{"id":42152,"date":"2017-06-29T08:52:05","date_gmt":"2017-06-29T08:52:05","guid":{"rendered":"https:\/\/tradetracker.com\/?p=42152\/"},"modified":"2020-06-24T09:48:43","modified_gmt":"2020-06-24T09:48:43","slug":"real-attribution-insights-ein-neuer-ansatz-fuer-cashback-affiliates","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/de\/real-attribution-insights-ein-neuer-ansatz-fuer-cashback-affiliates\/","title":{"rendered":"Real Attribution Insights \u2013 Ein neuer Ansatz f\u00fcr Cashback Affiliates"},"content":{"rendered":"

Seit dem Start der Real Attribution, hat TradeTracker gesehen, dass Cashback-Publisher<\/strong> ihre Gesch\u00e4ftsmodelle \u00e4ndern, um sich an die neuen Verg\u00fctungsmodelle anzupassen. Dies f\u00fchrt nicht nur zu mehr Touch Points, sondern macht auch Cashback-Affiliates weniger abh\u00e4ngig von Festplatzierungen und erh\u00f6hte zudem auch die Gesamtzahl der Conversions! Um das performancebasierte Einkommen zu steigern, m\u00fcssen die Affiliates nun auch in die Initiierung und Unterst\u00fctzung von Touch Points investieren, da die Affiliates, die dies tun, einen Vorteil gegen\u00fcber ihren Mitbewerbern haben, indem sie die User auf allen Stufen innerhalb der Costumer Journey ansprechen.<\/p>\n

Mehr Transaktionen mit Real Attribution <\/strong><\/span><\/em><\/p>\n

Mit dem klassischen “Last-Click” – Modell konzentrierten sich die Affiliates oft darauf, den letzten Klick zu gewinnen, um sich die Provision zu sichern. Cashback-Affiliates dominieren dieses Modell und haben damit einen Mehrwert f\u00fcr ihre Mitglieder geschaffen, indem sie ihre Provisionen (oder einen Teil davon) unter den teilnehmenden Mitgliedern aufteilen. Die Cashback-Industrie entwickelte sich dahin, dass diese Affiliates Ihren Schwerpunkt auf den Erhalt des attraktivsten Cashback-Angebotes legten, um Ihren Mitgliedern den jeweils besten Deal am Markt im Vergleich zum Mitbewerber anbieten zu k\u00f6nnen. TradeTracker hat gesehen, dass dieses Modell dazu gef\u00fchrt hat, dass sich die Rollenverteilung der Cashback-Affiliates eher auf die Konvertierung, anstatt die Initiierung und Assistierung konzentriert. In deren Rolle als Converter\u00a0, welche zunehmend dominanter wurde, konzentrierte sich weniger Aufmerksamkeit auf den potenziellen Mehrwert, den diese Plattformen in allen Teilen des Conversion Funnels bieten k\u00f6nnen.<\/p>\n

Wenn die Provision unter allen Touch Points innerhalb des Conversion Paths verteilt wird, werden die Affiliates nicht nur f\u00fcr die Generierung des letzten Touch Points belohnt. Affiliates werden ermutigt, den Traffic in mehreren Stufen des Funnels zu erh\u00f6hen, welcher zur Entscheidung des Kunden f\u00fchrt, ein bestimmtes Produkt zu erwerben. Das bedeutet, dass Cashback-Seiten, nun auf einen enormen Pool an potenziellen Kunden zugreifen k\u00f6nnen und nun in der Lage sind, aus der “Last-Click-Box” auszubrechen und den User in fr\u00fcheren Stadien zu anzusprechen. Gerade weil Mitglieder in der Regel auf der Grundlage des konvertierenden Touch Points verg\u00fctet werden, kann dies zu einer erh\u00f6hten Marge, dank des zugeschriebenen, initiierenden oder assistierenden Touch Points f\u00fchren. Dies gibt noch mehr Spielraum, um in die Erzeugung relevanter Touch Points des Upper-Funnels zu investieren, was letztlich zu einer Aufw\u00e4rtsspirale f\u00fchrt. Diese zus\u00e4tzlichen Ertr\u00e4ge k\u00f6nnen verwendet werden, um ihren Mitgliedern einen besseren Cashback zu geben, wodurch die gesamte Conversion noch zus\u00e4tzlich erh\u00f6ht wird!
\n
\nGenerieren Sie mehr Umsatz durch Cashback Aktivit\u00e4ten<\/strong><\/span><\/em><\/p>\n

Durch die \u00c4nderung des Verg\u00fctungsmodells vom ‘Last Click’ auf ein Attribution Modell, konkurrieren Cashback-Affiliates nun nicht mehr mit anderen Typen von Affiliates. Statt eines Affiliates, der die Provision komplett erh\u00e4lt, wird diese nun \u00fcber alle Touch Points, die an der Conversion beteiligt sind, aufgeteilt. So liegt der Fokus nicht mehr in der Konkurrenz, sondern in der Kooperation. Infolgedessen investieren Cashback-Affiliates in andere Kan\u00e4le, um weitere Touch Points zu generieren. Durch die Intensivierung ihrer Werbeleistung in Kan\u00e4len wie Facebook, Twitter und E-Mailmarketing, schaffen Cashback-Affiliates eine h\u00f6here Beachtung ihrer Kampagnen. Daneben bemerkt TradeTracker vermehrt eine contentgetriebene Strategie, mit Fokus auf die Inspiration und Information der User \u00fcber die Produkte und Merchants, um weitere relevante Touch Points zu generieren. Seit der Markteinf\u00fchrung der Real Attribution hat TradeTracker eine bedeutende Anzahl an Cashback-Affiliates gesehen, die nun bei Kampagnen zugelassen wurden, f\u00fcr die sie bisher, beim klassischen Last Click Modell abgelehnt wurden. W\u00e4hrend dieser Zeit konnten Merchants die Kampagnenperformance deutlich erh\u00f6hen, da Cashback-Affiliates nun in allen Phasen des Entscheidungsprozesses ihren Mehrwert zeigen m\u00fcssen, so wie alle anderen Affiliates. Entfesseln Sie jetzt das volle Potenzial Ihrer Kampagne und wechseln Sie zur Real Attribution.<\/em><\/p>\n

\"\"<\/a> TradeTracker wird Sie immerzu \u00fcber die neuesten Entwicklungen der Real Attribution informieren. Achten Sie auch auf unsere Newsletter und unsere Social Media Kan\u00e4le, um zu erfahren, wie Sie mehr Umsatz durch unser bahnbrechendes Attribution Modell erzielen. Wenn Sie bereits jetzt mit Real Attribution starten m\u00f6chten, k\u00f6nnen Sie sich hierf\u00fcr direkt mit Ihrem Account Manager in Verbindung setzen! Weitere Informationen finden Sie auf unserer Real Attribution Webseite<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Seit dem Start der Real Attribution, hat TradeTracker gesehen, dass Cashback-Publisher ihre Gesch\u00e4ftsmodelle \u00e4ndern, um sich an die neuen Verg\u00fctungsmodelle anzupassen. Dies f\u00fchrt nicht nur zu mehr Touch Points, sondern macht auch Cashback-Affiliates weniger abh\u00e4ngig von Festplatzierungen und erh\u00f6hte zudem auch die Gesamtzahl der Conversions! Um das performancebasierte Einkommen zu steigern, m\u00fcssen die Affiliates nun […]<\/p>\n","protected":false},"author":69,"featured_media":43723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1327,1348,1337,1339],"class_list":["post-42152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-branchen-news","category-merchants","category-publisher"],"yoast_head":"\nReal Attribution Insights \u2013 Ein neuer Ansatz f\u00fcr Cashback Affiliates - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Seit dem Start der Real Attribution, hat TradeTracker gesehen, dass Cashback-Publisher ihre Gesch\u00e4ftsmodelle \u00e4ndern, um sich an die neuen Verg\u00fctungsmodelle anzupassen. 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