r\n

Inzerent prohla\u0161uje, \u017ee bude aktivn\u011b pracovat na kampan\u00edch.<\/p>\r\n

3.3. Validace transakc\u00ed<\/h3>\r\n

Inzerent co nejd\u0159iv\u00e9, transparentn\u011b a spravedliv\u011b bude prov\u011b\u0159ovat v\u0161chny transakce. V p\u0159\u00edpad\u011b dotaz\u016f ohledn\u011b validace, v\u0161echny podrobn\u011b zodpov\u00ed.<\/p>\r\n

3.4. D\u016fvody odm\u00edtnut\u00ed transakce<\/h3>\r\n

V p\u0159\u00edpad\u011b odm\u00edtnut\u00ed transakce, Inzerent sd\u011bl\u00ed d\u016fvod jeji odm\u00edtnuti. V p\u0159\u00edpad\u011b \u010daste\u010dn\u00e9ho odm\u00edtnut\u00ed, Inzerent spr\u00e1vn\u011b oprav\u00ed \u010d\u00e1stku objedn\u00e1vky.<\/p>\r\n

3.5. Komunikace formou Ticketu<\/h3>\r\n

Inzerent bude zodpov\u00eddat na v\u0161echny dotazy Vydavatel\u016f b\u011bhem dvou pracovn\u00edch dn\u016f. Inzerent by n\u011bm\u011bl se kontaktovat s Vydavateli nap\u0159\u00edmo.<\/p>\r\n

3.6. Zapojen\u00ed do kampan\u011b<\/h3>\r\n

Vydavatele, kte\u0159\u00ed se zapoj\u00ed do kampan\u011b by m\u011bli za\u010dit propagace co nejd\u0159\u00edve. V souvislosti s t\u00edm by Inzerenti m\u011bli splnit o\u010dek\u00e1van\u00ed Vydavatele co nejrychleji. V p\u0159\u00edpad\u011b dotaz\u016f Inzerenti by m\u011bli informovat Vydavatele pro\u010d byli odm\u00edtnuti.<\/p>\r\n

3.7. Propaga\u010dn\u00ed materi\u00e1ly<\/h3>\r\n

Inzerent mus\u00ed b\u00fdt jist\u00fd, \u017ee propaga\u010dn\u00ed materi\u00e1ly (banery, product feedy nebo textov\u00e9 odkazy) neobsahuj\u00ed poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v nebo pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed t\u0159et\u00edch stran. Materi\u00e1ly nesm\u00ed obsahovat neleg\u00e1ln\u00ed, pornografick\u00e9, n\u00e1siln\u00e9 nebo diskriminativn\u00edch zpr\u00e1v. Materi\u00e1ly, bannery, textov\u00e9 odkazy, product feedy a kup\u00f3nov\u00e9 k\u00f3dy by m\u011bly b\u011b\u017en\u011b aktualizov\u00e1ny.<\/p>\r\n

3.8. Tracking<\/h3>\r\n

Tracking je nezbytn\u00fd pro spr\u00e1vn\u00e9 fungovan\u00ed na\u0161eho syst\u00e9mu TradeTracker. Sleduj\u00edc\u00ed k\u00f3dy by m\u011bly b\u00fdt spr\u00e1vn\u011b implementov\u00e1n\u00e9. Pokud se objev\u00ed probl\u00e9my s v\u00fdpo\u010dtem konverze, Inzerent by je m\u011bl vy\u0159e\u0161it a zaplatit kompensaci Vydavateli.<\/p>\r\n

3.9. Deduplikace mezi affiliate s\u00edt\u011bmi<\/h3>\r\n

V p\u0159\u00edpad\u011b, \u017ee funguje n\u011bkolik affiliate s\u00edt\u00ed by m\u011bly b\u00fdt ulo\u017eeny deduplika\u010dn\u00ed k\u00f3dy. Inzerent by m\u011bl informovat TradeTracker, \u017ee takov\u00e9 k\u00f3dy jsou ulo\u017eeny. Informace ohledn\u011b deduplikace jsou dostupn\u00e9 pro Vydavatele v p\u0159ehledu kamapan\u00ed.<\/p>\r\n

3.10. Podm\u00ednky kampan\u011b<\/h3>\r\n

Existuje n\u011bkolik zp\u016fsob\u016f propagace. Pokud v kampan\u011b se nesm\u00ed pou\u017eivat n\u011bjak\u00e9 formy propagace, Inzerent by m\u011bl tu informaci uv\u00e9st v detailech kampan\u011b.<\/p>\r\n

3.11. Odm\u011bna za v\u0161echny produkty<\/h3>\r\n

Vydavatel nem\u00e1 vliv na to, jak\u00fd produkt bude prod\u00e1n po p\u0159esm\u011brovan\u00ed u\u017eivatele na port\u00e1l Inzerenta. Proto provize by m\u011bla b\u00fdt placena za v\u0161echny produkty. Pokud se provize l\u00ed\u0161\u00ed, je mo\u017en\u00e9 nastavit produktov\u00e9 skupiny.<\/p>\r\n

3.12. Sledovan\u00ed transakc\u00ed proveden\u00fdch na mobilu<\/h3>\r\n

V p\u0159\u00edpad\u011b, \u017ee Inzerent vyu\u017e\u00edv\u00e1 samostatn\u00e9 str\u00e1nky pro mobiln\u00ed telefony (http:\/\/m.inzerent.cz) sleduj\u00edc\u00ed k\u00f3dy by m\u011bly b\u00fdt ulo\u017een\u00e9 tak\u00e9 na t\u011bch str\u00e1nk\u00e1ch, aby Vydavatele m\u011bli jistotu, \u017ee provize bude na\u010dtena tak\u00e9 za transakce proveden\u00e9 na mobilu.<\/p>\r\n

3.13. Dotazy, pochybnosti<\/h3>\r\n

V p\u0159\u00edpad\u011b jak\u00fdchkoliv dotaz\u016f Inzerenta ohledn\u011b metod propagace Vydavatel\u016f, Inzerent m\u016f\u017ee kontaktovat Vydavatele formou Ticketu v panelu nebo se obr\u00e1tit p\u0159\u00edmo na Account Managera kampan\u011b.<\/p><\/p><\/div><\/div>

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[vc_row classes=”static-page-intro short coc-page”][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_wp_text]Vzhledem k tomu, \u017ee z\u00e1kladem k\u00e1\u017ed\u00e9ho \u00fasp\u011bchu je poctivost, TradeTracker se \u0159\u00edd\u00ed nejvy\u0161\u0161\u00edmi standardy transparentnosti, etiky, \u0159\u00edzen\u00ed a spolupr\u00e1ce za \u00fa\u010delem maximalizace hodnoty tv\u00e9 firmy. 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