{"id":117369,"date":"2020-08-13T08:44:05","date_gmt":"2020-08-13T08:44:05","guid":{"rendered":"https:\/\/tradetracker.com\/?p=117369"},"modified":"2022-01-27T00:27:54","modified_gmt":"2022-01-27T00:27:54","slug":"publisher-spotlight-beruby-espana","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/es\/publisher-spotlight-beruby-espana\/","title":{"rendered":"Publisher Spotlight: beruby Espa\u00f1a"},"content":{"rendered":"

\"\"<\/p>\n

Seguimos con nuestra secci\u00f3n Publisher Spotlight<\/strong> en TradeTracker Espa\u00f1a con una entrevista muy interesante a Nieves P\u00e9rez, co-fundadora y directora de beruby<\/a><\/strong>, uno de los cashback m\u00e1s exitosos en todo el territorio nacional. En beruby se esfuerzan (\u00a1y lo consiguen!) en ser uno de los afiliados preferidos por todo lo que ofrece, como su \u00faltima novedad: Preferredby.me<\/strong><\/a>.
\n\u00bfQuieres saber m\u00e1s? Sigue leyendo…<\/p>\n

\u00bfQu\u00e9 es beruby y cu\u00e1l es el secreto de su \u00e9xito?<\/strong><\/p>\n

beruby es un servicio gratuito por el que devolvemos a nuestros usuarios un porcentaje del valor de su compra o reserva en cualquiera de las m\u00e1s de 800 tiendas y sitios con las que trabajamos, entre las que se encuentran AliExpress o Merkal, entre otras muchas m\u00e1s. Este modelo es lo que se llama cashback<\/em> o reembolso. El usuario realiza una compra en la tienda y nosotros le devolvemos parte del importe en euros.<\/p>\n

El secreto del \u00e9xito viene motivado porque se crea valor para todas las partes implicadas:<\/p>\n

– El usuario recibe dinero por una compra o reserva que ya iba a realizar<\/p>\n

– La tienda o anunciante s\u00f3lo paga a \u00e9xito y, adem\u00e1s, parte de ese pago revierte en el usuario lo que hace m\u00e1s atractiva la venta de sus productos o servicios<\/p>\n

– beruby como intermediario gana un margen de la comisi\u00f3n<\/p>\n

Este 2020 est\u00e1 siendo un a\u00f1o que, sin lugar a dudas, no olvidaremos\u2026 \u00bfhab\u00e9is notado un cambio en el comportamiento del usuario durante estos \u00faltimos meses?<\/strong><\/p>\n

Sin lugar a duda un a\u00f1o at\u00edpico. Por nuestro lado, s\u00ed que hemos visto un cambio en las pautas de consumo de los usuarios. Por un lado, y no es ninguna sorpresa, se ha reducido dr\u00e1sticamente las reservas de viajes, inicialmente por las limitaciones impuestas y actualmente, por la situaci\u00f3n de incertidumbre.<\/p>\n

En el otro lado de la balanza, ha habido un aumento considerable de transacciones en todo lo que es retail. El efecto neto ha sido un aumento del n\u00famero de usuarios compradores online si bien el ticket medio ha disminuido. Los pr\u00f3ximos meses ser\u00e1n claves para entender si lo h\u00e1bitos de consumo han cambiado o es s\u00f3lo un efecto temporal.<\/p>\n

\u00bfQu\u00e9 novedades ha lanzado beruby para adaptarse a las necesidades actuales?<\/strong><\/p>\n

Desde beruby, creemos que es el momento de apostar y, a la vez, ayudar a que se comuniquen los micro-influencers con las tiendas de tal forma que los primeros sean prescriptores de las marcas.<\/p>\n

Para potenciar dichas recomendaciones, acabamos de lanzar una herramienta nueva llamada Preferredby.me donde le damos el control de la promoci\u00f3n a los usuarios.<\/p>\n

Esta nueva herramienta permite que los usuarios creen una p\u00e1gina personalizada con tus tiendas y productos favoritos, de tal forma que si lo comparten, es el influencer quien se lleva el reembolso de la compra.<\/p>\n

En cierto modo, es trasladar el modelo exitoso de marketing de resultados (performance marketing<\/em>) a nivel de cuenta personal, con muy pocos seguidores el usuario puede monetizar todas sus recomendaciones.<\/p>\n

\u00bfQu\u00e9 esper\u00e1is de esta nueva herramienta?<\/strong><\/p>\n

Con esta nueva herramienta esperamos llegar a aquellos micro-influencers que quieran monetizar sus recomendaciones. Tambi\u00e9n le vemos otras utilidades, como crear en tu p\u00e1gina Preferredby.me tu wish list<\/em> y que tus familiares y amigos sepan qu\u00e9 comprarte por tu cumplea\u00f1os o por navidades. En general, creemos que tiene muchas utilidades de cara a nuestros usuarios.<\/p>\n

Para el anunciante, \u00bfcu\u00e1les son los beneficios de colaborar con beruby y en especial, con Preferredby.me?<\/strong><\/p>\n

De cara a los anunciantes, la herramienta permitir\u00e1 acceder a micro-influencers sin necesidad de tener que pagar cantidades fijas por un post o menci\u00f3n, siendo un modelo a \u00e9xito. Adem\u00e1s, permite la creaci\u00f3n de contenidos m\u00e1s espec\u00edficos y con unas tasas de conversi\u00f3n m\u00e1s elevadas al ser recomendaciones muy personalizadas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Seguimos con nuestra secci\u00f3n Publisher Spotlight en TradeTracker Espa\u00f1a con una entrevista muy interesante a Nieves P\u00e9rez, co-fundadora y directora de beruby, uno de los cashback m\u00e1s exitosos en todo el territorio nacional. En beruby se esfuerzan (\u00a1y lo consiguen!) en ser uno de los afiliados preferidos por todo lo que ofrece, como su \u00faltima […]<\/p>\n","protected":false},"author":69,"featured_media":130827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2572,2584,1406,2339],"class_list":["post-117369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charlas-formativas","category-insights","category-noticias-afiliacion","category-tradetracker-news-es"],"yoast_head":"\nPublisher Spotlight: beruby Espa\u00f1a - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Seguimos con nuestra secci\u00f3n Publisher Spotlight en TradeTracker Espa\u00f1a con una entrevista muy interesante a Nieves P\u00e9rez, co-fundadora y directora de beruby, uno de los cashback m\u00e1s exitosos en todo el territorio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/es\/wp-json\/wp\/v2\/posts\/117369\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight: beruby Espa\u00f1a TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Seguimos con nuestra secci\u00f3n Publisher Spotlight en TradeTracker\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/es\/publisher-spotlight-beruby-espana\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-13T08:44:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T00:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/08\/TT_IT_social-banner_Spotlight-beruby.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Spotlight: beruby Espa\u00f1a\" \/>\n<meta name=\"twitter:description\" content=\" Seguimos con nuestra secci\u00f3n Publisher Spotlight en TradeTracker Espa\u00f1a con una entrevista muy interesante a Nieves \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/08\/TT_IT_social-banner_Spotlight-beruby-1200x600.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/es\/publisher-spotlight-beruby-espana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/es\/publisher-spotlight-beruby-espana\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/es\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Publisher Spotlight: beruby Espa\u00f1a\",\"datePublished\":\"2020-08-13T08:44:05+00:00\",\"dateModified\":\"2022-01-27T00:27:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/es\/publisher-spotlight-beruby-espana\/\"},\"wordCount\":660,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/es\/publisher-spotlight-beruby-espana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/08\/TT_IT_social-banner_Spotlight-beruby.png\",\"keywords\":[\"AffiliatteMarketing\",\"afiliacion\",\"afiliados\",\"consejos\",\"marketing de resultados\",\"optimizaci\u00f3n\",\"tips\"],\"articleSection\":[\"Charlas Formativas\",\"Insights\",\"Noticias Afiliaci\u00f3n\",\"TradeTracker News\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/es\/publisher-spotlight-beruby-espana\/\",\"url\":\"https:\/\/tradetracker.com\/es\/publisher-spotlight-beruby-espana\/\",\"name\":\"Publisher Spotlight: beruby Espa\u00f1a - 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