{"id":42996,"date":"2017-08-09T14:24:46","date_gmt":"2017-08-09T14:24:46","guid":{"rendered":"https:\/\/tradetracker.com\/?p=42996\/"},"modified":"2022-01-24T23:41:51","modified_gmt":"2022-01-24T23:41:51","slug":"real-attribution-insights-et-dyk-ned-den-brugerdefinerede-attribution-model","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/dk\/real-attribution-insights-et-dyk-ned-den-brugerdefinerede-attribution-model\/","title":{"rendered":"Real Attribution Insights: Et dyk ned i den brugerdefinerede attribution-model"},"content":{"rendered":"

Annonc\u00f8rer, der bruger Real Attribution har muligheden for at v\u00e6lge blandt en r\u00e6kke af modeller. Fem ud af i alt seks attribution-modeller bel\u00f8nner touchpoints baseret p\u00e5 deres position p\u00e5 konverteringsstien, mens den brugerdefinerede model giver plads til, at andre faktorer kan komme i spil. I denne version af \u201dInsights\u201d-serien, dykker vi ned i denne brugerdefinerede model og uddyber de muligheder, som denne model giver anledning til samt effekten af denne skr\u00e6ddersyede model.<\/strong><\/p>\n

Indenfor den brugerdefinerede model kan annonc\u00f8rer opdele kommissionen i tre elementer: Positionen af et touchpoint; sidetype for den publisher, der har genereret et touchpoint; samt markedssegment for den publisher, der har genereret et touchpoint.<\/p>\n

\"\"<\/p>\n

Hvorfor annonc\u00f8rer v\u00e6lger en skr\u00e6ddersyet model<\/h2>\n

Indtil nu k\u00f8rer 50% af Real-Attribution-kampagnerne den skr\u00e6ddersyede model. Grunden til, at de fleste v\u00e6lger den skr\u00e6ddersyede model er, at det giver dem flere m\u00e5der (udover positionen af et touchpoint) at bel\u00f8nne publishers d\u00e9r, hvor annonc\u00f8rerne mener er v\u00e6rdiskabende. Vores kunder v\u00e6lger den skr\u00e6ddersyede model, fordi det giver dem muligheden for at finde den rigtige balance indenfor deres Attribution-model. De kan maksimere deres publishers\u2019 resultater ved at fokusere p\u00e5 deres m\u00e5lgrupper i begyndelsen og slutningen af deres kunders rejse. Tilsammen kan det optimere indt\u00e6gt for alle parter.<\/p>\n

Effekten af elementerne; sidetype og markedssegment<\/h2>\n

Effekten af den skr\u00e6ddersyede model, hvor annonc\u00f8rer l\u00e6gger ekstra v\u00e6gt p\u00e5 specifikke sidetyper eller markedssegmenter er signifikant. Her er nogle eksempler:<\/p>\n

– Annonc\u00f8rer, der giver bloggere mere v\u00e6gt i sidetypeelementet har m\u00e6rket en 40% stigning p\u00e5 trafik fra bloggere;<\/p>\n

– Annonc\u00f8rer, der giver en relativ h\u00f8j v\u00e6gt til prissammenligningssider oplever, at deres placeringer er blevet forbedret. P\u00e5 grund af den forh\u00f8jede eCPC-v\u00e6rdi, er antallet af transaktioner blevet mindst fordoblet.<\/p>\n

– Store retail-kampagner l\u00e6gger v\u00e6gt p\u00e5 publishers indenfor den matchende produktkategori som f.eks. Fashion, Elektronik, Helse & Sk\u00f8nhed og Baby & B\u00f8rn. Disse annonc\u00f8rer har m\u00e6rket bedre placeringer p\u00e5 publisher-sider, der er indenfor samme markedssegment.<\/p>\n

Effekten af undtagelsesreglerne<\/h2>\n

Indenfor den brugerdefinerede attribution-model, er det muligt at ops\u00e6tte undtagelser. Blandt de to mulige undtagelser kan annonc\u00f8ren at v\u00e6lge en af de f\u00f8lgende:<\/p>\n

– Ekskludere en affiliate fra at blive bel\u00f8nnet indenfor konverteringsstien.<\/p>\n

– Give en publisher(gruppe) en fast kommission, hvis denne er det sidste touchpoint.<\/p>\n

Annonc\u00f8rer bruger den f\u00f8rste undtagelse, n\u00e5r de vil integrere deres direkte CPC og CPM-partnere i deres Real Attribution-setup. I integrationens f\u00f8rste fase, s\u00e6tter de en nul-attribution-undtagelse for disse affiliates selvom de ikke f\u00e5r en kommission. Det er for at de stadig kan se disse affiliates\u2019 rolle og indflydelse p\u00e5 konverteringsstien. I fase to begynder de at flytte CPC\/CPM-kommissionerne til CPA ved at fjerne undtagelsen, hvorefter disse publishers ogs\u00e5 bliver betalt baseret p\u00e5 performance.<\/p>\n

Den anden undtagelse er brugt af nogle annonc\u00f8rer, der kombinerer specifikke sidetyper, f.eks. cashback-sider. En af vores kunder fort\u00e6ller os, at cashback-sider spiller en vigtig rolle for dem. Ved at kunne give deres cashback-publishers en fast procentsats af kommissionen, kan der garanteres cashback medlemmerne. Kunden udtrykker, at Real Attribution har givet dem ekstra muligheder for at generere indtjening ved at tilf\u00f8re mere v\u00e6rdi for deres virksomhed \u2013 en win-win-situation for alle.<\/p>\n","protected":false},"excerpt":{"rendered":"

Annonc\u00f8rer, der bruger Real Attribution har muligheden for at v\u00e6lge blandt en r\u00e6kke af modeller. Fem ud af i alt seks attribution-modeller bel\u00f8nner touchpoints baseret p\u00e5 deres position p\u00e5 konverteringsstien, mens den brugerdefinerede model giver plads til, at andre faktorer kan komme i spil. I denne version af \u201dInsights\u201d-serien, dykker vi ned i denne brugerdefinerede […]<\/p>\n","protected":false},"author":69,"featured_media":42997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"class_list":["post-42996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-dk"],"yoast_head":"\nReal Attribution Insights: Et dyk ned i den brugerdefinerede attribution-model - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Annonc\u00f8rer, der bruger Real Attribution har muligheden for at v\u00e6lge blandt en r\u00e6kke af modeller. 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