{"id":76693,"date":"2018-11-09T10:11:21","date_gmt":"2018-11-09T10:11:21","guid":{"rendered":"https:\/\/tradetracker.com\/?p=76693"},"modified":"2025-01-10T14:49:22","modified_gmt":"2025-01-10T14:49:22","slug":"black-friday-2018-tips","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/dk\/black-friday-2018-tips\/","title":{"rendered":"Black Friday 2018 – Tips og r\u00e5d"},"content":{"rendered":"

\"\"
\nBlack Friday i \u00e5r falder p\u00e5 d. 23. november og Cyber Monday d. 26. november. Det amerikanske f\u00e6nomen har for alvor f\u00e5et tag i Europa. Langt de fleste shops afholder en Black Friday kampagne, hvor der gives rabat til shopping-hungrende forbrugere. Nogle afholder det kun p\u00e5 selve dagen, andre k\u00f8rer Black Friday weekend, og nogle k\u00f8rer endda pre-Black Friday sale.<\/em><\/p>\n

If\u00f8lge en unders\u00f8gelse udf\u00f8rt af FDIH*, er der kun 19% af butikkerne, der aktivt har valgt Black Friday fra. Dagen er efterh\u00e5nden ved at blive s\u00e5 stor, at mange sparer op i oktober og starten af november for at spendere p\u00e5 selve Black Friday, hvilket kan resultere i en stille periode. N\u00e6sten 50% af respondenterne siger, at salget dykker op til Black Friday.<\/p>\n

Dog forventes der en enorm stigning t\u00e6t op til d. 23. november og weekenden ud frem til Cyber Monday, da mange forbrugere benytter muligheden for at f\u00e5 juleindk\u00f8bet overst\u00e5et. 45% forventer, at salget \u00f8ges med mindst 25%. Hele 17% forventer, at salget vil tidobles.<\/p>\n

Butikkerne vil komme til at k\u00e6mpe om at have de bedste tilbud, og om de bedste placeringer hos affiliate-partnere. Der er kun to uger til den store dag. Hvis du ikke allerede er i fuld gang, er det stadig ikke for sent.<\/p>\n

Tips til annonc\u00f8rer<\/strong><\/p>\n

– Kom ind i kampen og tilbyd en eller anden form for Black Friday promovering. Alt efter tilg\u00e6ngelige ressourcer, kan Black Friday initiativerne v\u00e6re noget forskelligt.<\/p>\n

– K\u00f8r en Black Friday kampagne. Det kunne f.eks. 20% rabat p\u00e5 alle produkter eller produktgrupper. Husk at definere start- og slutdato.<\/p>\n

– Black Friday landing page. Hvis du har bestemte produkter, som s\u00e6ttes ned i pris, kan du lave en s\u00e6rlig landing page med disse produkter.<\/p>\n

– Der er et eller andet sp\u00e6ndende og tilfredsstillende ved at bruge en rabatkode som forbruger. Derfor ser vi ofte meget positive resultater ved at promovere med en rabatkode.<\/p>\n

– Bestil gode placeringer, nyhedsbrev udsendinger, sociale medie promoveringer hos affiliate-partnere. De st\u00f8rre affiliates bruger st\u00f8rstedelen af \u00e5ret til at planl\u00e6gge, s\u00e5 deres pladser bliver ogs\u00e5 udsolgt hurtigt.<\/p>\n

Tips til publishers<\/strong><\/p>\n

– Mange annonc\u00f8rer s\u00f8ger muligheder for ekstra eksponering. Er der nogle bestemte kampagner, der er oplagt for dig at promovere, s\u00e5 hold ikke tilbage med at tage kontakt.<\/p>\n

– Hold dig opdateret gennem vores nyhedsbreve, hvor vi l\u00f8bende annoncerer tilbud og rabatkoder.<\/p>\n

– Mange forbrugere laver research i l\u00f8bet af november. Produc\u00e9r inspirerende indhold eller sammenligninger, som kan hj\u00e6lpe dem med at tr\u00e6ffe en beslutning om at k\u00f8be. Det g\u00e6lder s\u00e6rligt vores Real Attribution kampagner, hvor du bliver bel\u00f8nnet for hvert touchpoint\/klik du skaffer.<\/p>\n

– Der findes mange Black Friday rabatkoder, og webshopnavn+rabatkode f\u00e5r en h\u00f8j s\u00f8gevoume. G\u00f8r brug af det for at tiltr\u00e6kke forbrugerne til din side, bl.a. gennem SEO optimering.<\/p>\n

*Kilde: Black Friday 2018: Netbutikkernes forventninger \u00b7 Dansk Erhverv – Digital Handel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday i \u00e5r falder p\u00e5 d. 23. november og Cyber Monday d. 26. november. Det amerikanske f\u00e6nomen har for alvor f\u00e5et tag i Europa. Langt de fleste shops afholder en Black Friday kampagne, hvor der gives rabat til shopping-hungrende forbrugere. Nogle afholder det kun p\u00e5 selve dagen, andre k\u00f8rer Black Friday weekend, og nogle […]<\/p>\n","protected":false},"author":69,"featured_media":76694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"class_list":["post-76693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-dk"],"yoast_head":"\nBlack Friday 2018 - Tips til annonc\u00f8rer og affiliates<\/title>\n<meta name=\"description\" content=\"Der forventes der en enorm stigning i oms\u00e6tning til Black Friday, da mange ogs\u00e5 f\u00e5r juleindk\u00f8bet overst\u00e5et. 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