{"id":42801,"date":"2017-08-09T13:34:46","date_gmt":"2017-08-09T13:34:46","guid":{"rendered":"https:\/\/tradetracker.com\/?p=42801\/"},"modified":"2022-01-24T23:40:37","modified_gmt":"2022-01-24T23:40:37","slug":"real-attribution-insights-en-ny-tilgang-til-cashback-publishers","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/dk\/real-attribution-insights-en-ny-tilgang-til-cashback-publishers\/","title":{"rendered":"Real Attribution Insights: En ny tilgang til cashback-publishers"},"content":{"rendered":"<p><strong>Siden starten af Real Attribution har TradeTracker set, at cashback-publishers er begyndt at \u00e6ndre p\u00e5 deres business-modeller for at tilpasse de nye bel\u00f8nningsmodeller. De f\u00f8rer ikke kun til flere touchpoints, men har ogs\u00e5 gjort cashback-publishers mindre afh\u00e6ngige af faste kommissioner p\u00e5 e-mail-udsendelser og bannerplaceringer. Det overordnede antal af konverteringer er ogs\u00e5 steget. For at \u00f8ge den performance-baserede indkomst skal publishers nu ogs\u00e5 investere i at generere initierende og assisterende touchpoints. Publishers, der g\u00f8r dette f\u00e5r en fordel i forhold til deres konkurrenter ved at tiltr\u00e6kke kunder under alle stadier af kunderejsen.<\/strong><\/p>\n<h2>Cashback-publishers mestrer Real Attribution<\/h2>\n<p>Med den klassiske sidste-klik-model fokuserer publishers ofte p\u00e5 det vindende sidste klik for at sikre deres indt\u00e6gt. Cashback-publishers har mestret denne model, da de tilf\u00f8rer v\u00e6rdi for deres medlemmer ved at dele (noget af) deres egen kommissionsindt\u00e6gt, hvis de shopper gennem dem. Cashback-industrien er med tiden blevet meget konkurrencepr\u00e6get, hvor disse publishers l\u00e6gger v\u00e6gt p\u00e5 at kunne give den bedste cashback til deres medlemmer sammenlignet med andre cashback-sider, s\u00e5 de kan give deres medlemmer mere i v\u00e6rdi ved at tilbyde den bedste deal. TradeTracker kan se, at denne model har f\u00f8rt cashback-publishers til at skifte over til at b\u00e6re den konverterende rolle frem for den initierende, som disse publishers ellers havde engang. Da deres rolle som converter er blevet mere dominerende, har der v\u00e6ret mindre fokus p\u00e5 den tilf\u00f8rte v\u00e6rdi, som deres massive platforme kunne tilbyde under alle kanalens stadier.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-42818 aligncenter\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-3-1-1024x301.png\" alt=\"\" width=\"840\" height=\"247\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-3-1-1024x301.png 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-3-1-300x88.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-3-1-768x226.png 768w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-3-1-1200x353.png 1200w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-3-1.png 1807w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<h2>Cashback-publishers tjener mere ved at tilf\u00f8re v\u00e6rdi<\/h2>\n<p>N\u00e5r kommission er tildelt blandt alle touchpoints indenfor en konverteringssti bliver publishers ikke kun bel\u00f8nnet for at generere sidste touchpoint. Publishers bliver opfordret til at generere mere trafik i flere stadier fra start til kundens endelige beslutning om at k\u00f8be et bestemt produkt. Det betyder, at cashback-sider, der har direkte adgang til en m\u00e5lgruppe og en stor samling af potentielle kunder kan nu hoppe ud af sidste-klik-boksen og opfordre til k\u00f8b i de tidligere stadier. Fordi medlemmer ofte bliver bel\u00f8nnet baseret p\u00e5 det konverterende touchpoint, kunne dette f\u00f8re til \u00f8get margin takket v\u00e6re de initierende og assisterende touchpoints. Det giver dem plads til at investere mere i generering af relevante touchpoints i de tidligere stadier, der ultimativt resulterer i en opadg\u00e5ende spiral. Den ekstra indt\u00e6gtsstr\u00f8m kan bruges til at give medlemmerne en bedre cashback, der \u00f8ger den overordnede konverteringsrate endnu mere!<\/p>\n<h2>Gener\u00e9r mere i oms\u00e6tning ved at \u00f8ge aktiviteter med cashback-publishers<\/h2>\n<p>Ved at \u00e6ndre p\u00e5 bel\u00f8nningsmodellen fra sidste-klik til fordelt, konkurrerer cashback-publishers ikke l\u00e6ngere med andre typer af publishers. I stedet for at \u00e9n publisher tager det hele, bliver kommissionen nu distribueret til alle touchpoints, der er involveret i en konvertering. Dette skifter fokus fra konkurrence til samarbejde. Som resultat, er cashback-publishers begyndt at investere mere i kanaler, der genererer touchpoints. Ved at intensivere deres indsats p\u00e5 kanaler s\u00e5som Facebook, Twitter og e-mail, kreerer cashback-publishers opm\u00e6rksomhed for kampagner, som de arbejder med. Derudover har TradeTracker lagt m\u00e6rke til, at der bliver f\u00f8rst en mere indholdsrig strategi, der fokuserer p\u00e5 b\u00e5de at inspirere og at informere medlemmer omkring produkterne og annonc\u00f8rerne, for at generere flere touchpoints.<\/p>\n<p>Siden lanceringen af Real Attribution har TradeTracker set et signifikant antal af cashback-publishers, der er blevet accepteret til kampagner, som tidligere ikke var accepteret til den klassiske sidste-klik-model, da de nu ogs\u00e5 er med at \u00f8ges annonc\u00f8rens oms\u00e6tning. I denne periode har annonc\u00f8rer set deres konverteringsrate p\u00e5 deres performance-kampagner stige markant, da cashback-publishers nu ogs\u00e5 skal vise deres tilf\u00f8rte v\u00e6rdi i alle faser af beslutningsprocessen \u2013 p\u00e5 linje med alle andre publishers.<\/p>\n<p>Frig\u00f8r din kampagnes fulde potentiale nu og skift til Real Attribution, hvor du kan vokse og \u00f8ge din publisher-bases diversitet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siden starten af Real Attribution har TradeTracker set, at cashback-publishers er begyndt at \u00e6ndre p\u00e5 deres business-modeller for at tilpasse de nye bel\u00f8nningsmodeller. De f\u00f8rer ikke kun til flere touchpoints, men har ogs\u00e5 gjort cashback-publishers mindre afh\u00e6ngige af faste kommissioner p\u00e5 e-mail-udsendelser og bannerplaceringer. Det overordnede antal af konverteringer er ogs\u00e5 steget. For at \u00f8ge  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":42818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"class_list":["post-42801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-dk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Attribution Insights: En ny tilgang til cashback-publishers - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Siden starten af Real Attribution har TradeTracker set, at cashback-publishers er begyndt at \u00e6ndre p\u00e5 deres business-modeller for at tilpasse de nye bel\u00f8nningsmodeller. 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