{"id":1077911,"date":"2022-01-27T13:21:23","date_gmt":"2022-01-27T13:21:23","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1077911"},"modified":"2022-01-27T13:37:32","modified_gmt":"2022-01-27T13:37:32","slug":"advertiser-spotlight-allmyhomes-com","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/de\/advertiser-spotlight-allmyhomes-com\/","title":{"rendered":"Advertiser Spotlight – allmyhomes.com"},"content":{"rendered":"

\"TradeTracker<\/p>\n

Woher kennen wir Dich Ron und was ist Deine Rolle bei allmyhomes.com?<\/b><\/span><\/h4>\n

Kurz nach 2000 setzte ich das erste Partnerprogramm von ImmoScout24 als erster Full-Time-Affiliate-Manager in Deutschland auf und gr\u00fcndete sp\u00e4ter mit Arend Iven eine Agentur f\u00fcr Performance Marketing unter Iven & Hillmann. Nach deren erfolgreichen Exit an das global agierende Netzwerk von LBi (\u200b\u200bDigitasLBI – Publicis Groupe) startete ich bei ‘<\/span>allmyhomes’<\/span>\u00a0als Co-Founder in der Position Principal Performance Marketing, supporte Business Development und Finanzierungsrunden.<\/span><\/span><\/p>\n

Was ist das Besondere an allmyhomes und wie funktioniert es genau?<\/b><\/span><\/h4>\n

allmyhomes funktioniert als ganzheitliche Transaktionsplattform f\u00fcr Bautr\u00e4ger bei voller Transparenz. Diese End-to-End-Datenplattform<\/a> ist f\u00fcr Marketer beschreibbar als Optimierung bzw. Verbesserung der Str\u00f6me von Kaufinteressenten im Immobilienmarkt. Aus Marktdaten und Projekterfahrungen entwickeln wir intern individuell Produktvarianten mit dazugeh\u00f6rigem Brand Design und Verkaufspreisen zusammen mit den Immobilienentwicklern, um dann in den Marketingkan\u00e4len projektbezogen passende Interessenten zu generieren. Diese generierten Leads werden qualifiziert und dem Vertrieb zur Verf\u00fcgung gestellt bei permanenter Erfolgs\u00fcberwachung mit Anpassungen der Kampagnen bei Ver\u00e4nderungen der Zielgruppen und nat\u00fcrlich auch der Marktpreise. <\/span><\/p>\n

Was sind die St\u00e4rken von allmyhomes?<\/b><\/span><\/h4>\n

Unsere Tech- und Marketingexperten begleiten die Customer Journey vom geweckten Interesse bis hin zum Notartermin. Als internationales Team bringen wir daf\u00fcr langj\u00e4hrige Erfahrungen mit im Aufbau von Immobilienplattformen, der Entwicklung von digitalen Vertriebstools, dem Aufbau von Immobilienmarken und allgemein conversionbasiertem Datenmanagement, um unser schnell wachsende PropTech zu steuern. <\/span><\/p>\n

Wie hat sich der Immobilienmarkt in den letzten Jahren entwickelt aus Sicht Eures Business-Modell und wie blickt Ihr in die Zukunft?<\/b><\/span><\/h4>\n

Unser Business-Modell ist auf einen Markt ausgerichtet, der international und speziell in Deutschland die Immobilie zunehmend als Assetklasse sieht f\u00fcr private Altersvorsorge und finanzielle Absicherung. Nachhaltigkeit wird mehr und mehr das Thema. Das Realisieren von Wohntr\u00e4umen als soziale Komponente steht dabei stark im Fokus neben dem gr\u00fcnen bzw. klimafreundlichen Anspruch der K\u00e4ufer und ihrer kapitalintensiv langfristigen Investition. Darin sehen wir bei allmyhomes auch unsere Leitidee.\u00a0<\/span><\/p>\n

Unserer datengetriebene Plattform unterst\u00fctzt Projektenwicklungen der Immobilienbranche dahingehend, sich flexibel der Nachfrage anzupassen. Am Markt vorbei zu entwickeln, das ist ein No-Go in der Zukunft. War es aber auch schon vorher.<\/span><\/p>\n

Unser Hauptaugenmerk gilt gerade dem Aufbau von weiteren Partnerschaften der Finanzierungsbranche, die mit innovativen Dashboards potentiellen Kunden zeigen, welche unserer Wohnungen zu ihnen als Selbstnutzer oder Kapitalanleger bzw. Vermieter passen.<\/span><\/p>\n

Wie lange arbeitet Ihr schon mit TradeTracker zusammen?<\/b><\/span><\/h4>\n

Wir sind 2021 gestartet.<\/span><\/p>\n

Warum habt Ihr Euch f\u00fcr die Zusammenarbeit mit Affiliates<\/a> entschieden?<\/b><\/span><\/h4>\n

Lieblingsfrage! Affiliates sind Innovatoren und stets Pioniere im Markt. Als Unternehmer sind sie st\u00e4ndig an ihrer eigenen Wirtschaftlichkeit interessiert. Egal, ob Mega-Publisher oder Einzelg\u00e4nger. F\u00fcr uns ist deren Leadgenerierung besonders in Kan\u00e4len interessant, die wir inhouse nicht vollst\u00e4ndig abdecken. Und auch \u00fcberhaupt noch nicht auf der Agenda haben. Wir erschlie\u00dfen so mehr Reichweite in den unterschiedlichsten Zielgruppen, die sich doch auch stark unterscheiden bspw. bei den lokalen Immobiliensuchen zur Selbstnutzung von einfacher Wohnung bis hin zu luxuri\u00f6se Statusimmobilie bzw. Ferienimmobilien in allen Preisklassen oder der Kapitalanlage national und international f\u00fcr die Vermietung als passives Einkommen samt erwarteter Kapitalsteigerungsrendite.<\/span><\/p>\n

Affiliates sind oft auf einzelne Produkte spezialisiert oder haben Reichweite in den lokalen M\u00e4rkten. Da der Immobilienkauf neben der Wirtschaftlichkeit auch stark von Emotionen abh\u00e4ngig ist, suche ich gerade neben Publishern im Umfeld Immobilienfinanzierung die Experten in den Social Media Kan\u00e4len. Media Buyer mit Restplatzvermarktung sind auch spannend.<\/span><\/p>\n

Und nat\u00fcrlich sind auch Immobilienmakler und Finanzberater willkommen, die ihren Kundenstamm pflegen und deren Wohntr\u00e4ume oder Anlagew\u00fcnsche kennen.<\/span><\/p>\n

Was erwartet Eure Affiliate – Partner und wie erfolgt die Verg\u00fctung?<\/b><\/span><\/a><\/h4>\n

Wir sind noch neu bei TradeTracker. Orientieren uns aber an den internen KPIs allgemein \u00fcber unser Online Marketing und den erreichten Lead-Kosten, um bei jedem Projekt selbst wirtschaftlich zu verkaufen. Momentan verg\u00fcten wir f\u00fcr den Lead. Wollen aber auch schnell bei den Top10-Partnern zu einem hybriden Modell kommen. Bedeutet, dass wir zus\u00e4tzlich zu den generierten Leads auch eine Erfolgsprovision zahlen werden bei Verkaufsabschl\u00fcssen.<\/span>\u00a0<\/span><\/p>\n

Unser Programm ist darauf ausgerichtet, dass unsere Partner qualifizierte Leads generieren. Das bedeutet, dass es ein wirkliches Interesse f\u00fcr unsere Wohnungen bzw. die einzelnen Projekte geben muss. Wir k\u00f6nnen Leads nicht verwerten, die allgemein finanziell gut ausgestattet sind und erst noch von uns im Nachhinein f\u00fcr den Immobilienkauf animiert werden sollen. Das geht bei uns schon deshalb nicht, da DSVGO-konformer Datenschutz an erster Stelle steht.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Woher kennen wir Dich Ron und was ist Deine Rolle bei allmyhomes.com? Kurz nach 2000 setzte ich das erste Partnerprogramm von ImmoScout24 als erster Full-Time-Affiliate-Manager in Deutschland auf und gr\u00fcndete sp\u00e4ter mit Arend Iven eine Agentur f\u00fcr Performance Marketing unter Iven & Hillmann. Nach deren erfolgreichen Exit an das global agierende Netzwerk von LBi (\u200b\u200bDigitasLBI […]<\/p>\n","protected":false},"author":69,"featured_media":1077976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"class_list":["post-1077911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-de"],"yoast_head":"\nAdvertiser Spotlight - allmyhomes.com<\/title>\n<meta name=\"description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online Marketing | Partnerprogramm | Netzwerk | Partner | Plattform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/de\/wp-json\/wp\/v2\/posts\/1077911\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertiser Spotlight - allmyhomes.com TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/de\/advertiser-spotlight-allmyhomes-com\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T13:21:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T13:37:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/01\/allmyhomes-adv2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Advertiser Spotlight - allmyhomes.com\" \/>\n<meta name=\"twitter:description\" content=\" Woher kennen wir Dich Ron und was ist Deine Rolle bei allmyhomes.com? 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