{"id":1087850,"date":"2022-03-15T10:31:05","date_gmt":"2022-03-15T10:31:05","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1087850"},"modified":"2025-03-20T10:18:33","modified_gmt":"2025-03-20T10:18:33","slug":"publisher-spotlight-bento-forward","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/de\/publisher-spotlight-bento-forward\/","title":{"rendered":"Publisher Spotlight – bento Forward"},"content":{"rendered":"

\"Publisher<\/p>\n

Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die Geschichte von bento Forward? <\/span>Wann und wie ist <\/span>bento Forward <\/span>in die Welt des Affiliate Marketings eingestiegen?<\/span><\/h4>\n

Wir stammen urspr\u00fcnglich aus der Branding Mobile Marketing Welt. Aufgrund der hohen Nachfrage nach Performance L\u00f6sungen haben wir uns zur Ausgr\u00fcndung einer Unit – bento Forward<\/a> – entschieden, um dieses Thema fokussiert nach vorne spielen zu k\u00f6nnen. Logische Konsequenz war, die Welten Branding und Affiliate miteinander zu verbinden. Wie wir jetzt anhand der positiven Resonanz am Markt und der steigenden Ums\u00e4tze sehen mit durchschlagendem Erfolg, da wir unseren Kunden quasi automatisch zu mehr Umsatz, mehr Sales und mehr Erfolg verhelfen k\u00f6nnen.<\/span><\/p>\n

Was ist das Erfolgsgeheimnis von bento FORWARD? Was macht sie einzigartig? Warum sollte man bento FORWARD w\u00e4hlen?<\/span><\/strong><\/h4>\n

Nur bento Forward bietet einen Premium Service, welcher im Affiliate Marketing vergeblich gesucht wird. Neben exklusiven deutschen und internationalen Inventarpartnern bietet Bento auch die n\u00f6tige Aufmerksamkeit f\u00fcr eure Affiliate Kunden mittels Sonderwerbemittel wie PreRoll oder Bumper Videos, HTML5 Kreationen und vielem mehr. Und all das \u00fcber den Affiliate Kanal.<\/span><\/p>\n

Welche Herausforderungen erwarten Sie im Jahr 2022? Was erwarten Sie vom Affiliate Marketing in diesem Jahr?<\/span><\/strong><\/h4>\n

Affiliate Marketing wird weiter wachsen – und wir alle, ob als Publisher oder Merchant von mehr Ums\u00e4tzen und gr\u00f6\u00dferen Reichweiten profitieren. Wir hoffen nat\u00fcrlich auf L\u00f6sungen im Bereich Tracking, was zugleich eine unserer Herausforderungen ist, freuen uns aber auch darauf, den Display Bereich unseren Affiliate Kunden noch mehr bekannt machen zu d\u00fcrfen. Wohl nur \u00fcber Affiliate gibt es Medialeistung und damit Branding zu fairsten Konditionen, das muss gew\u00fcrdigt werden.<\/span><\/p>\n

Was sind die Herausforderungen, denen Sie sich als Partner stellen m\u00fcssen?<\/span><\/strong><\/h4>\n

Missverstandener Datenschutz in Form von einer drohenden ePrivacy Verordnung, ITP 2.0 und zahlreichen weiteren Themen und m\u00f6glichen Regulierungen bleibt f\u00fcr uns als Display und Mediapartner eine der gro\u00dfen Herausforderungen – und vermutlich leider auch f\u00fcr die n\u00e4chsten Jahre. Wir treten f\u00fcr eine auf dem berechtigten Interesse basierenden Consentverordnung und anonymisierten Tracking – ob per Fingerprint oder Hash – ein, welcher eine einfache und \u00fcbergreifende Nutzeridentifikation zu Trackingzwecken ohne Profilerstellung erm\u00f6glicht.<\/span><\/p>\n

Haben Sie einen Rat f\u00fcr die Merchants, die ein erfolgreiches Programm durch Affiliate Marketing erstellen wollen?<\/span><\/strong><\/h4>\n

Affiliate Marketing<\/a> ist und bleibt ein vergleichsweise kosteng\u00fcnstiger und leistungsorientierter Kanal, der durch die Vielfalt seiner Publisher-Modelle besticht. So ist es wohl nur im Affiliate Marketing m\u00f6glich, mit einer performancebasierten Abrechnung Content-Partnerschaften, Gutscheinseiten, E-Mail Marketing wie auch Display L\u00f6sungen wie Retargeting \u00fcber einen Zugang und mit einer Abrechnung nutzen zu k\u00f6nnen. Diese Vielfalt sollte man nutzen, um eine m\u00f6glichst breite Aussteuerung der eigenen Kommunikation zu erzielen – und damit m\u00f6glichst viele Ergebnisse.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die Geschichte von bento Forward? Wann und wie ist bento Forward in die Welt des Affiliate Marketings eingestiegen? Wir stammen urspr\u00fcnglich aus der Branding Mobile Marketing Welt. Aufgrund der hohen Nachfrage nach Performance L\u00f6sungen haben wir uns zur Ausgr\u00fcndung einer Unit – bento Forward – entschieden, um dieses […]<\/p>\n","protected":false},"author":69,"featured_media":1087851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"class_list":["post-1087850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-de"],"yoast_head":"\nPublisher Spotlight - bento Forward<\/title>\n<meta name=\"description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online Marketing | Partnerprogramm | Netzwerk | Partner | Plattform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/de\/wp-json\/wp\/v2\/posts\/1087850\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight - bento Forward TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/de\/publisher-spotlight-bento-forward\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T10:31:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T10:18:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/Bento-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Spotlight - bento Forward\" \/>\n<meta name=\"twitter:description\" content=\" Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die Geschichte von bento Forward? 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