{"id":154555,"date":"2021-10-04T08:03:53","date_gmt":"2021-10-04T08:03:53","guid":{"rendered":"https:\/\/tradetracker.com\/?p=154555"},"modified":"2022-03-03T13:19:17","modified_gmt":"2022-03-03T13:19:17","slug":"publisher-spotlight-blackfriday-de","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/de\/publisher-spotlight-blackfriday-de\/","title":{"rendered":"Publisher Spotlight – BlackFriday.de"},"content":{"rendered":"

\"\"<\/p>\n

Passend zur Saison widmen wir unserem Publisher ‘BlackFriday.de<\/a>‘ den heutigen Spotlight.<\/span><\/span><\/p>\n

\"Publisher<\/p>\n

Was ist die Geschichte von BlackFriday.de? <\/strong><\/span>Wann und wie ist BlackFriday.de in die Welt des Affiliate Marketings eingestiegen?<\/strong><\/span><\/h4>\n

BlackFriday.de ist das \u00e4lteste deutschsprachige Black Friday Portal. Seit 2012 sammeln wir die geplanten Aktionen deutscher H\u00e4ndler und ver\u00f6ffentlichen sie p\u00fcnktlich zum Black Friday auf unserer Webseite. Mittlerweile nutzen jedes Jahr etwa 2 Millionen User unser Portal als Einstieg in ihr Black Friday Shopping und informieren sich auf BlackFriday.de \u00fcber das beliebte Shopping-Spektakel und die angebotenen Deals. Affiliate-Netzwerke wie TradeTracker waren von Anfang an ein wichtige Partner f\u00fcr uns. Einerseits bei der Refinanzierung der Seite, aber vor allem auch bei der Kommunikation mit den H\u00e4ndlern und Advertisern. <\/span><\/p>\n

Was ist das Erfolgsgeheimnis von BlackFriday.de? Was macht sie einzigartig? Warum sollte man BlackFriday.de w\u00e4hlen?<\/strong><\/span><\/h4>\n

Wir versuchen unseren Usern jedes Jahr eine m\u00f6glichst gro\u00dfe Auswahl an Deals und Aktionen zu pr\u00e4sentieren. Zu diesem Zweck bieten wir allen Advertisern eine Platzierung ihrer Angebote auf reiner CPO-Basis an. Die Voraussetzung ist jedoch eine fr\u00fchzeitige Einreichung aller Deal-Materialien. In diesem Jahr f\u00e4llt die Deadline f\u00fcr kostenlose Einreichungen auf den 12. November. <\/span><\/p>\n

Alle Infos dazu finden Sie hier: Blackfriday 2022<\/a><\/span><\/p>\n

 <\/p>\n

\"Publisher<\/a><\/p>\n

<\/h4>\n

Welche Herausforderungen erwarten Sie beim Black Friday im Jahr 2021? Was erwarten Sie vom Affiliate Marketing in den kommenden Jahren?<\/span><\/h4>\n

Im letzten Jahr stand der Black Friday ganz im Zeichen der Covid-Pandemie. Der Offlinehandel hatte mit enormen Einschr\u00e4nkungen zu k\u00e4mpfen und gro\u00dfe Teile des Gesch\u00e4fts verlagerten sich ins Internet. Dies f\u00fchrte im Onlinehandel zu einem extremen Wettbewerbszuwachs, den wir zum Black Friday 2021 erstmals in vollem Ausma\u00df sp\u00fcren werden. Schon jetzt sind die Klickkosten bei den gro\u00dfen Digitalplattformen auf Rekordniveau und wir rechnen mit einem weiteren Anstieg im vierten Quartal. F\u00fcr H\u00e4ndler bedeutet dies, dass es noch schwieriger wird sich mit dem eigenen Black Friday Angebot zu pr\u00e4sentieren und Kunden von sich zu \u00fcberzeugen.<\/span><\/p>\n

Affiliate-Marketing wird von diesem Trend vermutlich profitieren, denn der Kanal ist f\u00fcr Advertiser besonders verl\u00e4sslich und planbar. Wir gehen deshalb davon aus, dass in den n\u00e4chsten Jahren immer mehr Partnerprogramme gestartet werden und viele neue Kooperationen mit tollen Advertisern entstehen werden.<\/span><\/p>\n

\"Publisher<\/p>\n

Was sind die Herausforderungen, denen Sie sich als Partner stellen m\u00fcssen?<\/strong><\/span><\/h4>\n

Die f\u00fcr uns gr\u00f6\u00dfte Herausforderung ist jedes Jahr aufs Neue, in kurzer Zeit eine sehr gro\u00dfe Anzahl von Deals unterschiedlicher Advertiser zu koordinieren. Da ist die Zusammenarbeit mit einem Netzwerk wie TradeTracker eine gro\u00dfe Hilfe.<\/span><\/p>\n

Haben Sie einen Rat f\u00fcr die Merchants, die ein erfolgreiches Programm durch Affiliate Marketing<\/a> erstellen wollen?<\/strong><\/span><\/h4>\n

Aus unserer Sicht sind die Programme am erfolgreichsten, die Kunden immer wieder mit einzigartigen Aktionen \u00fcberzeugen k\u00f6nnen. Dabei sollten Sie jedoch nicht zu inflation\u00e4r mit Ihren Angeboten umgehen und z.B. durchg\u00e4ngig generische Gutscheine anbieten. Sonderverkaufstage wie der Black Friday eignen sich hervorragend dazu, wirklich besondere Aktionen durchzuf\u00fchren, die einzigartig sind und Neukunden begeistern.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Passend zur Saison widmen wir unserem Publisher ‘BlackFriday.de‘ den heutigen Spotlight. Was ist die Geschichte von BlackFriday.de? Wann und wie ist BlackFriday.de in die Welt des Affiliate Marketings eingestiegen? BlackFriday.de ist das \u00e4lteste deutschsprachige Black Friday Portal. Seit 2012 sammeln wir die geplanten Aktionen deutscher H\u00e4ndler und ver\u00f6ffentlichen sie p\u00fcnktlich zum Black Friday auf unserer […]<\/p>\n","protected":false},"author":69,"featured_media":154582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"class_list":["post-154555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-de"],"yoast_head":"\nPublisher Spotlight - BlackFriday.de<\/title>\n<meta name=\"description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online Marketing | Partnerprogramm | Netzwerk | Partner | Plattform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/de\/wp-json\/wp\/v2\/posts\/154555\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight - BlackFriday.de TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/de\/publisher-spotlight-blackfriday-de\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-04T08:03:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-03T13:19:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/10\/TT_blogpost-publisher-spotlight-BlackFriday.de_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Spotlight - BlackFriday.de\" \/>\n<meta name=\"twitter:description\" content=\" Passend zur Saison widmen wir unserem Publisher 'BlackFriday.de' den heutigen Spotlight. 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