{"id":116159,"date":"2020-07-21T09:05:23","date_gmt":"2020-07-21T09:05:23","guid":{"rendered":"https:\/\/tradetracker.com\/?p=116159"},"modified":"2022-01-27T00:51:30","modified_gmt":"2022-01-27T00:51:30","slug":"yokono-impulsa-su-crecimiento-con-tradetracker","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/es\/yokono-impulsa-su-crecimiento-con-tradetracker\/","title":{"rendered":"Yokono impulsa su crecimiento con TradeTracker"},"content":{"rendered":"

\"\"<\/p>\n

En TradeTracker nos enorgullecemos de los \u00e9xitos de nuestros anunciantes y entendemos sus triunfos como parte de nosotros mismos. Es por ello que hemos querido hablar Daniele D\u2019Alessio, director del Departamento de Tienda Online de Yokono<\/a>, para que nos explique cu\u00e1l es la situaci\u00f3n actual de este e-commerce del sector de moda de calzado y el impacto que ha tenido el marketing de afiliaci\u00f3n en sus resultados:<\/p>\n

\u00bfQu\u00e9 es Yokono? \u00bfCu\u00e1l es la importancia del marketing de afiliaci\u00f3n en la estrategia global de Yokono?<\/strong><\/p>\n

Yokono es una marca especializada en la fabricaci\u00f3n y venta de calzado y complementos con m\u00e1s de 30 a\u00f1os de historia en el mercado. Vendemos en m\u00e1s de 35 pa\u00edses, respetando siempre nuestra identidad y filosof\u00eda.<\/p>\n

El marketing de afiliaci\u00f3n nos permite aumentar de forma r\u00e1pida nuestra presencia online con unos retornos en ventas inmediatos y sencillos de medir.<\/p>\n

Ya hemos comenzado con el periodo de rebajas; sin duda, este periodo ser\u00e1 diferente al de otros a\u00f1os\u2026 pero \u00bfcu\u00e1les son los canales que mejor est\u00e1n funcionando en estos momentos?, \u00bfqu\u00e9 aporta TradeTracker a ello?<\/strong><\/p>\n

Por supuesto ser\u00e1n unas rebajas diferentes de las dem\u00e1s. El Covid-19 ha significado un choque en el mercado tradicional de la moda.<\/p>\n

Los canales de venta tradicionales se han encontrado en dificultad y muchos e-commerce se han visto desbordados para abastecer el fuerte aumento de demanda.<\/p>\n

Debido a que ser\u00e1n unas rebajas diferentes, con muchos actores que seguir\u00e1n una estrategia de precios agresiva, TradeTracker gracias a la cantidad de trafico que nos aporta nos permite ampliar los puntos de contacto con los clientes interesados en nuestra marca. Esta mayor presencia online nos permite a\u00f1o tras a\u00f1o aumentar nuestra notoriedad.<\/p>\n

\u00bfCu\u00e1les son los retos a los que se enfrenta la industria de la moda post-Covid?, \u00bfafecta a la estrategia online de la marca?<\/strong><\/p>\n

El sector de la moda y del calzado tendr\u00e1n que modificarse y acelerar un proceso de innovaci\u00f3n que llevaba ya a\u00f1os en marcha sin mucho \u00e9xito. Adem\u00e1s, incluir nuevas tecnolog\u00edas y alcanzar una mayor integraci\u00f3n entre las tiendas tradicionales y los canales online ser\u00e1n las claves de \u00e9xito.<\/p>\n

La competencia de las multinacionales de la moda nos obliga a mirar m\u00e1s all\u00e1 de los precios y volver a trabajar de una forma constante y coherente las marcas.<\/p>\n

Y para concluir, \u00bfqu\u00e9 pueden esperar tanto los afiliados de TradeTracker como los usuarios finales de Yokono?<\/strong><\/p>\n

Tanto los usuarios finales como los afiliados pueden esperar una empresa que est\u00e1 trabajando con una visi\u00f3n global del mercado. De esta crisis podemos salir solo si trabajamos todos juntos hacia el mismo objetivo. siempre tendremos un producto de calidad, una fabricaci\u00f3n 100% espa\u00f1ola y el objetivo de ir mejorando nuestro servicio para ofrecer siempre lo mejor a los clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"

En TradeTracker nos enorgullecemos de los \u00e9xitos de nuestros anunciantes y entendemos sus triunfos como parte de nosotros mismos. Es por ello que hemos querido hablar Daniele D\u2019Alessio, director del Departamento de Tienda Online de Yokono, para que nos explique cu\u00e1l es la situaci\u00f3n actual de este e-commerce del sector de moda de calzado y […]<\/p>\n","protected":false},"author":69,"featured_media":130755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11675,2572,1406,2339],"class_list":["post-116159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-3","category-charlas-formativas","category-noticias-afiliacion","category-tradetracker-news-es"],"yoast_head":"\nYokono impulsa su crecimiento con TradeTracker - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"En TradeTracker nos enorgullecemos de los \u00e9xitos de nuestros anunciantes y entendemos sus triunfos como parte de nosotros mismos. 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