{"id":1086791,"date":"2022-03-10T14:34:24","date_gmt":"2022-03-10T14:34:24","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1086791"},"modified":"2022-03-10T14:34:24","modified_gmt":"2022-03-10T14:34:24","slug":"publisher-spotlight-bounce-commerce","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/de\/publisher-spotlight-bounce-commerce\/","title":{"rendered":"Publisher Spotlight &#8211; Bounce Commerce"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-1087121 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/Bounce-commerce-spotlight.jpg\" alt=\"Publisher Spotlight - Bounce Commerce\" width=\"530\" height=\"300\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/Bounce-commerce-spotlight.jpg 530w, https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/Bounce-commerce-spotlight-300x170.jpg 300w\" sizes=\"(max-width: 530px) 85vw, 530px\" \/><\/p>\n<h4><span style=\"font-family: arial, helvetica, sans-serif\">Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die Geschichte von Bounce Commerce? <\/span><span style=\"font-family: arial, helvetica, sans-serif\">Wann und wie ist <\/span><span style=\"font-family: arial, helvetica, sans-serif\">Bounce Commerce <\/span><span style=\"font-family: arial, helvetica, sans-serif\">in die Welt des Affiliate Marketings eingestiegen?<\/span><\/h4>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\"><a href=\"https:\/\/www.bounce-commerce.de\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Bounce Commerce<\/a> wurde vor 2 Jahren gegr\u00fcndet und im letzten Jahr zur Bounce Commerce GmbH umfirmiert. Wir sind ein Technologieanbieter f\u00fcr KI-basiertes Bounce Management, Websiteoptimierung und Kundenbindung. Unser Ziel war von Beginn an eine smarte L\u00f6sung anzubieten, mit der Shopbetreiber mit intelligenten Kaufanreizen Besucher:innen zu Kunden:innen machen k\u00f6nnen.<\/span><\/p>\n<figure id=\"attachment_1087676\" aria-describedby=\"caption-attachment-1087676\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-1087676 size-large\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/gruender-bounce-commerce-1024x701.jpg\" alt=\"Bounce Commerce Founders\" width=\"840\" height=\"575\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/gruender-bounce-commerce-1024x701.jpg 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/gruender-bounce-commerce-300x205.jpg 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/gruender-bounce-commerce-768x526.jpg 768w, https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/gruender-bounce-commerce-1200x822.jpg 1200w, https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/gruender-bounce-commerce.jpg 1500w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption id=\"caption-attachment-1087676\" class=\"wp-caption-text\">Bounce Commerce Founders Torsten Z\u00fchlsdorff (links) und Markus Kellermann (rechts)<\/figcaption><\/figure>\n<h4><strong><span style=\"font-family: arial, helvetica, sans-serif\">Was ist das Erfolgsgeheimnis von <\/span><\/strong><span style=\"font-family: arial, helvetica, sans-serif\">Bounce Commerce<\/span><strong><span style=\"font-family: arial, helvetica, sans-serif\">? Was macht sie einzigartig? Warum sollte man Bestshopping w\u00e4hlen?<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Um die Nutzer:innen eines Onlineshops bestm\u00f6glichst beraten zu k\u00f6nnen, werden der Kund:in durch unsere KI-basierte Empfehlungstechnologie Produkte gem\u00e4\u00df des Suchverhaltens und der Produktvorlieben pr\u00e4sentiert. Die KI agiert dabei auf Basis von CF-basierten Empfehlungen, Matrixfaktorisierung, Nearest Neighbor Methoden und Assoziationsregeln. Dabei lernt die KI \u00fcber Machine Learning kontinuierlich die Nutzer:innen immer besser zu verstehen und empfiehlt passende Produkte auf Basis des Nutzer:innen-Verhaltens und auf Grundlage neuronaler Netze.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"><span style=\"font-weight: 400\">Zudem werden via Eye-Tracking kontinuierlich Attention-Maps der Recommendation-Seiten erstellt, um dadurch die Conversions weiter zu verbessern und den Nutzer:innen das optimale Kauferlebnis zu bieten.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Die KI-Technologie von Bounce Commerce ist dabei f\u00fcr jede Website und jeden Onlineshop relevant, die ihren Kund:innen einen Mehrwert bieten wollen. Die Shopanbieter profitieren rein auf CPO-Basis von einer Technologie, die sie selbst nur mit umfangreichem KI- und Machine Learning-Kenntnissen integrieren k\u00f6nnten.<\/span><\/span><\/p>\n<h4><span style=\"font-family: arial, helvetica, sans-serif\"><strong><span style=\"font-family: arial, helvetica, sans-serif\">Welche Herausforderungen erwarten Sie im Jahr 202<\/span>2? Was erwarten Sie vom Affiliate Marketing in diesem Jahr?<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Die Themen Datenschutz und Tracking werden sicherlich auch 2022 weiter dominieren. Zudem sind Technologien f\u00fcr Customer-Journey- und Cross-Device-Tracking im Affiliate-Marketing weiterhin noch unterrepr\u00e4sentiert. Trotz der Entwicklung, dass sich Kaufprozesse auch durch die Corona-Pandemie verlagert haben, und der Erkenntnis, Online-Marketingbudgets zu erh\u00f6hen, arbeiten immer noch zu wenig Advertiser datengetrieben. Neue Publisher-Technologien auf Basis von KI und Machine Learning geh\u00f6ren zu den Wachstumstreibern im Affiliate-Marketing. Hinzu kommen viele weitere M\u00f6glichkeiten der Trafficgenerierung \u00fcber Influencer, TikTok, Twitch und Podcasts.<\/span><\/p>\n<h4><strong><span style=\"font-family: arial, helvetica, sans-serif\">Was sind die Herausforderungen, denen Sie sich als Partner stellen m\u00fcssen?<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">K\u00fcnstliche Intelligenz ist eines der zentralen Themen unserer Zeit. Keine Branche, Abteilung oder kein Entscheider kommt um die M\u00f6glichkeiten der Technologie herum. Auch im eCommerce setzt sich KI immer mehr durch, denn Online-Marketing ist nicht mehr nur der Versuch, einer Masse von Menschen ein Produkt zu verkaufen. Es geht in Zukunft vielmehr darum, durch Daten ein tiefgreifendes Verst\u00e4ndnis \u00fcber die Bed\u00fcrfnisse von Menschen aufzubauen, um dann durch die individuelle Kundenansprache im richtigen Moment die Kund:in abzuholen. Die Herausforderung dabei ist, den Kaufprozess jedes einzelnen Kunden so zu verstehen und zu antizipieren, dass man diesen Moment bestimmen kann.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Der gr\u00f6\u00dfte Vorteil f\u00fcr Merchants ist dabei sicherlich, dass sie eine Kundenbindung schaffen k\u00f6nnen und ihre Kund:innen nicht an den Wettbewerb verlieren. Zudem k\u00f6nnen Merchants unsere KI-Technologie auf CPO-Basis nutzen, ohne daf\u00fcr selber in eine teure KI-Infrastruktur investieren zu m\u00fcssen.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Die Weiterentwicklung und Internationalisierung unserer Technologie ist dabei unsere Herausforderung, der wir uns t\u00e4glich stellen.<\/span><\/p>\n<h4><span style=\"font-family: arial, helvetica, sans-serif\"><strong>Haben Sie einen Rat f\u00fcr die Merchants, die ein erfolgreiches Programm durch Affiliate Marketing erstellen wollen?<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Generell sollte man <a href=\"https:\/\/tradetracker.com\/de\/advertisers\/\" target=\"_blank\" rel=\"noopener\">als Merchant offen sein f\u00fcr neue Technologie und Publishermodelle<\/a>. Aktuell nutzen bereits 130 Merchants unsere Technologie. Die meisten unserer Merchants testen unsere Performance mit der Standardvariante mit 5 Topseller-Produkten und erweitern anschlie\u00dfend die Zusammenarbeit mit unserer KI-Schnittstelle. Zudem gibt es noch zahlreiche weitere Features wie Heatmaps zur Conversionoptimierung, Redirect-Rules zur Ausspielung von bestimmten Trafficquellen oder Kategorieebenen, sowie Security-Checks. Generell sind wir absolut flexibel und k\u00f6nnen entsprechend der Merchant-Strategie individuelle Nutzererlebnisse schaffen.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die Geschichte von Bounce Commerce? Wann und wie ist Bounce Commerce in die Welt des Affiliate Marketings eingestiegen? Bounce Commerce wurde vor 2 Jahren gegr\u00fcndet und im letzten Jahr zur Bounce Commerce GmbH umfirmiert. Wir sind ein Technologieanbieter f\u00fcr KI-basiertes Bounce Management, Websiteoptimierung und Kundenbindung. Unser Ziel war  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"class_list":["post-1086791","post","type-post","status-publish","format-standard","hentry","category-tradetracker-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publisher Spotlight - Bounce Commerce<\/title>\n<meta name=\"description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online Marketing | Partnerprogramm | Netzwerk | Partner | Plattform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/de\/wp-json\/wp\/v2\/posts\/1086791\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight - Bounce Commerce TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/de\/publisher-spotlight-bounce-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-10T14:34:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/Bounce-commerce-spotlight.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Spotlight - Bounce Commerce\" \/>\n<meta name=\"twitter:description\" content=\" Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die Geschichte von Bounce Commerce? 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