{"id":85456,"date":"2019-03-26T15:21:52","date_gmt":"2019-03-26T15:21:52","guid":{"rendered":"https:\/\/tradetracker.com\/?p=85456"},"modified":"2022-01-27T00:04:29","modified_gmt":"2022-01-27T00:04:29","slug":"charla-formativa-con-smarter-click","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/es\/charla-formativa-con-smarter-click\/","title":{"rendered":"Charla formativa con Smarter Click"},"content":{"rendered":"

\"\"<\/p>\n

En esta nueva edici\u00f3n de nuestras charlas formativas queremos sumergirnos en el mundo de los partner tecnol\u00f3gicos, que de la mano de TradeTracker dan un servicio diferente a nuestros clientes. Hemos estado hablando con\u00a0Carlos F. Su\u00e1rez<\/strong>, Sales Manager de Smarter Click<\/a> para descubrir m\u00e1s sobre este afiliado y conocer c\u00f3mo su tecnolog\u00eda puede ayudar a las marcas a mejorar la experiencia del usuario en sus tiendas online. \u00bfQuieres saber m\u00e1s sobre lo que ofrecen y las posibilidades que ofrecen para el anunciante? Pues sigue leyendo!<\/p>\n

\u00bfC\u00f3mo y d\u00f3nde nace Smarter Click?<\/strong><\/p>\n

Smarter Click se fund\u00f3 en 2014 cuando un grupo de especialistas en afiliaci\u00f3n se encontr\u00f3 con un canal nuevo e interesante dentro de la industria, la tecnolog\u00eda on-site. Los overlays ganaron terreno r\u00e1pidamente y el creciente inter\u00e9s de los anunciantes gener\u00f3 un gran debate sobre las mejores pr\u00e1cticas para este nuevo tipo de afiliado. Analizamos las diversas ofertas dentro del mercado y, como cualquier buen innovador, decidimos que hab\u00eda una oportunidad en el mercado para que alguien agregara valor real de la tecnolog\u00eda. Desde nuestros inicios en el mercado hasta el momento de liderar un equipo de m\u00e1s de 30 empleados en varios pa\u00edses, Smarter Click se ha consolidado como un proveedor l\u00edder de tecnolog\u00eda on site.<\/p>\n

\"\"<\/p>\n

\u00bfCu\u00e1ndo y c\u00f3mo os adentrasteis en la afiliaci\u00f3n?\u00a0<\/strong><\/p>\n

Los fundadores Ennis Al-Saiegh, Henry Boyson y Joe Gilmore han pasado a\u00f1os de experiencia en redes, agencias, publishers y por supuesto del lado del cliente desde 2005. Despu\u00e9s de haber trabajado juntos en diversos roles y proyectos, se asociaron para proporcionar la mejor tecnolog\u00eda de overlays con base en 100% Performance.<\/p>\n

\u00bfCu\u00e1les crees que han sido las principales dificultades que os hab\u00e9is encontrado en este canal en el \u00faltimo a\u00f1o?<\/strong><\/p>\n

Debido a que la tecnolog\u00eda on-site tiene el poder de generar tasas de conversi\u00f3n e ingresos por encima de otros tipos de afiliaci\u00f3n, es considerado m\u00e1s como una colaboraci\u00f3n.<\/p>\n

En los \u00faltimos tiempos habido un aumento de proveedores baratos que ofrecen “overlays” automatizados o autogestionables, lo que atrae a cualquier anunciante que, obviamente, busque una alternativa de bajo costo a los servicios administrados por profesionales de los partners tecnol\u00f3gicos. Continuamos viendo muchos “intentos” de overlays de sitios web de comercio electr\u00f3nico a trav\u00e9s de Internet que prestan poca atenci\u00f3n al da\u00f1o que puede hacer una ventana emergente en la experiencia del usuario. Si bien una simple ventana emergente puede funcionar para una tienda en l\u00ednea de productos limitados, las marcas establecidas y los sitios web de alto tr\u00e1fico se beneficiar\u00e1n de un proveedor experimentado que puede servir de consultor, el cual ayude a crear y administrar una variedad de campa\u00f1as orientadas a optimizar el tr\u00e1fico del anunciante\u00a0manera m\u00e1s efectiva y responder de manera efectiva con todos sus KPI’s.<\/p>\n

Con un n\u00famero de proveedores que apuntan a ganar negocios en nuestro mercado y tipo de negocio, a menudo hay un problema de confianza por culpa de una experiencia negativa. La confianza es el n\u00facleo de lo que representa Smarter Click. La construcci\u00f3n y el mantenimiento de una relaci\u00f3n fant\u00e1stica con nuestros clientes ha sido parte integral de nuestras emocionantes tasas de crecimiento en los \u00faltimos a\u00f1os.<\/p>\n

\"\"A\u00fan as\u00ed, cada vez son m\u00e1s las marcas que conf\u00edan en vosotros. \u00bfCu\u00e1les son las primeras pautas o consejos que dar\u00edas para comenzar a trabajar con Smarter Click y sacar el m\u00e1ximo partido a vuestra herramienta?<\/strong><\/p>\n

Comprender qu\u00e9 KPI son importantes como anunciante. \u00c9sta es la mejor manera de entender qu\u00e9 es lo que se necesita lograr. Despu\u00e9s de haber trabajado en m\u00e1s de 700 marcas durante 5 a\u00f1os, continuamente aprendemos y desarrollamos nuevas estrategias en cada sector para obtener el m\u00e1ximo rendimiento. La tecnolog\u00eda on-site no tiene un est\u00e1ndar, por lo que cada cliente de Smarter Click tiene una configuraci\u00f3n a medida, personalizada, que involucra a todos los departamentos de la empresa. Un representante de nuestro departamento de Business Development ayudar\u00e1 a entender\u00a0los beneficios y herramientas de nuestra tecnolog\u00eda, utilizando\u00a0casos de \u00e9xito para ayudar a mostrar el poder de la segmentaci\u00f3n y el impacto de esta dentro nuestra tecnolog\u00eda. Nuestro equipo de Accounts, dise\u00f1o y IT, asistir\u00e1n y administrar\u00e1n las campa\u00f1as que han sido cuidadosamente creadas, y personalizadas para cada anunciante, adaptadas a cada uno de sus requisitos. Debido a que ning\u00fan cliente es igual, debemos adaptar nuestras campa\u00f1as para satisfacer los KPI de nuestros clientes.<\/p>\n

Y para terminar sobre vuestra experiencia con nosotros, \u00bfqu\u00e9 tal es vuestra experiencia con TradeTracker a la hora de trabajar con los anunciantes a trav\u00e9s de su plataforma?<\/strong><\/p>\n

Hemos logrado a lo largo de los a\u00f1os de colaboraci\u00f3n con Tradetracker ver c\u00f3mo siempre tiende a optimizar su plataforma, haci\u00e9ndola mucho m\u00e1s intuitiva y \u00e1gil para los publishers. La plataforma en s\u00ed nos gusta mucho, ya que presta muchas funcionalidades que son de ayuda para los nosotros y ofrece un canal constante de noticias y actualizaciones en cada una de las campa\u00f1as y mercados en los que nos encontramos.<\/p>\n","protected":false},"excerpt":{"rendered":"

En esta nueva edici\u00f3n de nuestras charlas formativas queremos sumergirnos en el mundo de los partner tecnol\u00f3gicos, que de la mano de TradeTracker dan un servicio diferente a nuestros clientes. Hemos estado hablando con\u00a0Carlos F. Su\u00e1rez, Sales Manager de Smarter Click para descubrir m\u00e1s sobre este afiliado y conocer c\u00f3mo su tecnolog\u00eda puede ayudar a […]<\/p>\n","protected":false},"author":69,"featured_media":87989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2572,1406,2339],"class_list":["post-85456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charlas-formativas","category-noticias-afiliacion","category-tradetracker-news-es"],"yoast_head":"\nCharla formativa con Smarter Click - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"En esta nueva edici\u00f3n de nuestras charlas formativas queremos sumergirnos en el mundo de los partner tecnol\u00f3gicos, que de la mano de TradeTracker dan un servicio diferente a nuestros clientes. 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