{"id":147629,"date":"2021-06-24T08:01:54","date_gmt":"2021-06-24T08:01:54","guid":{"rendered":"https:\/\/tradetracker.com\/?p=147629"},"modified":"2022-03-03T13:33:59","modified_gmt":"2022-03-03T13:33:59","slug":"publisher-spotlight-vchfy","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/de\/publisher-spotlight-vchfy\/","title":{"rendered":"Publisher Spotlight – vchfy"},"content":{"rendered":"

\"\"<\/p>\n

Unseren heutigen Publisher Spotlight widmen wir vchfy<\/a> und haben daf\u00fcr David Goy – Managing Director von vchfy befragt.<\/span><\/p>\n

\"Publisher<\/p>\n

Was ist die Geschichte von vchfy? <\/span>Wann und wie ist vchfy in die Welt des Affiliate Marketings eingestiegen?<\/span><\/strong><\/h4>\n

Vchfy bringt durch das Gr\u00fcnderteam langj\u00e4hrige Erfahrung im Affiliate Marketing mit sich, welches bereits \u00fcber 10 Jahre in dieser Branche auf Advertiserseite unterwegs ist. Im Jahr 2018 wurde der erste Prototyp entwickelt und bei den ersten Shops Gaastra, Drykorn & Eterna eingesetzt. Mit Erfolg! Noch heute z\u00e4hlen unsere ersten Kunden zu unserem Portfolio und schreiben zusammen mit uns die Erfolgsgeschichte von vchfy.com weiter.<\/span><\/p>\n

Was ist das Erfolgsgeheimnis von vchfy? Was macht sie einzigartig? Warum sollte man vchfy w\u00e4hlen?<\/span><\/strong><\/h4>\n

Vchfy bringt die Coupon-Revolution ins Affiliate Marketing. Wir machen Couponing zum Branding-Tool! Vchfy bietet eine einzigartige Plattform, mit der jeder Online Shop seine eigene 100% Brand-, & CI konforme Angebots-, & Gutscheinseite betreiben kann. Jedoch nicht nur mit statischen Angeboten, sondern mit dynamischen Kampagnen & Gamifications, um potentielle K\u00e4ufer aktiv mit besseren h\u00f6heren Bestellwerten oder besseren Margen konvertieren zu lassen.\u00a0<\/span><\/p>\n

Vchfy l\u00f6st die Probleme aus Advertiser-Sicht. Unser Ziel ist es, L\u00f6sungen f\u00fcr Advertiser zu entwickeln & bereitzustellen. \u00c4hnlich wie Google das Ziel hat, seine Nutzer effizient zum Suchergebnis zu f\u00fchren, hat vchfy das Ziel die potentiellen K\u00e4ufer der Online Shops zu den richtigen Promotions zu f\u00fchren – ohne Frustration und in einem sch\u00f6nen CI, sodass sich Brands & Shops mit breiter Brust in diesem Kanal aufstellen wollen.<\/span><\/p>\n

Welche Herausforderungen erwarten Sie im Jahr 2021? Was erwarten Sie vom Affiliate Marketing im kommenden Jahr?<\/span><\/strong><\/h4>\n

Wir m\u00f6chten unseren Advertisern mit der vchfy<\/a> Plattform weitere M\u00f6glichkeiten bieten Ihre Promotions & Kampagnen in die Online Kan\u00e4le zu pushen und entwickeln bereits neue M\u00f6glichkeiten daf\u00fcr. So wird in K\u00fcrze das vchfy Premium Gutscheinportal gelauncht, welches erstmalig komplett in der Kontrolle der Brands ist. Denn \u00fcber das vchfy Backend hat jeder angebundene Shop die volle Kontrolle, welche Aktionen gelistet werden. Zus\u00e4tzlich dazu, werden wir die Darstellung & Emotionalit\u00e4t auf ein neues Level heben und Push Kan\u00e4le wie Newsletter oder unseren Blog ausbauen. Wir erwarten, dass das Affiliate Marketing sich speziell im Couponing Segment weiter konsolidiert und immer weniger Publisher mit einem hohen Mehrwert \u00fcbrig bleiben werden. Diesen Trend m\u00f6chten wir brechen und den Advertisern mit unserer Plattform die B\u00fchne geben, um bezahlbar & effektiv Kampagnen zu pushen.<\/span><\/p>\n

Was sind die Herausforderungen, denen Sie sich als Partner stellen m\u00fcssen?<\/span><\/strong><\/h4>\n

Wir besetzen mit unserer Plattform einen Nischenmarkt und bringen damit eine Revolution ins Affiliate Marketing. Wie jede Revolution kostet es viel Energie & Aufwand diese Neuerungen zu erkl\u00e4ren, zu etablieren, und nat\u00fcrlich auch salonf\u00e4hig zu machen. Wir haben bereits \u00fcber 1.500 Sessions mit Online Shops & Brands aus den verschiedensten Segmenten abgehalten und sp\u00fcren die Begeisterung f\u00fcr unser Produkt. H\u00e4ufig jedoch erst nachdem die Session abgehalten wurde und das Thema live gesehen wurde.\u00a0<\/span><\/p>\n

Hier k\u00f6nnen wir auf Tradetracker als starken Partner setzen, der vchfy.com aktiv nutzt, um diesen Trend auch zu den Advertisern zu bringen. Diese Partnerschaft ist f\u00fcr uns sehr wertvoll und wird durch zufriedene Advertiser & gute KPIs belohnt.<\/span><\/p>\n

Haben Sie einen Rat f\u00fcr die Merchants, die ein erfolgreiches Programm durch Affiliate Marketing<\/a> erstellen wollen?<\/span><\/strong><\/h4>\n

Auf jeden Fall! Als Advertiser solltet Ihr bereits sehr fr\u00fch damit beginnen, die richtigen Publisher-Segmente f\u00fcr Eure Ziele zu definieren. Und wenn das geschehen ist, am besten auch zusammen mit dem Account Manager die richtige Auswahl an Publisher treffen. Eine gute Beziehung mit ausgew\u00e4hlten Partnern ist h\u00e4ufig mehr Wert als mit vielen Partnern auf niedrigem Level zu arbeiten.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Unseren heutigen Publisher Spotlight widmen wir vchfy und haben daf\u00fcr David Goy – Managing Director von vchfy befragt. Was ist die Geschichte von vchfy? Wann und wie ist vchfy in die Welt des Affiliate Marketings eingestiegen? Vchfy bringt durch das Gr\u00fcnderteam langj\u00e4hrige Erfahrung im Affiliate Marketing mit sich, welches bereits \u00fcber 10 Jahre in dieser […]<\/p>\n","protected":false},"author":69,"featured_media":147273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"class_list":["post-147629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-de"],"yoast_head":"\nPublisher Spotlight - vchfy<\/title>\n<meta name=\"description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online Marketing | Partnerprogramm | Netzwerk | Partner | Plattform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/de\/wp-json\/wp\/v2\/posts\/147629\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight - vchfy TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/de\/publisher-spotlight-vchfy\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T08:01:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-03T13:33:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/06\/TT_blogpost-publisher-spotlight-vchfy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Spotlight - vchfy\" \/>\n<meta name=\"twitter:description\" content=\" Unseren heutigen Publisher Spotlight widmen wir vchfy und haben daf\u00fcr David Goy - Managing Director von vchfy befragt. 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