{"id":70123,"date":"2018-08-08T13:21:42","date_gmt":"2018-08-08T13:21:42","guid":{"rendered":"https:\/\/tradetracker.com\/?p=70123"},"modified":"2022-01-26T20:45:55","modified_gmt":"2022-01-26T20:45:55","slug":"realattributtion-publisher","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/es\/realattributtion-publisher\/","title":{"rendered":"Real Attribution desde el punto de vista del Publisher"},"content":{"rendered":"

Hace m\u00e1s de un a\u00f1o que en TradeTracker lanzamos Real Attribution<\/strong> y hemos podido observar un cambio tanto en el rendimiento de los programas de afiliaci\u00f3n como en el comportamiento del publisher.
\nReal Attribution permite<\/strong> medir los elementos que realmente cuentan, multiplicar los resultados con programas de afiliaci\u00f3n m\u00e1s inspiradores y atractivos, y recompensar a los publishers de forma apropiada.<\/strong>
\nMuchos programas de afiliaci\u00f3n que siguen un modelo \u201cLast Click\u201d no son interesantes para todos los publishers, ya que no pueden competir en la lucha por la atribuci\u00f3n de la venta. Con Real Attribution, estos publishers est\u00e1n activos y han empezado a generar ingresos promocionando programas con modelos de atribuci\u00f3n diferentes. Hoy, desde peque\u00f1os bloggers hasta medios de comunicaci\u00f3n importantes, promocionan programas de afiliaci\u00f3n en busca de nuevos flujos de ingresos<\/p>\n

\"\"<\/p>\n

Real Attribution desde el punto de vista del Publisher<\/strong>
\nCon Real Attribution los publishers han necesitado adaptar sus estrategias, dado que, con los nuevos modelos, son remunerados por el valor que realmente a\u00f1aden al consumidor y la compra. Aquellos que tend\u00edan a tener un papel conversor ahora tambi\u00e9n se pueden centrar en tener un papel iniciador para a\u00f1adir valor a trav\u00e9s de la ruta del consumidor y generar m\u00e1s resultados.
\nAhora tienen la oportunidad de ganar comisiones en cada etapa de la ruta del consumidor y ajustan sus acciones para optimizar sus beneficios dentro del modelo Real Attribution. Los principales cambios en la ruta del consumidor se miden en t\u00e9rminos de n\u00famero de publishers activos, longitud de la ruta de conversi\u00f3n media, n\u00famero de puntos de contacto involucrados y diversidad de rutas. Asimismo, tambi\u00e9n se han visto cambios en los ingresos generados, sobre todo por publishers de contenido y blogs que antes no ten\u00edan la misma predisposici\u00f3n a trabajar programas de afiliaci\u00f3n y ahora s\u00ed, porque realmente son recompensados por el esfuerzo que realizan.<\/p>\n

– Longitud media de la ruta de conversi\u00f3n:<\/strong> El incremento del n\u00famero de publishers en las etapas iniciadoras de la ruta de conversi\u00f3n ha aumentado su longitud media un 30,88%. Una mayor longitud de la ruta indica una mejor capacidad de los publishers para influenciar al consumidor a lo largo del proceso previo a la compra.<\/p>\n

– Puntos de contacto:<\/strong> Ha aumentado tambi\u00e9n el n\u00famero de puntos de contacto involucrados en la ruta de conversi\u00f3n. Vemos que la media de puntos de contacto pasa de 2,43 a 3,16. Esto significa una mayor exposici\u00f3n, branding y m\u00e1s transacciones para el anunciante. Este aumento se debe por un lado a el mayor n\u00famero de publishers promocionando programas y por otro lado el aumento de tr\u00e1fico enviado por los actuales Top publishers, ya que su eCPC aumenta con Real Attribution.<\/p>\n

– Diversidad de rutas de conversi\u00f3n y n\u00famero de publishers activos:<\/strong> Existe tambi\u00e9n mayor diversidad de publishers promocionando nuestros programas. El n\u00famero medio de publishers involucrados en una transacci\u00f3n ha pasado de 1,9 a 2,7 y el n\u00famero de publishers activos en programas que han pasado a un modelo Real Attribution ha aumentado en un 85,3%. Hay dos razones principales para este cambio:
\n1.<\/strong> La entrada de nuevos Publisher que no monetizaban con \u201clastclick\u201d.
\n2.<\/strong> Los anunciantes acceden a colaborar con afiliados que rechazaban con \u201clastclick\u201d ya que cada punto de contacto obtiene una parte justa de la comisi\u00f3n.<\/p>\n

– Ingresos y comisiones generados:<\/strong> Los ingresos generados por la mayor\u00eda de publishers que trabajan programas de afiliaci\u00f3n Real Attribution han aumentado ya que los publishers est\u00e1n involucrados en un n\u00famero mayor de transacciones y son recompensados por ello y adem\u00e1s, hay un mayor n\u00famero de publishers y de diferentes tipos promocionando los programas. Los ingresos generados por los publishers activos en programas Real Attribution han aumentado en un 75% de los casos.<\/p>\n

– Evoluci\u00f3n por tipos de sitio y modelos Real Attribution:<\/strong> Dependiendo del modelo de atribuci\u00f3n, un tipo de publishers u otro puede ser beneficiado. En concreto, se ha observado que en modelos en donde se otorga un mayor peso a las primeras etapas en la ruta de conversi\u00f3n y modelos lineales, han aumentado el n\u00famero de sitios de contenido y blogs promocionando los programas y sus ingresos han aumentado. Por otro lado, modelos de deterioro del tiempo benefician m\u00e1s a sitios con rol tradicionalmente conversor como pueden ser sitios de c\u00f3digos descuento, promociones y ofertas y cashback. Adem\u00e1s, para cashback, dado que juegan con su parte de la comisi\u00f3n para incentivar al consumidor, es recomendable establecer excepciones para que se les atribuya un 50% o el 100% de la comisi\u00f3n en el caso de ser el \u00faltimo punto de contacto en la ruta de conversi\u00f3n. Adicionalmente, los sitios de cashback tambi\u00e9n se han visto beneficiados en rutas de conversi\u00f3n en las que son puntos de contacto asistentes a la venta. <\/p>\n

En definitiva, con el uso de un modelo Real Attribution, TradeTracker contin\u00faa creciendo a un ritmo imparable a la vez que lo hacen sus publishers a lo largo de todas las fases de la ruta de conversi\u00f3n del usuario.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hace m\u00e1s de un a\u00f1o que en TradeTracker lanzamos Real Attribution y hemos podido observar un cambio tanto en el rendimiento de los programas de afiliaci\u00f3n como en el comportamiento del publisher. Real Attribution permite medir los elementos que realmente cuentan, multiplicar los resultados con programas de afiliaci\u00f3n m\u00e1s inspiradores y atractivos, y recompensar a […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2584,1406],"class_list":["post-70123","post","type-post","status-publish","format-standard","hentry","category-insights","category-noticias-afiliacion"],"yoast_head":"\nReal Attribution desde el punto de vista del Publisher - TradeTracker<\/title>\n<meta name=\"description\" content=\"Real Attribution permite multiplicar los resultados y recompensar a los publisher de forma apropiada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/es\/wp-json\/wp\/v2\/posts\/70123\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution desde el punto de vista del Publisher\" \/>\n<meta property=\"og:description\" content=\"Real Attribution permite multiplicar los resultados y recompensar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/es\/realattributtion-publisher\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-08T13:21:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-26T20:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/08\/real-attribution-post.png\" \/>\n\t<meta property=\"og:image:width\" content=\"863\" \/>\n\t<meta property=\"og:image:height\" content=\"155\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Attribution desde el punto de vista del Publisher\" \/>\n<meta name=\"twitter:description\" content=\"Hace m\u00e1s de un a\u00f1o que en TradeTracker lanzamos Real Attribution y hemos podido observar un cambio tanto en el rendimiento \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/assets\/tt-circles.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/es\/realattributtion-publisher\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/es\/realattributtion-publisher\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/es\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Real Attribution desde el punto de vista del Publisher\",\"datePublished\":\"2018-08-08T13:21:42+00:00\",\"dateModified\":\"2022-01-26T20:45:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/es\/realattributtion-publisher\/\"},\"wordCount\":884,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/es\/realattributtion-publisher\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/08\/real-attribution-post.png\",\"keywords\":[\"afiliacion\",\"afiliado\",\"digital solutions\",\"Marketing\",\"marketing de afiliaci\u00f3n\",\"marketing de resultados\",\"modelo atribuci\u00f3n\",\"performance\",\"performance marketing\",\"publisher\",\"real attribution\",\"TradeTracker\"],\"articleSection\":[\"Insights\",\"Noticias Afiliaci\u00f3n\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/es\/realattributtion-publisher\/\",\"url\":\"https:\/\/tradetracker.com\/es\/realattributtion-publisher\/\",\"name\":\"Real Attribution desde el punto de vista del Publisher - 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