{"id":147682,"date":"2021-07-06T07:42:54","date_gmt":"2021-07-06T07:42:54","guid":{"rendered":"https:\/\/tradetracker.com\/?p=147682"},"modified":"2022-03-03T13:25:18","modified_gmt":"2022-03-03T13:25:18","slug":"advertiser-spotlight-frmoda","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/de\/advertiser-spotlight-frmoda\/","title":{"rendered":"Advertiser Spotlight – FRMODA"},"content":{"rendered":"

\"Advertiser<\/h4>\n

Wann hat FRMODA begonnen?\u00a0<\/span><\/h4>\n

FRMODA<\/a> wurde 2007 als kleines Gesch\u00e4ft in K\u00f6ln, einer kleinen Stadt in Brescia, von den Partnern Luigi Bertoli und Claudio Salogni gegr\u00fcndet. Sie entschieden sich, das physische Gesch\u00e4ft aufzugeben, um sofort in Online-Verkaufsmodelle zu investieren, sich Marktpl\u00e4tzen wie ebay und Amazon zu n\u00e4hern und dem Trend der folgenden Jahre zuvorzukommen.<\/span><\/p>\n

Im Jahr 2014 nahm das Gesch\u00e4ftsmodell dank der Einf\u00fchrung der FRMODA-Plattform Gestalt an. Seitdem hat das Unternehmen gro\u00dfe Fortschritte gemacht: In der Tat wurden neue Vereinbarungen mit gro\u00dfen Marken im Beauty- und Modesektor wie Dsquared2, Hogan, Versace, Golden Goose, Marcelo Burlon, Palm Angels und Tom Ford, Kilian, Perris Montecarlo unterzeichnet, um im Jahr 2020 zur Einweihung des neuen 6.000 Quadratmeter gro\u00dfen Hauptsitzes zu kommen und eine gro\u00dfe Auswahl der wichtigsten nationalen und internationalen Marken anzubieten, die w\u00f6chentlich neue Ank\u00fcnfte garantieren und sich als internationaler Multi-Store- und Multi-Brand-E-Tailer konsolidieren.<\/span><\/p>\n

Was sind die St\u00e4rken Ihres E-Commerce?<\/span><\/h4>\n

Zu den St\u00e4rken von FRMODA geh\u00f6rt sicherlich die F\u00e4higkeit, mit Enthusiasmus in die Zukunft zu blicken; es ist kein Zufall, dass wir kurz vor der Ver\u00f6ffentlichung einer neuen Plattform stehen, die f\u00fcr Marketing-Automatisierung und Kundenzufriedenheit entwickelt wurde. Unsere Kunden sind zutiefst zufrieden mit dem angebotenen Service (die Daten sind ermutigend, da wir t\u00e4glich 5-Sterne-Bewertungen erhalten): Heute liefern wir in mehr als 150 L\u00e4nder auf der ganzen Welt und garantieren schnelle und sichere Sendungen, da wir nur mit den besten Express-Kurieren arbeiten. Dar\u00fcber hinaus sind wir dabei, neue Produktkategorien aufzunehmen, die f\u00fcr die Welt des Luxus und des High-End-Lifestyles unverzichtbar sind; wir werden bald ein riesiges Sortiment an Designer-Schmuck, Brillen der besten Marken, Make-up, Premium-Kosmetik und die besten Behandlungen f\u00fcr die Hautpflege, Sonnenschutzmittel, Wohnaccessoires und nicht zuletzt edle Weine und Champagner pr\u00e4sentieren.<\/span><\/p>\n

Wie stark hat sich das Aufkommen von Covid auf Ihre Online-Verk\u00e4ufe ausgewirkt? Welche kundenorientierten Ma\u00dfnahmen und Strategien haben Sie ergriffen, um der unvermeidlichen Krise zu begegnen, die die Pandemie mit sich gebracht hat?<\/span><\/h4>\n

2020 war ein wichtiges Jahr in der Geschichte von FRMODA<\/a> und auch ein denkw\u00fcrdiges Jahr: Die Online-Verk\u00e4ufe wurden angekurbelt, da FRMODA sofort verf\u00fcgbar war. Unser Glaube an das Online-Verkaufsmodell in der Vergangenheit hat es uns erm\u00f6glicht, der Pandemiewelle frontal zu begegnen.<\/span><\/p>\n

Obwohl der Luxussektor eine Verlangsamung erlebt hat, hat die Digitalisierung, die in jedem Haushalt auf dem PC verf\u00fcgbar ist, den Umsatz steigen lassen. FRMODA ist zu einem Schaufenster f\u00fcr beliebte Produkte geworden: Freizeit- und Stra\u00dfenkleidung. Wir haben auch neue Sicherheitsprotokolle eingef\u00fchrt und sind geschickt darin geworden, die Situation mit langfristigem Denken zu bew\u00e4ltigen. All das hat zu mehr Bekanntheit sowie zu einem zweistelligen Wachstum gef\u00fchrt. Heute bieten wir attraktive Rabatte, und wir konzentrieren uns auf die Definition einer neuen Markenidentit\u00e4t.<\/span><\/p>\n

Wie lange arbeiten Sie schon mit TradeTracker zusammen?<\/span><\/h4>\n

Wir arbeiten schon seit Jahren mit TradeTracker Italien zusammen, genauer gesagt seit 2014. In den folgenden Jahren wurde die Strategie auf internationaler Ebene strukturiert und f\u00fchrte zur \u00d6ffnung der Zusammenarbeit und Beziehungen mit den europ\u00e4ischen Affiliate-M\u00e4rkten: TT England, TT Deutschland, TT \u00d6sterreich und TT Schweiz, was das Wachstum des Gesch\u00e4ftsmodells auf internationaler Ebene erm\u00f6glichte.<\/span><\/p>\n

Warum haben Sie sich f\u00fcr die Zusammenarbeit mit Affiliates entschieden?<\/span><\/h4>\n

Wir haben uns angesichts der Natur unseres Unternehmens f\u00fcr die Zusammenarbeit mit Affiliates entschieden. Dadurch k\u00f6nnen wir auf eine vorteilhafte Einnahmequelle zur\u00fcckgreifen und haben die M\u00f6glichkeit, unser Engagement bei einem breiteren Publikum zu erh\u00f6hen. Die Verk\u00e4ufe, die dank des Affiliate-Marketings generiert wurden, erbrachten exzellente Leistungen in Bezug auf die CRO (Conversion Rate) und schafften es, monatlich mehr Besucher auf unsere Website zu bringen, die dann eine bestimmte Aktion durchf\u00fchrten: den Verkauf von High-End-Produkten. Dank unseres Affiliate-Netzwerks ist es uns gelungen, eine Reihe von Kunden an die Luxuswelt heranzuf\u00fchren, die wir sonst nie erreicht h\u00e4tten.<\/span><\/p>\n

Was sind die Unterschiede zwischen dem italienischen Markt und dem ausl\u00e4ndischen Markt? Wer unterst\u00fctzt Sie bei der Betreuung im TradeTracker-Netzwerk und wie?<\/span><\/h4>\n

Wir sind immer in Kontakt mit unseren Account Managern<\/a>, sowohl f\u00fcr TT Italien als auch f\u00fcr die anderen M\u00e4rkte. Die Unterst\u00fctzung ist immer tadellos, und unsere Account Manager sind bereit, uns zu helfen, wann immer es n\u00f6tig ist. Nicht nur die Unterst\u00fctzung ist immer gew\u00e4hrleistet, sondern es entsteht eine einzigartige Beziehung der Zusammenarbeit und Synergie. Die M\u00f6glichkeit, mit verschiedenen Account Managern zu kommunizieren, erlaubt es uns, die Marktlogik jedes Landes zu kennen, um einen n\u00e4heren und konkreteren Einblick in spezifische M\u00e4rkte und damit verbundene Trends zu erhalten.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Wann hat FRMODA begonnen?\u00a0 FRMODA wurde 2007 als kleines Gesch\u00e4ft in K\u00f6ln, einer kleinen Stadt in Brescia, von den Partnern Luigi Bertoli und Claudio Salogni gegr\u00fcndet. Sie entschieden sich, das physische Gesch\u00e4ft aufzugeben, um sofort in Online-Verkaufsmodelle zu investieren, sich Marktpl\u00e4tzen wie ebay und Amazon zu n\u00e4hern und dem Trend der folgenden Jahre zuvorzukommen. Im […]<\/p>\n","protected":false},"author":69,"featured_media":145949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"class_list":["post-147682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-de"],"yoast_head":"\nAdvertiser Spotlight - FRMODA<\/title>\n<meta name=\"description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online Marketing | Partnerprogramm | Netzwerk | Partner | Plattform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/de\/wp-json\/wp\/v2\/posts\/147682\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertiser Spotlight - FRMODA TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/de\/advertiser-spotlight-frmoda\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T07:42:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-03T13:25:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/06\/FRMODABLOG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Advertiser Spotlight - FRMODA\" \/>\n<meta name=\"twitter:description\" content=\" Wann hat FRMODA begonnen? 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