{"id":41752,"date":"2017-07-20T15:47:28","date_gmt":"2017-07-20T15:47:28","guid":{"rendered":"https:\/\/tradetracker.com\/real-attribution-insights-real-attribution-vs-assisted-commissions\/"},"modified":"2022-01-24T23:51:06","modified_gmt":"2022-01-24T23:51:06","slug":"real-attribution-insights-real-attribution-vs-assisted-commissions","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/dk\/real-attribution-insights-real-attribution-vs-assisted-commissions\/","title":{"rendered":"Real Attribution Insights – Real Attribution vs. Assisted Kommission"},"content":{"rendered":"

Mange af de annonc\u00f8rer, der har skiftet til Real Attribution brugte eller overvejede at bruge \u201cAssisted Model\u201d, hvor de assisterende touchpoints blev bel\u00f8nnet. Rent praktisk er der en stor forskel p\u00e5 fleksibilitet, performance og ROI mellem de to modeller. I dette dokument uddyber vi forskellen mellem \u201dAssisted Commission\u201d setup\u2019et og \u201dReal Attribution\u201d.<\/strong><\/p>\n

N\u00e5r Assisted Commission modeller bruges, betaler annonc\u00f8rer en yderligere kommission for de assisterende touchpoints i en transaktion. Hvis en transaktion best\u00e5r af 3 assisterende touchpoints, s\u00e5 bel\u00f8nner annonc\u00f8rer disse touchpoints med en \u201dbonus\u201d. Real Attribution tillader et andet setup, da attribution-modellen afg\u00f8r andelen for hvert touchpoint, der er involveret i transaktionen og bel\u00f8nner dem if\u00f8lge modellen.
\n\"Real<\/p>\n

Den totale CPO vs. ekstra betalinger<\/h2>\n

At v\u00e6re transparent omkring det bel\u00f8b, som du vil betale for en transaktion er noget, som vil gavne alle parter i e-handelsprocessen. Arbejder du med Real Attribution som annonc\u00f8r, bestemmer du din egen optimale Cost per Order, som er derefter fordelt over alle de involverede touchpoints. Det sikrer, at du i forvejen kan regne med udgifterne per transaktion. Hvis du bel\u00f8nner andre touchpoints ved brug af Assisted Commission modellen, vil din totale CPO ikke v\u00e6re lige s\u00e5 gennemsigtig, da du skal yde ekstra betalinger, hvis assists er involverede. For at maksimere deres gevinst af denne model, kommer det til at resultere i, at annonc\u00f8rer betaler en h\u00f8jere kommission, og f\u00e5r dermed en lavere ROI.<\/p>\n

Bel\u00f8n indflydelse hele vejen igennem<\/h2>\n

N\u00e5r attribution-stier analyseres, kan vi se, at forskellige sidetyper ofte grupperes og fordelt over forskellige punkter p\u00e5 stien. Som et eksempel, har vi en case p\u00e5 en kunde, der skal bestille en ferie. Vi ser content sites og bloggere i starten af konverteringsstien. Prissammenligningssider og deal-sider bliver brugt til at indsamle informationer som det n\u00e6ste stadie. P\u00e5 de senere stadier, bes\u00f8ger forbrugere ofte rabatkode- og cashback-sider til at finde den bedste deal. Ved at bruge Assisted modellen, er annonc\u00f8rer ikke i stand til at bel\u00f8nne publishers p\u00e5 en m\u00e5de, der tilf\u00f8jer v\u00e6rdi hele vejen igennem, da modellen kun bel\u00f8nner publishers af den samme sidetype, der samler sig om slutningen af konverteringsstien. Dette betyder, at annonc\u00f8rer ender op med at betale ekstra betalinger til publishers af den samme sidetype som den konverterende publisher. Med Real Attribution er den totale Cost per Order kendt p\u00e5 forh\u00e5nd, s\u00e5 alle publishers af den samme sidetype bliver bel\u00f8nnet p\u00e5 lige fod, hvis de har haft en lignende rolle. Det betyder, at du som annonc\u00f8r ikke skal betale mere. Det er ikke alt. Du sikrer ogs\u00e5, at publishers, der giver dig den v\u00e6rdi, du \u00f8nsker, bliver bel\u00f8nnet ordentligt.<\/p>\n

Tilf\u00f8j v\u00e6rdi<\/h2>\n

Ved brug af Real Attribution kan annonc\u00f8rer med deres attribution-model bel\u00f8nne forskellige sidetyper eller markedssegmenter baseret p\u00e5 deres pr\u00e6ferencer. Ved at v\u00e6gte specifikke sidetyper eller markedssegmenter kan annonc\u00f8rer tilf\u00f8re v\u00e6rdi til dem, som de \u00f8nsker at f\u00f8je v\u00e6rdi til. En mulighed for at v\u00e6lge den passende attribution-model betyder, at annonc\u00f8ren kan afstemme deres performance-kampagner med deres online marketing-m\u00e5l. For eksempel vil den Positionsbaserede model tilskynde branding mens Tidsforfald-modellen reflekterer mere fokus p\u00e5 konverteringer. Denne tilgang til tilf\u00f8jet v\u00e6rdi er umuligt med \u201dAssisted Commission\u201d modeller, da den v\u00e6lger et givent antal af assists uanset sidetype, totale antal af touchpoints og markedssegment.<\/p>\n

The power of display<\/h2>\n

Affiliates\u2019 brug af markedsf\u00f8ringsmateriale kan virkelig have en stor effekt, da dine publishers\u2019 m\u00e5lgruppe ofte minder meget om din egen m\u00e5lgruppe. Ved at motivere publishers til at vise dine bannere ved at inkludere impressions som et touchpoint i konverteringsstien, kan annonc\u00f8rer drage nytte af den massive v\u00e6kst i bannervisninger. Indenfor Assisted Commission modellen er det ikke muligt at bel\u00f8nne impressions, hvilket g\u00f8r, at det \u00f8konomisk set er mindre attraktivt for publishers, da chancen for at disse bannere f\u00f8rer til sidste klik er forholdsvis lille. Kombinationen af at kunne bel\u00f8nne \u201dimpressions som valide touchpoints\u201d med et l\u00e6ngere Attribution Window (som ikke kan tilpasses med \u201dAssisted Commission modellen\u201d) tillader meget bedre performance fra publishers, der g\u00f8r brug af display.<\/p>\n

Inklud\u00e9r andre kanaler<\/h2>\n

Sidst, men ikke mindst \u2013 en vigtig forskel mellem Real Attribution og Assisted Commission er, at man med Real Attribution har muligheden for at inkludere andre kanaler. Da Real Attribution tillader et ubegr\u00e6nset antal af touchpoints samt tilbyder muligheder, der booster hele performance-kanalen, er det fordelagtigt at inkludere andre kanaler ved at knytte tracking til andre kanal-links. For eksempel har det vist, at ved at inkorporere retargeting-kanaler med performance-kanalen, har der v\u00e6ret en stigning p\u00e5 20% i transaktioner, der er tracket for andre publishers hvis konverteringer ellers ville v\u00e6re blevet overskrevet af retargeting-kanalen.<\/p>\n

\"Real<\/p>\n","protected":false},"excerpt":{"rendered":"

Mange af de annonc\u00f8rer, der har skiftet til Real Attribution brugte eller overvejede at bruge \u201cAssisted Model\u201d, hvor de assisterende touchpoints blev bel\u00f8nnet. Rent praktisk er der en stor forskel p\u00e5 fleksibilitet, performance og ROI mellem de to modeller. I dette dokument uddyber vi forskellen mellem \u201dAssisted Commission\u201d setup\u2019et og \u201dReal Attribution\u201d. N\u00e5r Assisted Commission […]<\/p>\n","protected":false},"author":69,"featured_media":42721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2692,49],"class_list":["post-41752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-dk","category-tradetracker-news-dk"],"yoast_head":"\nReal Attribution Insights - Real Attribution vs. Assisted Kommission - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Mange af de annonc\u00f8rer, der har skiftet til Real Attribution brugte eller overvejede at bruge \u201cAssisted Model\u201d, hvor de assisterende touchpoints blev bel\u00f8nnet. 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