{"id":42838,"date":"2017-08-09T13:38:32","date_gmt":"2017-08-09T13:38:32","guid":{"rendered":"https:\/\/tradetracker.com\/?p=42838\/"},"modified":"2022-01-24T23:48:04","modified_gmt":"2022-01-24T23:48:04","slug":"real-attribution-insights-mere-end-bare-splitte-kommissionen","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/dk\/real-attribution-insights-mere-end-bare-splitte-kommissionen\/","title":{"rendered":"Real Attribution Insights: Mere end bare at splitte kommissionen"},"content":{"rendered":"

I online verden kan det v\u00e6re udfordrende at v\u00e6lge den optimale attribution model. Mange marketeers fors\u00f8ger at finde \u201ddet rigtige svar\u201d ved at bruge komplekse modeller og dybe analyser baseret p\u00e5 historisk data. Dog hvis man starter med attribution er det ikke nok kun at kigge tilbage p\u00e5, hvordan kommissionen er blevet tildelt touchpoints. Med Real Attribution\u2019s modeller kan man transformere performance-kampagner fuldst\u00e6ndigt og l\u00f8fte dem til et helt nyt niveau.<\/strong><\/p>\n

N\u00e5r kunderne kontakter TradeTracker\u2019s specialister omkring ops\u00e6tning af Real Attribution-kampagner, er det f\u00f8rste sp\u00f8rgsm\u00e5l altid \u201dHvordan p\u00e5virker denne model den nuv\u00e6rende publisher-bases kommissionsindtjening?\u201d. Umiddelbart lyder det meget lige til, men det er faktisk umuligt at svare p\u00e5 grundet den enorme \u00e6ndring, som Real Attribution-kampagner g\u00e5r igennem de f\u00f8rste par m\u00e5neder efter lancering.<\/p>\n

Mindre end 20% af dine potentielle publishers er aktive<\/h2>\n

Mange kampagner, der bruger sidste-klik-modellen er ikke egnet til alle typer af affiliates, da ikke alle affiliates er i stand til at konkurrere i kampen om sidste klik. Disse affiliates er dermed begyndt at prioritere andre kanaler som indt\u00e6gtskilde og ekskludere sidste-klik-affiliate-kampagner. Med Real Attribution er disse publishers blevet aktive igen og er begyndt at generere indtjening ved at promovere disse performance-baserede kampagner. Det skal n\u00e6vnes, at alle typer af publishers \u2013 alt fra mindre bloggere til mediehuse med hundredvis af medarbejdere bruger nu performance-kanalen igen til at finde nye veje til mere indt\u00e6gt.<\/p>\n

\"\"<\/p>\n

Nu n\u00e5r annonc\u00f8rer har muligheden for at motivere alle publishers p\u00e5 markedet \u2013 i stedet for at opretholde den store fokus p\u00e5 de nuv\u00e6rende 20%, s\u00e5 kan individuelle publishers\u2019 regne med et afkast af den v\u00e6rdi, som de tilf\u00f8rer. Ved at involvere et st\u00f8rre antal og flere forskellige sidetyper \u00f8ges kampagnens performance samtidig med at brandeksponering- og v\u00e6rdi bliver boostet. Med ekstra partnere i performance-kanalen steg antallet af transaktioner lavet af de \u201dgamle\u201d publishers gennem det udvidede netv\u00e6rk, som generelt ogs\u00e5 har givet disse publishers bedre afkast.<\/p>\n

Publisher-adf\u00e6rden er i \u00e6ndring<\/h2>\n

En anden vigtig faktor, der g\u00f8r det umuligt at definere Real Attribution-modellen ved udelukkende at basere det p\u00e5 affiliate-kampagners historiske data, er publishers\u2019 adf\u00e6rd. Da publishers nu bliver bel\u00f8nnet for den v\u00e6rdi, som de bringer forbrugeren og k\u00f8bet, skal publishers tilpasse sine business-modeller. Publishers, der plejer at b\u00e6re den konverterende rolle er ogs\u00e5 begyndt at tage de initierende roller p\u00e5 sig for at tilf\u00f8re mere v\u00e6rdi over hele linjen for at tjene mere kommission. De annonc\u00f8rer, der bel\u00f8nner udvalgte publishers ved at inkludere visninger som valide touchpoints p\u00e5 konverteringsstien ser en enorm v\u00e6kst i b\u00e5de visninger og trafik fra publishers, der konverterer p\u00e5 de senere stadier.<\/p>\n

Fra sidste-klik-kommission til en fast CPO over hele linjen<\/h2>\n

I de sidste 3-5 \u00e5r er der begyndt at opst\u00e5 en trend, hvor annonc\u00f8rer bruger analytisk data til at bestemme v\u00e6rdien af de enkelte publishers og til at tilpasse deres sidste-klik-kommission. Dette f\u00f8rer dog kun til deduplication i stedet for attribution.<\/p>\n

Med real Attribution kan annonc\u00f8rer nu relatere deres analytiske indsigt til en Attribution-Model, der kan afl\u00f8nne publisher-basen med et enkelt Cost Per Order (CPO), der tildeler kommissionen efter den valgte model. Ved at have en fastsat CPO, ved annonc\u00f8rer p\u00e5 forh\u00e5nd, hvad \u00e9n transaktion kommer til at koste samt at kommission bliver betalt til alle partnere, der har tilf\u00f8rt v\u00e6rdi.<\/p>\n

Hvis du vil vide mere om resultaterne og den \u00f8gede oms\u00e6tning, som Real Attribution kan give dig, kontakt dit lokale TradeTracker-team!<\/p>\n","protected":false},"excerpt":{"rendered":"

I online verden kan det v\u00e6re udfordrende at v\u00e6lge den optimale attribution model. Mange marketeers fors\u00f8ger at finde \u201ddet rigtige svar\u201d ved at bruge komplekse modeller og dybe analyser baseret p\u00e5 historisk data. Dog hvis man starter med attribution er det ikke nok kun at kigge tilbage p\u00e5, hvordan kommissionen er blevet tildelt touchpoints. Med […]<\/p>\n","protected":false},"author":69,"featured_media":42841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"class_list":["post-42838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-dk"],"yoast_head":"\nReal Attribution Insights: Mere end bare at splitte kommissionen - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"I online verden kan det v\u00e6re udfordrende at v\u00e6lge den optimale attribution model. 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