{"id":42671,"date":"2017-08-09T13:19:54","date_gmt":"2017-08-09T13:19:54","guid":{"rendered":"https:\/\/tradetracker.com\/?p=42671\/"},"modified":"2022-01-24T23:45:20","modified_gmt":"2022-01-24T23:45:20","slug":"real-attribution-insights-fra-konkurrence-til-samarbejde","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/dk\/real-attribution-insights-fra-konkurrence-til-samarbejde\/","title":{"rendered":"Real Attribution Insights: Fra konkurrence til samarbejde"},"content":{"rendered":"

Siden lanceringen af Real Attribution har der v\u00e6ret et stort skift i forhold til den m\u00e5de, som publishers har handlet og interageret med hinanden p\u00e5. Da de nu bliver bel\u00f8nnet for den tilf\u00f8rte v\u00e6rdi gennem hele kundebeslutningsprocessen, er de begyndt at tage forskellige promoveringsmetoder i brug for kampagner, der k\u00f8rer Real Attribution. Mange publishers ser nu v\u00e6rdien i at samarbejde med andre publishers frem for at k\u00e6mpe om sidste klik. I dette \u201dInsights\u201d vil TradeTracker dykke ned i den v\u00e6rdi, der bliver skabt for annonc\u00f8rer s\u00e5vel som publishers, n\u00e5r de g\u00e5r fra at konkurrere til at samarbejde.<\/strong>
\n\"\"<\/p>\n

Sidste-klik-modellen har l\u00e6nge haft sin faste grobund indenfor affiliate-marketing-industrien. Publishers tjener kun kommission, hvis de vinder kampen om sidste klik. I nogle tilf\u00e6lde har de m\u00e5ske f\u00e5et en manuelt tildelt assist-bonus, men selv med dette arrangeret \u2013 hvorfor skulle affiliates overhovedet s\u00e5 overveje at fokusere p\u00e5 de tidligere stadier af beslutningsprocessen? TradeTracker\u2019s Real Attribution opmuntrer nu ikke kun publishers til at fokusere p\u00e5 hele kunderejsen, men \u00f8ger ogs\u00e5 sandsynligheden for konvertering, da publishers kan referere forbrugere direkte til andre sider, der er bedre til at konvertere, mens denne stadig kommission vil f\u00e5 sin del af kommissionen.<\/p>\n

Fokus\u00e9r p\u00e5 forbrugeren, ikke klikket<\/h2>\n

Lad os sige, at vi har en forbruger, der leder efter en ny cykel. Da det er en relativ stor investering, er beslutningsprocessen ogs\u00e5 tilsvarende relativ lang. Forbrugeren skal f\u00f8rst beslutte hvilken type cykel, som han\/hun overvejer at k\u00f8be p\u00e5 f\u00f8rste stadie; hvilket m\u00e6rke p\u00e5 andet stadie; hvor den skal k\u00f8bes p\u00e5 tredje stadie; og hvordan den bedste pris findes p\u00e5 sidste stadie. Under alle stadier er forskellige publisher-sider blevet brugt til at indsamle informationer.<\/p>\n

For publishers, der fokuserer p\u00e5 at initiere denne proces, er chancen for at tjene en kommission baseret p\u00e5 sidste-klik-t\u00e6ller-modellen relativ lille i forhold til dem, der har st\u00f8rre fokus p\u00e5 de senere stadier. Annonc\u00f8rer, der g\u00f8r brug af attribution-modeller kan \u00e6ndre p\u00e5 den m\u00e5de de bruger publishers p\u00e5 \u2013 fra at f\u00e5 kunden til at konvertere s\u00e5 hurtigt som muligt, til at stille de n\u00f8dvendige informationer til r\u00e5dighed, s\u00e5 kunden kan tr\u00e6ffe den helt rigtige beslutning.<\/p>\n

Fra konkurrence til samarbejde<\/h2>\n

En bem\u00e6rkelsesv\u00e6rdig \u00e6ndring p\u00e5 kampagner, der k\u00f8rer TradeTracker\u2019s Ral Attribution er, at publishers begynder at referere kunderne til hinanden for at booste konverteringen \u2013 og dermed indtjeningen. Dette er den slags samarbejde, som ses meget tydeligt p\u00e5 f\u00f8lgende konverteringssti.
\n\"\"<\/p>\n

I dette eksempel har den n\u00e6stsidste affiliate givet forbrugeren de n\u00f8dvendige informationer til at kunne tr\u00e6ffe beslutningen om, hvor produktet skal k\u00f8bes, mens der samtidig inkluderes informationer omkring rabatkodesiden, der er converter p\u00e5 stien. Ved at sige til forbrugeren, at han\/hun kan f\u00e5 en rabat, hvis den anviste rabatkode kan bruges p\u00e5 denne rabatkodeside, ved publisheren, at chancen for at kunden rent faktisk k\u00f8ber cyklen (og kommission tjenes), er h\u00f8jere.<\/p>\n

Dette er en ud af mange eksempler, hvor TradeTracker kan se, at publishers, der er begyndt at samarbejde med hinanden, samler sig omkring et enkelt m\u00e5l: At f\u00e5 kunden til at konvertere, s\u00e5 kommissionen kan deles. Denne helt nye tilgang til performance marketing har tilladt annonc\u00f8rer, der bruger attribution, at realisere en trecifret v\u00e6kst. Udnyt din kampagnes fulde potentiale og skift til Real Attribution \u2013 og gener\u00e9r mere i oms\u00e6tning!<\/p>\n","protected":false},"excerpt":{"rendered":"

Siden lanceringen af Real Attribution har der v\u00e6ret et stort skift i forhold til den m\u00e5de, som publishers har handlet og interageret med hinanden p\u00e5. Da de nu bliver bel\u00f8nnet for den tilf\u00f8rte v\u00e6rdi gennem hele kundebeslutningsprocessen, er de begyndt at tage forskellige promoveringsmetoder i brug for kampagner, der k\u00f8rer Real Attribution. Mange publishers ser […]<\/p>\n","protected":false},"author":69,"featured_media":42672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"class_list":["post-42671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-dk"],"yoast_head":"\nReal Attribution Insights: Fra konkurrence til samarbejde - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Siden lanceringen af Real Attribution har der v\u00e6ret et stort skift i forhold til den m\u00e5de, som publishers har handlet og interageret med hinanden p\u00e5. 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