{"id":158100,"date":"2021-11-19T10:35:30","date_gmt":"2021-11-19T10:35:30","guid":{"rendered":"https:\/\/tradetracker.com\/?p=158100"},"modified":"2022-03-14T10:57:42","modified_gmt":"2022-03-14T10:57:42","slug":"publisher-spotlight-coupons-de","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/de\/publisher-spotlight-coupons-de\/","title":{"rendered":"Publisher Spotlight – Coupons.de"},"content":{"rendered":"

\"\"<\/p>\n

Unseren heutigen Publisher Spotlight widmen wir COUPONS.DE<\/span><\/p>\n

Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die Geschichte von COUPONS.DE? Wann und wie ist COUPONS.DE in die Welt des Affiliate Marketings eingestiegen?\u00a0<\/span><\/strong><\/h4>\n

Bereits 2004 bin ich mit <\/span>C<\/span>OUPONS.DE<\/a>\u00a0live gegangen und habe die ersten Gutscheine und Gratisproben ver\u00f6ffentlicht. <\/span><\/span>Nachdem ich
\n<\/span><\/span> schon zu Studentenzeiten Kontakt zum Amazon.de Partnerprogramm und webmasterplan (Affili.net, jetzt AWIN) hatte und begeistert von der
\n<\/span><\/span>Idee des Affiliate Marketings war, habe ich nach einer Variante gesucht, wie ich Gratisproben, Aktionen und Rabatte auflisten und Nutzern <\/span><\/span>nahe bringen kann. Von meinen gelegentlichen USA-Reisen haben mich die dort v\u00f6llig etablierten Coupons f\u00fcr Superm\u00e4rkte und Drogerien <\/span><\/span>auf den Gedanken gebracht, doch eine Art Gutscheinsammlung zu ver\u00f6ffentlichen.<\/span><\/span><\/p>\n

Was ist das Erfolgsgeheimnis von COUPONS.DE? Was macht sie einzigartig? Warum sollte man COUPONS.DE w\u00e4hlen?<\/strong><\/span><\/h4>\n

Durch die vielen Jahre an Erfahrungen haben wir es geschafft, ein seri\u00f6ses und aktuelles Gutscheinportal anzubieten, welches jeden Gutscheincode vor Ver\u00f6ffentlichung h\u00e4ndisch von Redakteuren testen l\u00e4sst und somit einen sehr hohen Qualit\u00e4tsstandard bietet. Die Endkunden sind nicht frustriert, die H\u00e4ndler und Shops wissen, dass wir nur Aktionen ver\u00f6ffentlichen die abgestimmt und gew\u00fcnscht sind und \u00fcber die Jahre hinweg haben wir auch viele spannende Themenumfelder und Sonderplatzierungen geschaffen. So k\u00f6nnen auch Branding-Ma\u00dfnahmen durchgef\u00fchrt und besonders starke Aufmerksamkeit auf wichtige Marken und Aktionen gelenkt werden. Unser Key Account Team steht f\u00fcr einen schnellen Austausch jederzeit zur Verf\u00fcgung.<\/span><\/span><\/p>\n

Welche Herausforderungen erwarten Sie im Jahr 2022? Was erwarten Sie vom Affiliate Marketing im kommenden Jahr?<\/span><\/strong><\/h4>\n

Datenschutzthemen wie der Consent-Layer werden eine Herausforderung f\u00fcr ein korrektes und vollst\u00e4ndiges Tracking sein und alle Akteure fordern. Ich erwarte von der Branche, dass sie da zu einer gemeinsamen L\u00f6sung findet und es nicht zu viel Kollateralsch\u00e4den gibt.<\/span><\/p>\n

Was sind die Herausforderungen, denen Sie sich als Partner stellen m\u00fcssen?<\/span><\/strong><\/h4>\n

Als letztes Glied in der Kette sind wir auf ein korrektes Tracking angewiesen und m\u00fcssen wachsam bleiben, dass dies auch k\u00fcnftig erfolgt. Alternativ m\u00fcssen auch neue Verg\u00fctungsmodelle zur Diskussion stehen, evtl. mit einem Anteil an WKZ oder ein Tracking per Gutscheincode-Einl\u00f6sungen.<\/span><\/p>\n

Wie \u00fcberzeugen Sie einen Advertiser der keinen Mehrwert in der Bereitstellung von Gutscheinen sieht?<\/span><\/strong><\/h4>\n

Ich frage nach seinen Zielen und erkl\u00e4re dann, wie man diese auch mit Gutscheineinbindungen erreichen kann bzw. wo unsere St\u00e4rken liegen. Oftmals belegen dann kurze Tests, dass dies durchaus attraktiv sein kann und funktioniert.<\/span><\/p>\n

Wieso sollte der Advertiser exklusive Gutscheine ggf. in Verbindung mit PPC-Rechten zur Verf\u00fcgung stellen?<\/span><\/strong><\/h4>\n

Um eine bestm\u00f6gliche Kanalisierung seiner Gutscheinaktionen zu erm\u00f6glichen. Wenn wir einen exklusiven Rabatt erhalten, sollen ja m\u00f6glichst viele Nutzer auch diesen finden und nutzen. Warum dann nicht \u00fcber den schwer steuerbaren und oft auch irref\u00fchrenden SERPs nicht mit einer gezielten, abgesprochenen Anzeige oben dr\u00fcber den Gro\u00dfteil des Traffics auf die gew\u00fcnschte Aktion lenken?<\/span><\/p>\n

Haben Sie einen Rat f\u00fcr die Advertiser, die ein erfolgreiches Programm durch Affiliate Marketing<\/a> erstellen wollen?<\/span><\/strong><\/h4>\n

Aus Gutscheinsicht: Closed Group bilden, weniger ist h\u00e4ufig mehr. Lieber ein paar wenige Reichweitenstarke Gutscheinpublisher, die sich an Absprachen halten und steuern lassen, als ein Wildwuchs, der letztlich die Endkunden frustriert und den Traffic nicht sinnvoll leitet.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Unseren heutigen Publisher Spotlight widmen wir COUPONS.DE Ein kurze Pr\u00e4sentation Ihres Unternehmens: Was ist die Geschichte von COUPONS.DE? Wann und wie ist COUPONS.DE in die Welt des Affiliate Marketings eingestiegen?\u00a0 Bereits 2004 bin ich mit COUPONS.DE\u00a0live gegangen und habe die ersten Gutscheine und Gratisproben ver\u00f6ffentlicht. Nachdem ich schon zu Studentenzeiten Kontakt zum Amazon.de Partnerprogramm und […]<\/p>\n","protected":false},"author":69,"featured_media":158705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"class_list":["post-158100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-de"],"yoast_head":"\nPublisher Spotlight - Coupons.de<\/title>\n<meta name=\"description\" content=\"Affiliate Marketing | Performance Marketing | Blogpost | Online Marketing | Partnerprogramm | Netzwerk | Partner | Plattform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/de\/wp-json\/wp\/v2\/posts\/158100\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight - 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