11.11 - Singles Day TradeTracker

Singles Day on yksi vuoden suurimmista verkkokauppojen alennuspäivistä, joka on saanut alkunsa Kiinasta. Ali Express juhli Singles Dayta tänä vuonna jo kymmenettä kertaa ja rikkoi samalla omia ennätyksiään. Miljardin dollarin liikevaihto saavutettiin jo 85 sekunnissa, ja päivän päätteeksi potti oli huikeat 31 miljardia dollaria. Singles Day on kasvattanut suosiotaan Kiinan ulkopuolellakin. TradeTracker ja sen alati […]

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TradeTrackerilla on ilo ja kunnia ilmoittaa menestyksestä loistavan illan jälkeen International Performance Marketing Awards gaalassa. Tämän vuoden palkintojenjakotilaisuudessa TradeTracker sai palkinnon parhaiten johdetusta tulospohjaisen markkinoinnin kampanjasta MENA-alueella korostaen työtämme Sun and Sand Sportsin kanssa. Hyödyntäen TradeTrackerin kokemusta ja julkaisijasuhteita MENA-alueella “hyvällä vaikuttajien hallinnalla”, Lähi-idän jälleenmyyjä Sun and Sand Sports pystyi lisäämään brändin tunnettuuttaan ja liiketoimiaan […]

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Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]

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Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]

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Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

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Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display […]

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Determining the optimal attribution model in the online marketing world can be challenging. Many marketers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

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Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also […]

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